SOURCE: Anup Oommen | MEP Middle East
Daikin Middle East and Africa (Daikin MEA) has been awarded the 2020 Superbrands UAE Choice Award, reinforcing its position as one of the leading innovative brands in the field of heating, ventilation, air conditioning, and refrigeration (HVAC-R).
Superbrands, which is an independent authority and arbiter of branding, bestowed the award to Daikin MEA in recognition of its excellence in providing customers with environment-friendly products.
Daikin’s diverse portfolio of products and solutions are widely being used for residential, commercial, and industrial applications – all based on designs intended to promote energy efficiency, reduce carbon emissions, and ensure the ultimate comfort of users.
The recognition is the latest in a series of awards that the company has won, including those from Forbes, Global Innovation, Good Design, iF Design, Red Dot, and CSR among others.
The director of Superbrands Middle East, Mike English: “Daikin has successfully promoted its competitive advantage in the UAE market, thanks to its stronger setup, after-sales support, full product range, and activities that were undertaken to strategically promote the brand in the field of energy efficiency and use of green refrigerants.”
The vice president for Sales, at Daikin MEA, Tuna Gulenc, said: “Daikin Group had selected the UAE as the base for its MEA headquarters and the factory to serve both the local and regional markets effectively. During our 15-year journey in the UAE market, we have grown our business by further strengthening our localisation efforts, expanding our sales, service, and dealer networks, promoting sustainable solutions, and contributing to UAE’s development.”
Gulenc added: “Over the last years, the brand has emerged to be among the top contributors and drivers of the HVAC market in the region, offering the widest range of solutions – from the smallest split to the largest chiller – landing key projects and expanding our brand’s reach and visibility as a Superbrand.”
“With our ambitious vision to transform and lead the region’s HVAC industry by harnessing the potential of our innovative solutions in energy efficiency, air quality, and environmental protection, we strive to become the ‘MEA Super-Brand’ across all of the countries that we operate in.”
Globally recognised as one of the leading innovators in the HVAC-R space, Daikin believes in its industry’s role in contributing to the well-being of the society through its technologies and green solutions, which enhance the air quality, reduce environmental emissions, and reduce the impact on the ozone layer.
At present, the company employs a global workforce of 80,000 employees. With more than 100 factories located around the world, Daikin products have been sold and distributed across 150 countries. The company achieved a sales increase by 2.8%, or the equivalent of $23.8bn, in FY 2019 for the 10th consecutive year.
Daikin Group reported that its overall market value has doubled up to $65bn. The company attributes this successful performance to its business resilience strategy amid a volatile global economy, as well as aggressive investments and various measures carried out under its Fusion 20 Strategic Management Plan.
This article was originally published on MEP Middle East. You can view the original article here.