Umoja (East Africa) Superbrands TV Brand Video
Umoja (East Africa) Superbrands TV Brand Video
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In a world of global commerce and competition, outstanding brands distinguish themselves… through collaborative enterprise, creative marketing, and superior products… elevating themselves to the prestigious distinction of being named a Superbrand.
Umoja is a Superbrand.
Umoja has been protecting and styling footwear for 45 years. From construction safety boots to stilettos, sports shoes to school shoes, the brand ensures that they have something in their vast range for everyone’s needs, regardless of age, budget or style.
Umoja was founded in 1978, initially crafting flip-flops with a dedicated team of 18 employees, a modest beginning that laid the foundation for what would become a celebrated footwear collection. Today Umoja has expanded its offerings with canvas shoes, sports shoes, school shoes, casual and formal leather shoes and sandals, providing a comprehensive range catering to the varied tastes of its loyal customers.
Deniro Shoes embody the fusion of African craftsmanship and contemporary sophistication, providing men with shoes that epitomize style and elegance. Vigo embodies the perfect blend of lightness and comfort, making it ideal for fitness and outdoor activities. Hippies, vibrant croc-like sandals, are for those who are spirited, full of freedom and versatility.
Moxxa epitomises sophistication and elegance for the modern professional woman. Fivestar is a versatile unisex shoe brand, designed for active lifestyles. Watamu is a lively flip flop that captures the essence of summer with every step. Studeez, created for students, combine durability, quality and style.
ACE is the number one premium industrial safety shoe in Kenya. Tomcat brings together functionality and sophistication for the fashion forward woman. Malindi are stylish sandals crafted with high-quality EVA and PVC materials, offering uncompromising comfort and style.
Umoja’s promotion through traditional media includes advertisements in daily newspapers, television commercials, and billboards in major cities showcasing the latest collections. The brand’s digital marketing reaches a wide audience through social media, email campaigns and online advertising. The brand also participates in events like the Changamka Festival and KEPSHA Teachers’ Event, engaging directly with consumers and educators.
In 2025, Umoja received the Best Innovative Brand Award at the Mombasa Business Awards; in 2024 the Electricity Savings Award for Band II Energy Consumer; and in 2023 the Energy Management Awards Renewable Energy Award. Umoja has received ISO 9001 certification, and in 2021, Ace Safety Shoes received an international safety standard certification (ISO 20345).
In October 2024, Umoja opened a new outlet at Akamwesi Mall in Kampala Uganda, which features the brand’s new spacious and colourful retail layout. Since the inception of retail stores in 2021, the number of outlets has grown to 45 in just four years.
Umoja Shoe’s core values form the foundation of who they are and guide their daily operations. They prioritise trust as the cornerstone of their relationships with both customers and employees, fostering a transparent and reliable environment. Umoja’s Brand Promise is to provide Durability, Safety, Style and Comfort, and Affordability in all it’s shoes.
Superbrands, the most respected universal seal of enduring excellence.
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