Diverse Hands Become the Golden Arches in McDonald’s National French Fry Day Campaign – FAB News
SOURCE: FAB News People love McDonald’s World Famous Fries and they love sharing them too, making…
Advertising, Branding & Marketing News
Nike’s ‘Dream Crazy’ Takes Cannes Outdoor Grand Prix. Will It Kick Off a Winning Streak? – Adweek
SOURCE: David Griner | Adweek It was widely considered a front-runner heading into the…
What Advertisers Should Consider As U.K. Bans Harmful Gender Stereotypes in Adverts – Forbes
SOURCE: Bonnie Chiu | Forbes Last week, a ban came into force for adverts featuring…
Britain bans ads depicting harmful gender stereotypes – The Washington Post
SOURCE: Rachel Siegel | The Washington Post The question was plastered throughout London’s subway…
2 Years in the Making, LinkedIn’s Brand Refresh Aims to Make the Platform More Inviting – AdWeek
SOURCE: David Cohen | AdWeek Two years of planning went into today’s introduction of…
Amazon overtakes Google and Apple to become the world’s most valuable brand – Business Insider Australia
SOURCE: Mary Hanbury | Business Insider Australia So long Google and Apple, Amazon is…
Amazon’s New Delivery Drone Will Start Shipping Packages ‘In A Matter Of Months’ – Forbes
SOURCE: Jillian D’Onfro | Forbes Amazon debuted a new, fully electric version of its package…
The CEO of the ‘Airbnb of retail’ reveals his plan to revolutionise stores and why Nike should be an inspiration for brands – Business Insider
SOURCE: The CEO of the ‘Airbnb of retail’ reveals his plan to revolutionise stores and…
These Coke Billboards Point You To The Nearest Recycling Bin – AdAge
These Coke Billboards Point You To The Nearest Recycling Bin – AdAge By Ann-Christine Diaz…
Logo inspiration: 10 examples of great logo design – InVision
Logo inspiration: 10 examples of great logo design – InVision By Andrew Wilshere Many…
Blockchain-based programmatic advertising test shows promising results for PepsiCo – CMO Australia
Blockchain-based programmatic advertising test shows promising results for PepsiCo – CMO Australia By Rosalyn Page…
Major League Baseball to host London fan experience – Campaign
Major League Baseball to host London fan experience – Campaign By Gurjit Degun Major…
Nearly Half of Americans Make Purchases Based on Influencer Recommendations. But 30.4% Don’t Trust Them – AdWeek
Nearly Half of Americans Make Purchases Based on Influencer Recommendations. But 30.4% Don’t Trust Them…
Spotify debuts voice-enabled audio ads with Unilever – AdAge
Spotify debuts voice-enabled audio ads With Unilever – AdAge By George P. Slefo Spotify…
Should brands have a voice on society’s big issues? – Marketing Week
Should brands have a voice on society’s big issues? – Marketing Week By YouGov via…
How to adapt your brand and tone of voice for different markets – Marketing Week
How to adapt your brand and tone of voice for different markets – Marketing Week…
Lessons from Avengers: use cinema and plan long-term campaigns – Campaign UK
Lessons from Avengers: use cinema and plan long-term campaigns – Campaign UK By Dan Cullen-Shute…
Netflix will eventually run ads, industry execs predict – AdAge
SOURCE: Ilyse Liffreing | AdAge Execs from Google and UM Worldwide believe the streaming…
Airbnb’s new video strategy lets experience and branding drive profits – Marketing Land
SOURCE: George Nguyen | Marketing Land Airbnb is turning its eye towards developing original…
Tactile Marketing In A Digital World – Forbes
Tactile Marketing In A Digital World – Forbes Written By: Paul Talbot It’s something…
Japanese Taxis Are Using Facial Recognition to Target Ads to Riders – Futurism
SOURCE: Dan Robitzski | Futurism First Impressions If you took a cab in Japan this…
Why ‘human experience’ should be the conversation marketers are having – CMO
Why ‘human experience’ should be the conversation marketers are having – CMO Written By: Vanessa…
How Will Branding Survive In A ‘World Without Ads’? – AdExchanger
How Will Branding Survive In A ‘World Without Ads’? – AdExchanger Written By: Gary Ellis…
Why Is American Express So Good At Branding? – Forbes
Why Is American Express So Good At Branding? Look At Their Coachella Relationship – Forbes…
How the power of persuasion goes way beyond mere advertising – The Conversation
How the power of persuasion goes way beyond mere advertising – The Conversation Written By:…
5 Tips for Better Email Marketing Performance – ENTREPRENEUR
5 Tips for Better Email Marketing Performance – ENTREPRENEUR Written By: Thomas Smale Email…
Carlsberg admits it probably isn’t the best beer in the world as it overhauls the brand and the brew – Marketing Week
SOURCE: Molly Fleming | Marketing Week Carlsberg is tackling accusations of poor taste head on…
Pepsi Plans to Project a Giant Ad in the Night Sky Using Cubesats – Futurism
Pepsi Plans to Project a Giant Ad in the Night Sky Using Cubesats – Futurism…
What It Takes To Establish A Brand As The ‘Next Big Thing’ – Forbes
SOURCE: Keith Bendes | Forbes In the age of struggling consumer goods, a surprising…
Ad saturation and over-targeting damaging people’s trust in brands – Marketing Week
Ad saturation and over-targeting damaging people’s trust in brands – Marketing Week By: Ellen Hammett…