SOURCE: Business Review
The 2021 edition of the Superbrands for Romania program is coming to an end, with the start of production of Superbrands for Romania book – Volume 10, which is expected to be published in December. Held under the tagline “Superbrands: The Braves”, this edition is dedicated to all the brave brands that have maintained both high quality standards and consumer trust, differentiating themselves in the market, in the context of the global Covid 19 pandemic. Their impeccable performance in a period marked by uncertainties and major changes, which have also had a significant impact on consumer preferences, has inspired the title of brave brands and Superbrands status in this special edition.
“All over the world, Superbrands means reputation above all else: a brand equity that gains immense value in critical economic and social times. The more than 500 brands confirmed by a vote with the status of Superbrands, in a Romania that is experiencing a comprehensive health crisis, confirm this truth. We call them brave brands, the most suitable attribute for their tremendous achievement in keeping up the reputation, at a time of such great pressure. At the same time, we are grateful to the brands who have accepted the invitation to tell their story in Volume 10. Thanks to them, Superbrands continues to make history in Romania, offering unique brand models to the market. Congratulations to all the brave brands, Superbrands, the Braves, 2021!”, says Cătălina Rousseau, Country Manager of Superbrands Romania.
About brave brands validated Superbrands in 2021
The book Superbrands for Romania, Volume 10, presents the history and branding culture of 25 exceptional brands that are among the more than 500 brands that have received Superbrand status this year, based on the criteria proposed by the organization worldwide.
Brands with Superbrand status telling their success stories in the 2021 edition are, in alphabetical order: Allianz Tiriac, Avocatnet.ro, Bonduelle, Borsec, BMI Bramac, Catena, DHL, Electric Castle, Europa FM, Fashion Days, Garanti BBVA, Gerovital, IQOS, Medlife, Mobexpert, Olympus, Oral-B, Orange, Profi, Rompetrol, Scotch-Brite, Tymbark, Untdelemn de la Bunica, Vaillant, Visa. They offer models of branding culture, interesting facts about the life of the brand and remarkable achievements, in the “Things You Did not Know” section.
About brands with guest status, in the 2021 edition
Another 5 brands that have come to the attention of the Superbrands Romania 2021 program, either by entering the local market last year or by maturing their branding culture, describe their remarkable rise in the Guest Brands chapter. These brands with great potential for future Superbrand status in Romania are: Artmark, ArtSafari, Marmorosch Hotel, Nordis Hotel, TIFF.
About the specialized information included in Superbrands Book 2021 – Volume 10
The current edition includes a detailed presentation of consumer research conducted by the famous Ipsos Institute, the programme’s partner for Romania, as well as information and statistics from the field of branding that are less known to the public. Also included is the brief presentation of the 30 members of the Superbrands Honorary Council and the 25 specialists, called in Sueprbrand language: “Brand Guardians”, as well as the complete list of all brands chosen in the local market for Superbrand status in 2021.
About Superbrands Status
Superbrands status is awarded through a complex evaluation process. The main steps are: the evaluation by 30 professionals from representative industries, who decide the shortlist of brands that enter on the second evaluation phase, the consumer market research, developed in collaboration with Ipsos Romania. Superbrand status confirms a brand’s recognition in a market, gives it prestige, and reassures consumers or business partners that their choice is the right one, from the perspective of an impeccable reputation that is continuously and creatively built.
The book Superbrands for Romania, through the strong brands included in each program, represents an exceptional tool to promote the potential of the Romanian market and can be considered as an image carrier for Romania.
The new Superbrands editions for: Austria, Bulgaria, Indonesia, Israel, Malaysia, Poland, Portugal, Czech Republic, Romania, Singapore, Slovakia (also the 10th edition), Slovenia, Thailand, United Arab Emirates and Hungary have been published or are being finalized this year, as well as for the United Kingdom, the country of origin of the Superbrands program, which is now preparing the 22nd Superbrands volume. Other Superbrands programs are well underway in markets on other continents.
Superbrands Romania in numbers:
- 16 years of activity on the local market
- 10 editions: 8 editions Consumer Superbrands (2006, 2010, 2012, 2013, 2015, 2017, 2019, 2021) and two editions Business Superbrands (2007 and 2008).
- 375 successful models in branding and communication
- 260 personalities and opinion leaders from various fields of activity, specialists and professionals from management, marketing, communication, branding, media and other relevant sectors were part of the Superbrands Honorary Council
- For more information about the Superbrands Romania program, please visit www.ro.superbrands.com.