100plus is a Superbrand. 100plus has become an icon in the sports and active lifestyle beverage market, and is ubiquitous in sport facilities all over Malaysia. 100plus was launched in Malaysia in 1983. Ahead of its time targeting a sports and active lifestyle, success did not come easily at first. The company worked tirelessly and continued to invest resources, time and effort into promoting the brand to the sporting community, and as of 2015, 100plus holds 88% of the isotonic beverage market in Malaysia. Studies have shown that in one hour of sustained physical exercise, the body can lose up to two litres of water, resulting in fatigue affecting both physical and mental performance. Easily assimilated into the body, isotonic solutions are ideal in replenish lost fluids and electrolytes. 100plus’ scientifically-tested isotonic formulation of carbohydrates, electrolytes and water enables faster and more effective hydration, enhancing a person’s capability to perform at his or her peak. In a recent study, 100plus was clinically proven to rehydrate and re-energise faster, and provides 43% more endurance, than water alone. The growing awareness and benefit of isotonic hydration continues to keep 100plus relevant to consumers beyond the world of sports who wish to achieve daily peak performance. The brand’s ability to empower consumers across a wide cross-section has propelled 100plus to become Malaysia’s number one isotonic drink, as well as the topselling brand within the ready-to-drink beverage market. Over the years 100plus has received numerous accolades as testimony to its success in Malaysia. Most recently 100plus was presented with the Putra Brand Awards 2014 - Gold Award in the Non-Alcoholic Beverage category. 100plus hosted its very first running event with the 100plus Outrunner campaign which saw a total of 10,000 participants signing up in a short span of two weeks. The event was also the first-ever running event in the world to feature drones as an active part of the race. 100plus continues to build optimism and consumer confidence by inspiring the market with its creativity and determination. This goes beyond the realm of sports, touching and energizing all those who aspire to push their limits, and achieve greatness, on or off the playing field. Superbrands: The most respected universal seal of enduring excellence.

ACI Aerosol is a Superbrand. ACI Aerosol is Bangladeshʼs No.1 aerosol insect repellent. Used in more than a million households in Bangladesh, ACI Aerosol stands for reliability. Since the brandʼs introduction, consumers have considered it “The most effective insect killer,” paving the way for ACI Aerosol to become the trustworthy symbol of effectiveness and dependability. In a tropical climate such as Bangladesh, there is always a risk of mosquito-borne diseases. ACI Aerosol was launched to address the need to controlling this pest. ACI Aerosol contains two active ingredients (Prallethrin and D-Phenothrin) which ensures the productʼs effectiveness at killing mosquitos. All over the country, ACI Aerosol ensures a healthy and peaceful environment for our homes, helping us to savour life uncompromisingly, with the elimination of mosquitoes and other harmful insects. In a closed room, with the fan switched off, spray ACI Aerosol at each corner of the ceiling from the middle of the room. Leave the room for about 20 minutes and come back to find a mosquito-free space. To counter the use of mosquito coils which pose serious health hazards, ACI Aerosol developed the larger 125 and 250 millilitre size spray cans, offered at the most convenient pricing. The heart of ACI Aerosolʼs promotion lies in its efficiency and reliability of being the most effective insect killer and in ensuring mosquito-borne disease control. As the market leader in Bangladesh, ACI Aerosol stands by its tag line: “THE most effective insect killer.ʼʼ Superbrands, the most respected universal seal of enduring excellence

AKS Steel is a Superbrand. Launched in 2009, AKS is the single largest construction steel making facility in Bangladesh and ensures 100% refinement of construction steel. Superior quality and customer focus are the hallmarks of AKS, making it one of the leading steel brands in the country. Before AKS, all construction steel made in Bangladesh used induction furnace, which has limited refining capability. AKS was the first steel company in the country to use commercial grade Electrical Arc Furnaces which produce 100% refined steel. AKS is manufactured using certified ISO 9001:2008. In 2016, the AKS TMT 550W was introduced which is designed to support mega structures and comparable to steel used in developed nations. AKS campaigns aim to raise awareness about the risk of earthquakes in the region, as well as educating potential customers and stakeholders about the earthquake resistant properties of AKS. Since its inception, AKS has emphasized the importance of technological advancement and the need for a green pollution free environment, making both key production procedures within the brand. AKS owns the county’s largest oxygen producing plant with a production capacity of 250 ton per day which is used for steel refining. AKS has built its own reservoir to harvest rain water for use in steel production conserving the ground water. AKS is equipped with an advanced fume treatment plant, where exhaust gases are treated and released into the atmosphere as clean air. The brand will remain an ally to individual home builders by providing knowledge for safe construction practices. Unmatched steel refinement capability has made AKS the most reliable TMT bar on the market delivering consistently superior product quality and leveraging the most advanced steel technology. Superbrands, the most respected universal seal of enduring excellence.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. AL-KO is a Superbrand. AL-KO was originally founded in 1931 by Alois Kober in Großkötz, Bavaria. Initially, a small locksmith, AL-KO grew into a mid-sized German manufacturer with several products during the 1950s. Today the AL-KO KOBER GROUP is a global player among medium-sized German enterprises, with its “Gardentech”, “Air Technology”, and “Automotive” Divisions. The AL-KO KOBER GROUP is now managed by the third generation of the family: Stefan Kober, Rajmund Kober, with Klaus Weimann, through Primepulse Holding, which also includes a number of other companies in the fields of electronics, industrial vision, IT and iOT, and real estate management. Currently the group has a turnover of a billion Euros. AL-KO Gardentech, a subsidiary of the AL-KO KOBER Group, offers AL-KO, and SOLO by AL-KO machine products, as well as AL-KO trailer components in the domestic market. AL-KO Magyarország Kft. works with a small number of employees, but is very productive and efficient, with 11 people producing close to HUF2.6 billion of turnover in 2019. AL-KO Magyarország Kft. Holds a prominent position in the garden machinery market. Products are available through DIY chain stores, garden equipment dealers, the companyʼs website, and the largest online retailers in Hungary. The AL-KO Gardentech product range includes everything you need in the garden: gasoline-, cordless- & robotic lawn mowers, electrical and battery handhelds, tractors, brush cutters, chain saws and pumps. Since its establishment, AL-KO has consistently represented the same values: striving for quality – with which it has acquired a loyal, recurring customer base – and, since its establishment, operating a profitable company that has been evolving dynamically, being responsive to market changes and customer demands. Innovative thinking has become a trend, resulting in a broad selection of design products and technical solutions. This provides the best possible environment for employees to work efficiently, and promotes mutually beneficial relationships with partners and customers. Superbrands, the most respected universal seal of enduring excellence.

Al Rawdah is a Superbrand. As pioneers of poultry farming in the UAE, serving customers with the best poultry products has been a tradition at Al Rawdah for more than two decades. Emirates Modern Poultry Co., known as Al Rawdah, started its operation in 1994 with 30 broiler houses and a capacity of 4 million birds per year, spearheaded by a management comprising of 4 people and a fleet of 6 salesvans. Today, Al Rawdah has a capacity of more than 24 million birds and an operating sales fleet of 29 vans. Al Rawdah products consist of the freshest, highest quality poultry, reared cage-free with utmost care. The chicks are raised under controlled conditions and given only 100% natural feed, without hormones or antibiotics. In addition to fresh chicken, Al Rawdah takes pride in its range of products, including Fresh Chicken Franks and Fresh Chicken Burgers. In 2000, with the completion of its new Food Processing Plant, the company increased it’s offerings to include frozen items including Chicken Nuggets, Chicken Fillets, Chicken Meatballs, Chicken Drumsticks, Chicken Popcorn and Chicken Fries, as well as fresh processed items such as whole smoked chicken and chicken mortadella. With “excellence in quality” being the foremost objective, Al Rawdah prides itself with ultramodern and hygienic production facilities and process, which have been adopted from the best practices in the industry. With the Emirates Quality Mark, ISO 14001, ISO 9002 Quality Assurance and HACCP certification Al Rawdah guarantees products that are safe, halal and of highest quality. At the core of Al Rawdah’s brand values, stands a passion for their chickens, which live in large air-conditioned houses with free access to food and water, and, to ensure that they will get some rest, the lights are turned off for night time sleep. At the heart of Al Rawdah’s values is a focus on hygiene and food safety throughout the whole organisation. Al Rawdah is dedicated to bring only the best quality to consumers and ensure this happens each and every day. Superbrands: The most respected universal seal of enduring excellence.

Al Rostamani Group (UAE) Al Rostamani Group is a Superbrand. Founded in 1957, the Al Rostamani Group is one of the largest and oldest, family business conglomerates in the United Arab Emirates, and has grown steadfastly by the guiding principles of Commitment, Care and Vision. Al Rostamani Trading Company is the sole authorised distributor of Suzuki vehicles and genuine parts in the UAE. United Diesel is one of the largest distributors of commercial vehicles in the UAE and sole distributor of Renault Trucks, United Diesel Nissan Trucks, Tata Buses and Trucks, Daewoo Trucks, Nissan Forklifts, and Dong Feng Trucks and Buses. Central Trading Company distributes Michelin Tyres, Federal Tyres, Radar Tyres, Castrol Lubricants, Bluestar Air Conditioners, FB Batteries, Foerch and Akzo Nobel. Abdulla Al Rostamani Properties operates and manages a portfolio of residential, commercial and industrial properties.   Al Rostamani Pegel is the group’s civil contracting arm specialising in high rise mixed use commercial and residential buildings. Al Rostamani Capital is the group’s foray into investment banking, merchant banking and asset management. Al Rostamani International Exchange is a market leader in currency exchange and international remittance services in the UAE Dubai International Securities is an authorised broker at the Abu Dhabi and Dubai Financial Markets, providing corporate financing advice with a strong research capability. Al Rostamani Travel and Holidays is the leading travel services provider specialising in the corporate, leisure, inbound segments and representing world renowned global brands. Al Rostamani Communications offers cutting edge telecommunications and information technology as a Carrier and Service Provider, providing equipment and solutions for projects requiring system integration for business, institutional and residential customers. Al Rostamani Global Solutions provides technical solutions with a broad range of capabilities and expertise, offering services from strategy to operations, business technology to business transformation. Al Rostamani Industries offers engineering services, fabrication of structural steel products, galvanising facilities, and manufactures welded wire mesh. Emirates Electrical Engineering specialises in turnkey electrical projects, including High Voltage Substations, Distribution Networks, Transmission Lines and Cable Networks. Al Rostamani Group is governed by three core values: Commitment to its partners and customers; Care towards employees, the pillars of the organisation, and the well-being of the community; and Vision in adopting long-term goals and exploring new opportunities to achieve sustainable, exponential and dynamic growth. Superbrands: The most respected universal seal of enduring excellence.

Alpen Capital is a Superbrand. Alpen Capital is an investment banking advisory firm established in 2005, which offers solutions in the areas of Debt, M&A and Equity to institutional and corporate clients across the GCC, South Asia, Levant and Africa. With offices in the UAE, Qatar, Oman and India, Alpen works with some of the leading business groups in its operating markets. At the heart of Alpens approach to doing business is the desire to connect clients with the right opportunities. Alpen combines the disciplines of strategy, organisation, leadership and finance into an integrated approach to help its clients grow the long-term value of their companies. Alpenʼs team comprises of experienced professionals, who create value through extensive knowledge of local and international markets and access to key decision makers. Alpen Capital has raised over 10 billion dollars in capital for clients across the region, and has worked with some of the largest business conglomerates and prominent Development Finance Institutions to execute landmark transactions. Alpen Capitalʼs flagship event Global Fusion features world renowned artists from various genres, integrated into a single musical experience. Global Fusion also supports local musicians and provides them a platform to perform with international artists. Alpenʼs focus on the importance of relationships extends beyond business. Alpen Capital is an active member of the community and strongly believes in corporate social responsibility. The philosophy of the organisation has always been to contribute back to the society. Recipient of prestigious business awards, Alpen Capital has also been recognised for its contribution to arts by the Dubai government. It has also been a recipient of the Dubai Chamber CSR Label for seven consecutive years. Alpen Capitalʼs mission is to connect clients with the right opportunities to help grow their business, and increase the value of their companies. Superbrands, the most respected universal seal of enduring excellence.

In a world of global commerce and competition, excellence matters above all else. Outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand. Alpina is a Superbrand. Alpina is a market leader in interior and exterior paints, interior lacquers and glazes, and Paint-Mix-facilities, continually inspiring the market with new directions and products. Alpina’s continuing success is the result of its ongoing product innovations, and by providing assurance and guidance to consumers. Alpina’s high quality and unique coverage power have mades it the number-one Paint-Brand brand for both white and colored paints for generations of consumers. Since 1995 the white cat has been a unique brand-icon for the brand “Alpinaweiß” as a symbol and a sympathetic character to consumers, representing purity, cleanliness, the finest odor-free quality and ease of use. Alpina’s Colour paints, lacquers and glazes have achieved the highest level of prominence with 95% of the market. Mainmarket is the classic “do-it-yourself” store, and 72% of German “do-it-yourselfers” have used an Alpina paint product, making it the most popular with consumers. Alpina’s products have been approved by independent test-institutions. It’s lead product “Apinaweiß” is currently winner of “stiftung warentest” in the category of dispersion paint (5/2012). Innovation and progress are the key points to keep the leading position of a brand stable. Alpina continually performs market research to discover needs of the consumers and create new products. As a result Alpina maintains a close relationship with customers, helping choose the right product for each project. Alpina maintains its commitment to sustainability, creating products that are environmentally-friendly, and focus on health, value and the highest quality. Consumers can always be confident that products with the name “Alpina” are easy to use, even without professional know-how and guarantee a perfect result. Alpina’s brand promise is a combination of simplicity and perfection, appreciated for generations of consumers – always at the state of the art. Many consumer simply say “Alpina” when they ask for “wall paint”. Superbrands: the international award for sustainable excellence

Alpina is a Superbrand. Alpina is one of the best-known brands in Germany, whose success is due to ongoing innovation, consumer-oriented product positioning, and the brand’s ability to communicate a sense of direction and security for consumers. Alpina is considered the expert source for interior and exterior paints, lacquers and glazes, in both white and strong colors. This is the result of the high quality of its products, such Alpina’s unique opacity and color strength, together with the enduring popularity of the brand across generations. A clear market leader in the classic construction market, Alpina is continually reenergizing the market with innovative products and unique target group oriented product concepts. Products that bear the name of Alpina are easy, fast and easy to use, even without the expertise required, and guarantee a perfect result. In 2017, Alpina introduced the new gold standard with “Alpinaweiß Unsere Beste”. This new top product continues to impress with Alpina’s legendary opacity, but is even more productive and up to 100 percent splash-free due to an innovative spray-protection formula. Alpina has also become Germany’s most popular brand for it’s color offerings. In recent years, Alpina’s color experts have complemented the success of Alpinaweiß —as Europe’s best-selling indoor paint— with innovative products in the area of colorful wall paints and varnishes. Through ongoing market research and consumer studies, Alpina’s color experts continually target new products for consumer’s specific needs and develop new potential markets. The weiße Katze has been an icon of advertising history since 1995, as both a symbol and sympathy bearer in one. The TV-Spot is now a classic, which took its successor in 2015. “Kleiner Aufwand. Große Wirkung.” is the conclusion of the new spot, skillfully staging the duality of aesthetics and performance, which distinguishes all Alpina products, and forms the brand promise from Alpina’s color experts. Alpina remains the indispensable anchor in both the construction and do-it-yourself markets, and is by far the most well-known and most popular brand of paint in Germany. Superbrands: the international award for sustainable excellence.

American Express is a Superbrand. American Express was, for the fourth consecutive year, elected Mark of Excellence in Portugal. With over 165 years of history, American Express is a global brand recognized for the excellence of its credit cards & associated services and the quality of customer service. It is considered since 2008 as the most valuable financial brand in the world, ahead of the big world brands. Headquartered in New York and present in more than 140 countries, American Express has over $ 161 billion in assets, approximately 118 million credit cards in circulation and approximately 55,000 employees worldwide. Since 1995, in Portugal, it is represented exclusively by Millennium BCP, both for the issuance of the prestigious Centurião cards and for the raising and management of the Merchants Network. It provides unique access to products and experiences that enrich the lives of its Customers and contribute to the success of their Partner businesses. Its performance is governed by the principle of ""Work with great daily commitment to be the most respected Service Brand in the World"". In Portugal, the successive recognition of the market and as a brand ""Superbrand"" is one of the signs of success of this motto applied locally. Superbrands: The most respected universal seal of enduring excellence.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. Angels Hair is a Superbrand. “Kenya, the Flower of the Equator” is known for its beautiful angels that epitomize style and flair. Launched in Kenya in 1989 by South Korean SANA Industries, Angels Hair is the largest hair additions producer in Africa, providing high quality weaves, braids, hair piece, crochet and wigs for women and young girls. Angelsʼ products create a self-confident ignited woman with high esteem by keeping her beautiful always. With over 25 different shades and 70 style choices there is a perfect look forevery person. The brandʼs products are affordable to middle and lower income brackets, giving them a wider market share. The future looks bright for Angels Hair, with their continued commitment to providing end-to-end quality products at affordable prices. Angels uses only top of the line raw materials and finished products, never compromising on quality. The brandʼs products are made with toyo kalon fibre, from Japan, giving the feel of natural hair. Angels products include a wide selection of Braids, Hairpieces, Crochet Braids, and Weaves. With every changing trends and styles, Angels is always adding new products to their existing range. Their most recent additions include Reggae Locs, Water wave, Fox, Kinky, Afri Sassy, Afrikana Locs, Everest and Viral Curl. Promotional posters from the Angelsʼ latest product launch with the slogan “KEEPING HER BEAUTIFUL” have become a collectors item. For over thirty years Angels Hair has proven again and again that the brand is THE number one choice for women in East Africa. Superbrands, the most respected universal seal of enduring excellence.

APA Insurance is a Superbrand. Formed in 2003 after the merger of the general businesses of Apollo Insurance and Pan Africa Insurance, APA is one of the largest insurance companies in Kenya. With over 100 years experience in the East African market, APA Insurance has established itself as the provider of a wide and innovative range of affordable and relevant insurance products for both individual and business customers. The brand is defined by its empowering promise to 'rewrite the rules of insurance', and by the efforts of the company to simplify application procedures, do away with red tape, broaden the socio-economic scope of its customer base and provide cover where none was available before. All offer proof of this inspiring commitment. Hidden beneath all the standard insurance categories such as motor, agriculture, aviation, personal accident, liability and health, are truly imaginative and helpful forms of coverage designed to address the unique needs of the East African people. These include property coverage for Terrorism and Political Violence; coverage against drought for pastoralist communities; coverage for breast cancer for older women; and many other unique forms of coverage. In addition to providing communities with the type of insurance they need, APA also gets involved on a more humane level through its wide and varied CSR programme. Projects include conserving the environment, safeguarding clean drinking water, empowering youth and promoting health and education amongst the less privileged communities. APA is also blazing a technology trail, offering insurance via mobile and online automated premium calculators and using state of the art RFID technology to identify cattle for livestock insurance purposes. In 2013, APA Insurance was recognised as the Best Claim Settlement Company of the Year, the most Socially Responsible Company and secured the Runners Up spot in the General Insurer of the Year category at the annual Insurance Awards, generally acknowledged as the industry's Oscars. It is without doubt the brand’s adherence to the principle of rejecting conventional wisdom and always ‘thinking out of the box’ that has elevated APA to this exalted position. A position that any true Superbrand should consistently occupy. Superbrands: The most respected universal seal of enduring excellence.

Apex Steel is a Superbrand. Continuously growing from strength to strength; and being the pioneers in the manufacture of Grade 500+; Apex Steel continues to be the preferred choice of Deformed Bars for iconic projects in East and Central Africa. Producing the region’s best steel doesn’t happen by chance. From the beginning Apex Steel chose to do things differently ; focussing on innovation; value creation and an uncompromising commitment to quality. In 2006 Apex Steel revolutionised the way steel was made in the region. It was the first company to manufacture BS 4449 – 2005 Grade 500+ Deformed Bars with German technology that is ISO 6935-2:2007. Another first – it was the only steel company then; to brand it’s steel and every meter of the bar bears the name ‘APEX TMX’ – a stamp of quality. It was also the first company to be awarded the ‘Diamond Mark of Quality’ by KEBS; and the first company to have its processes ‘LEED Certified’ qualifying its steel for ‘Green Buildings’. Yet another first – Apex Steel was the only company to have the vision to look beyond and offer ‘cut and bend’ services saving projects ‘time and money’. The availability of ‘Couplers’ at Apex Steel is yet another testimony of its quest providing value to meet the growing needs within the industry. Becoming East Africa’s number 1 choice created a huge increase in demand for Apex TMX, leading to a massive capacity expansion coupled with automation to consistently meet industry requirements throughout the region. Apex Steel also manufactures ‘Precision Hollow Tubes’; used for scaffolding and in the Fabrication Industry. Recognising the needs of the Construction Industry; Apex Water and Kap Plastics manufacture PPR; PVC and HDPE under technical license from Wavin; the Global leader in Piping and Plumbing solutions. Pipes manufactured for Drinking Water and Waste water are manufactured to top quality and tested as per international standards in its plant at Athi River. ‘Apex Steel’ the leader in providing ‘sustainable solutions’ – in Steel; Plastics; Construction Chemicals; Painting Technology; Corrosion Resistant Systems; High-end Sanitary ware and over 4000 items in General Hardware for the Construction; Fabrication and Plumbing industries. Apex Steel is well deserving of its Superbrands Status. Superbrands: The most respected universal seal of enduring excellence.

APEX Steel is a Superbrand. Over the past 48 years, Apex Steel has grown into the number one provider of sustainable solutions to contractors and fabricators in the supply of steel, plumbing, piping, roofing, hi-spec plastics and general hardware items. Apex Steel was a pioneer in the manufacturing of deformed steel bars; BS:4449 in Kenya, trademarked as ‘APEX TMX,’ which is inscribed upon every metre of steel bar. Apex Steel focuses on innovation; the creation of value for their customers and an uncompromising commitment to quality. APEX TMX is manufactured through German Technology with ISO certification, and was the first deformed bar to be given a KEBS mark of approval. It was later awarded the Diamond Mark of Quality by KEBS. Apex Steel is at the forefront of the green movement, becoming the first and only steel company in the region to be awarded a Leadership in Energy and Environmental Design (LEED) certificate. Apex Steel has an ‘in-house’ worldclass testing facility based at the plant. Apex Steel was the first company to offer ‘Cut and Bend’ services using their own automated ‘Cut and Bend’ machine. Apex Steel is a proud distributor of some of the world’s leading piping and plumbing solutions, which have helped revolutionize the local construction industry. Major projects that Apex Steel has been a part of include the Standard Gauge Railway, Thika Superhighway, the Westgate Mall, Sameer Business Park, the Tana River Hydro Power Plant, and many others. By incorporating cutting edge technology; championing sustainable practices, developing efficient solutions for customers; and providing high quality ancillary products; Apex Steel has become East Africa’s No. 1 choice for deformed bars. Superbrands, the most respected universal seal of enduring excellence.

Apollo Hospitals (India) Apollo Hospitals is a Superbrand. Apollo Hospitals was the spark that ignited the healthcare revolution in India. Launched in 1983 in Chennai by Founder-chairman Dr. Prathap C. Reddy, the first hospital was powered by a small group of 25 dedicated professionals. Today, nearly 30 years later, Apollo is a giant enterprise which now comprises 54 hospitals, 60 diagnostic clinics, 1500 pharmacies and more than 26 million patients treated from 120 countries. A pioneer in clinical excellence, Apollo has now introduced nine centres of excellence, including specialisations in cardiac sciences, orthopaedics, neurosciences, emergency services, cancer, transplant medicine, gastrosciences, preventive medicine and obstetrics & gynaecology. Apollo Hospitals offers an array of sophisticated diagnostic and treatment technologies, introducing India's first 320-slice CT scanner, the first CyberKnife at the Apollo Speciality Cancer Hospital in Chennai, and the Novalis TX at Hyderabad and Kolkata. A further extension to its brand franchise is Apollo Teleclinics, bringing super specialist quality healthcare via telemedicine to rural and remote parts of India, and internationally to a pan-African network. The Apollo Institute of Robotic Surgery offers the Da Vinci Si surgical system -- the most advanced platform for minimally invasive surgery available in the world. Apollo has also introduced the Day Surgery facility, for patients needing elective surgeries or requiring short-stay, surgically-induced hospitalisation which offers to allow them to return home the same day. In the face of the rapidly escalating concern of diabetes, the group introduced Apollo Sugar Clinics, which leverage new technologies to enhance disease management and accessibility. The trinity of excellence, expertise and empathy define the Apollo brand and propel its mission to touch lives, to heal and to continuously improve healthcare delivery. The Apollo brand promises worldclass healthcare and gives its patients the comfort and confidence that they will receive the most contemporary medical care available, anywhere in the world. Superbrands: The most respected universal seal of enduring excellence.

