Mombasa Maize Millers V5 (East Africa) Superbrands TV Brand Video
Mombasa Maize Millers V5 (East Africa) Superbrands TV Brand Video
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In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand.
Mombassa Maize Millers is a Superbrand.
Mombasa Maize Millers are the largest millers of maize and wheat in Kenya, offering a diverse product line, catering to all demographics and segments across the country.
Founded in 1978 by two brothers, Islam Ali and Ahmed Ali, Mombasa Maize Millers started with a small maize mill in Mombasa and has since grown to become the largest miller of maize and wheat in Kenya. The Ali family’s legacy continues today with the second generation working together to ensure the brand’s continuing quality and integrity.
The company’s vast portfolio of products are produced and sold under the Ndovu, Taifa, Swan, Cosmo, Bahari, Shibe and Tima brands.
Also included in their vast portfolio are Edible Oils, Animal Feeds, Salt, Sweets and Confectioneries.
Mombasa Maize Millers was the first main stream flour company to produce and pack Maize Grits and specialized wheat flour applications of Self Raising Flour, Chapati Flour And Atta Mark 1.
Mombasa Maize Millers seasonal promotions include in-store and numerous outdoor campaigns such as road shows, market stomps and product demos. In-store promotions focus supermarkets where they directly reward the consumer with reduced prices and give aways.
Outdoor activities engage consumers with demonstrations, recipes and tips, especially with their wheat flour products. They also have vibrant and informative posters and billboards promoting their brands.
Mombasa Maize Millers have won many accolades, but the one they are most proud of is the loyalty of their customers. The company received recognition and certification from various bodies, including the Kenya Bureau of Halal Certification, and, plans are underway to qualify for their ISO 9001 certification.
Mombasa Maize Millers’ vision is to be a highly respected market leader in the food manufacturing industry in the region and beyond by fulfilling it’s mission of providing high quality, healthy, nutritious and affordable food products to consumers.
The company is committed to it’s values of providing high levels of responsiveness to customers’ needs with professionalism and integrity, through teamwork, superior performance, and a shared vision. The slogan “feeding the nation” is a promise the company has fulfilled from day one.
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