Purplebricks named one of Britain’s 20 ‘most relevant brands’ – Estate Agent Today
By Graham Norwood
Stephen Cheliotis, chief executive of The Centre for Brand Analysis – which undertakes the annual Superbrands survey – says: “Those brands performing strongly in the relevancy index pose a threat to the more established brands, whether that is Aldi challenging the likes of Tesco or Purplebricks confronting traditional estate agents”.
Purplebricks announced that it was “absolutely delighted” to be included in the list.
Kenny Bruce, one of the agency’s founders, tweeted: “They say you can judge people by the company they keep … well very proud Purplebricks sits alongside Amazon, Netflix and MacMillan Cancer on this list of top UK brands. Terrific stuff, well done everyone!”
Past winners in the Business Superbrand category include Savills on six occasions.