Autoglass® is a Superbrand. Autoglass® is a leading consumer and business automotive brand, providing vehicle glass repair and replacement to more than one million motorists every year. Offering the widest reaching network in the UK with over 1,000 technicians providing a world class service to motorists, Autoglass® stands apart in the vehicle glass repair and replacement market. Autoglass® has received almost 85,000 customer reviews online with an average score of 4.4 out of 5, the highest number of reviews from any UK-based vehicle glass repair and replacement specialist. Autoglass® operates with a ʻRepair Firstʼ philosophy, ensuring that, wherever possible, it will repair a chipped windscreen rather than replace it, a safe solution that saves time and money, and is better for the environment. If the damage is beyond repair, Autoglass® will replace the glass. Autoglass® has a dedicated research and development team, Belron Technical, who focus on driving technical standards, and developing ground-breaking innovations which continually improve the service provided to its customers. Autoglass® prides itself in being at the forefront of innovation in the automotive after-market. It has heavily invested in understanding the implications of ADAS technologies and spearheaded the creation of an industry standard ADAS training accreditation in collaboration with the Institute of the Motor Industry. Committed to embracing new technologies, providing a smoother customer journey, Autoglass® utilises Artificial Intelligence technology for its body repair service, which allows customers to upload a photo of their carʼs damage to the website and receive a quote instantly. Autoglass® is committed to achieving continual improvement in environmental as well as Health and Safety management. It is certified to ISO 14001, ISO 9001 and OHSAS 18001 standards and constantly strives to reduce its relative use of non-renewable fuel and CO2. The mission of Autoglass® is to make a difference with real care. By providing exceptional customer service at every touch point and being an ambassador for road safety, Autoglass® has become one of the UKʼs most trusted service brands. Superbrands, the most respected universal seal of enduring excellence.

In a world of global commerce and competition, excellence and outstanding performance matters more than anything else. Outstanding brands distinguish themselves through entrepreneurial spirit creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand. Avery Zweckform is a Superbrand. Avery Zweckform stands for Top-Quality labels and ""formbooks"" and sets standards in this market - since 1946, the birth of the brand Zweckform in a former farmhouse in the Bavarian village of Oberlaindern, just south of Munich. Inventiveness leads to success. A few products that are unimaginable to be without in today's every day office life are made by Avery Zweckform. The formbook receipts 300 has been on the market since 1954. 1958 Avery Zweckform started the production of self-adhesive labels - in the beginning as a licensee of the US company Avery. Quality ""made in Germany"" in all aspects: Quality products, delivery reliability, sustainability and integration of disabled employees. Our organically grown label product range for every requirement or situation in life - from A as in ""Addressing"" through ""Protection&Security"", ""Marking"", ""Filing & Organising"" and ""Multipurpose to Z as in Zweckform quality. Continuous innovations and a TOP-software for printing and designing - for even an even higher level of consumer convenience. By the way: if you took all the label sheets produced in one year, you could surround the earth nearly two times. Our latest concept, voted product of the year 2015 and awarded with the German Design Award: LIVING - for every area at home the right label: kitchen, household, decoration, workshop and kids. Avery Zweckform - we are not just labels and formbooks. We use the power of our brand to expand our range and we strengthen our competence by our integration into CCL - the world largest label-converter. Avery Zweckform - ""Quality makes all the difference"". Superbrands: the international award for sustainable excellence.

In a world of global commerce and competition, excellence and outstanding performance matters more than anything else. Outstanding brands distinguish themselves through entrepreneurial spirit creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand. Avery Zweckform is a Superbrand. Avery Zweckform stands for Top-Quality labels and ""formbooks"" and sets standards in this market - since 1946, the birth of the brand Zweckform in a former farmhouse in the Bavarian village of Oberlaindern, just south of Munich. Inventiveness leads to success. A few products that are unimaginable to be without in today's every day office life are made by Avery Zweckform. The formbook receipts 300 has been on the market since 1954. 1958 Avery Zweckform started the production of self-adhesive labels - in the beginning as a licensee of the US company Avery. Quality ""made in Germany"" in all aspects: Quality products, delivery reliability, sustainability and integration of disabled employees. Our organically grown label product range for every requirement or situation in life - from A as in ""Addressing"" through ""Protection&Security"", ""Marking"", ""Filing & Organising"" and ""Multipurpose to Z as in Zweckform quality. Continuous innovations and a TOP-software for printing and designing - for even an even higher level of consumer convenience. By the way: if you took all the label sheets produced in one year, you could surround the earth nearly two times. Our latest concept, voted product of the year 2015 and awarded with the German Design Award: LIVING - for every area at home the right label: kitchen, household, decoration, workshop and kids. Avery Zweckform - we are not just labels and formbooks. We use the power of our brand to expand our range and we strengthen our competence by our integration into CCL - the world largest label-converter. Avery Zweckform - ""Quality makes all the difference"". Superbrands: the international award for sustainable excellence.

AZAM is a Superbrand. Quality comes first! AZAM ensures that when a consumer buys their products they will be buying the best quality available. AZAM is part of the Bakhresa Group’s family of companies, which began in a humble manner with a small restaurant in the Port City of Dar Es Salaam, Tanzania in the mid seventies. Since then, the Bakhresa Group has emerged as one of the prominent family owned business groups in the region. AZAM Products are designed to achieve customer satisfaction. They seek to make the highest quality products at the most affordable prices, enhancing the lives of their customers. AZAM also offers consumers premium quality products including Premium Water, Premium Fruit Juices and Premium Ice-Creams.   The main products under the Azam brand are: • Wheat Flour • Maize Flour • Drinking Water • Premium Drinking Water • Coconut Cream • Tomato Puree • Ice Cream • Fruit Juices • Carbonated Soft Drinks • Bakery Products • Biscuits.   AZAM has set the benchmark across multiple market segments in Tanzania, being the first to bottle water, first to produce ice-cream on a commercial scale and first to buy, process and package Tanzanian fruit juice. Azam products are the highest quality products at the most affordable prices. They try to meet their consumers needs and demands by creating quality driven products and making them available to the market at the most competitive prices possible. Superbrands: The most respected universal seal of enduring excellence.

AZAM is a Superbrand. “Azam” products have become a part of many Tanzanians’ daily life needs. They eat, drink, travel and watch AZAM. The Bakhresa Group’s origins began in 1975 with a modest local restaurant, formally known “Azam Restaurant”. Today, the Azam brand has grown to be a leader in the food and beverage market in Tanzania. The “Azam” brand represents quality throughout its entire supply chain, using only the finest methods and ingredients to ensure that their products are of the highest standards available to consumers. The main products under the Azam brand are: Wheat Flour, Maize Flour, Bottled Water, Coconut Cream, Tomato Puree, Ice Cream, Fruit Juices, Carbonated Soft Drinks, Bakery Products and Biscuits. In December 2013, Bakhresa group launched Azam PayTV services in Tanzania, Kenya and Uganda. AzamTV has acquired local premier league football telecasting rights in all these countries, and is the fastest growing satellite television service in East Africa. As international tourists discover the magnificent destination of Tanzania, Azam Marine and Coastal Fast Ferries are moving with the times to provide them with swift and comfortable ferry services, adding two new Passenger Ferries to it’s fleet in 2015. Looking ahead, the Azam brand anticipates steady growth through expanding across the continent, where a growing consumer market presents an ever increasing demand for the highest quality of diversified product offerings. Superbrands: The most respected universal seal of enduring excellence.

Basco Paints (East Africa) Basco Paints is a Superbrand. Basco Paints has been manufacturing paint since 1976. Basco Paints offers a wide range of paint and paint related products, including interior and exterior paints, specialised and textured finishes, roof paints, floor paints and wood varnishes. After attaining tremendous success in the manufacturing and distribution of the economy range of paint products, Basco Products created the Duracoat range of premium paints in 1998. Since then, the company has become the market leader in quality, durability, colour range, innovation and expertise for both decorative and industrial paints. Duracoat utilizes the latest in modern technologies available. In 2003 Basco Paints introduced Duracoat Colourmania Centre’s across the country, which offer an Automated Computerised Tinting system with an array of over 7,000 shades! In 2005 Basco Paints relaunched Duracoat’s advertising platform ‘ask the experts’ together with its ambassador figure ‘ Peter Marangi.’ Duracoat has also developed a range of Anti-Bacterial Paints, specially designed to protect users from common bacteria found on wall surfaces. Duracoat paints are also ecofriendly and have special “Easy Clean” properties enabling stains and dirt to be effortlessly removed from surfaces. In 2012, Duracoat introduced the “Colour Trends” palette concept into Kenya, developing the ‘Couture Fashion’ palette in collaboration with global colour expert, Kate Smith of the United States. These Palettes where designed to help the consumer mix and match modern days colours without any worry that they wouldn’t blend. Duracoat was first to introduce the Expert Training Centre programme in the region, a one week course taught at no charge to individuals who are interested in becoming experts in the painting field. Duracoat’s brand slogan: ‘Ask the Experts,’ reflects the company’s commitment to educating their customers about their brand and products, enabling consumers to better understand their specific needs and find a suitable solution. Basco Paints are smooth, durable, long lasting, high quality finish paints that are ahead of the competition in product range, availability, quality and service. Superbrands: The most respected universal seal of enduring excellence.

Bidco Oil Refineries is a Superbrand. BIDCO is East and Central Africa’s premiere manufacturer of edible oils, cooking and baking products, personal hygiene products, and laundry detergents and soaps, offering a broad bouquet of brands in 16 countries. BIDCO’s roots date to 1970 when chairman and founder, Mr. Bhimji Depar Shah established a garment manufacturing company in Nyeri, Kenya. By 1985, then based in Nairobi, BIDCO transitioned into manufacturing soaps, and in 1991 moved its operations to Thika with the opening of BIDCO Oil Refineries, expanding its family of products to include edible oil and fats. BIDCO’s expansion continued over the following two decades, with the acquisition of the Elianto business from Unga Group Ltd, the acquisition of Shivji and Sons Ltd, a soap manufacturing plant in Dar-es-Salaam, and the acquisition of Kimbo and Cowboy from Unilever. In 2010, BIDCO implemented SAP– Enterprise Resource Planning paving way for more efficient and integrated business functions across the board. BIDCO also launched a new product, Olive Gold Blend, in the same year. In 2013 BIDCO launched Power Boy Pro-Activ Liquid Detergent, a new liquid detergent with Stainex enzymes, supplying 2.5 times more stain removal power than other leading brands, plus antibacterial agents, leaving your clothes free of bacteria and odors, and a long lasting fragrance which leaves clothes bursting with freshness. Also in 2013 Bidco launched Nuru Scouring Powder and Pure and Natural Active Man — an All-in-one Body soap with antibacterial protection supplying invigorating mint freshness. BIDCO’s Products, Processes and Services reflect customer’s needs, environmental friendliness, and the welfare of the community; Good Corporate Governance and best management practices and policies. Together these principles provide a strong foundation for future growth and success. Superbrands: The most respected universal seal of enduring excellence.

Bidco Africa is a Superbrand. Bidco Africa is East and Central Africaʼs leading edible oils, hygiene and personal care products manufacturer. Bidco Africa is a true African Entrepreneurship success story, which began with producing just three soap brands, growing to become one of the regionʼs largest FMCG manufacturers with over 50 brands. Bidco currently has manufacturing units in Kenya, Uganda, Tanzania and most recently Madagascar; producing edible oils and fats, margarines, baking products, hygiene and personal care products and animal feeds. Bidcoʼs range of brands offer products with sizes that suit every pocket in over sixteen countries that the company has footprints on. Bidco Africa aims to “Grab, Grow and Sustain” the Number 1 market share in Africa by 2030. The company continues its ʻSoil to Panʼ philosophy which in turn supports farmers by contracting them with the assurance of an offtake market at competitive rates for their produce. Bidco currently has over 30,000 farmers growing various raw materials exclusively for them. Bidco also remains committed to champion initiatives on positive environmental impact through a project dubbed ʻSave Our Water Towersʼ. The project, launched in 2017, aims to grow up to 1 million Bamboo in the site of Kenyaʼs leading water towers; to restore the degraded lands. As part of the growth and expansion strategy to achieve “the 2030 Goal”, Bidco has recently ventured into the Food and Beverages Industry by producing Noodies instant noodles, Planet range of sodas, Jooz juices, Planet Aqua water, Sun top juices and Reaktor energy drink. This has been enabled by successful joint ventures with Monarch Beverages based in Atlanta, Georgia for the Carbonated Soft Drinks range, water and energy drinks, and Coro of Denmark for Sun top juices. Bidco has also partnered with Land OʼLakes, the leading animal feeds manufacturer in America, to advance Bidco Animal Feeds production. Bidco has invested in the best technology with its newly created detergent manufacturing plant, producing high quality detergents to serve the Kenyan and African markets. The company also recently commissioned a state-of-the-art Bidco Industrial Park (BIP), with worldclass facilities in the manufacturing units that produce its new products in the Food and Beverages categories. Bidco was started by a family, and believes that all employees and partners are a part of that family. They believe in Africa, which can be seen in their commitment to using local raw materials and offering quality products at affordable prices. Superbrands, the most respected universal seal of enduring excellence.

Bimby is a Superbrand. ""Dare to dream"" was the motto of Bimby’s Team for 2015 but it could be the life’s motto of the company. One year after the launch of the new Bimby TM5, the brand sold 1 million Bimbys worldwide — a milestone of success and proof that the digital age in the kitchen is here to stay. If there is a brand secret, it lies in the professional team behind the product. Highly motivated and passionate for the product, they deposit all their belief into the brand and build a long-term relationship with the customer, based on strict ethics and principles. The latest Bimby TM5 model gives digital recipes a prominent place. Thanks to “Recipes Chip” it is possible to view the recipes step by step on Bimby’s screen. The investments in the digital area are maintained for the near future, and the development of recipes for various media as well, including books, magazines, recipe chips and digital collections. In 2016 the brand expects to launch the new Cook-Key on the market — a new accessory for Bimby TM5 that allows consumers to send recipes directly from Bimby's Recipe Platform to the display of Bimby TM5, through a wireless internet connection. The product's excellence along with the brand’s close relationship with the customer made Portugal fall in love with Bimby. Bimby, cooking the future... today! Superbrands: The most respected universal seal of enduring excellence.

Birla White is a Superbrand. As the Indian economic juggernaut moves relentlessly forward, a taste for contemporary design and decor in homes and offices has grown immensely popular among consumers. Birla White leads the white cement market in this rapidly changing bazaar, continuously pioneering innovative products and applications to meet consumer’s expectations. Developing the whitest cement in what was virtually an industrial beauty contest, Birla White’s products have given white cement a new direction, and to consumers, given a great finish for their walls. Innovative products introduced by Birla White include Wallcare putty, a pre-paint base coat for wall paints and Levelplast, producing superior results in leveling undulated surfaces. Other innovative products allow consumers to make a personal style statement, including Textura, a cement-based wall finish adding distinctive character to walls in a range of textures, designs and colour patterns, and the pioneering product Glass Fibre Reinforced Concrete (GRC), a mouldable finishing material used to craft architectural details. Building on the popularity of the prepaint base coat Wallcare putty, Birla White reaches it's consumers, who are looking to paint their homes, through nearby paint and hardware shops. Architectural structures in India which have used Birla White GRC with stunning results include The Leela Palace in Bangalore, Hotel ITC Sonar Bangla in Kolkata, Digamber Jain Temple in Ajmer, Flip Club in Ghaziabad, Infosys in Bangalore, Manipal University in Jaipur, Damania House in Mumbai and the Nareli Temple in Rajasthan. Birla White has always been the ultimate modern consumer brand – a utility product inventively and inextricably interwoven with a subtle, upmarket lifestyle statement, which, in a very agreeable way, has propelled forward the the reconstruction of India. Superbrands: The most respected universal seal of enduring excellence.

Blackmores (Malaysia) Blackmores is a Superbrand. Blackmores is an industry leader and an established brand name in the Vitamins and Dietary Supplements market. Blackmores brand is available in over 1,100 retail outlets, including major pharmacies all over Malaysia. Blackmores Malaysia outperformed the market with a healthy double-digit growth last year, and has been enjoying an average Compound Annual Growth Rate of 16% over the last five years. Blackmores had its beginnings in the 1930s, thanks to the vision and passion of Maurice Blackmore, whose belief in the health-giving properties of herbs and minerals led him to develop a whole system of healthcare based on naturopathic principles. Maurice’s son Marcus continues the family tradition by overseeing the development of Blackmores, making it a leader in the dietary supplements business. In 2012 Blackmores Malaysia relaunched Bio ACE Plus, a pioneer antioxidant product in the market upgraded with extra grape seed and selenium for extra protection. The recently launched NutriMulti is an innovative product which contains wholefood nutrients like Spirulina, Wheatgrass, White Tea and Reishi, developed specifically for the Asian market using Asian-centric ingredients. Blackmores has launched several digital campaigns, including “Shoo away the Achoo” which attracts non-users in the Cold and Flu health segment, and also a simple interactive online Health Check Tool that appeals to people who would like to check their health status discreetly and obtain early indication of their diet and lifestyle status. In 2011, Blackmores launched its Facebook page which is now liked by more than 31,000 fans. Blackmores encourages a proactive approach to health by aspiring to empower consumers with relevant health knowledge in order to make guided decisions about their health. Blackmores’ aim is to be the first choice in healthcare supplements. Superbrands: The most respected universal seal of enduring excellence.

Bom Petisco is a Superbrand. From the Azores comes the art of preserving what is good, a meticulous and improved production process that brings the best Atlantic Ocean tuna to your table. This is the mission of Bom Petisco - to serve an excellent product that lives up to the expectations of its connoisseurs. Recently the brand has innovated and expanded its portfolio. In addition to the already popular and classic flavours of olive oil, oil and water packed the brand has created three flavours of the land and sea, a synergy of flavours that resulted in three new Bom Petsico products: • BOM PETISCO TUNA in extra virgin olive oil and oregano; • BOM PETISCO TUNA in pepper and ground herbs; and • BOM PETISCO TUNA 5 peppers. Flavours that balance the best taste of the sea and the distinctive flavours of the land’s tradition. The tradition, the ingenuity and the art of producing canned Bom Petisco, also allowed for the introduction of a novelty in the canning industry: the tasty Tunaburguer, a faster and equally delicious meal. Cofaco Azores, present in 5 continents and more than 35 countries, produces more than just BOM PETISCO TUNA. It produces canned fish for other prestigious and high quality brands, standing out among them: Tenorio, Pitéu, Bon Appetit, Ás do Mar and Bom Amigo, all popular in both the national and international markets. Superbrands: The most respected universal seal of enduring excellence.

Branca de Neve is a Superbrand. For the fifth consecutive year, Branca de Neve has been named a Superbrand. Branca de Neve is a successful brand that has grown strong roots in the hearts and homes of the Portuguese people for more than 60 years. Branca de Neve’s longevity comes from the balance the brand strikes between preserving its original values and the ability, year after year, to remain current and stay competitive. Branca de Neve is not just flour: the brand today has more than 40 types of wheat flours created for cakes, bread, mousses, puddings, jellies, custard and toppings. Branca de Neve is spread around the world. Internationalisation is one of the paths chosen by the brand as part of it’s strategy to solidify its position in the market and is currently available in several countries. While advertising campaigns remain an integral part of its strategy, Branca de Neve strives to reach consumers directly, strengthening the brand’s reputation among all who use it faithfully. The results are plain to see: the same love for Revista Lusitana remains strong, the same excitement for new recipes, the same curiosity to try new products all builds great loyalty to Branca de Neve. In a fast changing world, it is reassuring to know that there are products that remain the same, and in which we can forever invest our confidence. It is Branca de Neve’s dedication to consistent quality, innovation, and to satisfying its customers which remain the core values that drive the brand. Superbrands: The most respected universal seal of enduring excellence.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. Britam is a Superbrand. Britam is a leading diversified financial services group with a presence in seven African countries, namely Kenya, Uganda, Tanzania, Rwanda, South Sudan, Mozambique and Malawi. Britam Holdings PLC was first incorporated in Nassau in the Bahamas in 1920, as British American Insurance Company mainly to serve plantation workers. The Kenyan operation was established in 1965 and has grown to become the leading diversified financial services provider in the region. Britam is listed on the Nairobi Securities Exchange, and offers a wide range of financial products and services which include: Life Assurance, General Insurance, Health Insurance, Asset Management, Retirement Planning, Property and Banking. Britamʼs vision is to be the leading diversified financial services company in its chosen markets across Africa. The companyʼs values are hinged on respect, integrity, customer focus and innovation. Employing over 900 staff across the region, with a network of over 2,000 financial advisors, Britam works with its customers to create and protect their wealth and lives every step of the way. Britamʼs mission, vision and values support the achievements of its goals and objectives laid out in its 2016-2020 “Go for Gold” strategy. The“Go for Gold” strategy aims to propel the company to the next level of growth. The strategy is anchored on five thematic pillars of enabling transformation, operational, excellence, customer service, innovation and profitable growth. Due to its success in the region, Britam has attracted international investors that include International Finance Corporation (IFC), AfriInvest and Swiss Re. These investments are a demonstration of the confidence these organizations have in Britamʼs long term future. The partnership between Britam and the international investors will also raise the companyʼs profile internationally and at the same time provide support in the areas of social impact, environmental standards, technical skills and world-class management. As a leading brand in its chosen markets, Britam provides financial solutions that enables its clients to create and protect their wealth and lives every step of the way. Superbrands, the most respected universal seal of enduring excellence.

Buderus is a Superbrand. Buderus, an international brand of Bosch thermotechnology, offers solutions for heating, hot water, ventilation and cooling. Whether renewable or classic - Buderus heating systems are solid, modular and networked. As a systems expert, Buderus has been developing efficient and future-proof heating technology since 1731. Buderus attaches importance to a holistic, personal consultation and provides a comprehensive service for tailor-made and future-oriented 10 heating solutions. In addition to heat generators, Buderus offers a comprehensive range of storage, control and heating accessories. The strong heating technology brand is a pioneer in the development of new technologies. Buderus is launching a completely new generation of heating systems: Internet-enabled devices that can be controlled via smartphones, and thanks to their modular design, the future of heating is already installed. Buderus – Heating systems with a future. Superbrands: the international award for sustainable excellence.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. Bashundhara Diapant is a Superbrand. Within few months of its launching in 2017, Bashundhara Diapant became the leading brand of Super Absorbent, Ultra-Soft, Comfortable, and ʻeasy to wearʼ Pant-style Diaper in Bangladesh. Bashundhara Diapant was unveiled on 31st July 2017 in the heart of the atrium floor of the busiest shopping mall Bashundhara City Development Ltd. and legendary artist Mustafa Monwar, celebrities, stage performers, stakeholders & Bashundhara staff were present at the launching event. Bashundhara Diapant features Super Absorption Protection Capacity, a Hydrophobic Leg Cuff, Ultra Soft, throw-tape, and highly stretchable features that enable air to circulate freely which keeps a babyʼs skin dry and fresh. Providing maximum absorbency, Bashundhara Diapant keeps wetness away from babyʼs skin, helping to protect against irritation, rashes & chafing, and provides maximum moisture-holding capacity. A soft surface gently protects babyʼs delicate skin, and stretchy sides allows to comfortably adjust the diaper to babyʼs unique shape for a custom fit. A breathable non-woven fabric and comfortable leg cuff helps to keep the area dry and exposed to air. Through the injection of newer technologies, Bashundhara Diapant is strongly established in the competitive market. Recently, BPML implemented new ʻstate-of-the-artʼ equipment doubling production capacity. Bashundhara Diapant creates and retains satisfied customers through its commitment to Customer Focus, Production Excellence, Product Innovation & Communication, and People. The brandʼs mission is encapsulated in the slogan: ʻWe are passionate about helping the world excel in Education, Communication, Business, and Salutariness by offering the eco-sustainable paper-based solution.ʼ Superbrands, the most respected universal seal of enduring excellence.

Cairn is a Superbrand. Cairn was rated as the fastest-growing 
energy company in the world in 2012
 and 2013 by Platts and is, today, one
of the largest independent oil and gas 
exploration and production companies 
in India. Having commenced operations two 
decades ago as a 3000 barrels of 
oil per day company, Cairn has grown from 
very humble origins. The Mangala oil 
discovery in Rajasthan was a game 
changer for Cairn India and was recognised 
to be one of the largest onshore oil discoveries 
in the country. Currently the Company operates almost 
30% of India's domestic crude oil production 
and has opened 4 frontier basins with over 
40 discoveries tol date. Today, the Rajasthan 
block produces almost 25% of the nation's 
crude oil and saves close to 8 billion US dollars of 
forex each year on oil import costs. Cairn has a portfolio of 9 blocks, three of 
which—Rajasthan, Ravva and Cambay —
are producing assets with total production 
of over 224,000 
barrels of oil per day. Historically, Cairn India has been a pioneer 
in the application of innovative technologies. 
These play an important role in discovering 
oil and gas and maximizing recovery from 
reservoirs. Ravva is a fine example having 
produced more than double its initial estimates. From building the world's longest continuously 
heated and insulated crude oil pipeline to the 
implementation of one of the largest polymer 
flood enhanced oil recovery projects in the world 
Cairn has been a first mover in India for deploying 
numerous other innovative technologies Cairn India stands for innovative thinking 
and a can-do attitude. Today it is a world- 
class exploration and production company 
with an established and sustainable portfolio. With world-class assets, a strong balance 
sheet and an ambitious capital expenditure 
programme driven by a highly skilled and 
dedicated workforce, Cairn India remains well 
positioned as a trusted provider of future 
energy supply for the nation Superbrands: The most respected universal seal of enduring excellence.

