SOURCE: Trade Arabia
Coroli, a leading edible oil brand in the region, was awarded Superbrands status at a recent gala event held in Dubai, UAE.
The award was received by Dr B R Shetty, founder and chairman of BRS Ventures and owner of Coroli brand, said a statement.
This acknowledgement reflects the consistent quality and service that the brand has been providing to consumers over the last four decades.
At the 15th annual Superbrands event, Coroli was recognised as a leading brand in UAE for its quality, performance and engagement with customers, it said.
Dr Shetty said: “I am thrilled that Coroli has been recognised as UAE’s Superbrand. This acknowledgement reflects the consistent quality and service that the brand has been providing to consumers over the last four decades.”
The award is a testimony of the purpose, passion and consistent performance of the team behind ‘Coroli’.
“Our brand understands the unique requirements of the diverse consumer segment in the Middle East and North Africa (Mena) region and continues to nurture good health using the best-in-class international quality standards. The award is a testimony of the purpose, passion and consistent performance of the team behind ‘Coroli’,” he added.
Superbrands is an independent authority and arbiter of branding. A Superbrands status strengthens a brands position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category.
This year, Superbrands invited application from over 1500 leading brands in UAE who contested for the coveted title. Out of this number, only 48 companies which scored more than 80-percent rating, were declared as Superbrands by the Brand Council.
BRS Ventures Investment is a holding company belonging to Dr B R Shetty. Evolving from a humble healthcare centre in 1975 to a vibrant and eminent conglomerate with a global footprint, BRS Ventures today stands for trust, dynamism, growth, and quality.
BRS Ventures commitment to provide innovative solutions in healthcare, financial services, pharmaceuticals, education, hospitality and environment sectors, has earned it the reputation as a premium business house. The company has established a global presence with successful acquisitions and strong partnerships.