Air purification solutions provider Blueair voted by the Superbrands Council UAE and marketing professionals as one of the country’s strongest and trustworthy brands.
Blueair, a world leader in air purification solutions, has announced that it has been recognised as one of UAE’s strongest and most trusted brands by the Superbrands organisation, an independent authority and arbiter of branding excellence.
Blueair was voted as a ‘Superbrand’ by a panel of top UAE business leaders and more than 2,500 senior managers and marketing professionals following a rigorous selection process.
“Blueair believes in clean air for the next-generation – a vision that has been driving us on a journey of air innovation. Our company’s mission is to help as many people as possible, develop the best performing solutions and create the best overall user experience,” said TR Ganesh, General Manager – Middle East and Africa, Blueair.
“Being voted a ‘Superbrand’ from more than 2000 leading brands in the UAE is an endorsement of our quality air purification solutions, clean air initiatives and thought leadership in air innovation.
“It is also a recognition for our brand based on trust and product performance. Blueair is committed to maintaining the highest standards of quality and excellence for our customers in the region and upholding our reputation as a trusted brand leader globally.”
Blueair is known for its innovation and its dedication to health and wellness. The brand’s goal has always been on uncompromised quality and creating healthier environments for consumers.
Blueair works hard to exceed industry standards and create products that combine unparalleled performance, technological innovation and a passion for Swedish design.
The company offers air purification solutions for various applications and range of price points under the Blueair Classic, Blueair Sense+, Blueair Pro, JOY S and Cabin in-car air purifiers range.
Blueair’s powerful HEPASilent technology helps residents breathe easily by removing 99.97% of airborne pollutants down to 0.1 micron in size including dust, viruses, allergens, and smoke to improve indoor air quality significantly.
“The purpose of Blueair goes far beyond selling products and services. We have a firm intent to improve the health and well-being of people everywhere and especially in the UAE. That is why we have a programme in place to improve access to clean air via sustainably developed products, activities to increase awareness of the importance of clean air, and a community commitment to caring for even the most vulnerable. Blueair remains committed to the residents of UAE in delivering clean air as nature had intended,” Ganesh said.