Cartuxa is a Superbrand. The Cartuxa brand is one of the main assets of the Eugénio de Almeida Foundation, a non-profit institution created in 1963 that integrates the face of the city of Évora, a World Heritage. Its headquarters are located in Páteo de São Miguel, rehabilitated by its founder, Vasco Maria Eugénio de Almeida, who immortalized the name by placing its patrimony and wisdom at the service of society. Cartuxa is the umbrella brand of the productive area of the Eugénio de Almeida Foundation, which included the Cartuxa Winery, the Cartuxa Winery, the Cartuxa Enotourism and the Enoteca Cartuxa. The insignia Cartuxa translates the identity of wines Vinea Cartuxa, EA, Foral de Évora, Cartuxa, Scala Coeli and the mythical Pêra-Manca. Álamos, EA and Cartuxa oils are also synonymous with quality and uniqueness. The excellence, the quality and the individuality — in a very own style that marks the difference and defines an classic of Alentejo — are the fundamental characteristics that distinguish the Cartuxa brand. These are also the values that the public and the consumer recognise in the Cartuxa brand. Wine, olive oil, wine tourism and the new Enoteca Cartuxa also translate these fundamental values. In July 2016, the cultural and wine heritage of the Eugénio de Almeida Foundation was joined by the legacy of Alentejo cuisine. With an architecture of purified lines, at the Enoteca Cartuxa the perfect harmony between the wines of the Cartuxa Cellar and the Alentejo cuisine with a modern interpretation. Also in 2016, Adega Cartuxa surprised the market with the launch of organic wines, EA Branco and EA Tinto. A bet that goes far beyond the valorization of land or sustainable agriculture. This is an investment in the future. Cartuxa, a synonym for excellence. Superbrands: The most respected universal seal of enduring excellence.

CSR is a Superbrand.

Central Sugars Refinery (CSR) is one of the leading producers of quality refined sugar products in Malaysia, supplying sugar products to both consumers and industrial customers.

CSR offers a wide range of high-quality sucrose-based products locally and overseas, and commands a 30% share in the Malaysian refined sugar market. With a raw sugar melting capacity of 2,000 metric tonnes per day, CRS is poised to become the nation’s leading producer of refined sugar in the near future.

CSR’s product range includes granular white sugar, brown sugar and sugar in liquid form, for industrial purposes as well as general consumer use, produced only from sugar cane which is fully imported.

CSR is the first company in the Malaysian sugar industry to be awarded all ISO certification. CSR has also received the HALAL Certification in compliance with Muslim Syariah Method of food processes, the Hazard Analysis Critical Control Point (HACCP) certification by Ministry of Health Malaysia as an assurance to its customers of product safety and the MS ISO 9001 from SIRIM QAS.

CSR has recently expanded its refinery operations, increasing its logistics capacity as well as its distribution channels. Significant investments in new technologies promise to keep CSR at the forefront of the industry.

CSR promotes its brand online via the company’s webpage and through its marketing channels. Given CSR’s strong distribution networks, the CSR brand sells itself!

As a responsible corporate citizen of Malaysia, CSR ensures that all activities at its plant in Shah Alam are in harmony with the company’s environmental policies and the community.

Customer Satisfaction Reassured is CSR’s slogan, a value which is embedded in the company’s vision and Quality Policy. In assuring customer satisfaction, CSR is committed to producing high-quality sugar at reasonable costs, attaining zero customer complaints, achieving onetime delivery and offering prompt technical support and services.

Superbrands: The most respected universal seal of enduring excellence.

Chandaria Industries is a Superbrand. Chandaria Industries is a leading manufacturer of tissue and hygiene products in Africa, and the largest recycler of paper waste in the region. This has resulted in Chandaria Industries becoming one of only two companies in East African history to be awarded ‘Superbrands Status’ for all of its brands. Established in 1964, Chandaria started out as a small tissue converting operation, and has grown to become the largest source of tissue and hygiene products in Kenya, East and Central Africa. Chandaria’s products, designed to suit every budget, are an essential part of daily life across the continent, making Chandaria a market leader across all consumer product sales channels in East Africa. Chandaria Industries Limited ensures constant quality and functional improvements as well as other features such as environmentally friendly product packaging, giving its customers more than one reason to remain proudly associated with their products. With the introduction of Velvex Ultra 3-Ply Toilet Tissue, Chandaria Industries Limited became the first company in East Africa to manufacture a 3-Ply Toilet Tissue Locally. Made from 100% virgin pulp, Nice & Soft is also a leading premium brand of Toilet and Napkin Tissue, providing premium quality at an affordable price. Toilex, Rosy Toilet and Napkin Tissue and Dawn Pekee, are made from 100% recycled paper waste, signifying the company’s commitment to environmental conservation. Other popular products include Velvex Pink Printed & Laminated Premium Kitchen Towels, Velvex Premium Soft Facial Tissues, offered in designer-style boxes that will liven up any living space; and Velvex Liquid Hand Wash. Safari Napkin and Facial Tissues are inspired by Kenya’s world famous “safari experience,” popularly associated with the globally renowned Maasai Mara. Committed to sustainability, Chandaria Industries has saved over 22 million trees by recycling paper waste over the last 31 years and will save another 7 million in the next 5 years. In 2018 Chandaria Industries upgraded to the latest certification of ISO 9001-2015 Quality Management Systems (QMS) certified company. Chandaria Industries is the only company in the sector that manufactures its products 100% in Kenya, therefore encouraging Kenyans to Buy Kenyan, Build Kenya! Superbrands, the most respected universal seal of enduring excellence.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. Chandaria Industries is a Superbrand. Chandaria Industries is the largest Paper, Tissue and Hygiene Products Manufacturer in Kenya, East and Central Africa. It is the only company in the sector that manufactures one hundred percent of its products in Kenya, therefore encouraging Kenyans to BUY KENYAN, BUILD KENYA! The largest company within the Chandaria Group’s portfolio today, the company was established in 1964 as a small tissue converting operation and has grown to become the market leader in Kenya. Chandaria Industries’ brands and products are an essential part of daily life for millions of consumers across Africa. Their range is developed to suit every budget, for example within the toilet tissue category, they have 6 different price points with differentiated product features. Chandaria Industries’ product portfolio also includes Serviettes, Kitchen Towels, Facial Tissues, Pocket Tissues, Cotton Wool, Aluminum Foil, Cling Film, Sanitary Pads and Toilet Cleaner. Chandaria Industries has expanded it’s range of Liquid products which now include Hand Sanitizers, Sanitizer, Multi-Purpose Sprays, Hand Wash, Multi-Purpose Liquid and Disinfectants. In addition, the company offers a variety of Corporate & Hospitality Dispensers and Consumables, including Jumbo Toilet Tissue, Liquid Foam Handwash, Hand Sanitizers, Hand Paper Towels and Air Freshening Solutions. Chandaria Industries’ Corporate & Hospitality products are available in premium and more economical options to suit every budget. Chandaria Industries is also the largest manufacturer of hospital quality cotton wool in Kenya, East & Central Africa. Velvex is the only brand in the region whose quality has been approved by leading inter- national institutions. Chandaria Industries’ brands have become a popular choice for top East African personalities such as Njugush, Jalang’o, Akothee, Star Chebet and Eric Omondi. The company assesses its quality parameters not only against East African standards, but against global best practices, ensuring that the consumer experience is repeatedly above expectation. Chandaria Industries is the largest recycler of paper waste in the region. It’s paper waste re cycling operations provide employment to over 30,000 Kenyan families. Besides being Market leaders in their product categories, Chandaria Industries also strives to make a positive impact in the society through various CSR activities in areas such as education, health care, youth empowerment and environmental preservation. Chandaria Industries is the right place for employees to achieve their full potential through teamwork, entrepreneurship and innovation. This translates into providing a superior level of Customer Service and Satisfaction making it a Superbrand. Superbrands, the most respected universal seal of enduring excellence.

In a world of global commerce and competition, excellence matters above all else. Outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand. Chevrolet is a Superbrand. With more than 100 years. Chevrolet is the brand of General Motors with more tradition and sales. In 2013, they sold a car every 6.3 seconds, That means 5 million cars sold. In 1935, began the installation of a plant in the country that opened two years after the production of a Chevrolet SUV. That same year the Suburban made its appearance, a unique vehicle that has been produced without interruption, for nearly eighty years. Today, in Mexico, Chevrolet offer consists of five segments: family, youth, work, high-performance and the future with 18 different models and equipment versions : Matiz, Spark, Aveo, Sonic, Cross, Malibu, Camaro and Corvette Stingray as far as cars are concerned; SUV's: Trax, Captiva Sport, Traverse, Tahoe and Suburban. Pickups: Tornado, Colorado and Silverado / Cheyenne and Vans and commercial: Express and Silverado 3500. Chevrolet puts special attention to after sales service with products such as Road assistance that provides 24/7 all year long, and for the enthusiasts of running it offers the ability to create unique designs in customising their vehicles with “Concepto Chevrolet”. In Mexico, Chevrolet has won eight EFFIE awards for creativity and impact of their advertising, particularly highlighting the campaign “and the Cheyenne pa? “ Chevrolet is committed to the power of Human Ingenuity and promotes ​th​e use of alternative energy sources such as the Volt model, with a range of 40 to 60 kilometres, available in the United States and Canada. In Mexico it is in a pilot program to determine its viability. Besides doing its promotions in traditional media, Chevrolet has been present in the movies Transformers, Captain America and Turbo. They also use the available Social Media. In 2013, Chevrolet introduced its new global vision: “Find New Roads”, the cornerstone on with new products and technologies are developed through the power of wit. Superbrands: The most respected universal seal of enduring excellence.

Chicco is a Superbrand. Founded in 1958, CHICCO is present in over 120 countries. The Brand arrived in Portugal in 1976, and today has 36 shops and is represented in over 3000 retailers, including Chicco’s stores, baby shops, pharmacies, and mass market supermarkets. Chicco is a multi-specialist brand as it follows all baby’s needs from birth to age 3. As THE baby specialist, all products are developed considering each growing phase for the baby, its perks and needs. Chicco is the leading Italian brand in baby care, with 60 years of experience. Leadership comes with great responsibility — the responsibility to do better, to know better, to be better; the responsibility to know the market, anticipate its needs and problems and solve them by proposing real innovative solutions. To be the leader comes with the responsibility of exceeding consumer expectations and keeping Chicco as the “top-of-mind” brand in the baby care industry. The exclusive Baby Research Centre Observatory Chicco is dedicated to the knowledge of the child from birth to age 3, and their psycho-physical, emotional and social needs. It brings a privileged relationship between Chicco and the science community that results in a sharing of knowledge between experts and the brand. The Centre draws upon the contribution of the medical-scientific world, which is fundamental for an understanding of the facts and advances in the paediatric sphere, and in order to assess the scientific validity of the proposed products. The Observatory also constantly gathers the suggestions of mums and dads, the primary connoisseurs of the actual needs and supports them with advice and suggestions for children. This serves to promote the development of specific, scientifically-proven solutions for each stage of growth. Every year more than 200 product projects are developed in Chicco’s 3 Research & Development Centers in Italy, USA and China, always in connection with the Observatory. With all this experience, knowledge and investment, Chicco is an innovative brand with a 360º view, becoming the Master Brand Cross Category on the Baby Care World Market, and working in 5 different business areas: Nursing, Juvenile, Toys, Clothing and Shoes. Chicco has come through generations, always present during babies growth, being part of families’ daily lives. Although the market has diversified and consumption habits have changed, a parent always looks for the best for its baby, especially during the early years. And Chicco knows babies better than anyone. The brand understands the difficulties and challenges in parenting, and the adventure that is born together with a baby. And also the smiles that grow with it. That’s why we can certainly say 'Chicco is wherever there is a baby'. Superbrands, the most respected universal seal of enduring excellence.

Cien is a Superbrand. Cien has been recognized as a brand of excellence in Portugal. Cien is the first LIDL brand to be promoted independently and exclusively, not only for the quality of its products, but also for the recognition it has received from consumers and the media. The more than 100 hygiene and beauty products that Cien offers are divided into various product lines, suitable for all tastes and needs, which always provide the highest-quality while maintaining a low price. Cien believes that the definition of beauty has changed. Today, people do not only want to be judged by their face or image, but also by their choices. Under the motto “Intelligent Beauty”, Cien is the brand for those who like to make smart choices and give preference to the quality and affordability of the products they consume, rather than names or brands alone. Based upon this new positioning, Cien launched its first multimedia campaign in 2017, personified by brand ambassador Andreia Rodrigues, showing that nothing is more beautiful than intelligence. To highlight its line of suncare products, brand ambassador Andreia Rodrigues returned in 2018 to be the face of the Cien brand. This multimedia campaign showed that the Cien Sun range, internationally award-winning but with affordable prices, can protect both your skin and your purse. The name Cien is also synonymous with trend monitoring. It has placed products such as “Argan Oil” or the “Professional hair line” containing keratin within the reach of all consumers. Cien also saw 15 of its products distinguished by consumers at the TOP Beauty Award 2018. Superbrands, the most respected universal seal of enduring excellence.

Superbrands pays tribute to the world's most exceptional and valuable brands. These outstanding brands are analyzed and researched by international panels of experts — professionals who possess in-depth of knowledge of business, branding, marketing, research, communications and media. These Superbrands Councils then select the brands which have distinguished themselves through market dominance, goodwill, and exceptional customer loyalty. Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. Attaining Superbrands Status strengthens a brand's position, adds prestige, and reassures consumers and suppliers that they are buying the best brand in its category. Coca-Cola is a Superbrand. Coca-Cola remains one of the most successful and innovative brands in the world today. The Company's ongoing brand and product innovation continues to reinforce its leadership in the soft drink industry. In 2009, the My Coke portfolio became the first brand to top the £1 billion retail sales mark, with 6.6 percent growth in value year-on-year. Coca-Cola was invented in 1886 by John Styth Pemberton, a pharmacist in Atlanta, Georgia. There are three core products in the Coca-Cola trilogy: Coca-Cola, introduced more than 100 years ago; Diet Coke, launched nearly 30 years ago; and the new addition, Coca-Cola Zero, introduced in 2007. CokeZone.co.uk, has grown steadily, and currently boasts nearly two million regular users. In 2010 the site was ranked the number one FMCG brand website, and won four Institute of Sales Promotion marketing accolades, including a Gold award for Digital Promotions. Coca-Cola is commitment to environmental sustainability, and currently boasts the remarkable rate of 97 percent recycling of all waste. Brands within the Coca-Cola Great Britain portfolio are synonymous with innovative and relevant marketing campaigns that reach out to and inspire consumers across the globe. Coca Cola proudly supports many major sporting endeavors, including the London 2012 Olympics and Paralympics, and the FIFA World Cup Trophy tour. The brand values of Coca-Cola have stood the test of time, conveying optimism, happiness, togetherness and authenticity. Coca-Cola aims to bring people together with an uplifting promise of better times and possibilities. These values make Coca-Cola as relevant and appealing to people today as it has always been, and ensure Coca-Cola's status as a Superbrand. Superbrands: The most respected universal seal of enduring excellence.

Coca-Cola (UK) Coca-Cola is a Superbrand. Coca-Cola remains one of the most successful and innovative brands in the world today. The Company's ongoing brand and product innovation continues to reinforce its leadership in the soft drink industry. In 2009, the My Coke portfolio became the first brand to top the £1 billion retail sales mark, with 6.6 percent growth in value year-on-year. Coca-Cola was invented in 1886 by John Styth Pemberton, a pharmacist in Atlanta, Georgia. There are three core products in the Coca-Cola trilogy: Coca-Cola, introduced more than 100 years ago; Diet Coke, launched nearly 30 years ago; and the new addition, Coca-Cola Zero, introduced in 2007. CokeZone.co.uk, has grown steadily, and currently boasts nearly two million regular users. In 2010 the site was ranked the number one FMCG brand website, and won four Institute of Sales Promotion marketing accolades, including a Gold award for Digital Promotions. Coca-Cola is commitment to environmental sustainability, and currently boasts the remarkable rate of 97 percent recycling of all waste. Brands within the Coca-Cola Great Britain portfolio are synonymous with innovative and relevant marketing campaigns that reach out to and inspire consumers across the globe. Coca Cola proudly supports many major sporting endeavors, including the London 2012 Olympics and Paralympics, and the FIFA World Cup Trophy tour. Superbrands: The most respected universal seal of enduring excellence.

Commercial Bank of Dubai is a Superbrand. Commercial Bank of Dubai (CBD) was established in 1969 as a Public Shareholding Company. Prior to 1982, three major foreign banks owned the majority of its shares. In 1982, with restrictions imposed upon foreign banks, CBD evolved into a National Public Shareholding company, and soon thereafter the Government of Dubai became a key shareholder. CBD's vision is to create greater financial and social prosperity in the UAE. The bank's mission is fourfold: • To be recognised as the preferred banking partner by clients; • To foster a motivational environment for employees, rewarding superior performance; • To promote ethical banking practices and contribute to the social well-being of the community; • To be one of the most profitable banks in the UAE for Shareholders. The launch of CBD's new mobile banking application highlights the Bank's initiatives to make banking a seamless experience for our customers, allowing them to carry the Bank's award-winning banking solutions in their pockets, and access their accounts from anywhere in the world and at any time of the day. Attijari Mobile Banking is a convenient, flexible and secure service that allows CBD customers to do banking transactions through any kind of web-enabled mobile device, anytime, and in any location with internet connection. In 2012, CBD became first in the Region to sign an agreement with China Union Pay offering a dual currency prepaid card. Recently CBD introduced Islamic banking services through its Attijari Al Islami brand and a wealth management offering for high net worth individuals, Al Dana Wealth Management. CBD is the only organisation in the UAE which has won the MRM Business Award thrice since the inception of the award. As a market leader in Dubai's financial sector, Commercial Bank of Dubai plays a vital role in promoting Dubai's economic prosperity, and takes pride in providing the highest quality banking and financial solutions for it's many loyal customers. Superbrands: The most respected universal seal of enduring excellence.

Connector Publishing is a Superbrand. For the last twenty-two years Connector Publishing has been a market leader in the UAE, providing both residents and visitors with comprehensive information and offering local businesses unparalleled exposure to customers. "Keeping you Connected" defines the philosophy of Connector Publishing's business, bringing businesses and consumers together, as well as to keep readers updated on the latest events, products and services. Launched in October 1991, Connector is the 'must have' magazine for residents of the UAE, providing news about monthly events and activities, dining and entertainment, home and garden, beauty and health, family and children, sports, fitness and leisure activities. Connector's Green Page Listings provide an extensive and comprehensive directory of the ever growing services available to consumers in the UAE. Connector is unique in its ability to provide its clients with a variety of advertising opportunities in terms of various advertisement sizes and other creative options such as advertorials, bookmarks and gatefolds, with an emphasis on quality while remaining competitively priced. Launched in 2005, Discover Dubai, provides visitors a comprehensive and concise guide to tourism in the Emirate, providing information on the culture and traditions of Dubai, visitor attractions and must-do's, and insights into the best shopping, recreational activities, sporting events and entertainment available throughout Dubai. Connector Publishing's websites mydubaiconnection.com and discover-dubai.com are interactive and user-friendly, providing online access to Connector and Discover Dubai magazines and featuring one of the UAE's largest online directories. Accessible through every worldwide search engine, both sites offer excellent advertising opportunities, ensuring maximum visibility to businesses online. The site also features Club Connector, providing fantastic discounts across the UAE on hotels, restaurants, health and beauty treatments, sport and leisure activities, performances, school and children's activities, home products and services, shopping and much more. Connector Publishing continues to build it's reputation for quality and reliability among a loyal and expanding readership, and looks to the future with the promise to keep both its readers and advertisers "connected". Superbrands: The most respected universal seal of enduring excellence.

COOP Jednota  is a Superbrand.

With more than 2300 stores, COOP Jednota is the largest chain offering convenience goods in Slovakia. The COOP Jednota Group is is a market leader, primarily focusing on the sale of fresh food produced in Slovakia.

The consumer cooperative, COOP Jednota Slovensko, was established in 2002 with the merger of the Slovak Union of Consumer Cooperatives (founded in 1968) and COOP Centrum (founded in 1998).

A significant innovation by the COOP Jednota Slovensko is the introduction of its private labels. Its 748 products can be found in three types of stores of different size – POTRAVINY, SUPERMARKET and TEMPO SUPERMARKET.

The private labels of COOP Jednota consist of three main categories:

Dobrá Cena (GOOD PRICE)  is one of the main categories of exclusive brands. Despite the surprisingly low price, these products rank among high quality products.

An elite position in its range of products is held by the category of Tradičná Kvalita (TRADITIONAL QUALITY).

The assortment of private labels is supplemented by several labels called ""nests”.

One of the most popular nests is the “Mom´s Delicacies” selection, which includes high-quality traditional products from Slovak suppliers for lovers of traditional Slovak delicacies, providing the taste of home-cooked cuisine.

Traditional quality is also offered in several other nests, including the ""Junior"" line of products, which are intended for the youngest customers, as well as by the products ""Active Life"" for those who prefer a healthy lifestyle.

Under the brand COOP PREMIUM, one can find goods with the highest added value for the customer. Its distinction will satisfy even the most demanding consumers.

To promote its brand values within the community, the COOP Jednota Foundation was established in 2001 to develop and support health services, social assistance, education, athletics, culture and the arts. The Foundation provides material assistance to schools and children through programs such as “Jednota for School Kids” and “Don´t leave them hanging around”.

COOP Jednota – “The best domestic Food”

Superbrands: The most respected universal seal of enduring excellence.

Coral Dulux is a Superbrand. The Coral Dulux brands have been the market leader for paints and coatings in Ghana for close to 24 years with consumers and industries enjoying innovative products and state-of-the-art technology. Both Coral and Dulux brands are part of the AkzoNobel Group, the largest paints and coatings company in the world. Headquartered in Amsterdam, AkzoNobel is a Fortune 500 company ranked as one of the leaders on the Dow Jones Sustainability Indexes and has operations in more than 80 countries. In Ghana, the AkzoNobel brands are managed by it's subsidiary,Tintas Coral. In Ghana, the Coral brand was launched in 1988. The Dulux brand, which had been available worldwide since the beginning of the century, was introduced in Ghana in 2010 as an expansion to Coral's portfolio, bringing along the prestige of it's global presence and the success of it's technological breakthroughs. The duo has since become Ghana's market leader in decorative paints and performance coatings. No wonder many Coral Dulux products are household names used and trusted by customers to brighten, protect and preserve homes, offices and factories. The Coral Dulux Product Line includes: Primers And Sealers Undercoatings Fillers And Textures Floor Coatings And Road Marking Paints Fungicidal Wash Damp-Proof Epoxy Coral Gypsum The Fixit Line Wall Guard Coralatex 380m2 Coralit Roofguard Another product that favors the environment is Coral Dulux's LIGHT & SPACE. By distributing light more efficiently, Coral Dulux LIGHT & SPACE also saves energy by reducing the need for artificial lighting. Coral Dulux brands provide customers with an assurance of quality and purpose, providing answers to the many problems faced by paint users—as expressed in AkzoNobel's tag line 'Tomorrows Answers Today'. Users of Tintas Coral Ghana products have continued using their brands for the past 24 years because they never regret using them. Superbrands: The most respected universal seal of enduring excellence.

Cornell is a Superbrand. Cornell is a household name in Singapore with its range of Cooking and Housekeeping Equipment, Built-in Kitchen, Small Domestic Devices, Air Treatment Product Range, Freezers, Bathroom Paraphernalia and Beauty Care Gadgets. Powered by the company’s core values of Caring, Committed and Social Responsibility, and galvanised by its sterling success in Malaysia and Singapore, Cornell has also conquered several overseas markets, including Vietnam, Brunei, Cambodia, Thailand, Sri Lanka, the Middle East and several South African countries. Cornell has received many accolades, including the Golden Eagle Award, the Domestic DIVA Award, the Sin Chew Business Excellence Awards, the Readers Choice Awards from Natural Health Magazine and the Superbrands Malaysia Award. Cornell takes great pride in producing innovative, high quality yet affordably priced products that combine modern, aesthetically pleasing designs with the latest technological know-how and environment-friendly features. Cornell has three distinct product categories available, specially conceived to fulfill today’s lifestyle needs, be it at home or at the workplace. Professional’s Home Equipment (PHE) Series is complete with ultra-modern, comprehensive bells and whistles: powerful professional functions and superior features that deliver the finest, most efficient and uncompromising performance at unparalleled prices. Befitting today’s trendy lifestyle and discerning consumer expectations, the Elegance Series is a seamless merger of innovative features, pragmatic functionality and trendy, aesthetically pleasing designs. Cornell has introduced the ecofriendly intelligent Revo fan, with smart temperature sensor, smart body sensor, and super air speed. The Simplicity Series is basic yet utilitarian. This practical, amazingly affordable range of products has been conceived as handy household helpers which no homes can do without. High quality. Well-designed. User friendly. These are the key tenets and core philosophy that Cornell thrives on as a dynamic, edgy brand. Fully devoted to make life simpler for consumers. Cornell has remained unwavering in its quest to produce modern electrical products of unmistakable quality enhanced with pragmatic, innovative touches. Superbrands: The most respected universal seal of enduring excellence.

