SOURCE: Dhaka Tribune
Superbrands Bangladesh has honoured 40 companies as the most valuable and prestigious brands from amongst the diverse industries of the country.
The brands were awarded during a virtual ceremony on Thursday, said a press release.
This recognition is a reflection of all the employees’ hard work. It is recognizing the people of all the institutions who are being awarded.
The Superbrands publication for the next two years was also unveiled at the ceremony. The signature publication, which shares the stories of the Superbrands, is a coveted book for senior executives in advertising, marketing, brand management, academia, and the media.
The 40 brands include ACI Pure Salt, Bashundhara Tissue, Beximco Pharmaceuticals Ltd, Brac, Fogg, Grameenphone, Igloo Ice-cream, Radio Foorti, Shwapno, and Walton.
aamra companies, Abul Khair Steel, Bashundhara Diapant, Bashundhara LP Gas Ltd, Bashundhara Paper, BRB Cable Industries Ltd, Channel i, Cow Brand Colour Coated Steel, Daraz Bangladesh Ltd, DBL Group, Elite Paint, Epyllion Group, Fresh Refined Sugar, Rahimafrooz Globatt Batteries, Green Delta Insurance Company Ltd, IPDC Finance Ltd, Matador Group, MetLife, Monno Ceramic, Pride Ltd, Runner, Rupchanda, Shah Cement, Shanta Holdings Ltd, Singer Bangladesh Ltd, SMC Condoms, Super Board, Super Fresh Drinking Water, The Daily Star, and The Palace Luxury Resort were also recognized as Superbrands.
Speaking as the chief guest of the event, Salman F Rahman MP said: “I would like to congratulate all the winners today. This recognition is a reflection of all the employees’ hard work. It is recognizing the people of all the institutions who are being awarded.”
Shariful Islam, the managing director of Superbrands Bangladesh, said: “A quality brand delivering both from its products and services point of view, both in a tangible and intangible way, over a period of time builds trust. A trust that is built over a continuous period of time builds a Superbrand.”
A quality brand delivering both from its products and services point of view, both in a tangible and intangible way, over a period of time builds trust. A trust that is built over a continuous period of time builds a Superbrand.
Superbrands are selected through a process that involves independent and voluntary panels of experts from a range of backgrounds, known as the Brand Council. In Bangladesh, Superbrands for 2020-2021 were selected by a brand council consisting of eminent experts.
Superbrands is a global arbiter for brands which operates in 90 countries around the world. Launched in 1994, Superbrands has become the most prominent success symbol for brands, stated the media release.
This article was originally published on Dhaka Tribune. You can view the original article at https://www.dhakatribune.com/bangladesh/nation/2020/11/20/superbrands-bangladesh-reveals-40-most-prestigious-brands-of-the-country