Bidco Africa V2 (East Africa) Superbrands TV Brand Video
Bidco Africa V2 (East Africa) Superbrands TV Brand Video
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Superbrands : https://www.superbrands.com/
Superbrands East Africa : https://ea.superbrands.com/
Superbrands TV : https://www.superbrandstv.com/
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In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand.
Bidco is a Superbrand.
Bidco’s story begins with a simple yet powerful purpose—to champion happy, healthy living for all. This simple philosophy has helped them grow into one of Africa’s leading consumer goods brands, creating products that nourish, care and uplift millions of lives each day.
Established in 1970 as a garment manufacturer, the company soon recognized a growing need for soap products, and set up a plant producing just three soap brands. Bidco has since continued expanding, establishing manufacturing units in Uganda and Tanzania, and producing edible oils, fats, margarine, baking products, plus home and personal care products.
Bidco’s brands are designed to enhance the quality of daily life of their customers. Their purpose is to provide the most integrated end-to-end brand portfolio which includes the most comprehensive and resonant range of daily use brands, promoting Happy Healthy Living through spreading the goodness of Mother Nature to all homes.
Tender Toto Diaper Pants offer an affordable diaper solution designed for easy changing, comfort, and, to provide, “play-proof” protection for active babies. The newly launched Gental Care Diaper Pants provide antibacterial and antileakage protection for active, unstoppable babies, and are ideal for both day and overnight use.
Continuing its mission of nourishing families, Bidco has launched exciting new brands for on-the-go lifestyles, including Elbbin & Nibble Snacks and Shapies, and Fillows Cereals. Jooz is a ready-to-drink fruit juice made from real fruit concentrate and fortified with Vitamin C, offering a natural, refreshing taste.
Bidco offers Personal Care products, such as the popular Gaea Family Bathing Soap, as well as the Nuru line of hygiene products, keeping homes free of germs and enhancing the lives of families. Detergents and Laundry Soaps such as Gental Powder and Msafi powder keep laundry clean, bright and fragrant for longer, with antibacterial agents, stain removal power and fragrances.
To enhance brand visibility, foster community engagement, and promote a “healthy living” image aligned with their corporate social responsibility goals, Bidco sponsors Bidco United Football Club (BUFC). As a major FMCG company in Kenya, this sponsorship serves to boost the company’s profile and connect with their customers through sports.
Bidco believes that agriculture is Africa’s number one business and considers the farmer the most important person in Africa. They empower small-scale farmers through inclusive partnerships, building solid prosperity that will last for generations. Bidco Africa currently partners with over 35,000 farmers across East Africa, from whom they buy produce at market rates.
Bidco’s mission is to offer happy, healthy living and a natural, wholesome lifestyle to all its consumers with the promise that the brand’s products, processes and services will always reflect Customers’ needs, Excellence, Quality with a price advantage, Environmental friendliness, and the company’s commitment to the Welfare of the community.
Superbrands, the most respected universal seal of enduring excellence.
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