SOURCE: New Straits Times
Twenty eight key global multinational companies (MNC) and top local companies honoured at the Superbrands Malaysia 2019 held recently, celebrating its 11th edition this year.
Superbrands, the independent global authority and arbiter of branding, recently hosted their annual event here for the key global multi national corporations (MNCs) as well as top local brands encompassing a wide spectrum of different industries.
The awards are a wonderful showcase for brands to highlight and promote their successes, and for senior executives to get together to celebrate their Superbrands status.
International Trade and Industry (MITI) Datuk Ignatius Darell Leiking, in officiating the event, said one of the agencies that helps MITI a lot in exporting and promoting Malaysian product is the Malaysia External Trade Development Corporation (MATRADE).
“Superbrands could work with MATRADE and find a common ground where you can sell our products including Superbrands all over the world.
“Because export is important for Malaysia, and with made in Malaysia products becoming more acceptable globally, consumers will also begin to trust our products.
“In the global seas of brands, new online brands are constantly launched and MITI will provide you with support to succeed. With an urgent need to think out of the box and to innovate, we encourage you to persevere in a highly competitive market,” he said.
Superbrands director Mike English said the Superbrands Malaysia 2019 Awards, considered as the ‘Oscars of Branding’ by the corporate world, are presented to the winning brands represented by their chief executive officers, managing directors, marketing directors and other top marketing and PR executives.
“Superbrands also unveiled the highly anticipated and much coveted coffee table-style Superbrands book, which includes a two-page profile of each of the Superbrands at today’s tribute event.
“The awards are a wonderful showcase for brands to highlight and promote their successes, and for senior executives to get together to celebrate their Superbrands status.
Brands were not only voted by our distinguished brand council members but also by marketing professionals, who voted through an online poll.
“We are happy that many local brands which include new entrants, have made it to the Superbrands list this year in addition to globally recognised brands. These brands were not only voted by our distinguished brand council members but also by marketing professionals, who voted through an online poll,” he said.
After rigorous selection criteria, set by the Superbrands Council, more than 3,000 professionals were invited to vote for candidate brands.
More than 1,468 leading Malaysian brands were scored by the council and through the online poll and the highest scoring brands were then designated as Superbrands.
Only brands that achieve the level of recognition set by the independent council are eligible for inclusion in the Superbrands Malaysia book, which traces the history and achievements of each of the brands.
“Malaysia’s best brands which range from fast moving consumer goods (FMCG) to locally owned family businesses, are featured in the book. Participation in the Superbrands book is by invitation only and acknowledges the inherent strength of the organisation and its brand value.
“Brands participating in the Superbrands programme are entitled to use the Superbrands logo on their advertising, packaging and other marketing communications collaterals. The brand’s story is also featured in the Superbrands reference book and on the Superbrands website,” English added.
Malaysia’s best brands which range from fast moving consumer goods to locally owned family businesses are featured in the book. Participation in the Superbrands book is by invitation only and acknowledges the inherent strength of the organisation and its brand value.
The Superbrands Council comprises individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business.
To be voted as a Superbrand is a powerful endorsement and is evidence for existing customers, potential customers, media, suppliers, investors and employees of each brand’s exceptional status.