Gaido (Malaysia) Superbrands TV Brand Video
Gaido (Malaysia) Superbrands TV Brand Video
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In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products, elevating themselves to the prestigious distinction of being named a Superbrand.
GAIDO is a Superbrand.
GAIDO Malaysia Sendirian Berhad is a Malaysian automotive parts brand that specialises in delivering high-quality, reliable components for passenger and commercial vehicles, forklifts, and industrial applications throughout the region.
GAIDO was founded in 2007 by Mr. Lim Boon Hoe, who recognised a gap in the Malaysian market for high-quality and reliable automotive components. With just two employees in a garage in Kepong, GAIDO began with the production and distribution of timing belts. Today, the company employs over 120 staff and operates seven branches across Malaysia.
GAIDO offers an extensive range of automotive parts, including timing component kits, timing belts, ribbed belts, wheel bearings, forklift bearings and chains, fan belt tensioners, idler pulleys, hydraulic auto-tensioners, industrial bearings, drive shafts, absorbers, alternators, overrunning alternator pulleys, water pumps and starters.
In response to changing market demands, GAIDO recently launched a new line of products, starters and water pumps in 2024. Currently the company is actively developing new product lines compatible with electric vehicles, positioning itself as a future-ready brand.
GAIDO uses a multi-faceted promotional strategy that includes digital marketing, social media engagement, and participation in trade shows. The brand maintains an active presence on platforms such as the official website, TikTok, RedNote, Facebook and Instagram, where it regularly shares product updates, technical tips, and promotional offers.
Special promotional events are held annually, including dealer reward programmes, festive discounts, learning trips for dealers and company leaders as part of the Stronger Connection campaign, and educational workshops for automotive technicians. GAIDO also uses direct marketing methods such as telemarketing, social media advertising, etc. to maintain strong relationships with its dealer network and customers.
In addition to being named a Superbrand, GAIDO has also been honoured with Consumer Protection Awards, Sin Chew Business Excellence Awards, International Prestige Brand Awards, and the Golden Bull Award, solidifying its reputation for innovation and technical excellence.
GAIDO is defined by three key values: Quality, Safety, and Warranty. Through a meticulous multi-stage quality control system that includes supplier audits, in-process testing, and end-product evaluations, GAIDO continually exceeds customer expectations, providing innovative product improvement and award-winning service.
Superbrands, the most respected universal seal of enduring excellence.
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