CosmosDirekt is a Superbrand. At present 1.8 million customers place their trust in the ""market leader for family protection"". This is due to the affordable premiums and also the high quality of the products and services, which have been continuously and independently certified. For example, CosmosDirekt 2016 was voted ""Germany's most popular car insurance company"" for the third time in succession. The outstanding performance of the customer service has won several awards, with the best marks being achieved in the measurement of customer satisfaction by YouGov in 2016. The origins of CosmosDirekt date back to the 1950s. However, the foundation stone for the success story was laid in 1981 with the decision for pure direct sales. The product range of CosmosDirekt is broadly diversified, with the focus on safeguarding essential risks. In addition, the company is consistently oriented towards the needs of consumers with comprehensive services. This allows customers to easily manage their insurance needs online in the personal customer portal myCosmosDirekt, or for example. The current status of their old-age provision at any time. Customers today expect that financial matters can be done like other things in their daily lives: everywhere, in real-time and as simply as possible. This development continues to drive the support of our customers' lives - for example with our attractive telematics tariff in motor insurance for young people. Or apps that allow you to easily control your financial needs with your smartphone. Since 2004, CosmosDirekt has bundled the countless tests and awards as ""Wall of Fame"", which is now one of the best-known picture motifs in the insurance industry. At the heart of the current communication are proud customers, who are so convinced that they design their car or their entire house as a ""wall-of-fame"" and enthusiastically recommend CosmosDirekt. This is combined with the slogan ""Mach's direct at CosmosDirekt"" - a clear offer to deal with its insurance matters quickly, simply and cost-effectively online. With intuitive, easy-to-use, flexible offers, an optimal price performance ratio and competent consulting around the clock, the leading online insurer is setting new standards in Germany. Superbrands: the international award for sustainable excellence.

CRDB Bank is a Superbrand. CRDB Bank is Tanzania’s market leader in both it’s assets and loan portfolio. As CRDB Bank Plc, its history can be traced back to 1996 as a result of government privatisation of stated owned firms. In 1997, CRDB Bank Plc became CRDB Bank Ltd, with the objective of targeting both national and international markets. CRDB Bank has grown from less than ten branches In 1996 to a network of 94 branches, ten mobile branches with more than 250 ATMs, 600 Point of Sale terminals and 480 Microfinance Partners. CRDB Bank provides a wide range of products and services targeting the needs of both large and small customers, including

• Savings products
• Lending services
• Trade Finance products
• Treasury products
• Premier Banking
• Agency Banking
• E-banking
• Microfinance products
• and SME products

In 2012 CRDB Bank became the first local bank to cut across borders and open a subsidiary and branch in Burundi and first to introduce mobile banking service. CRDB Bank was also the first in the Tanzanian market to introduce international MasterCard and VISA cards as well as Cashback Services. In March 2013, CRDB Bank launched the region’s first China Desk., a pioneering initiative which will serve as a ‘single window’supporting banking business related to the growing trade with Chinese Businesses. As part of CRDB’s ongoing commitment to support the community, staff members led by CEO Dr. Charles Kimae have worked to improve conditions at Bugando Hospital in Mwanza and Morogoro Regional Hospital. CRDB’s tag line is the “bank that listens”. This is the promise that the Bank makes: that CRDB listens to customers’ needs and finds the best solutions to satisfy them. Superbrands: The most respected universal seal of enduring excellence.

CTT is a Superbrand. CTT is one of the most iconic brands of Portugal, with a vast heritage that has been following the trend of the times. CTT’s activities focus upon preserving the value of the Mail, enhancing the growth of Express Mail and Parcels services, and expanding Financial Services. In Express Mail and Parcels, the focus has been on developing its e-commerce platform. CTT offers more than 1000 points of convenience throughout the country from which customers may send and receive their Express orders. An important development for CTT is the establishment of the Bank CTT, pioneering a powerful transformation in the Financial Services sector in Portugal. The competitive advantage of CTT lies in it’s well established network of postmen and retail locations, combined with it’s efficiency of operations. CTT’s commitment to providing proximity, in both the digital sphere and financial services, has positioned the company to address future challenges in the business. The new reality of CTT, with it’s forward thinking strategy, is also visible in the brand’s visual identity, which retains the original messenger on horseback — now no longer at a trot, but off into a gallop! The acronym CTT has also gained greater prominence and strength in it’s branding. CTT’s growing success is the result of the dedication, commitment and professionalism of all CTT employees. The brand values which move the company are: • customer orientation; • an enthusiastic commitment to connect closely with the Portuguese consumer; • excellence in providing services that consistently exceed expectations; • innovation translated into ideas and creative solutions to reach new destinations; • and confidence in winning the trust of customers and partners through responsibility and integrity. CTT continues to be a market leader in postal services, positioned for sustainable growth; committed to the ideals of excellence and proximity and focused on innovation — Today, Tomorrow and Always. Superbrands: The most respected universal seal of enduring excellence.

CTT is a Superbrand. CTT is one of the most iconic brands of Portugal, with a vast heritage that has been following the trend of the times. CTT’s activities focus upon preserving the value of the Mail, enhancing the growth of Express Mail and Parcels services, and expanding Financial Services. In Express Mail and Parcels, the focus has been on developing its e-commerce platform. CTT offers more than 1000 points of convenience throughout the country from which customers may send and receive their Express orders. An important development for CTT is the establishment of the Bank CTT, pioneering a powerful transformation in the Financial Services sector in Portugal. The competitive advantage of CTT lies in it’s well established network of postmen and retail locations, combined with it’s efficiency of operations. CTT’s commitment to providing proximity, in both the digital sphere and financial services, has positioned the company to address future challenges in the business. The new reality of CTT, with it’s forward thinking strategy, is also visible in the brand’s visual identity, which retains the original messenger on horseback — now no longer at a trot, but off into a gallop! The acronym CTT has also gained greater prominence and strength in it’s branding. CTT’s growing success is the result of the dedication, commitment and professionalism of all CTT employees. The brand values which move the company are: • customer orientation; • an enthusiastic commitment to connect closely with the Portuguese consumer; • excellence in providing services that consistently exceed expectations; • innovation translated into ideas and creative solutions to reach new destinations; • and confidence in winning the trust of customers and partners through responsibility and integrity. CTT continues to be a market leader in postal services, positioned for sustainable growth; committed to the ideals of excellence and proximity and focused on innovation — Today, Tomorrow and Always. Superbrands: The most respected universal seal of enduring excellence.

CTT is a Superbrand. CTT has a history of almost 500 years of dedication, commitment and professionalism to bring the Portuguese people closer to the world. CTT has always been an important partner for companies, creating innovative solutions that help in communicating their businesses. While operating in a competitive market, CTT has a clear business strategy based on different strategic pillars: preserving the value of the mail business, growing orders through e-commerce, and developing the Network of Stores and Distribution. The launch of Banco CTT was also a very important step in order to complete and expand the Financial Services business. The new CTT, Driving us forward, institutional claim, reinforced by the Banco CTT launch campaign, uses the horse, the symbol of the CTT brand, representing the values of trust and closeness, anchored in a design that affirms this. At CTT Bank we are moved by the will of the Portuguese people to have a simpler bank in which they can trust. Based on the signature – “CTT Bank: The bank that drives us forward.” The CTT e-segue service offers constant innovation, in terms of convenience and the flexible solutions, where the recipient decides the day, time and place in which an order is delivered, quickly and simply — just as they claim: “It's your next step that moves us.” As part of the response to new communication needs in the area of mail advertising, CTT recently launched the new CTT Ads service, which combines physical communication (physical mail) with other media (e-mail and SMS). CTT Ads - Advertising Solutions. Your brand in good hands. Superbrands: The most respected universal seal of enduring excellence.

CTT is a Superbrand. CTT has a history of almost 500 years of dedication, commitment and professionalism to bring the Portuguese people closer to the world. CTT has always been an important partner for companies, creating innovative solutions that help in communicating their businesses. While operating in a competitive market, CTT has a clear business strategy based on different strategic pillars: preserving the value of the mail business, growing orders through e-commerce, and developing the Network of Stores and Distribution. The launch of Banco CTT was also a very important step in order to complete and expand the Financial Services business. The new CTT, Driving us forward, institutional claim, reinforced by the Banco CTT launch campaign, uses the horse, the symbol of the CTT brand, representing the values of trust and closeness, anchored in a design that affirms this. At CTT Bank we are moved by the will of the Portuguese people to have a simpler bank in which they can trust. Based on the signature – “CTT Bank: The bank that drives us forward.” The CTT e-segue service offers constant innovation, in terms of convenience and the flexible solutions, where the recipient decides the day, time and place in which an order is delivered, quickly and simply — just as they claim: “It's your next step that moves us.” As part of the response to new communication needs in the area of mail advertising, CTT recently launched the new CTT Ads service, which combines physical communication (physical mail) with other media (e-mail and SMS). CTT Ads - Advertising Solutions. Your brand in good hands. Superbrands: The most respected universal seal of enduring excellence.

In a world of global commerce and competition, excellence matters above all else. Outstanding brands distinguish themselves through collaborative enterprise creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand. DaGrasso is a Superbrand. DaGrasso is among the largest players in Poland’s fast food industry, competing with McDonald's and KFC. As Poland’s largest franchise pizza chain, DaGrasso’s popularity surpasses its competitors, including PizzaHut and TelePizza. DaGrasso has 187 restaurants in 150 cities, and unlike the competition DaGrasso has many locations in smaller towns as well. As a market leader, DaGrasso is committed to customer satisfaction, continually improving upon service and quality, and maintaining it’s position as Poland’s first choice brand of pizza. DaGrasso is known for its great pizza dough, cult sauces and friendly atmosphere in every restaurant. WIth more than 70% of orders for delivery, DaGrasso has created a user friendly website where customers may place their orders in only 30 seconds. DaGrasso’s focus is on quality, and values people above all – their customers, their employees, as well as their business partners. DaGrasso believes that there is much more to food than just filling the stomach, eating together brings people closer to each other. DaGrasso is a place created by friends and for friends. Superbrands: The most respected universal seal of enduring excellence.

Darling is a Superbrand. “We Care How You Look ” is a slogan that best exemplifies the Darling experience in the Hair and beauty industry. The African woman is very beauty conscious and Darling endeavours to go the extra mile in helping her redefine her beauty, style and sense of uniqueness everyday with its wide range of hair products. The Darling brand in Kenya was started in the early 90s, with little capital on a shoestring budget. In 2007 the company partnered with Japanese suppliers, and saw the brand quality and popularity improve almost overnight, becoming a market leader in Kenya. Darling Hair includes an assortment of braids, weaves, extensions and wigs specially designed to satisfy the desire, taste and aspiration for beauty in every woman. Darling Hair Additions are manufactured from the highest quality Kanekalon Japanese synthetic fibres to give soft, strong and light braiding styles and the weaves and wigs are soft, smooth and tangle free with long lasting curls and the colours are of Natural Lustre, resembling your natural hair. Darling’s line of Cosmetics has grown increasingly popular, including Vibrant Sheen, Darling Polisher, 4-in-1 Braid Spray, Hair Food and Olive Oil. With continuous quality improvement programmes and the adaptation of innovative new hair addition styles, coupled with improvement in service delivery and expanding distribution channels in Mombasa, Nakuru and other East African countries, Darling Hair is set to continue leading the market across Kenya and East Africa as a whole. Darling Hair is committed to consumer satisfaction through high quality hair additions targeting every woman of African origin, as made clear in Darling’s Mission statement: ""To be a consistent world leader in manufacturing of the highest quality hair additions, with great care being put into each look in regard to creative and innovative designs that meet the needs and style of the everyday woman of African origin; while providing an exciting, competitive, safe and friendly environment for our employees."" Superbrands: The most respected universal seal of enduring excellence.

DBL Group is a Superbrand. A family business of four brothers, DBL Group was founded in 1991. Today, DBL has grown into a diversified conglomerate with a strong backward linkage and an employee base of 35,000 workers. DBL Group’s businesses include apparels, textiles, accessories, packaging, ceramic tiles, telecommunication, dredging, semiconductor design (VLSI), and pharmaceuticals. Currently DBL is supplying apparel to world renowned brands such as H&M, George (Wal-Mart), Esprit, Puma, G-Star, Decathlon, Gymboree, M&S, Next, C&A, Lidl, Guess, Tom Tailor, MQ, Target Australia, and many others. DBL Group’s manufacturing facilities which produce knit garments provide a diverse product range, including men’s wear, women’s wear, children’s wear, leisurewear, active wear, trousers, fleece and more. DBL Group’s product range will expand in the near future with the addition of lingerie and sportswear lines. DBL Group has experienced rapid diversification in recent years. In addition to ceramic tiles and dredging, DBL has entered into the pharmaceutical industry through DBL Pharmaceuticals Ltd., which begins production in 2019. Started last year, DBL’s unique business, Neural Semiconductor Ltd. will design semiconductor chips and more. DBL Telecom is another successful endeavour of DBL Group. Additionally, the commercial grade sewing threads “Eco Threads and Yarns”were recently introduced to the market. Throughout their business journey, DBL has received national and international recognitions including: World Textile Awards Enterprise of the Year Award Best Enterprise Demonstrating Innovation Award Best Waste Water Management Award Sustainable Performance on HRP Award National Export Trophy ICQCC Award Best Corporate Award Business Excellence Award Social & Environment Excellence Award; Export Excellence Awards and many others. DBL believes in sustainability, and is involved with multiple sustainability initiatives in alignment with the UN Sustainable Development Goals. DBL’s initiatives have been recognised internationally by the UN Global Compact and the Business Call to Action of the UN Development Program. Since its inception, DBL has been working on improving the quality of people’s lives, delivering excellence with integrity, passion, adaptability and care in every aspect of its businesses. Superbrands, the most respected universal seal of enduring excellence.

Devtraco Limited (Ghana)  

Du Telecommunications (UAE)

Dulux (Singapore) Dulux is a Superbrand. With the Dulux brand, AkzoNobel holds a prominent position in the decorative paint industry, and has been immersed in Singapore's growth and development since 1933. Founded in 1646, AkzoNobel is the leading global paint and coatings company, and is a world leader in specialty chemical production. The name AkzoNobel derives from the merger between Dutch conglomerate Akzo and the Swedish conglomerate Nobel Industries. As a recognised global colour authority and true sustainability leader, Dulux offers sustainable products and solutions that include a range of low odour, low VOC, and Singapore GreenLabel certified paint. The wide range of Dulux decorative coatings include interior and exterior emulsion, gloss enamel, wood and metal finishes, sealers, primers and undercoats. Products Dulux has formulated with consumer needs in mind include Dulux Weathershield — formulated with Keep Cool™ technology to provide energy savings of up to 15% yearly, and Dulux Wash & Wear, which allows stain removal without affecting the walls' vibrant colour. Another innovative product is Dulux Light & Space, formulated with Lumitec technology, to reflect up to twice as much light as normal emulsion wall paint, enhancing the perception of a brighter and larger space. In 2011, the new Dulux global brand identity was introduced to represent an easily recognisable, colourful ""flourish"" which illustrates its mission of 'Adding Colour to People's Lives.' and creating positive change in the world. Dulux's recent outdoor advertising campaign, together with Dulux taxis and buses have added colour to the streets of Singapore, showcasing the new logo and colourful flourish. Celebrating his 50th anniversary in 2011,  the Dulux dog is an iconic mascot of the Dulux Brand and has been a colourful friend for 50 years. Guided by its mission of ""Adding Colour to People's Lives"", the Dulux brand is a catalyst to bring positive change into people's lives.  A simple wave of colour has the power to inspire, whether it is on a bedroom wall or in the hall of a local school, and everyone is invited to Let's Colour with Dulux. Superbrands:  The most respected universal seal of enduring excellence.

Dulux (Singapore) - Mandarin

ECA is a Superbrand. The E.C.A. brand operates as a construction and heating group, manufacturing and distributing taps & mixers, valves, combi boilers, and panel radiators. The SEREL brand which completes E.C.A. in the construction group manufactures its ceramic sanitary ware and reaches its consumer nationwide with a dealer and service network as wide as E.C.A.'s. The origin of the Elginkan Group dates back to 1951, when the Ekrem Elginkan Engineering office was founded in Ankara. The group's founders were Ahmet Elginkan and his sons Ekrem and Cahit under the name Ekrem, Cahit and Ahmet Elginkan Collective Partnership. This partnership created the brand "ECA," after the initials of Ekrem, Cahit and Ahmet in 1957. E.C.A. introduced the "mixer tap" to the Turkish market, and in 1999 developed the "Mix 2000" line, introducing the concept of "water efficiency." E.C.A. entered the heating sector with a solid fuel burning stove in 1985, and now leads the sector with a wide range of products, including combi boilers, panel radiators, central heating systems, gas and electrical water heaters, solar collectors and valve products. E.C.A. introduced Turkey's first digital faucet with the "Electra Series" in 2011, answering all consumer needs for water usage with a single series of technological, efficient and comfortable products for the bathroom and kitchen. In 2012, the company developed a new product-oriented advertising campaign, which includes 3D animations for the E.C.A. Electra Series, E.C.A. Confeo Premix, panel radiators and thermostatic valves. The principles of the Elginkan Group are to live "together for years", "maintain a healthy growth", "honest of work practices", and to acknowledge "the groups' employees as their largest asset. Superbrands: The most respected universal seal of enduring excellence.

ECA (Turkey) The E.C.A. brand operates as a construction and heating group, manufacturing and distributing taps & mixers, valves, combi boilers, and panel radiators. The SEREL brand which completes E.C.A. in the construction group manufactures its ceramic sanitary ware and reaches its consumer nationwide with a dealer and service network as wide as E.C.A.'s. The origin of the Elginkan Group dates back to 1951, when the Ekrem Elginkan Engineering office was founded in Ankara. The group's founders were Ahmet Elginkan and his sons Ekrem and Cahit under the name Ekrem, Cahit and Ahmet Elginkan Collective Partnership. This partnership created the brand ""ECA,"" after the initials of Ekrem, Cahit and Ahmet in 1957. E.C.A. introduced the ""mixer tap"" to the Turkish market, and in 1999 developed the ""Mix 2000"" line, introducing the concept of ""water efficiency."" E.C.A. entered the heating sector with a solid fuel burning stove in 1985, and now leads the sector with a wide range of products, including combi boilers, panel radiators, central heating systems, gas and electrical water heaters, solar collectors and valve products. E.C.A. introduced Turkey's first digital faucet with the ""Electra Series"" in 2011, answering all consumer needs for water usage with a single series of technological, efficient and comfortable products for the bathroom and kitchen. In 2012, the company developed a new product-oriented advertising campaign, which includes 3D animations for the E.C.A. Electra Series, E.C.A. Confeo Premix, panel radiators and thermostatic valves. The principles of the Elginkan Group are to live ""together for years"", ""maintain a healthy growth"", ""honest of work practices"", and to acknowledge ""the groups' employees as their largest asset. Superbrands: The most respected universal seal of enduring excellence.

EAS (Singapore) EAS is a Business Superbrand. Founded in 1982, Electro-Acoustics Systems Private Ltd is a leading system integration company in the field of audio-visual, multimedia, broadcast and professional lighting systems. The company’s core competencies lie in Systems Design and Development, Dynamic Content Creation, Programming, Systems Integration, Product and System Training, and Systems Maintenance. EAS has successfully built applications to fulfill demands for Large Venue Sound Reinforcements, Integrated Multimedia Presentations, LAN-based Video Streaming, Congressional Conferences, Stage Rigging and Lighting, Large Video Display, and Broadcast and Post Production. Its products can be found in performing art centres, hotels, financial institutions, convention centres, theme parks, broadcasting centres, sports amenities, judicial courtrooms, tertiary institutions, business suites and boardrooms. EAS demonstrates a seamless ability to bring together a variety of technologies, and to create unified functioning systems. The company’s contribution to the Q-Sys installation at Resorts World Sentosa was the first of its kind in the world, and ensures visitor to Sentosa have a memorable experience. Delivering ‘firsts’ is not a new concept for EAS. The company designed and installed Asia’s first integrated rear projection audio-visual system for the Monetary Authority of Singapore and was integral in the design and installation of the high-tech multimedia system for Singapore’s Supreme Court. Among the brand’s notable accolades is the Enterprise 50 Award in 2010 which recognises its contribution as a local company, to the economy of Singapore and aboard. The company’s tagline “Integrate, Interface, Inspire” represents the bringing together of different technologies, facilitating the ease of use for operators, delivering a multi-sensorial experience for audiences, and inspiring customers with the way EAS creates infinite possibilities with technology. EAS has become synonymous with high quality systems integration – from its pioneering role in integrating the first rear-projection system in South East Asia to the engineering and infrastructure-related services it provides today. The company continues to be true to, and governed by its motto: “What you can imagine, we can integrate.” Business Superbrands: The most respected universal seal of enduring excellence.

East African Cables is a Superbrand. East African Cables has the largest cable manufacturing capacity in East and Central Africa. It’s manufacturing facilities are benchmarked against the best cable manufacturing plants in the world, setting EAC apart from its competitors. East African Cables (EAC) is proud to be celebrating 50 years since its incorporation as a company in 1965! The company has grown in leaps and bounds to be a leading manufacturer of Electrical Cables in the East African Region. East African Cables’ product portfolio includes low voltage copper electrical cables and conductors used for domestic and industrial applications; and aluminium conductors and cables used for power distribution and transmission over national gridlines. EAC’s copper electrical cable products include house wiring and flexible cables with a range of cables for applications in and around the home from the power and lighting circuits through the whole range of electrical appliances. EAC’s Power and control cables include a range of power cables used extensively in the distribution of electricity throughout national gridlines from generation points to the industrial complexes and towns. EAC’s Auto and Battery Cables include electrical harnesses, battery cables and ignition cables. In addition East African Cables produces soudronics cables as well as Halogen Free Fire Retardant (HFFR) cables. EAC also manufactures aluminium overhead conductors for aerial transmission lines and service drop cables for secondary overhead transmission or as feeders to residential houses, industrial and other commercial installations. East African Cables is committed to empowering the youth and other special groups in the community, including establishing the Fundi Bora Club which provides technical and entrepreneurial skills; adopting a home at the SOS Children’s Village in Buruburu; and its support for the Our Lady of Nazareth Primary School infirmary, water tank and lavatory projects. The key value that East African Cables believes in and practices is SAFETY. All EAC products are subjected to the highest quality checks in accordance to internationally accepted cable manufacturing practices. EAC’s brand promise to the consumer is: “Beyond the unseen, East African Cables cares.” Superbrands: The most respected universal seal of enduring excellence.

Eastern Bank Limited is a Superbrand. Over the past 26 years Eastern bank Limited (EBL) has been doing business with the philosophy of impacting lives positively through itʼs services and innovative products. EBL began its journey in 1992, and has established itself as a leading private commercial bank in Bangladesh, with unmatched leadership in Corporate Banking and strong Consumer and SME growth engines. EBLʼs ambition is to be the number one financial services provider, creating long-lasting value for our stakeholders and above all for the community we operate in by transforming the way we do business and by delivering sustainable growth. EBL offers a wide range of depository, loan and card products to cater to virtually every customer segment. From Student Banking to Priority Banking to its Platinum card, EBL offers a complete suite of banking products in its repertoire. EBLʼs product basket is rich in content, featuring many types of Savings and Current Accounts, Personal Loans, Debit Cards, Credit Cards, Pre-paid Cards, Internet Banking, Corporate Banking, SME Banking, Investment Banking, Treasury and Syndication services. EBLʼs customers are served through a network of 85 Branches, 14 priority centres, 200 ATMs and 65 CDMs countrywide. EBL has its presence in 11major cities and towns in the country including Dhaka, Chittagong, Sylhet, Khulna, Rajshahi and Coxʼs Bazar. EBL was the first bank to introduce Priority Banking in Bangladesh. In the priority sector, EBL offers high quality products and services, with dedicated Relationship Managers committed to help consumers manage financial health, preserve lifestyle and maintain priorities wherever life takes them. Expanding and diversifying business is the key to sustainable growth. As part of their sustainable growth strategy, EBL has opened EBL Finance (HK) Limited, a 100 percent-owned subsidiary in Hong Kong, and expanded with operations in Myanmar and Guangzhou, China, catering to ever-expanding financial markets. The ability to adapt to change is EBLʼs core strength — rising to meet the continual challenges posed by volatility in the markets, pursuing best corporate governance practices and promoting a culture of best processes, consistent growth, and ongoing innovation. EBLʼs journey of 26 years, together with a dedicated team of employees and thousands of loyal and happy customers, is a sparkling achievement. Superbrands, the most respected universal seal of enduring excellence.

Ecolab is a Superbrand. Ecolab is the global leader in water, hygiene and energy technologies and services that protect people and vital resources. Ecolab delivers comprehensive solutions and on-site service to promote safe food, maintain clean environments, optimize water and energy use, and improve operational efficiencies for customers in the food, healthcare, energy, hospitality and industrial markets in more than 170 countries around the world. Ecolab was established in 1923 in St. Paul, Minnesota, USA, and began operations in Mexico in 1957 under the name Soilax of Mexico. Through its divisions in Energy Services, Food Retail Services, Food & Beverage, Institutional (Hospitality and Restaurants), Mining and Mineral Processing, Pest Elimination, Pulp & Paper, Quick Service Restaurants and Water & Process Services in Mexico, Ecolab delivers to customers the solutions, programs, equipment, tools, chemicals and services to help them achieve their everyday business goals with operational efficiency and savings in energy costs. Ecoloab partners with oil and gas producers to maximize production, protect assets and improve environmental impact. Ecolab annually participates in the conventions of the Mexican Institute of Chemical Engineers, IMIQ and the Expo Tech Forum “Petróleos Mexicanos.” Ecolab’s industrial and plant hygiene solutions help customers achieve great results. Cleaning and sanitizing programs coupled with water services provide total plant assurance helping to assure safe products and environments. Ecoloab offers exceptional products and services for the Hospitality and restaurants industries, including processes and equipment which will help maintain a sparkling hotel lobby, cleaned & sanitized ware in restaurants, white & fresh linen in guest rooms and operational efficiency with zero waste for housekeeping services; offering guests the best “first impression.” Ecolab focuses on cleaning and disinfection programs for the food and the beverage industry, providing Solutions, Training, Equipment, Products, Service, Technology, Security and Operational Savings. Ecolab’s Engineering and Innovation Center in Mexico continually develops new technologies for this sector. Ecolab serves the major chain supermarkets in the country ensuring food for Mexican families are marketed in a cleaner and healthier place. They not only sell products but instead offer complete programs such as Food Safety site classroom training and procedures for hygienic food handling, food risks, audits on compliance with applicable regulations, cleaning and disinfection programs transmitted diseases the areas of food handling. Ecolab is the global leader in cleaning, sanitation and food safety, with over 160,000 customers / fast food restaurants in more than 100 countries. Programs and services are focused to meet, fight, solve and complement the challenges faced by fast food restaurants’, including food safety and operational efficiency, upholding the brand image and helping provide the best possible customer experience. Ecolab works proactively with specific treatments and preventive measures to eradicate pests. As part of these measures, they work with the elimination of water in containers. In addition, they have the equipment and different strategies to capture every species of rodent, and specific solutions to eradicate the two most common types of cockroach in the world, and treatments and customer orientation in the elimination of insects in the hospitality segment . Ecolab’s mission is to make the world cleaner, safer and healthier, and to protect both people and place as our most vital resources. Superbrands: The most respected universal seal of enduring excellence.

