Savills has been named the winner of the real estate agents/advisor league table in the UK Business Superbrand list for the 13th year in a row.The Business Superbrands survey has been tracking the perception of a wide-range of business brands in the UK since 2001 and this year’s exercise assessed 1,600 brands across 63 categories.
The exercise is led by The Centre for Brand Analysis and the voting process involves 2,500 UK business professionals, supplemented by an expert council comprising 24 senior business-to-business marketing leaders.Voters are asked to judge brands against the three core factors inherent in a Superbrand – quality, reliability and distinction.Additionally, brand perception and voting by individuals is also influenced by a range of both short and long-term factors, from the brand’s current profile to its latest marketing activities and new product and service developments.James Sparrow, Savills UK and EMEA chief executive, says victory for the 13th time “demonstrates the depth of the Savills brand, which not only reflects our commitment to quality, reliability and distinction, but also our overall ethos, history and culture. Savills is a people business and the dedication, commitment and hard work of our staff is a true testament to the strength of the brand, and something that we are very proud of.”And Stephen Cheliotis, chief executive of The Centre for Brand Analysis and chairman of Superbrands, adds: “[Savills’] external brand strength stems in no small part from its culture, entrepreneurialism and focus on people, who are the key representatives of the brand and whose delivery fuels its positive reputation. While a UK Business Superbrand, this 164-year old firm is also a leading British brand internationally, servicing a diverse client base across the globe.”Savills now employs over 35,000 people in 600 offices worldwide.Earlier this week the same Superbrands exercise named Purplebricks as 13th in a list of 20 ‘most relevant’ brands to UK consumers.
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