Edwardian Hotels London is a Superbrand. Edwardian Hotels London offers a collection of individual hotels, inspired by London and rooted in the neighbourhoods they inhabit. Ranging from stylish boutiques to luxury on the grandest scale, the brand delivers unforgettable experiences, with stunning interiors providing exceptional comfort, chic bars and concept restaurants for the finest in dining. Since being founded in 1977, Edwardian Hotels London is inimitably embedded within the London landscape. In a highly competitive environment, Edwardian Hotels London is able to stand out from the crowd, with stunning four and five-star properties in key London locations. As a family business, the company offers top quality and unique design, combined with a style of service that is genuine. Each hotel provides a bespoke experience while striving to create exceptional memories for guests. Digital innovation is at the forefront of the groupʼs progression, with virtual host ʻEDWARDʼ providing an automated, intelligent text-based interaction service, executing guestsʼ enquiries and bookings via mobile phone. Online check-in and check-out is also popular, with guests able to choose their room prior to arrival. 2018 saw a multimillion-pound renovation in Manchester, resulting in a stunning new lobby, with relaxed, social spaces, and the addition of a new restaurant and bar – Peter Street Kitchen. Showcasing an exquisite selection of Japanese and Mexican small plates, with fine wines, signature cocktails and sake, this new dining spot brings something new and exciting to the heart of the city. The newly renovated Spa & Gym in Manchester is the ultimate escape for mind and body, offering the absolute best in pampering. The luxury facility offers a range of signature mindfulness treatments, state-of-the-art equipment and highly trained therapists. Also in 2018, the newly refurbished At The Hampshire Penthouse opened, delivering bespoke private dining experiences with enviable London skyline views. The latest exciting development in Leicester Square is The Londoner, which opens its doors in 2020. The 350-room property will comprise a number of restaurants and bars, a banqueting suite, two Odeon cinemas, as well as leisure facilities. The essence of the Edwardian Hotels London brand is its core ʻYes I Can!ʼ philosophy – an approach not only to service, but also to the way the brand conducts business. This positive attitude enables the delivery of a customer promise that makes people feel special, receiving individual attention which nurtures mutually beneficial relationships that build business. With authenticity is at its core, the environment and experience guests enjoy at Edwardian Hotels London is uniquely cosmopolitan. Superbrands, the most respected universal seal of enduring excellence.

Elite Paint is a Superbrand. Since its inception in 1952, Elite Paint has evolved to become a market leader in Bangladesh. Elite Paint & Chemical Industries Ltd. started its operation from scratch, with little capital and simple machineries. In 1964, Elite Paint introduced — for the first time in Bangladesh — an oil-based paint named “Lucky Seven” which became synonymous with the word “Rong” in Bangladesh. Elite Paint has always, and continues to introduce new ideas, products, and solutions to consumers, building on the brand's initial success. Today, the company is recognized for unleashing an industrial revolution in Bangladesh. Elite Paint’s “Master Coat” brand is the best-selling exterior emulsion paint, and has given a colorful facelift to many buildings and businesses in the country. Bangladeshi electric cables, plastics, and leather industries all rely upon Elite Paint’s industrial paint products. GEM Plant and Energypac are among the many manufacturers that rely upon Elite Paint products for use in the production of world-class electrical transformers. All the products with special anti-algal and DPUR additives are possibly the best paint that money can buy for tropical climates like that of Bangladesh. To offer vibrant shades in an economy range, Elite Paint also introduced Distemper, Plastic paints and Enamel separately for tinting. Elite Paint is among the first of paint companies to be certified QMS ISO 2009-2015 for quality and management with a committment to protect the environment. Elite paint has continuously manufactured “lead-safe” paints for more than five years, and is the only brand whose products are certified as lead-safe by world-renowned organizations. Elite Paint & Chemical Industries Ltd. is considered to be the best in the business. The company is a thriving enterprise always striving to win through its services and is proud to offer good value through its wide range of products aimed at meeting consumer’s needs. Superbrands, the most respected universal seal of enduring excellence.

Emborg (UAE) Emborg is a Superbrand. Emborg is a global player in the market for fast moving consumer goods within foods. Consumers today insist upon high quality food products with a sense of the “real thing”, at affordable prices. A product’s origin and appearance are of greater importance and impulse buying has diminished. Emborg Foods was founded in 1947 by Danish businessman, Erik Emborg as a family business, and was a pioneer in frozen foods. In 1960 Emborg was introduced in the Middle East, offering a portfolio of products including beef burgers, steaks, poultry and canned seafood. In the 1980s the product line was expanded to include frozen vegetables and chicken franks, which was a great success in the Middle Eastern region. Today Emborg is a global brand with more than 300 products, marketed in 84 countries. The company employs 653 people around the world and has a close partnership with their worldwide distributors. Emborg frozen vegetables are a consumers’ favourite, due to their premium quality. Selected from European farming areas with the best growing conditions, Emborg frozen vegetables are peeled, washed, rinsed and quick frozen within hours of harvest, retaining the vitamins, minerals and flavour found in freshly harvested vegetables. Emborg dairy products includes UHT milk, butter, and a variety of cheeses delivered by carefully selected European suppliers and Uhrenholt’s own dairy, which produces award winning cheeses including Havarti and Danish Fontina. Frozen seafood offerings include both warm and cold water shrimp, and a variety of both farmed and wildly caught ocean skinless fish fillets. In 2010 Emborg implemented an extensive design update, emphasising the premium quality that Emborg delivers by incorporating a deep, royal purple colour. To inspire consumers, each package illustrates a delicious serving together with a recipe, and also includes a brief story describing the origin of the product. With the belief that a tasteful meal starts with natural ingredients, Emborg allows consumers to ‘Bring the real taste home.’ With expertise and passion, Uhrenholt A/S offers only the finest quality products marketed in the Middle East, which are Halal certified and originate from critically selected and high quality producers worldwide. The essence of the Emborg brand is to bring real taste into the homes of consumers, as reflected in their slogan ‘Bring the real taste home’. Superbrands: The most respected universal seal of enduring excellence.

EPlus is a Superbrand. E-Plus was founded in 2010 in Kenya, and is a commercial company fully-owned by the Kenya Red Cross Society. E-Plus has the mandate to provide premium, private ambulance and prehospital care services to individuals, families, educational institutions, corporations and government institutions in Kenya. The concept of E-Plus was born from a tragedy in 2006, when a senior staff of Kenya Red Cross Society was involved in an accident in the Upper Eastern Region of Isiolo County. Kenya Red Cross Society staff had excellent medical coverage that included air evacuation. However, when the insurer was called at the time of the accident they could not respond as it was past 6pm. The only option was to use their own ambulance that was an urban vehicle and not equipped, to drive to Isiolo County. This single event triggered the idea of developing a Basic Life Support Ambulance service. E-Plus has undergone significant expansion in the last 7 years, increasing its fleet base from 5 to 128 state of art ambulances, spread across the country. The scope of services E-Plus offers has also expanded from membership subscription services, to standby events coverage, county ambulance services and government ambulance services provision. Additionally, E-Plus also provides Medical Taxi Services; Home Based Care; Medical Escort Services and Ground & Air Evacuation Services, and provides First Aid kits. E-Plus has also pioneered and influenced policy development in the area of Emergency Medical Services in Kenya. E-Plus has been widely recognised for it’s superior services, being named a Superbrand in 2017; and is the recipient of the Association of Kenya Insurers 9th Annual Road Safety Award. E-Plus has also pioneered and influenced policy development for Emergency Medical Services in Kenya. E-Plus’s dedication to the highest standard of service is evident in its brand values, which are so much more than just words: • Providing State-of-art facilities, equipment & services. • Upholding high standards of Professionalism & integrity. • Dedication to providing the highest quality services & timely emergency response . • Maintaining high spirit and esprit de corps among staff. Superbrands: The most respected universal seal of enduring excellence.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. Emergency Plus Medical Services is a Superbrand. Emergency Plus Medical Services (E-Plus) is the leading private pre-hospital care and ambulance services provider in the East Africa region, operating on commercial and Corporate Social Responsibility (CSR) basis in Kenya. E-Plus was founded in 2010, and is a commercial company fully owned by the Kenya Red Cross Society. E-Plus offers ambulance services — both on the ground and air evacuations — by annual membership subscription to a wide range of clientele, including individuals and families, estates, malls, corporations and schools. E-Plus also partners with county governments on public-private contractual basis to provide advanced emergency medical services on their behalf. E-Plus provides inter-facility transfers, medical escorts, home-based care services and sale of first aid kits. E-Plus boasts of a fleet of 128 fully equipped state-of-the-art ambulances, manned by highly qualified paramedics experienced in pre-hospital care, operating in over 97 stations across 47 counties. E-Plus Membership Benefits include: • Unlimited 24 hour ambulance services; • Treatment and stabilisation on site; • and transfer to the nearest hospital of your choice. Family, Estate, Corporate, and Learning Institution Memberships are also available. E-Plus also offers Cross Border Evacuation within the Eastern African region, for stable patients that have been discharged or those who have terminal illnesses. E-Plus also offers Stand-By Ambulance Service for sporting events, safari rallies, meetings, launches with large crowds, funeral gatherings and private parties. In 2020, E-Plus is celebrating 10 years of excellence in the EMS sector. E-Plus has continued to endear itself to Kenyans. It is also stretching its muscles to other African countries. Currently, E-Plus is operating in The Gambia under G+ Emergency Response Services, expounding its customer base as well ensuring they continue growing and impacting lives across the world, thanks to its successful progress in Kenya. Under the leadership of Susan Ngʼongʼa, The Managing Director, in the last ten years of E-Plus existence and its excellence performance in the sector has seen the company attaining ISO2009:2015 certification in 2019. E-Plusʼ vision to be a recognised leader for superior quality emergency medical and trauma response services is achieved through the four strategic pillars of operational excellence, prehospital care excellence, strategic partnerships, and financial sustainability. E-Plusʼ mandate is to save lives within shortest time of response, hence itʼs brand tagline, “Time Is Life!” Superbrands, the most respected universal seal of enduring excellence.

The Epyllion Group is a Superbrand. The Epyllion Group is considered one of the largest conglomerates in the garment industry in Bangladesh, and takes great pride itʼs the state-of-the-art manufacturing capabilities. The Epyllion Group has seen a phenomenal growth over the years and today has a presence in 23 countries worldwide, with 18,000 employees, and 111 sewing lines dispersed across Dhaka, Gazipur and Narayanganj. Epyllion Groupʼs main concern is manufacturing and exporting knit products for the international market, including T-shirts, Polo shirts, sweatshirts, cardigans, womenʼs bottoms, fleece jackets, pants, joggers, and school items. The textile unit produces fabrics made from cotton, cotton/elastane, cotton/polyester, cotton/ viscose, and cotton/viscose dyed. Epyllion has established themselves as an important garment manufacturer for a number of renowned apparel brands from Europe, the United States, Asia and Africa. Epyllionʼs products cater to an array of consumers around the world, from East to West, which includes more than 20,000 stores globally. Epyllionʼs overseas market has grown to include international brand names such as C&A, Celio, Varner, Target Australia, s.Oliver, G-STAR RAW, Carhartt, H&M, and Marks & Spencer. Epyllion recently launched the retail brand “Sailor,” offering trendy clothing and accessories for men and women, as well as kids. Sailor soon became one of the most popular brands among fashion conscious youth and currently boasts 12 retail outlets, including Cumilla and Chattogram. The Epyllion Group is recognised as a leader in the business community, and received many recognitions, including the Standard Chartered Financial Express CSR Award, the 2nd Social and Environmental Excellence, and the 5th HSBC Export Excellence award. The Epyllion Group is committed to sustainability, ensuring the businessʼs footprint on the earth is minimal. All business units are equipped and maintained in such a way that ensures Good Health and Well Being, Quality Education for employeesʼ children, and Excellent Working conditions, with strong Economic Growth. Epyllionʼs main driving force is itʼs “human spirit.” The company aims to provide a workplace environment that strikes an effective balance between the individual and the team. Through teamwork of its highly inspired and skilled personnel, the group is self-sustaining and the brandʼs vision & mission will endure. Epyllionʼs Ethical Business Practices lead the company toward the glory of success, which — beyond profit — is the enjoyment of life, and being a good neighbour across all boundaries. Superbrands, the most respected universal seal of enduring excellence.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. Equity is a Superbrand. Equity Bank has been on a remarkable journey of transformation since its founding 35 years ago; evolving from a small rural building society to the Pan African Bank it is today. With operations in 6 countries and a representative office in Ethiopia, Equity Bank serves over 14 million customers and continues to grow, making it on of the largest banks in Sub Saharan Africa in terms of customer base. Equity Bank has transformed the lives of people in communities through strategic innovations improving access, convenience and daily relevance of financial services to all. Equity Bank now has over 300 branches, over 620 ATMs, over 30,000 Point of Sale Terminals and over 50,000 Agents across the six countries of operation. Customers opting to use self-service channels are able to bank from anywhere and at any time. With the adoption of digital channels such as Equitel, Eazzy Banking App and the Eazzy Banking suite of products like EazzyBiz ,EazzyFx, EazzyNet, EazzyLoan, 97% of all transactions are on digital channels. Bank branches have become advisory centres to support SMEs and Corporates and wealth management. Equityʼs digital/online solutions continue to be enhanced to meet the dynamic changing needs of customers. With Multi-factor authentication, an additional layer of security has been added by confirming your identity. One of the most common types is the two- factor authentication code sent to your cell phone when logging in to online banking or the Eazzy Banking App. Equityʼs new look brand speaks to todayʼs rapidly changing financial services environment. The bankʼs agile business model anchored on customer centricity and seamless delivery of service, enabling a sustainable growth path, while offering integrated financial services that socially and economically empower consumers, businesses and communities. This also serves to attract new and dynamic customers and partners. Equity has received many accolades and awards, among them the 2018 & 2019 African SME Bank of the Year Award in the Platinum Category at the IFC Global SME Finance Awards, and the 2019 Financial Times Bankerʼs Bank of the Year Awards in Kenya, Uganda and South Sudan. In 2020, Equity Bank was ranked 20th globally for Return on Assets and 55th globally for Profits on Capital by the publication “The Bankerʼs Top 1000 World Banks.” The Bank was also awarded Best Bank in Africa; Best Digital Bank in Africa- 2 years in a row and Excellence in Leadership in Africa at the 2020 Euromoney Awards. Through the Equity Group Foundation (EGF), Equity Bank and itʼs partners have invested over 445 million dollars in social impact programs focused on education, health, agriculture, entrepreneurship, clean energy, environment and innovation. Equityʼs vision is to be the champion of the social-economic prosperity of the people of Africa by offering them integrated financial services that empower them, thus transforming lives, giving dignity, and expanding opportunities for wealth creation. Superbrands, the most respected universal seal of enduring excellence.

Eros Group (UAE) Eros Group is a Superbrand. Eros Group distributes, retails and services a portfolio of world-class brands in the United Arab Emirates and in select markets in the Middle East and East Africa. Eros Group was founded in 1967 in Deira – the heart of Dubai’s trade market – with a small store. The company grew with the distribution of Hitachi products in 1969 and continuously expanded with retail stores in Dubai and other emirates. In 1995 the company partnered with Samsung and since then has developed relationships with many other leading global brands, including Thermobreak, Lennox, BenQ and Taurus. In 2007, Eros Group reevaluated its brand identity. A more contemporary identity and brand look was unveiled in January 2008 under the catchy slogan Follow the Future to communicate the message of Eros Group being a forward looking organisation. From a team of 500 people in 2006, today Eros Group employs over 1,500 qualified staff representing over 20 different nationalities. Staff are housed in well maintained housing quarters where leisure and recreational activities are also available. The company has continued its retail expansion with the opening of new stores in Sahara Centre, Al Ain Mall and Mushrif Mall and has also introduced its express store – Eros Digital Point – at strategic malls such as Al Wahda, Abu Dhabi and MegaMall and Sahara Centre in Sharjah. With the opening of a new Logistics facility in the Jebel Ali Free Zone and Musaffah, Abu Dhabi, Eros Group has added over 200,000 square feet of warehouse space, and has further plans for a facility at Dubai Investment Park. To address the ongoing needs of Samsung customers, Eros Group has partnered with Samsung in opening exclusive Samsung Customer Service Plazas in Deira, Dubai and the Tourist Club in Abu Dhabi. Eros Group has launched “Pass it On,” its Corporate Social Responsibility programme, which enables its customers to pass on their old electronic items to be reused by the underprivileged or to recycle them in an ethical and eco-friendly manner. As a forward looking company, Eros Group has pursued the many layers of its mission by building customer loyalty and trust; achieving superior financial performance while maintaining the highest level of integrity; and adding value for all its stakeholders. Superbrands: The most respected universal seal of enduring excellence.

EuroFleet is a Business Superbrand. EuroFleet Zrt. was founded in 2008 and is 100% Hungarian owned. Since inception, the company has continued its dynamic development and growth through to the present day. EuroFleetʼs majority owner, the Hovány Group, is one of the largest car dealer networks in Hungary. EuroFleet is competitive in the fleet management market, with more than 500 satisfied customers. Since 2015, EuroFleet has received a Bisnode AAA Certificate annually, representative of the companyʼs exceedingly strong financial stability. From 2017 through 2018, EuroFleet was ranked among the top 100 SMEs in the service sector and in 2019 received the Business Superbrands Award. With the mission of providing a premium quality vehicle fleet management service, empowering the successful operation of businesses, EuroFleet offers its high level of expertise with a customer centric approach, providing a streamlined experience for itʼs customers. Typically, EuroFleet customers do not enter into contracts for long-term rental or operational leasing of a car, but rather to ensure their mobility on a continuous basis, so that people travelling by car are always on time and on target. Each of EuroFleetʼs customers has their own dedicated contact person in each specialty. This ensures that any need or problem is solved promptly and professionally. EuroFleet is constantly improving its services. The mission of the brand is to provide its customers with the most comprehensive and satisfying level of service. Beginning this year, the Mercedes-Benz Exclusive Rent-a-Car Park will be available to both business and individual customers. This will enable customers a high level of service for any special occasion, with a unique experience related to the importance of the event. This year, EuroFleet has also introduced its unique caravan rental service in Hungary, providing a great and cost-effective option for mobile travellers, and also for nature and freedom lovers. Business Superbrands, the most respected universal seal of enduring excellence.

First Alert (USA)   First Alert is one of America’s Greatest Brands. For more than 50 years, Americans have put their faith and trust in First Alert products to help protect what matters to them most: their loved ones, their homes, and their valuables. First Alert has led the fire safety market with innovations that have transformed the way Americans live. First Alert’s many consumer safety firsts include the first batteryoperated smoke alarm, the first batteryoperated residential carbon monoxide alarm, and the first combination smoke and carbon monoxide alarm. Thanks in part to the company’s pioneering efforts and tireless dedication to public safety and education, it is now estimated that more than 90 percent of U.S. homes have at least one smoke alarm. Today First Alert is the leading name in a wide array of other home safety devices. First Alert’s Tundra™ Fire Extinguishing Spray has revolutionized the way Americans perceive fire extinguishing products, and features an award-winning “point-and-spray” design. More recently First Alert expanded its offering of fire and waterproof safes, providing new ways for consumers to protect their valuables from the elements as well as from thieves. Exclusive Ready-Seal™ technology enables consumers to bolt down their safe while maintaining its fire and water resistance. First Alert has also created a line of technologically advanced video security systems, including wired and wireless models with superior features that are accessible for the do-it-yourself consumer. First Alert takes a multifaceted and integrated approach to its marketing, which consists of robust media relations; outreach, partnerships, and advocacy with national and local fire departments, governments, and safety organizations; and relationship-building with consumers. Using Facebook and Twitter, First Alert has successfully built an online forum to engage in a two-way exchange with a growing base of tens of thousands of followers. Featuring fun and safety-focused content, and frequent sweepstakes, the First Alert Facebook campaign is one of the most popular in the home safety market. With its pioneer ing innovation in home safety products, and dedication to promoting comprehensive safety educa tion programs within communities, First Alert offers homeowners the peace of mind they desire. America’s Greatest Brands: The most respected universal seal of enduring excellence.

Flavon is a Business Superbrand. To preserve our health, we should eat 400 grams of fruit and vegetables daily, which can be challenging.

Flavon provides the most precious ingredients of fruit and vegetables, supplementing every-day nutrition in a healthy way. Launched in 2004 in Hungary, the Flavon max brand is a market leader, selling dietary supplements in 32 countries.

Founders László Gaál, and his wife, Johanna Sziklás, created Flavon after years of personal experience in the food industry. As professional networkers, they understood the key to success is in providing top-quality premium products through a simple and transparent marketing strategy.

Flavon max consumer group boasted more than 200 000 registered club members in 2012. Since its foundation, it has sold more than 2 million bottles of Flavon dietary supplements. This is excellent feedback and a testament to the outstanding quality of Flavon products and customer satisfaction.

At Flavon, health and success go hand in hand. The company generously rewards those who, besides consuming the products, are actively involved in growing their network. This activity is supported by the company’s Network Development Manager, László Gaál Jr.

Let’s see what is essential to success? The basic pre-requisites for successful network marketing businesses are: company background, the product, the payback system and the Club member. To be successful, each must be of equal strength.

Flavon provides the first three: superior and unique products, a competitive payback plan, and the support of a profitable company with offices in Hungary, Poland and the United States. It is solely up to the Club members how strong, stable – and hence successful – they will grow to be.

Flavon generously rewards those who actively grow their network. Commissions paid to club members in 2012 exceeded the magical 10-billion HUF Threshold. You can easily become part of this success story. Find more information at the company’s website: www.flavonmax.com.

Business Superbrands: The most respected universal seal of enduring excellence.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. FOGG is a Superbrand. FOGG is the flagship brand of VINI Cosmetics Limited. The company was incorporated in the year 2009 based in Ahmedabad, India and quickly gained recognition with the brand FOGG both locally and internationally. VINI is a venture from the entrepreneur Darshan Patel, who has developed his reputation as a Brand Creator in the OTC market through brands like OSSUM, WhiteTone, Nufeel, MOOV, Krack, DermiCool and many more. FOGGʼs unique value proposition has made the brand the market leader in the fragrance industry. The brand now has its sights set towards launching a unique range of fragrances in the International market. FOGG pioneered the concept “Perfumed Body spray with NO Gas”, creating a deodorant spray with minimal waste, which lasts for a significant longer period. This concept fulfills the brandʼs 3 unique selling propositions: Strength, Long lasting, and Affordable. To reach every potential customer, FOGG has invested extensively in TV Commercials which trigger strong brand awareness among the consumers all over the world. The brand name FOGG was derived from “Friends of Good Guys & Girls,” because this is what a brand should be, a friend of consumers. FOGGʼs products conform to the promise of quality, which means maximum efficiency and efficacy. In 2013 FOGG began its journey in Bangladesh, and has since experienced continual upward growth in all the segments of Bangladeshi market. Along with uniqueness and affordability, a strong distribution network has made itʼs products available in every corner of Bangladesh, making the brand extremely popular. To increase customer awareness, FOGG has conducted a number of consumer engagement activities at many exclusive locations, in an effort to address the global market. In an era of the internet, where an online presence is a necessity, FOGG is present on all social and commercial platforms. The brand has a very strong social media page named FOGG Bangladesh, which plays an important role by meeting customer queries and developing an E-commerce business in Bangladesh. All these effective marketing activities have aided FOGG to reach customers globally. As a result FOGG now has a presence in more than 80 countries with over 150 varieties of products. FOGG has been named the number one fragrance brand in India, and has also successfully achieved its place as the number one fragrance brand in SAARC. FOGG has also been awarded the Bangladesh Master Brand Award 2019 by the World Marketing Congress. Superbrands, the most respected universal seal of enduring excellence.

Fresha is a Superbrand. The Fresha brand is a household name in Kenya. Fresha was originally created as a dairy cooperative society supplying milk to milk processing companies, which today consists of 15,000 shareholders, who are mainly small scale dairy farmers in Githunguri Subcounty. The Fresha brand name was derived from mixing of the words Friesian and Aryshire hence the name ‘Fresha’. This double edged brand name summarised the milk type and the freshness of Fresha milk. In 2004, the Fresha branding and packaging was introduced, and within the year great milestones in the Kenyan dairy sector were achieved through rapidly increasing popularity and loyalty to the new brand. Fresha is primarily a dairy brand offering farm fresh products, including Fresh Milk, Long Life Milk, Yoghurt, Fermented milk popularly called “Maziwa lala”, Butter, Ghee and now, Bottled Purified Drinking Water. Fresha revolutionised the milk industry in Kenya by offering pouch packaging, which today makes up 60% of the market. The strength of the Fresha brand is its committment to providing real, farm fresh products with no additives. Fresha milk is on consumers tables within 10 hours of milking, making Fresha‘s freshness unbeatable in the region. Constantly evolving, Fresha introduces new products and continually improves on existing ones. An example is the launch of Fresha Purified Drinking Water, which has opened a new frontier for the Fresha range of products. With quality control checks at every stage of milk collection, production, packaging and all inputs, the Fresha brand continually produces consistently high quality products that surpass consumer’s expectations. Fresha’s key message and most successful slogan will always be: “Fresha Milk, Real Farm Freshness.” Superbrands, the most respected universal seal of enduring excellence.

Fujitsu is a Superbrand. Fujitsu General New Zealand Limited (FGNZ) has been at the forefront of New Zealand’s air conditioning and heat pump market since 2000. Founded in 1936 as a consumer electronics manufacturer, Fujitsu General’s breakthrough in air conditioning came in 1972 when the company introduced the first ‘cassette’ air conditioner, called the ‘Min Min’. The Min Min was so hugely successful that the company’s focus shifted to the development and manufacture of air conditioning. Fujitsu General has earned its reputation as innovator and market leader by introducing a series of product breakthroughs, including self-cleaning filters, human sensors, UV air filters for a healthier environment and PebbleAir, a smartphone app that allows users to control their air conditioning while away from home. Fujitsu General is acknowledged as the sole company to recognise and develop the heat pump heating market through promoting energy efficiency, convenience and resulting comfort of heat pumps over the more traditional forms of home heating. In 2014, Fujitsu General New Zealand pioneered the R32 refrigerant thermodynamic system, significantly increasing air conditioning energy efficiency and reducing environmental impact with reduced global warming potential and zero ozone depletion. Fujitsu General has more recently introduced new levels of control and efficiency across commercial applications, from the first ENERGY STAR® ducted systems for light commercial, to the popular Airstage J-II series for medium commercial buildings, and the brilliant, large capacity Airstage V-II, VR-II series and energy recovery products for the large commercial buildings. Demonstrating its commitment to the concept of ‘business serving the community’, Fujitsu has extended a helping hand by donating a heat pump for every Habitat for Humanity house built in New Zealand; by partnering with the Neonatal Trust providing help and education to parents of premature babies; and through its support of Asthma New Zealand in educating and providing practical support for asthma sufferers. The Fujitsu General brand in New Zealand has become synonymous with product innovation and energy efficiency, delivering products designed to enhance the quality of life with warm, healthy and energy efficient heating and cooling for consumers and innovative commercial products that maximise productivity and energy efficiency in the business environment. Superbrands: The most respected universal seal of enduring excellence.

Gallus is a Business Superbrand. Gallus is one of the leading companies in the Hungarian Poultry Market, with an annual hatching capacity for 75 million hybrid meat chicks, and outsourcing amounting to some 150 million forints in the country. Gallus’s mission is to retain a leading role in Hungary’s poultry industry, and – through professional expertise – to support Hungarian agriculture, assuring its prominent position in Europe. As a consequence of capacity enhancing investments implemented in recent years, Gallus has improved its competitiveness in all respects and developed high value-added processed poultry-products for the premium segment. The Gallus Group has based its longterm development strategy in two crucial areas: For the sake of sustaining efficiency and reliability, great emphasis has been placed on vertical integration from incubation through processing, and the company’s presence in the market for premium products with high added value. Also, special attention is given to expanding export volumes within total sales of broiler chicks, hatching eggs, and fresh meat products alike. With the help of EU funding, Gallus Kft. has reconstructed its broiler chick hatchery in Devecser to meet the latest standards, including the installation of state-of-the-art hatching technologies. Taravis Kft., a Gallus Group member, is undergoing an expansion project to be completed by the end of the year, which will further improve competitiveness, achieving an annual processing output of 15 million broiler chickens. The “Our Chicken” trademark guarantees all chickens have been raised from Hungarian eggs in Hungary, in line with the strictest regulations, raised by Hungarian employees under constant monitoring by veterinarians, and have been fed healthy and well controlled feed free of animal proteins, antibiotics and growth promoters. Gallus’s commitment to superior quality is what makes “Our Chicken” a truly valuable Hungarian brand. Business Superbrands: The most respected universal seal of enduring excellence.

Heathrow is a Superbrand. Heathrow is the UKʼs gateway to the world. Hosting more than 80 airlines, last year the airport helped 80 million passengers travel across the globe, more than any other airport in Europe. Heathrow is focused on providing passengers with a smooth and memorable journey from the moment they leave home, and has been named ʻBest Airport in Western Europeʼ for the fourth year running. Within easy reach of London on public transport, Heathrow also offers convenient parking facilities, ranging from Short Stay to Valet Parking. Heathrow Express provides travellers with the fastest route, departing from London Paddington and arriving at Terminals 2 & 3 in just 15 minutes, with an extra 6 minutes to Terminal 5. In 2018, Heathrow oversaw a year of aviation progress, with Qantas flying non-stop flights from Heathrow to Perth for the first time. Direct connections to China were doubled, increasing the network from 5 destinations to 11 by year end, showing Heathrow to be a vital link between China and the UK. Heathrow has partnered with the UK Governmentʼs GREAT initiative, designed to drive tourism and growth to all corners of the UK. Twelve 3D frames representing each Nation and Region have been installed in-terminal, providing passengers with immersive experiences of the UKʼs most spectacular destinations. The emotional stories that unfold daily at Heathrow inspired the the return of the Heathrow bears for itʼs Christmas campaign — a symbol of reunion at this important time of homecoming. During Pride week, Heathrow highlighted its support for passengers, unveiling the LGBTI faces of its Welcome Campaign adverts. Heathrow prides itself on the quality and variety of its retail shops and restaurants, from The Harry Potter Shop to Chanel, and Spuntino, a new American-Italian inspired eatery. Its online service, Heathrow Boutique, enables travellers to explore an extensive online retail offering, with the option to Reserve and Collect purchases when passengers fly. Heathrow is committed to sustainability and has unveiled plans for carbon neutral growth, in its ongoing initiative to make travel more sustainable within the aviation industry. Heathrow is committed to making passengers feel welcome and to ʻgive passengers the best airport service in the worldʼ. ʻAs a gateway connecting the United Kingdom to over 80 long-haul destinations, Heathrow believes it brings people closer together.ʼ Superbrands, the most respected universal seal of enduring excellence.

Hertz is a Superbrand. Hertz, the world’s number one car rental company, have been the worldwide market leader since 1918. Having the largest global vehicle rental network, it now operates in over 8,000 locations in more than 150 countries. Hertz has retained market leadership in the UAE in terms of service, quality, and sheer capacity for over 25 years, and maintains a fleet of over 11,000 vehicles operating with fifteen branches in strategic locations across the United Arab Emirates. Hertz, in the UAE, offers a wide range of customized car rental products, including: •Daily, Weekly, Monthly, Quarterly Rentals •Leasing; •Guest and Staff transportation; • and Event Transport Services. Hertz offers highly competetive pricing, with cancellation fees; superior customer support; no hidden fees, a guarantee that the make and model you book is the car you will receive; and peace of mind, offering GPS units, refueling and insurance options. Hertz adds value to monthly rental customers by providing customized Entertainer voucher booklets. Promotions have included partnerships with other well established brands, Dinner in the Sky, IMG Worlds of Adventure, and La Perle By Dragone. Hertz’s mission is to be always recognised as the number one provider of mobility solutions in the UAE. Driven to be the best in class customer experience, offering the highest quality and professionally maintained vehicles, Hertz is committed to responsive and reliable service delivered by a passionate team of industry experts. Hertz in the UAE is celebrating its 25 years’ anniversary, and 100 years internationally. Hertz UAE was chosen as the best car rental company in the Middle East by readers of the Business Traveler Magazine for 4 years and won the Superbrands Award for 7 years, endorsing the intrinsic strength of Hertz UAE and the value of the brand. Hertz Customer Service values are focused around being welcoming, transparent, easy for the customer, personal and special treatment. The brand is committed to provide superior customer service and a superior quality rental fleet at highly competitive pricing, preserving it’s position as market leader in the UAE. Superbrands, the most respected universal seal of enduring excellence.

Hockhua Tonic is a Superbrand. When it comes to health and wellness, Hockhua Tonic stands out as a leader in the retail market of traditional Chinese medicine products (TCM) in Singapore. Hockhua was established in 1986 and comprises Hockhua Tonic and Hockhua Holding. Under Hockhua Tonic there are 55 retail outlets throughout Singapore plus 10 outlets in Malaysia. Hockhua Holding it consists of 6 trading companies; that are responsible for import, production, processing and where possible, cultivation of their specialised products. Today Hockhua offers over 1,000 different TCM products, health foods, supplements and beverages for healthy living. Its three star products include Ginseng, bottled bird's nest (golden cow), and Abalone (Tiger King). Hockhua cultivates it own American Ginseng in Ontario, Canada and China Ginseng in Jilin Province,China in order to source only the best quality ginseng. All ginseng are specially selected and shipped to Singapore under climate-controlled conditions to maintain optimal freshness. The processing and grading are carried out in Singapore to ensure that only top-grade products reaches Consumers. H.W Bird’s Nest imports over 20 grades of superior bird’s nest from Indonesia and East Malaysia. Hockhua has also carried out bird’s nest farming in West Malaysia Since 2009. The popular Golden Cow brand offers a wide range of bottled Bird’s Nest. The manufacturing of all these bottled birdnest are carried out in Hockhua’s own factory in Singapore according to HACCP standards. Hockhua’s abalones, both wild and aquacultured, are imported from Australia, New Zealand, Mexico and South Africa. The details of the product are clearly displayed on the packaging, including the drained weight of the abalone. This information allows consumers to justify the cost they pay for the product. Recently, the company published a book called “A Guide to Health Tonic” in 2012, which provides in-depth information on Hockhua’s products. In addition, the company launched it's on-line purchase store in 2013. This is the fifth consecutive year that Hockhua has attained Superbrands status, one of the biggest compliments a company can receive. This is the fourth year it has obtained the AVA Agri-Food and Veterinary Authority of Singapore Food Safety Excellence Award; and in 2012 Hockhua won the Top 100 Singapore Excellence Award. Superbrands: The most respected universal seal of enduring excellence.

Interjet is a Superbrand.

In it’s nine years of operation, Interjet has grown to be one of the largest airlines in Mexico, serving the greatest number of passengers on domestic flights.

Founded in 2005, with a fleet of three Airbus A320s, today Interjet boasts one of the most modern fleets in the world, reaching over fifty popular destinations for both business and pleasure in Mexico, the United States, Central and South America.

Interjet offers passengers a number of unique benefits which make each trip more enjoyable, including added space between seats, offering drinks and snacks during the flight at no extra cost, and providing restroom facilities exclusively for women.

Interjet services one of the leading networks in the country, with four connection centers—the main connection in the Mexico City and connection centers in Toluca, Guadalajara and Monterrey.

Since 2007 Interjet has been certified by the internationally recognized IATA Operational Safety Audit (IOSA), and is the first Mexican carrier to obtain certification from Operational Management Systems (OMS), a worldwide standard issued by the International Civil Aviation Organization (ICAO).

In April 2011, conducted the first biofuel demonstration flight. Three months later, Interjet entered the global forefront by making the first commercial flight with an Airbus A320 from Mexico City to Tuxtla Gutierrez; becoming the first American airline and fourth worldwide in making such a flight.

Interjet prides itself as an honest and responsible company committed to the highest quality service and customer satisfaction. Interjet passengers always enjoy the lowest prices available, thanks to the company’s policy of transparency: ""what you see is what you pay"".

Superbrands: The most respected universal seal of enduring excellence.

Istanbul Sabiha Gökçen International Airport (Turkey)   Istanbul Sabiha Gökçen International Airport is a Superbrand. Istanbul Sabiha Gökçen International Airport Investment Development and Operation Inc. (ISG) acquired the operational rights for Istanbul Sabiha Gökçen International Airport in 2008, which has since become Turkey’s important gateway to the world. Sabiha Gökçen Airport is easily accessible via the TEM motorway and by public transportation, including buses, sea buses, and trains. Sabiha Gökçen boasts to being the only airport which can be reached without stopping for red lights. Opened in 2009, the contemporary design of the new terminal meets international standards as an environmentally-friendly structure, and will support the airport’s rapid growth toward an annual passenger capacity of 25 million. The new terminal was constructed to withstand an earthquake of an 8.0 magnitude and has been chosen “One of the Five Safest Places on Earth” by the American Risk Management Magazine. The new terminal complex includes 112 check-in counters, 24 online check in kiosks, and 50 passport counters. A 5.000 sq m food court, including cafes and restaurants operated by leading food & beverage brands, and 4.500 sq m of Duty Free shopping offer travelers great value and variety. The free ISG Mobile Application allows iOS and Android phone users to track flights, receive notifications, see flights on a map, and explore restaurants and cafes at Sabiha Gökçen Airport. Sabiha Gökçen Airport was elected the fastest growing airport both in Europe and in the World in 2009 and 2010, and was again named fastest growing airport in Europe in 2012 by Airports Council International (ACI). In 2012, ISG received the Quality in Tourism Award at SKALİTE, Turkey’s Tourism Oscars. Sabiha Gökçen Airport is committed to offering travelers a comfortable and enjoyable experience. With an ease of transportation—being barrier-free; its expansive Duty Free shopping area and food court; and 128-room hotel, Sabiha Gökçen Airport has set a new standard for airports around the world. Superbrands: The most respected universal seal of enduring excellence.

ITV is a Superbrand. Since its inception, ITV (Independent Television) has enjoyed a leading position in the electronic media market in terms of reach, viewership and share of the market. Privately owned by the IPP Limited group of companies, ITV started its operations in 1994 with 120 employees, a number which has now grown to over 200 people. ITV serves a broad market, cutting across age, gender and social economic class, targeting the entire family. ITV offers everything for everybody. ITV consistently delivers content that viewers find compelling. The greater the number of viewers, the greater the demand from clients to purchase airtime during those particular programmes. Airing from 8 to 9 pm daily, the main news bulletin is ITV’s flagship program, attracting more than 80% of viewers in the region. News is gathered continually through a dedicated team of network correspondents in Tanzania and the Democratic Republic of Congo and delivered in by three news anchors. The main anchor delivers local, East African and International news, while the others deliver business and sports news respectively. In 2012 ITV introduced hourly five minutes news segments, which have become popular as viewers can follow breaking news stories as they develop. ITV also ensures that viewers remain engaged by streaming content online through Facebook and twitter. ITV is committed to: • Quality • Professionalism • and Good Customer Care ITV’s system of checks and balances ensures that all programmes and advertisements meets the highest standards of quality and professionalism in the field, establishing ITV as the number one Superbrand in Tanzania for 2013. Superbrands: The most respected universal seal of enduring excellence.

Jacobs is a Superbrand. Coffee has a long tradition in Germany. It is the favourite drink of the Germans: almost 90 per cent drink the hot drink. With an average of about 150 litres, the citizens drink even more coffee than water. In 1895 Johann Jacobs started his success story with the opening of a special shop for coffee, tea, cocoa, chocolate and biscuits. Only a few years later, the opening of his own roasting mill followed. In the spring of 1966 Jacobs took the next step and, with Jacob's coronation, introduced one of the most successful products in the food trade. The next major step at Jacobs was in 2004/2005 a completely new system for coffee preparation: the TASSIMO machine. With its wide range of ""T Discs"" with Jacobs as a strong guest brand, TASSIMO has become the market leader in the field of closed hot beverage systems over the past 15 years. Whether it's Jacobs filter coffee, TASSIMO, coffee pods, whole bean, loose coffee or specialties - with the Jacobs product variety there is something for every taste and for every machine application. Jacobs, as the German coffee brand, stands for the magical pampering aroma. It inspires us to follow our small and big dreams. When Johann Jacobs had a dream more than a hundred years ago: To roast a coffee that convinces with special quality and inspires people to follow their dreams. This dream has become reality. For more than 120 years, coffee drinkers have placed their trust in Bremen's traditional brand ""Made in Germany"". Superbrands: the international award for sustainable excellence.

Jasmine is a Superbrand. From a little known brand to a household name, Jasmine is the brand of choice for Malaysians. Jasmine’s success has been achieved through a commitment to quality, instilling the Jasmine brand name in the minds of consumers. With over 2,000 brands, the rice industry in Malaysia is an extremely competitive market where only the fittest survives. As a market leader, the Jasmine name stands out as a brand that is trusted and recognised for its quality and commitment to consumers. Jasmine offers over 25 products, including white, fragrant, basmathi, calrose, glutinuous and brown rice varieties, which can be found in over 9800 outlets across Malaysia. Jasmine has always been at the forefront in the development of many new and innovative products, and is the market leader in the fragrant rice category. Jasmine also introduced the high quality 1121 basmathi variety from India, through PusaGold. In 2011, Jasmine introduced Royal Siam, a new variety of fragrant rice into the market. As the name suggests, Royal Siam is of the highest quality and befitting royalty. Imported from Thailand, it is uniquely vacuum packed at source to retain its freshness and quality. The brand name Jasmine itself is trusted and recognised for both quality and commitment to consumers, and the growing number of awards and endorsements received is a further testament of the highly respected position Jasmine has achieved in the minds of consumers. Jasmine’s philosophy is that their customers deserve the best their money can buy. To demonstrate this commitment, Jasmine provides a money-back guarantee, protecting the consumer should he or she be dissatisfied with their purchase. This reflects the full confidence the company has on its products. Quality, trustworthiness and commitment are virtues that are earned. Jasmine is proud of the loyal following it has developed with consumers, for it is precisely that support and loyalty that ultimately drives the brand. It also serves as the motivation to drive the entire group, and to ensure consumers get the best — as only the best will do! Superbrands: The most respected universal seal of enduring excellence.

Jewson is a Superbrand. Jewson is the UK’s leading supplier of sustainable timber and building materials. With over 600 branches across the country, Jewson is sharply focused on customer service, developing friendly and knowledgeable employees and providing an unrivalled range of products. The Jewson approach to sustainability is based upon three pillars: people, planet and profit. High-performing people are at the heart of the Jewson business – colleagues are its greatest asset: friendly, reliable and knowledgeable. Jewson has over 300,000 customers ranging from trade professionals, small to medium builders, major national contractors, house builders, homeowners, architects and construction companies. Jewson has focused on friendly faces in-branch for 179 years, offering a wealth of knowledge shared directly with customers every day. Jewson is committed to delivering a great customer experience through sustainable, mutually beneficial, long-term partnerships. Offering over 600,000 products, including a significant number of renewable technologies and sustainable solutions. Every Jewson branch stocks a comprehensive product range, including heavy and light building materials, sustainable timber, sheet materials, doors, joinery and plumbing materials. Many branches also offer Kitchen and Bathroom showrooms, Landscaping Centres, Roofing Centres and dedicated Tool Hire services. e-Business is an instrumental part of Jewson’s marketing strategy. The Jewson website includes detailed product information for over 16,000 core products, a suite of tools to support the trade customer and regular, up-to-date industry news items. Jewson also values diversity and development to make sure its colleagues are representative of the local customers they serve. Delivering an excellent customer experience is at the centre of all Jewson’s activities, resulting in long-term relationships. Its suppliers are crucial in helping Jewson remain a sustainable and ethical builders’ merchant, which contributes to local communities in a positive way. Jewson’s ability to adapt to its customer’s requirements, its innovative approach and commitment to add value, is what makes it stand out from other suppliers. Superbrands: The most respected universal seal of enduring excellence.

JK Tyre is a Superbrand. Enjoying the trust of customers — both consumers and channel partners, JK Tyre has always been ahead in the tyre market by anticipating customer needs. JK Tyre pioneered radial technology in India beginning in 1977. Today, JK Tyre is Indiaʼs leading manufacturer of tyres for an entire range of passenger and commercial vehicles, including 2-3 wheelers, passenger cars, trucks, buses, LCVs, SCVs, tractors and off the road vehicles. With a growing presence in over 100 countries, JK Tyre continues to be one of the largest tyre exporters from India. JK Tyre has nine state of the art manufacturing facilities in India and three in Mexico with a combined capacity of 35 million tyres per year. As a company, JK Tyre has always led the market with its best-in-class product offerings across all categories. The company's manufacturing facilities are state of the art, and are well recognised for quality and process standards. JK Tyres brand values profess the companyʼs belief in customer satisfaction and safety. The company has achieved a sustained connection with customers by reaffirming the message of Total Control. JK Tyreʼs portfolio includes brands like Vikrant, Challenger and Tornel, which are popular in both domestic and international markets. A market leader in the Truck and Bus Radial sector, JK Tyre is the first Indian tyre company to put 10 million truck and bus radial tyres on the road. JK Tyre also continues to introduce new technologically advanced products to meet customer demands, and is also a preferred partner to India's leading automotive manufacturers as well as State Transport Undertaking and Defence. JK Tyre has a strong presence in the passenger car radial segment and is a preferred partner to India's leading car manufacturers as well as the brand of choice for it's customers. In passenger car radials, JK Tyre offers ultra-high performance tyres such as the UX Series which are designed for high speeds for midsize and luxury sedans, and offers the premium Ranger series for Highway and All Terrain use designed for SUVs. With the recent acquisition of Cavendish Industries Ltd, JK Tyre has also started offering premium range of two-wheeler tyres under the Blaze brand. JK Tyre has played an integral role in promoting motorsport in India, raising among its ranks, names that are synonymous with the rise of spectator interest in Formula1 racing in the country. No wonder customers feel that they are always in total control when their vehicles are fitted with JK Tyre! Superbrands, the most respected universal seal of enduring excellence.

Johnson Endura is a Superbrand. H&R Johnson (India) launched the Johnson Endura brand in the year 2000 to offer a highly specialised range of tiling solutions that cater to varied needs pertaining to outdoor use, industrial use, and specialised flooring applications. With Innovation being the core of the brand’s inspiration, the past eighteen years has seen Johnson Endura become the market leader in specialised flooring and cladding applications in the Indian tile industry. Johnson Endura industrial tiles are highly durable, offer skid resistance, stain resistance for smooth dynamic load transfers and chemical resistance, that are crucial properties in many industries. Johnson Endura acid resistant tiles are beneficial in chemical plants, automotive manufacturing plants, dairies, power, API, food and agro plants, where spillages on the floor are common. Johnson Endura patented anti-static tiles help dissipate static charge and are used in server rooms, laboratories, pharma floors and defence applications. The Johnson Endura Clad Care and Stonex is a new series of wall cladding tiles for use in Indoors & outdoors, providing the three in one benefit of safety, durability and aesthetics. The Johnson range of flooring solutions under the Pavers, EDC, Hi-Traffic and Meteor series are ideal for pavements, footpaths, gardens, pathways, building compounds and outdoor areas of residences, corporate buildings and Hotels. The new Johnson Endura Stepping Stone range of step tiles and risers are long lasting, easy to maintain, quick to install and safer due to the tread lines and double bull nosing features. Endura Tactiles comply with stringent international norms that help make public spaces more accessible for the visually challenged, and have been installed at various Airports, railway stations, public places and government buildings. The unique Endura Cool Roof Solar Reflective Index Tiles reflect sun rays & emit absorbed infra red rays radiations which reduces indoor temperatures & helps lower electricity consumption. Johnson Endura Swimming pool tiles meet international pool standards with specialised semi vitrified body with anti fungal glaze for durability & hygienic performance. As part of the brand’s commitment to the community, Johnson Endura created the Red Ramp Project, bringing awareness to the challenges faced by the physically disabled in accessing public spaces in India. Superbrands, the most respected universal seal of enduring excellence.

Johnson Marble & Quartz is a Superbrand. Bridging the gap between nature and technology & eliminating problems that are prevalent in natural stones, Johnson Marble & Quartz has created a niche market for itself in India. Johnson engineered marble and quartz is essentially a mixture of over 90% natural minerals, such as calcite and quartzite, processed with polyester resin, pigments and catalysts. All Johnson Marble & Quartz products are certified GREENGUARD GOLD by UL, one of the most reputed, trusted and independent certification companies in the world. Manufactured through a unique vibro-compression vacuum process, Johnson engineered marble & quartz slabs maintain the look and feel of natural marble and granite, while eliminating many flaws associated with natural stones. Application areas include flooring, wall cladding, stairs, countertops, door frames, window sills, bathroom vanity units, table tops, shelf partitions, and carved decorative pieces. Johnson has always believed in staying close to the market in order to hear the customer’s voice and provide innovative solutions to satisfy unmet customer needs. Johnson QuickStairs was developed for the consumer who wants to transform stairs into an important ornamental component for his living space. Johnson TopShield is India’s first pre-fabricated quartz countertop with special anti-microbial properties, offering a worry-free and ultra-hygienic alternative to higher maintenance granite kitchen countertops for health conscious consumers. Johnson Marble & Quartz is at the forefront in adopting innovations and eco-friendly initiatives. The brand takes great pride in creating beautiful and long lasting products, using remnants from natural stone quarries and other recycled materials, while conserving energy and precious natural resources for a sustainable future. Superbrands, the most respected universal seal of enduring excellence.

Kahve Dünyasi (Turkey) Kahve Dünyasi is a Superbrand. Kahve Dünyasi offers Turkish consumers an unparalleled coffee shop experience, offering freshly produced coffees, chocolates, ice creams and baked goods served tableside or sold over the counter, directly “from the producer to the consumer”. Kahve Dünyasi began as a coffee bean importer in the 1970s and soon established a coffee plant and cocoa and chocolate plant. It’s first outlet opened in Eminönü, Istanbul, in 2004 and met with great success thanks to a warm welcome reflecting Turkish hospitality. Kahve Dünyasi’s coffees, chocolates, ice creams and baked goods use only the finest quality ingredients, without additives, and are delivered to consumers in the freshest form possible. Kahve Dünyasi offers 68 varieties of coffee, including Turkish coffee and espresso; instant coffee, cappuccino, mocha and flavored coffees; Americano and caffé latte; salep and regional coffees; and iced coffees. Using only 100% real chocolate from the finest quality cocoa beans, the variety of Kahve Dünyasi chocolates include madeleines, delights, marzipans, specialties, truffles, chocolate coated flavors, dragées, Bonte, tablet chocolates, and Roche and Beyoğ lu Chocolates. Kahve Dünyasi ice cream uses the finest quality and freshest ingredients, and contains 100% salep. The many popular flavours include Vanilla, Chocolate, Pistachio, Gummy, and Hazelnut. Other favorites are sorbets made with 100% real fruit, and frozen yoghurt, with the texture of ice cream. Kahve Dünyasi also serves cakes, cookies, sandwiches, quiches and croissants, all prepared using homemade recipes and natural Ingredients. In the spirit of Turkish hospitality, Kahve Dünyasi welcomes patrons to feel at home, offering delicious and refreshing products made with the finest ingredients, and served in a pleasant, comfortable and relaxed atmosphere. Superbrands: The most respected universal seal of enduring excellence.

Kahve Dünyası is a Superbrand. Kahve Dünyası has created a coffee shop concept like no other in Turkey, offering coffee, chocolate, ice cream and bakery goods sold or served in its stores with the “producer to consumer” approach. Kahve Dünyası’s success is the product of 70 years of development. Beginning with coffee bean imports, the founders soon established a number of factories producing chocolate and cocoa, growing to become Turkey’s major producer. Expanding as a retail business, Kahve Dünyası opened its first store in Eminönü ın 2004 to offer it’s products directly to its customers. Kahve Dünyası produces four different product lines in its factories; coffee, chocolate, ice cream and baked goods, all of which are produced with no compromise in quality, using only the finest raw materials without additives, and always shipped at their freshest. As Turkish coffee requires great expertise and care at all stages—from the careful selection of beans to roasting and grinding—Kahve Dünyası has developed special packaging to maintain aroma and freshness. Kahve Dünyası offers 68 coffee varieties ranging from Turkish coffee to espresso, instant coffee to cappuccino and flavored coffees, cold coffee drinks and 2 or 3 in one instant coffee packets. Kahve Dünyası produces a vast variety of chocolates, from Madelines to lokum, almond paste specialties, truffles, dragées, chocolate tablets, roche chocolates and Beyoğlu chocolates — all produced from top quality cocoa beans and 100% genuine chocolate raw materials. Its branded chocolates— Bonte, Lavi and Frutibon—help turn new customers into regulars. All of Kahve Dünyası ice creams are made with the freshest raw ingredients, including 100% sahlab, a product made from dried orchid root. Its mastic ice cream is produced with genuine bush mastic; its vanilla flavor uses real vanilla beans; its chocolate flavor uses Altınmarka’s 70% coco bittersweet as well as milk chocolate; and its fruit-flavored ice creams are always made with 100% real fruit, using no artificial ingredients. Kahve Dünyası’s menu also features cakes, cookies, sandwiches, pastries, quiche and croissants, all made with home-style recipes using all natural ingredients including real butter, with no compromise on freshness, quality and flavor. Kahve Dünyası also sells its products online at www.kahvedunyasi.com, which appeals especially to people who have trouble tearing themselves away from their busy work schedule to shop, or who live in areas where there are no Kahve Dünyası stores but wish to enjoy delicious Kahve Dünyası products. Kahve Dünyası has led the way for its customers, who, after tasting many of the coffee varieties offered for the first time, go on to enjoy them regularly. Serving delicious products made from the highest quality ingredients, in a pleasant environment, Kahve Dünyası makes its customers feel at home with warm and friendly service, mixed with generous complimentary treats. Superbrands: The most respected universal seal of enduring excellence.

Kaldewei is a Superbrand. The name Kaldewei is known worldwide for high-quality bathroom solutions made of precious Kaldewei steel enamel. Kaldewei products rank among the top 50 German luxury brands, and are exclusively made in Germany. Founded in 1918 by Franz Kaldewei, Kaldewei is now a fourth generation family business, and celebrates its 100th anniversary in 2018. German products represent an unqualified passion for perfection. The unique material Kaldewei steel enamel is the core of the brand and its decades of lasting success making Kaldewei a synonym for high-quality and shapely bathroom products. With the development of Washbasins made of steel enamel, baths can now be equipped from the shower area to the bathtub to the washbasin in a uniform Kaldewei material, harmonious design language and coordinated color. With the portfolio of over 500 enamelled shower areas, bathtubs and wash basins, Kaldewei offers perfectly coordinated solutions for consumers and trade professionals. Kaldewei collaborates with renowned design offices, including Sottsass Associati, Phoenix Design, Arik Levy and Anke Salomon, and has begun a new collaboration with Werner Aisslinger. Kaldewei has won over 120 national and International design awards, including the German Brand Award in the royal class ""Excellence in Branding"", and ""Corporate Brand of the Year"". Kaldewei has recognised the value of strict customer orientation, consistent brand management and unmistakable communication from very early on, fuelling the brand’s success over the decades. Kaldewei also goes digital in a new way, developing innovative mobile and digital communications. On the basis of an integrated brand strategy, the Kaldewei brand rests on strong brand pillar, is clearly positioned as a market leader, and has systematically developed into a profiled premium brand. Superbrands: the international award for sustainable excellence.

KANTOR POS is a Superbrand. Pos Indonesia’s network includes more than 3,800 Post Offices, 3,726 of them online, and 24,410 service points. Formerly the Bureau of PTT (Post, Telegraph and Telephone), the Post Office is a market leader in Indonesia, offering specialized services empowered by the latest developments in information technology, financial services and logistics. The Post Office offers a variety of solutions to the meet the needs of customers throughout Indonesia. Express Mail Service (EMS) provides premium overseas delivery within three days to over 130 Post Offices, with online tracking and insurance for late delivery, lost or damaged shipments. Paketpos Standard is an economical nationwide delivery service; Paketpos Special Express, a priority service offering a limited insurance against damage, loss, or delay and Paketpos Special Treatment, offering customized delivery options. For businesses, The Post Office has launched Corporate Postal Management (CPM), a total solution for managing mail, documents and packages for inter and intra office delivery. To facilitate financial transactions, the Post Office has developed PosPay, allowing consumers to pay bills at the Post Office, and m-PosPay, a mobile application for smartphones, which allows consumers to pay bills, check shipment rates and track shipments. Post Office has developed Galeripos.com as a reliable e-commerce solution, and Pos2Pay, offering both buyers and sellers a safe online payment solution. The Post Office maintains that speed, accuracy and reliability are the essence of the postal services, financial services and logistics the company offers. Honoring its goal ""to be the trusted postal service company,"" the Post Office's credo ""Move On"" shows the company is on track to be Indonesia’s market leader. Superbrands: The most respected universal seal of enduring excellence.

In a world of global commerce and​ ​competition, excellence matters above all​ ​else. Outstanding brands distinguish themselves​ ​through collaborative enterprise​ ​creative marketing, and superior​ ​products. These are exceptional brands​ ​which stand apart, elevating themselves to​ ​the prestigious distinction ​of being named a Superbrand. Katjes is a Superbrand. As a traditional brand Katjes offers a strong product range from fruit gums and liquorice to bonbons and fizzy products. With its flagship brands ""Katjes"", ""Ahoj-Brause"" and ""SALLOS"" the company is ranked 3rd in Germany, one of the largest confectionery markets in the world. Katjes Fassin's success story begins with a little cat and a liquorice recipe which Xaver Fassin brought back from Sicily in 1910. Using this recipe his son Klaus developed small, black liquorice cats called ""Katjes"" - the Dutch word for ""little kitty"" which gave its name to the company in Emmerich am Niederrhein. It was an ambition of the company's founder, Klaus Fassin, ""to do something different and better"" and Katjes soon began using only natural and high quality ingredients and no artificial colours or flavours. In 1971 Katjes embarked on a completely new area of production alongside liquorice production and developed the first fruit gum containing yoghurt: Katjes Yoghurt Gums, promoted with the catchy slogan ""Katjes -jes -jes -jes"" and achieving increasing popularity over the years. In recent years Katjes has focused fully on non gelatine products. ""Katjes Kinder and Yoghurt Gums have been produced without animal gelatine from the start. With its ""I love veggie"" campaign, Katjes is on the heels of an unstoppable veggie trend, with part-time vegetarians numbering around 42 million in Germany alone. In July 2013 Katjes started the first vegetarian Katjes Café – the Katjes “Café Grün-Ohr” - in the trendy ""Mitte"" neighbourhood of Berlin. Katjes has won various innovation awards with their veggie best sellers - for example the ""Sweetie"" in 2012 for the “Grün-Ohr Hase” and in 2014 for ""Die Biene Maja"" fruit gums. Katjes' vegetarian gummy bears – Grün-Ohr Bärchen - also held their own in 2013 as a Best Seller in the confectionery category. Additionally the company is proud to have been given the gold seal ""Kundenliebling 2014"" Deutschland Test award, being acknowledged as one of the ""most-loved German brands"" in the confectionery/baked goods category. The numbers tell the success story: According to ""YouGov Food Studie 2014 - Wer will's schon vegan!"" Katjes is the best-known veggie brand in Germany. With its successful veggie strategy Katjes is serving a growing market segment, which it targeted with its 2011 ""Be Veggie"" campaign. Following the huge success of the media campaign in 2013 the “Grün-Ohr Hase” became a massive star of German TV commercials. Superbrands: the international award for sustainable​ ​excellence.

In a world of global commerce and​ ​competition, excellence matters above all​ ​else. Outstanding brands distinguish themselves​ ​through collaborative enterprise​ ​creative marketing, and superior​ ​products. These are exceptional brands​ ​which stand apart, elevating themselves to​ ​the prestigious distinction ​of being named a Superbrand. Katjes is a Superbrand. A traditional brand, Katjes provides a strong product range​ ​from fruit gum and licorice to bonbons and fizzy products.​ ​With its flagship brands​ ​""Katjes"", ​""​Ahoj-Brause​​""​ ​and​ ​""SALLOS"" ​the company is ranked 3rd in Germany, which​ ​has one of the largest candy markets in the world. The success story of the​ ​""Katjes Fassin GmbH + Co. KG​""​ ​began with a small cat and a licorice recipe brought from​ ​Sicily by Xaver Fassin in 1910. With this recipe his son​ ​Klaus developed small, black licorice cats named​ ​""​Katjes"" -​ ​which is the dutch word for ""little kittie.” It was the ambition of the company founder Klaus Fassin,​ ​to ""do something different and better,"" and Katjes soon​ ​began using only natural and high-quality ingredients,​ ​rejecting artificial colors and synthetical flavours. In 1971 Katjes developed the first fruitgum containing​ ​yogurt: ""Katjes Yogurth-Gums,"" promoted with the catchy​ ​slogan ""Katjes - jes - jes - jes,"" achieving increasing​ ​​popularity over the years. Recently Katjes has placed it’s focus completely on​ ​vegetarian and gelantine-free products, ""Katjes Kinder und​ ​Yogurth Gums"" are produced entirely free from animal​ ​gelantine. With the slogan ""I love Veggie"" Katjes traces an​ ​unstoppable Veggie-Trend including approximately 42​ ​​million people in Germany alone. ​I​n July 2013 Katjes started the first vegetarian Katjes-​ Café - the ""Katjes Café Grün-Ohr"" - in the trend​ ​​neighbourhood of Berlin - ""Mitte"". Katjes wins with its Veggie Topseller​ ​i​n various ​industry Innovation​ ​Awards - for example, the ""sweetie"" in 2012 for the Green - ear rabb​i​t and in 2014 the "" Maya the Bee "" fruit gums .Even the vegetarian gummy bears Katjes - the green - ear Bears - held its own in 2013 as the ""Best Sellers"" in the category of 'confectionery. In addition, the family has a proud carrier of Germany in March 2014 TestLabel""customer favorite 2014"" in gold and thus voted ""most popular brand in Germany"" in the category Confectionery /​ ​pastry. Katjes success is evidenced by the numbers: According to​ ​the 'YouGoy Food-Studio 2014""Wer​ ​will's schon vegan?""' Katjes is the most popular Veggie-Brand in Germany.​ ​With its successful strategy Veggie Katjes serves a growing market segmen​t ​that it has​ ​communicative occupied with the ""be Veggie "" campaign in 2011.​ ​Following on from the huge​ ​success of the media campaign in 2013, the Green-ear rabbit the star of TV commercials and​ ​has established itself as a campaign​ ​star on an absolute top sellers level."" Superbrands: the international award for sustainable​ ​excellence.

Katjes is a Superbrand. Katjes is a brand with tradition that offers a strong product selection ranging from fruit gums to licorice to various other types of candy. In Germany, one of the world’s biggest markets for confectionary products, the family company is the third largest producer. Its brands include Katjes, Ahoj-Brause, WICK cough drops and SALLOS. The success story of Katjes begins in 1910 with a Sicilian recipe for liquorice brought back by Xaver Fassin. From this, his son Klaus developed small black liquorice cats with the name ""Katjes"" – the dutch term for small cats - that would later become the name of the company based in Emmerich. His vision of creating ""something different and better"" was off to a great start. Committed to creating innovative high quality products early on, Katjes developed the first fruit gums with yoghurt in 1971: the Katjes Yoghurt Gums, and was the first to use natural fruit juices, puree and extracts, and fruit and plant concentrates exclusively, with no artificial colours. Katjes-Kinder and Yoghurt-Gums were produced without animal gelatin right from the start. Over the last few years Katjes has increasingly focused on vegetarian products, changed all existing recipes and now dominates the vegetarian fruit gums- and liquorice market. Since September of 2016 Katjes’s entire product line has been branded 100% veggie. A family-owned and family-run company with 500 employees, Katjes has grown from a pure fruit gum and liquorice producer to a true confectionary all-star with a presence in 21 countries. Production equipment using electricity from 100% renewable energy sources in all plants make Katjes a sustainable trend-setting company. Always staying innovative and on trend, Katjes opened the Katjes Café Grün-Ohr - the first vegetarian Katjes café in the trendy Berlin area ""Mitte"" in 2013. Here fans can experience the brand and its innovations first hand. Since 2015 the café has been home to the Katjes Magic Candy Factory – the world’s first 3D-printer for fruit gums, which was honoured with the World Innovation Award in the confectionary category in 2016. Katjes also received the European Candy Kettle Club Award 2016 in recognition of its innovative business development. In 2015 Katjes expanded its product range with the introduction of Glücksgefühle (Lucky Moments) — the first vegetarian mix product with fruit gum and licorice. Another novelty product, Yogurt Chocolate-gums, is introduced in 2016: vegetarian yoghurt gums dipped into delicate chocolate — a Katjes classic reinterpreted. With the entire product range being vegetarian, 2016 is just the right time for Katjes to launch its new Vemoji app, the world's first app for veggie Emojis with over 240 graphics – all revolving around the subject “Veggie“. Everything is veggie! And the environment loves it! About 20% less greenhouse gases are emitted in the production of vegetarian Katjes Grün-Ohr Bärchen compared to gelatin-containing fruit gummy bears. And 24 million litres of water were saved in 2016 alone! Sustainability is important to the ever growing company, as it looks towards the future. Superbrands, the most respected universal seal of enduring excellence.

Katjes is a Superbrand. Katjes is a brand with tradition that offers a strong product selection ranging from fruit gums to licorice to various other types of candy. In Germany, one of the world’s biggest markets for confectionary products, the family company is the third largest producer. Its brands include Katjes, Ahoj-Brause, WICK cough drops and SALLOS. The success story of Katjes begins in 1910 with a Sicilian recipe for liquorice brought back by Xaver Fassin. From this, his son Klaus developed small black liquorice cats with the name ""Katjes"" – the dutch term for small cats - that would later become the name of the company based in Emmerich. His vision of creating ""something different and better"" was off to a great start. Committed to creating innovative high quality products early on, Katjes developed the first fruit gums with yoghurt in 1971: the Katjes Yoghurt Gums, and was the first to use natural fruit juices, puree and extracts, and fruit and plant concentrates exclusively, with no artificial colours. Katjes-Kinder and Yoghurt-Gums were produced without animal gelatin right from the start. Over the last few years Katjes has increasingly focused on vegetarian products, changed all existing recipes and now dominates the vegetarian fruit gums- and liquorice market. Since September of 2016 Katjes’s entire product line has been branded 100% veggie. A family-owned and family-run company with 500 employees, Katjes has grown from a pure fruit gum and liquorice producer to a true confectionary all-star with a presence in 21 countries. Production equipment using electricity from 100% renewable energy sources in all plants make Katjes a sustainable trend-setting company. Always staying innovative and on trend, Katjes opened the Katjes Café Grün-Ohr - the first vegetarian Katjes café in the trendy Berlin area ""Mitte"" in 2013. Here fans can experience the brand and its innovations first hand. Since 2015 the café has been home to the Katjes Magic Candy Factory – the world’s first 3D-printer for fruit gums, which was honoured with the World Innovation Award in the confectionary category in 2016. Katjes also received the European Candy Kettle Club Award 2016 in recognition of its innovative business development. In 2015 Katjes expanded its product range with the introduction of Glücksgefühle (Lucky Moments) — the first vegetarian mix product with fruit gum and licorice. Another novelty product, Yogurt Chocolate-gums, is introduced in 2016: vegetarian yoghurt gums dipped into delicate chocolate — a Katjes classic reinterpreted. With the entire product range being vegetarian, 2016 is just the right time for Katjes to launch its new Vemoji app, the world's first app for veggie Emojis with over 240 graphics – all revolving around the subject “Veggie“. Everything is veggie! And the environment loves it! About 20% less greenhouse gases are emitted in the production of vegetarian Katjes Grün-Ohr Bärchen compared to gelatin-containing fruit gummy bears. And 24 million litres of water were saved in 2016 alone! Sustainability is important to the ever growing company, as it looks towards the future. Superbrands, the most respected universal seal of enduring excellence.

KEN Tomato Sauce is a Superbrand. For over 30 years KEN Tomato Sauce has cut its niche as Kenya’s leading food condiment, enjoyed by consumers and trusted by hoteliers across Kenya. KEN is a short form for Kenya. Thus, the brand name KEN denotes a quality product, indigenously manufactured in Kenya, by Kenyans, using fresh local farm produce; which is diligently manufactured under the umbrella of Centrofood Industries Limited (CFI). KEN Sauce Products satisfy every consumer’s taste, and range from Tomato Sauces, Ketchup, Plum Jams, Juices, Pure Drinking Water, White vinegar and Brown vinegar. Centrofood Industries puts great importance in the nutritional value and taste of its products. At the heart of each advancement of KEN sauces and products, lies a major innovative story that gives each product a rich and scrumptious flavor, leading it to become a staple in Kenyan homes. The KEN sauce brand puts great importance to consumer satisfaction as the company believes the only accolade needed is to have their products put smiles on their customers’ faces. That notwithstanding, cfi has made milestones in being recognised as The First Tomato Sauce to be awarded the Superbrands Certification Year 2017/2018 in East Africa Region; and The First Tomato Sauce Company to pilot JICA training – KAIZEN. KEN sauce cares and gives back to society through cfi Foundation in sectors such as: Education, Sports, Orphanage homes, and helping people living with HIV/AIDS. Centrofood Industries is always looking for new and innovative products to introduce into the market. There is a great understanding of consumers’ tastes, wants and needs which are constantly increasing and changing. KEN’s vision is to remain a market leader, providing Kenyans with high quality brands produced through advanced technology, with the highest level of professionalism, ethics and safety. KEN Tomato Sauce brings people and families together, and is all about completing that meal and giving it that something special. Superbrands, the most respected universal seal of enduring excellence.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. Klinik Siti is a Superbrand. Klinik Siti is a leading provider of healthcare services in Malaysia operating a network of more than 28 private clinics across the country. Developed and owned by Bumiputera, Klinik Siti is dedicated to providing the highest quality, professional healthcare services at itʼs clinic, serving children, adults, and the elderly and focusing on womenʼs care. Klinik Siti understands the needs of its patients and is acutely aware of the importance of providing consistent and affordable medical care, and provides well equipped and modern equipment in accordance with the needs of itʼs patients. Klinik Siti provides female doctors at all clinics, and currently employs 60 resident female doctors. With 2D, 3D, 4D and 5D Ultrasound Scan technology, Klinik Siti, pregnancy services are a specialty of Klinik Siti. Klinik Siti makes the promise that the consumer will receive excellent healthcare services and medications, overseen by their Quality Control Team, which has supervisors and chief residents monitoring all clinics. Klinik Sitiʼs experienced General Managers are divided into Management and Clinical sections, to ensure all Standard Operating Procedures regulated by the company are adhered to by all staff and doctors. Looking ahead, Klinik Siti has plans to expand in the area of Pharmaceuticals, developing Siti Pharma services to be the leading pharmaceutical company in Malaysia. In addition to being recognized as a Superbrand in 2020, Klinik Siti has received many awards, including: the 2020 Global Business Leadership Award; the 2020 Global Halal Excellence Awards; and was named an Asia Pacific Super Health Brand, 2020-2022. Klinik Sitiʼs is committed to providing the highest quality and affordable medical services, combined with the best customer service possible, making Klinik Siti a Superbrand. Superbrands, the most respected universal seal of enduring excellence.

Komili (Turkey) Komili is a Superbrand. Komili Hasan and Sons first started to produce olive oil in the Komi Village of Mytilini in 1878. Their olive oil was soon in demand by the Ottoman Palace kitchen due to its superior taste and quality. Today, Komili is one of the oldest brands in Turkey, celebrating its 135th year in 2013. Komili products include: Komili Extra Virgin Olive Oil, produced from the best olives in the Aegean region; Komili Extra Virgin Olive Oil Special Line; Komili Riviera Olive Oil; Komili Sunflower Oil; and Komili Corn Oil. Komili has repeatedly introduced innovative packaging designs for a better consumer experience. In the 70's one of the biggest problems in the industry was packaging that leaked. In response, Komili developed cylindrical tin cans which resolved the problem. Komili’s latest innovation in packaging is Komili’s Special Line Series.This series introduces the first custom designed olive oil bottle, produced by Şişecam in Turkey with the revolutionary Jump n' Pour Cap. The new design represented Turkey with great success, winning the food category award in 'Worldstar', the most prestigious packaging competition in the world. Komili creates product awareness, enhances culture and consumption of olive oil through successful campaigns. The “Miracle of Nature” campaign launched in 1991 explained the benefits of olive oil and expansion of the olive oil market. In 1995, the use of olive oil in the “Mediterranean Cuisine” was emphasized, presented as an indispensable element of the Mediterranean culture. The “Olive Tree” campaign was launched in 1997, orienting consumers toward branded and reliable packaged products. In 2005, the “Traditional Turkish Olive Oil” campaign once again reminded consumers of the importance of olive oil in Turkish kitchens. In 2012, Komili introduced a new label, with the ad campaigns “Taste Secrets of Chefs” and “Hot and Cold Tastes,” educating consumers where and how each type of oil can be used. Komili olive oils are unmatched for flavour and aroma. Komili’s 135 year’s of experience, knowledge, and delicate standards ensure the finest quality in all it’s products. Superbrands: The most respected universal seal of enduring excellence.

Konica Minolta is one of America’s Greatest Brand. Corporations, health-care facilities, legal providers, and educational systems are adopting new and more cost effective strategies for handling documents, distributing information, and accessing the essential data to accomplish their missions. Linking these emerging business and professional trends is the need for a central information resource that can interface seamlessly with industry-standard software solutions. Konica Minolta has led the way, offering built-in scanning to multiple destinations, improving efficiency by digitizing, distributing, and managing information more quickly and cost-effectively. Konica Minolta also offers document and IT strategies which target professional and general business applications — serving corporate and vertical-market end-users with specialized workflows and processes that allow hardware and software to work together with greater speed, simplicity, and security. Konica Minolta’s product line covers document needs from desktop to print shop. Bizhub digital MFPs provide superior color and black-and-white image quality, high-speed output, proven reliability, and modular design. Bizhub PRO and Bizhub PRESS equipment continues to set the pace in digital production print applications, helping lead the transition to digital print systems. A broad range of network-ready desktop printers and printer/copiers help corporate and professional customers create right-size fleets that save energy by eliminate underutilized or redundant devices. Konica Minolta’s All Covered IT Services division helps customers manage printing, document workflow, infrastructure, and security needs without adding personnel to their payroll, and has been named one of the top ten Managed IT service providers for the fifth consecutive year by MSPmentor 501. Konica Minolta has built a strong brand image around its signature umbrella concept, “Count on Konica Minolta.” Customers count on Konica Minolta to help them understand, apply, and maximize the advantages of new technologies as well as control costs and simplify workflows for bottom-line benefits. EnvisionIT strongly differentiates Konica Minolta in today’s competitive marketplace, “envisioning” new ways of working in specialized applications. EnvisionIT combines product technology with expertise in software integration for security and compliance, cost accounting, document and enterprise content management, variable data printing, and production print workflow. The vision of Konica Minolta has been consistent throughout a long history of successful growth: to be a trusted, reliable partner that delivers long-term value and utilizes a diverse and engaged workforce to produce consistent benefits for customers and stakeholders. America’s Greatest Brands: The most respected universal seal of enduring excellence.

In a world of global commerce and competition, excellence matters above all else. Outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand. Konig Pilsener is a Superbrand. A “König Pilsener”, as the name implies, focuses on the production in the Pilsener kind of brewing. Especially in the Top-Hotel Business and in the gastronomy the Brewery from Duisburg counts to the basic equipment with its hit product and its nonalcoholic Pils. The bottom-fermented “Vollbier” has a strike of 11,3% and tastes off-dry. Of course a König Pilsener is brewed regarding to the german purity law, so there is just water, hops and malt in usage. In 1858 Theodor König founded the König-Brewery in the ""niederrheinischen Landgemeinde Beeck"" between Dusiburg and Wesel. At a time where they still favoured simple, top-fermented beer, he decided – which was against the “trend” of his time – to brew in the elaborate Pilsener kind of brewing. When you gave your best and you devoted to a task with full commitment, then you should reward yourself with class and grab a König Pilsener. The brand focus on merging the feeling of consideration with “the Pilsener competency”. As founder of the premium-category and the anchorage in the Top-gastronomy, the brand stands for workmanlike excellence, authenticity and passion. König Pilsener is a proud partner of first class Entertainment and people who devote to Tasks with full commitment. As “beer partner” of countless entertainment engagements, for instance “Stage Entertainment”, “GOP Variete” or the Cinemas of “cinestar” and “UCI”, König Pilsener stands for Entertainment on the highest level. Furthermore the Brand is officiate as name giver of the “könig Pilsener Event-Arena” in Oberhausen, which is counting to the most popular and most successful multifunction arenas of Germany and ensuring spectacular live-experiences. Also considerable are the high-class engagements in the sport section, for instance of the “MSV Duisburg”, the “Krefeld Pinguine” or the “HSV”. For the König brewery its self-evident to combine entrepreneurial success with engagement for society and environment. The foundation for this is formed by the corporate philosophy, which is an orientation device for the employees and records values for interactions between themselves, business associates and consumers. Investments in quality, research and sustainability are further essential parts of the companies responsibility. The König brewery’s water consumption is approximately 22,5 hectoliter per hectoliter beer, a rate beyond all other breweries in Germany and among the top rated breweries internationally. Superbrands: the international award for sustainable excellence.

In a world of global commerce and competition, excellence matters above all else. Outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand. Köstritzer is a Superbrand. The Thuringian company reference on a remarkable outcome, because since 1995 Köstritzer is the best-liked black beer of the Germans. Köstritzer is the most-loved black beer in Germany. The speciality now has a market share about 30 Percent in the segment of bottom-fermented dark beer and is brand leader in 13 federal states by far. Köstritzer black beer is admired and sought abroad like never before. Meanwhile the delicacy of Thuringia can be enjoyed in over 58 countries. Also with great international success the new ""Köstritzer Kellerbier"" and the ""Köstritzer Meisterwerke"". As these specialities also have a ""real"" character. Köstritzer is a reliable and strong partner for sports for more than 20 years now. An engagement for which the brewery owns the official title ""Förderer des Thuringian sports since 1993"". Furthermore Köstritzer is supporter of art and culture in Thuringia and also of national events. Despite about 200 competitors, the market share is 30 percent and the specialty brand has owns the leading position in the market for over 20 years. Superbrands: the international award for sustainable excellence.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Business Superbrand. Kulcs-Soft is a Business Superbrand. Kulcs-Soft is a leading developer of business management software in Europe. With its beginnings in a tiny 60 square feet room in an apartment back in 1989, Key-Soft Plc. has quickly outgrown its facilities as well as its small beginnings. In little more than 20 years, the visionary and entrepreneurial spirit of the company has enabled it to grow from producing simple asset tracking software to developing comprehensive business management solutions. From the beginning, Kulcs-Soft’s emphasis has always been on employing the latest technology and top experts in the field. When in 1995, the marketplace greeted the introduction of the Windows 95 operating system with skepticism, favoring DOS, Kulcs-Soft bet on a fragile Windows technology against popular wisdom. By the year 2000, Kulcs-Soft initiated a clever marketing campaign promoting their safely operating Windows based software which gained several thousands of clients that year alone. By 2003 the company moved to their first real headquarters in Budapest. With the increasing growth of the internet new opportunities were born. By introducing its software online, not only did traffic increase but sales exploded. More than 28,000 companies downloaded 38,000 products, acquiring the same number of new clients between 2003 and 2005 as in the previous 17 years combined. 2006 was milestone for Kulcs-Softy as a new public liability company traded on the Stock Exchange, earning more than 2.5 million dollars in revenue for the year. Kulcs-Soft was one of the first companies to develop a cloud based system for mobile applications, making the accounting program accessible anytime, anywhere from cellphones and tablet devices. Business software today continues to experience rapid change, helping businesses become more organized, efficient and cost-effective. Kulcs-Soft remains committed and equipped to take a leading role in this process. Business Superbrands: The most respected universal seal of enduring excellence.

Lanidor is a Superbrand. Founded in the 1960’s, Lanidor recently celebrated its 50th anniversary and proudly continues to be a fully Portuguese brand. The production of “Made in Portugal” knitted garments is one of the strategic priorities of Lanidor, demonstrating how the brand simultaneously plans for the future; and honours the past and its traditions. When consumers refer to Lanidor, they associate elements of high quality, sophistication, and modern design. The LANIDOR WOMAN and LANIDOR KIDS collections are the focus of the brand and between them, they span 146 stores across 11 countries. Lanidor’s contribution to Portuguese national production is also a priority, with increased investments in the Lanidor Woman Black Label and Lanidor Kids Royal Label lines, both of which are ‘100% Made in Portugal’. Together with strong and competitive collections, Lanidor invests in the quality of its customer service, whether this is provided through the vast network of shops; or through lanidor.com, an increasingly comprehensive online store. The LA CARD is currently held by nearly half a million customers, who have a strong, lasting and close relationship with the brand. This brings to life the brand’s vision, “Making people happier”. Lanidor’s investment in a strong and innovative brand image has resulted in it being awarded ‘Best Fashion Brand’ at the TV Fashion Awards several years running, and receiving ‘Superbrands Status’ for a second time. Lanidor honours its history and its place in the community with a solid, well-founded social responsibility policy which fosters the well-being and social and cultural development of the local population. Superbrands, the most respected universal seal of enduring excellence.

Latex Foam (Ghana) Latex Foam is a Superbrand. It feels good to start everyday with a smile. Sleep is necessary for our bodies to build up energy reserves and regenerate cells and tissues. That's where Latex Foam comes in. With more than 40 years of solid experience, Latex Foam has exhibited an unparalleled ability for innovation in producing quality foam products to meet the many needs of its valued customers. From a modest factory area of 6,000 sq. ft in 1969, Latex Foam today is the market leader in Polyurethane Flexible Foam and Spring Mattresses in Ghana and West Africa. Latex Foam has carved a niche for itself in the industry through a vast array of superior quality products, including spring mattresses, foam mattresses, upholstery, students' mattresses & sofa beds, therapeutic products and mattress accessories. Mattresses of varied resilience and hardness are available nationwide. Contours cutting technology allows Latex Foam to design and construct custom made mattresses and pillows. In the early 1990s, the company blazed the trail in the production of High Density Foam Mattresses and Super Soft Foam for furniture upholstery and scored another feat in the manufacture of re-inforced Spring Mattresses and Sofa Beds. Today Latex Foam's ""Honeymoon Mattress"", is the leading and most popular brand in the Mattress Industry in Ghana and West Africa. In keeping with their slogan, Your Partner for life, Latex Foam brings the experience of quality foam products to all its customers, offering peace of mind through a healthy, good night's sleep. Superbrands: The most respected universal seal of enduring excellence.

Laurel is a Business Superbrand.

With 23 years of experience regarding the development, implementation, integration, operation and maintenance of supply chain solutions, Laurel is a seasoned expert in retail and enterprise IT solutions.

With Laurel’s solutions, retail chains and shop owners utilize a supply chain system which facilitates an overview of the store at a few clicks of a button, including a clear-cut, easy-to-process inventory, profit margins, discount sales results, and cash flow for each register.

The company’s Laura system, which combines complex solutions with user-friendly, graphic user interface, is being used on nearly 5,000 cash registers throughout Hungary, from the smallest shops to major superstores.

Laurel is committed to ongoing innovation, increasing its partners’ efficiency and cost-effectiveness. Laurel’s retail system received a complete technological makeover in late 2014, and received the first authority license in Hungary for tablet-based cash registers.

Laurel has also developed price-check kiosks, offering consumers the price of a product, and also product ingredients and a detailed product description.

As part of the “Future Store” project in 2010, Laurel assumed a pioneer role in Hungary in developing its self-scanning shopping assistant application.

The dynamic approach of Laurel in the field of technology resembles the competitive spirit behind sports, and in that spirit, Laurel has sponsored many athletes and sporting clubs, among them quad bike racer Zoltán Hangodi and rally driver Krisztián Hideg.

Laurel’s success lies in continual innovation and improvement. Rather than merely selling their product, Laurel keeps the entire system under control — from defining requirements and parameters, through system development and installation, personnel training and follow-up.

Laurel’s consulting and advanced service provision empowers its partners to accomplish more efficient and competitive business operations.

Business Superbrands: The most respected universal seal of enduring excellence.

LG Electronics Portugal is a Superbrand. With a mission that involves the creation of a system that ensures a better environment and happier people, LG pursues the vision of becoming a true global leader in consumer technology, contributing to making life better for its customers, every day. LG is a market leader in developing innovative technology in consumer electronics, mobile communications and home appliances, offering consumers innovative solutions for: - Mobile Communications; - Home Entertainment; - Home Appliances; - Information Solutions; and - Air Conditioning & Energy. In each of these areas, LG’s products strive for technological quality, for savings, for trust, for innovation and for premium design. LG Signature, the new brand philosophy, embodies the brand’s mission to be responsive to customers’ needs, bringing together the best of technology and design in high quality products from its various business areas under a single name. For the mobile segment, we highlight the LG G4 at the top of the product line and a global market leader, which features breakthrough innovations in camera technology, providing the highest quality resolution,sharpness,speed and versatility available, acclaimed by regular users and photo experts alike. Additionally, we highlight the category of wearables, the latest innovation in smartwatches – the LG GWatch. In the segment of TVs, LG’s products are unique with the exclusive OLED technology. The focus of the brand in this range of products clearly makes a difference, particularly in terms of image quality and colour, and detail and reality content. In a transversal way, while striving to connect with it’s customers, the LG brand will continue to offer strong benefits and continue the promise to offer ""Innovation for a Better Life"". Superbrands: The most respected universal seal of enduring excellence.

Lidl is a Superbrand. Lidl is a chain of food distribution, present in more than 25 countries. In 2015 it celebrated 20 years in Portugal, with 241 outlets and 4 warehouses. Since its entry into the Portuguese market, Lidl's mission has been to provide its customers with the highest quality and freshness, at the best price, based on its brand values of quality, proximity and simplicity. In 2015, in celebration of the 20th anniversary of the brand in Portugal, an advertising campaign was created with the motto: “For 20 years in Our Heart”. The encounter between the traditional and the modern and the relationship between generations inspired this campaign. Marisa Liz (Love electro) and Luis Sequeira, finalist of ""The Voice: Portugal"", give voice to the original soundtrack. The campaign was filmed at iconic locations, all over the country, representing the path taken by Lidl. This year was also marked by several surprises with the contest “20 Years, 20 Days, 20 Cars”, which rewarded consumers with 20 Mini Coopers. In 2015, the brand has invested again in the context of loyalty programs, with projects like: - ""Super Goodness Gang"" - an action that promotes healthy lifestyles for more than 37 thousand students. - ""The Movement: More for All"" - a solidarity initiative that raised more than 1 million euros, benefiting about 16,000 people. Lidl is at the heart of the Portuguese people for 20 years.This Superbrand continues to take a leading role in stimulating domestic production, helping to bring the quality of Portuguese products abroad. Superbrands: The most respected universal seal of enduring excellence.

LIDL is a Superbrand. Lidl is an international food retail chain. Currently, it holds 246 stores and 4 warehouses, employing a total of over 5300 people in Portugal. From day one its mission has been to place the consumer in the centre, thus guaranteeing their satisfaction, always taking into consideration Lidl’s values: Quality. Proximity. Simplicity. In 2016 the communication and advertising concept: The Perfect recipe to be happier, reflects that exact mission and values. Showing Lidl’s desire to offer consumers all the necessary ingredients to make their lives easier, simpler and happier, in the company of their loved ones, always presenting them with top quality at low prices. The Portuguese 80’s band, Sétima Legião, gave voice to the soundtrack of the campaign, accompanied by the Portuguese Youth Orchestra. A perfect match of tradition and modernity wrapped in Portuguese flavour. 2016 was also the year of the Lidl Shop, a collection of miniature products and accessories that reinforced the importance of including the whole family in play-time and its importance in children development. The campaign had some really special small actors, the children of Lidl’s employees. And because there are many ways in which to be relevant in consumers’ everyday life, Lidl launched its first Cooking Book. Divided by seasons, this kitchen companion shares the know-how of Lidl’s Chef, with guests from all over the country, presenting the consumer with over 100 original recipes. In its continuous search to find and adapt itself to consumers’ needs and transforming the buying experience for the better in any possible way, in 2016 Lidl created a new, more organised and pleasant store concept. The transformation already took place inside 58 stores and it will continue in 2017. Superbrands: The most respected universal seal of enduring excellence.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. Lidl is a Superbrand. Lidl was considered, for the 7th time in a row, a brand of excellence in Portugal. For almost 25 years in Portugal, and with more than 250 stores spread across the country, Lidl aims to fulfill consumersʼ needs by offering maximum quality products at the best price. At Lidl, there are always products to discover and talk about: The fresh meat, for example, which is sourced from national certified suppliers, whose label guarantees its place of origin, ensuring an informed purchase. Or even Lidlʼs Fruits and Vegetables, guaranteed fresh through Lidlʼs exclusive distribution system as well as the daily replenishment in every store. And on top of that, consumers can also be surprised by Lidlʼs theme weeks, the weekly Non-Food campaigns and Lidlʼs more than 100 exclusive brands. Based on these and other consumer daily discoveries, Lidl launched the campaign: “Every day there are products to discover at Lidl." In March, Lidl launched the contest “In March, they will only talk about Lidl”, in which €10,000 were awarded to consumers on a daily basis plus €50,000 in a final draw. Aligned with Lidlʼs sustainability strategy, the retailer announced in 2019 its commitment to reduce plastic consumption by 20% until 2025, having ended the sale of disposable plastics and plastic bags by the end of the year. Within the scope of environmental awareness, Lidl ran the project TransforMAR at Portuguese beaches, raising awareness for plastic recycling. With the Lidl Stars project, Lidl supported 10 young athletes from different sports, who aspire to achieve great national and international competitions. As a reflex of the brandʼs investment in Portugal, Lidl was recognized by the Portuguese as being “The best store of Portugal”. Superbrands, the most respected universal seal of enduring excellence.

The Life Insurance Corporation of India is a Superbrand. The Life Insurance Corporation of India (LIC) is an internationally recognised financial conglomerate, servicing customers throughout India, the Middle East, Kenya and Southeast Asia. LIC was founded in 1956, with the objective of securing Indian lives, at a reasonable cost, in particular, for consumers in rural areas. LICs portfolio provides a wide array of life insurance and pension schemes to suit the variety of consumer’s needs, including basic life insurance plans, endowment assurance, money back plans, term assurance, health insurance plans, pension plans, children’s plans and capital market-linked plans. To provide insurance protection to those below the poverty line, LIC offers the Janashree Bima Yojana scheme, where half the premium is subsidised by the government's Social Security Fund and the balance is contributed by nodal agencies or individuals themselves. LIC offers Micro Insurance Plans catering to the economically less privileged. LIC also offers group insurance, group pension, group gratuity and social security schemes which also provide insurance and other benefits at a much lower cost than individual schemes. LIC has also recently launched Vision 2020, with the objective of providing every Indian citizen with a life insurance policy by that year. LIC believes that in Vision 2020 lies the future of the nation and her people. LIC has an outstanding record in the settlement of claims, a critical area in the insurance industry. In 2012/13 LIC settled more than 18.36 million claims for an aggregate amount of over C74,077 crore, a claim settlement ratio superior to any private life insurer. For 57 years, the Life Insurance Corpora­tion of India has fulfilled its commitment to consumers with an unusual level of devotion and dedication, never once wavering from it’s main objective as trustee of policyholders’ money. Superbrands: The most respected universal seal of enduring excellence.

Lusíadas is a Superbrand. Lusíadas is a health care brand that consumers trust. In services provided by Lusíadas, consumers experience integrity, commitment and respect for ethics, based on relationships, and compassion in times of need. An innovative brand, Lusíadasʼs ongoing technological advances provide excellence in performance and humanise itʼs services, to truly live the brandʼs signature, “Caring is in our nature”. The values which have made Lusíadas Health into a Superbrand are the same values which drive Lusíadas to fulfil its mission of helping people live healthier lives, and helping to make the health system work better for everyone. With over 6,000 professionals working in its hospitals and clinics located across Portugal, Lusíadas is focused on offering personalised services, with multidisciplinary teams supported by the most cutting-edge technology available, ensuring levels of patient safety and quality repeatedly recognised by the most prestigious international institutions. Service that exceeds expectations, created through an integrated, innovative and disruptive communication strategy — this success results in international recognition. An example of this success is the Health Hub, which helps more and more people to make better health decisions through content that has been validated scientifically by leading experts. Social responsibility initiatives, including the Childhood Obesity Campaign, and a presence at Portugalʼs most important events — for the third time Lusíadas was the medical care provider for Rock in Rio — have also decisively contributed to the visibility of the brand which, following national recognition, has become a global reference in health care. Superbrands, the most respected universal seal of enduring excellence.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. Marlenka is a Superbrand. The history of MARLENKA International is closely tied to its founder, Gevorg Avetisjan. Due to war and instability, Gevorg Avetisjan travelled from Armenia to Frýdek-Místek in the Czech Republic at the turn of the millennium. In 2003, with the help of his sister, he founded MARLENKA International. The company was named in honour of Gevorgsʼ mother, and the company logo and wrappings proudly display animage of his daughter. At inception the company only had a single employee, but year after year this has grown dramatically. Today, MARLKENKA employs over 265 people, produces more than 8.5 million products a year and exports to 44 countries around the world, making it a globally recognized brand with a strong Czech identity built on family tradition. MARLKENKA honey cakes and other honey desserts follow ancient Armenian family recipes and because of their success the MARLENKA brand has become a classic sweet dessert in every Czech household, which in Armenia is called 'The Miracle from Honey'. Other popular products of MARLENKA are honey nuggets, honey snacks, honey rolls, pachlava, napoleonky and eclairs. These products are also produced in gluten-free versions and are all perfectly complemented by MARLENKA coffee, which matches the sweet taste of honey desserts to their rich coffee. Only the best ingredients are used for these honey products and they are all carefully selected. MARLENKA products contain no preservatives or artificial colors. This combined with the long tradition of honey cake production has created a revolution in the confectionary world. There is no other cake or dessert with a milky caramel cream base that can stay smooth and luscious for 90 days at temperatures up to 24°C or 9 months at temperature up to 8°C. MARLENKA products remain smooth, delicate and tasty, as if they were just produced — even after these periods. This is due to MARLENKAʼs production process, which meets strict food standards set by the IFS and BRC. And in 2019, MARLENKA has achieved the AA grade rating through a BRC evaluation with an IFS certification value of 99.7%. Superbrands, the most respected universal seal of enduring excellence.

Marshalls is a Superbrand. Marshalls is the market-leading supplier of hard landscaping products to both the domestic and commercial markets. For commercial customers – ranging from local authorities to the construction market and landscape architects – Marshalls offers products and services that create fully integrated landscapes, including superior natural stone, innovative concrete hard landscaping products, street furniture, water management solutions, antiterrorist products, design services and logistics. Marshalls’ domestic customers range from do-it-yourself enthusiasts to professional landscapers, driveway installers and garden designers. Marshalls offers a range of anti-terrorist products, which demonstrate that it is possible to have street furniture that protects people and buildings, and is also beautiful. In 2013, Marshalls’ commercial team also launched a range of new products, including Metrolinia block paving and Celestia flag paving. For homeowners, Marshalls offers the inspiration and product ranges to create gardens and driveways that integrate effortlessly with people’s lifestyles. The new patented Marshalls Drivesys range offers domestic customers a realistic, antique cobbled look, but is quicker and easier to install and affordable. Sustainability is at the heart of everything Marshalls does. Marshalls is the first company in its industry to have a partnership with UNICEF UK. The business has been reaccredited by the Carbon Trust three times and is proudly a signatory to the United Nations Global Compact for Sustainability. Marshalls believes that we all need places that make us feel safer, happier and more sociable; places to be ourselves where we can live, play, create and grow. Marshalls aims to be the brand which remain synonymous with quality, innovation and superior customer service. Superbrands: The most respected universal seal of enduring excellence.

Mastercard is a Superbrand. Mastercard started 50 years ago with a small group of bankers. Currently, Mastercard operates the fastest processing payment network in the world. “The World Beyond Cash” – A world beyond money with more secure, fast and efficient processing payment solutions, which connect people and businesses all around the world, boosting trade and creating opportunities for all. As technology advances, devices evolve and means of payments adapt. Mastercard constantly seeks to develop new ways to ensure the security of billions of transactions occurring worldwide. Connecting consumers, financial institutions, merchants, governments and businesses in order to be safe, fast and efficient, helps create greater opportunities for all. For all, Mastercard has rapid technological solutions that simplify the day’s-delays, without neglecting security. In addition to growth and leading technology, Mastercard has evolved in its communication. The most recent change has occurred with its new brand. Simplicity is the most striking feature of this change, which has shaped the brand’s identity and mission: simplify life to all. Mastercard transforms not only the process of paying or receiving, but the very way people live today. Mastercard is in people's hearts because it brings simplicity to your life through modern payment systems and by providing unique experiences that no one else offers. And this is something that is priceless. Superbrands: The most respected universal seal of enduring excellence.

Matador Stationery is a Superbrand. Since its inception in 1998, Matador Stationery has provided consumers with value-driven products. The brand’s commitment toward continuous innovation and consideration of customer’s experience has made Matador a market leader in Bangladesh. Ballpen, Gel Pen, School Stationery, Office Stationery and File Folders – these are the five main categories of products Matador offers. The Ball pen, Matador’s most popular and oldest category, is available as Direct fill and refill. Matador is the largest Direct fill pen manufacturer in South East Asia. Hi School, Pin Point, All Time, i-Teen, Rio, and Envoy are the most popular items, appreciated by consumers for their smooth and super fast writing in DF – RF categories. Recently, Matador has developed an innovative line of Gel pens, including Aqua Gel, i-Teen Gel and Sakura which have been met with enthusiasm by consumers. The most popular brands in school stationery are i-Teen, Neon, Trio, and Twinkle, winning the hearts of the students with innovative shapes, colors and designs. Having 41 products in this category, Matador is serving it’s fan base proudly. Matador’s most recent product line is Office Stationery, offering quality products at reasonable prices under the brand name Officemate. Apart from these categories, Matador has a variety of files and folders under file folder section. Ring Files, Clipboards, Court Files and Report Covers have been introduced to make life easier than ever before. Considering customer demand and analyzing the market opportunity, Matador has introduced Notebook, Scissor, whiteboard and permanent marker recently. To strengthen it’s bonding with consumers, Matador has recently developed a variety of customer engagement initiatives. Focusing on the concept “Back to school,” Matador launched a music video which was performed by the renowned band Chirkutt leading to a massive response from the audience. Also, a joint initiative by Matador and 10 Minute School was done to facilitate underprivileged children nationwide by providing writing instruments. Matador’s award-winning products are known for its trendy design and perfection in writing instruments. When developing each product, the utmost care is to ensure aesthetic quality and flawless functionality. Matador occupies a special place as one of Bangladesh’s most innovative brands, which has established itself as the unparalleled Superbrand of the industry. Superbrands, the most respected universal seal of enduring excellence.

Mátrai Erőmű is a Superbrand.

Mátrai Erőmű operates Hungary’s second largest power plant, which was responsible for 21% of the country’s electricity production in 2014.

Based on the lignite fields near Visonta, the construction of the present day facility began in 1965. Today the plant has five production units running on lignite with an aggregate capacity of 836 MW.

The addition of two topping gas turbines and an auxiliary cooling system installed in 2007 boost the plant’s total capacity to 950 MW.

In addition to lignite as fuel, the Mátra plant also incorporates plant-based biomass as fuel, in a share of 10%, which is obtained from local sources as part of its commitment to sustainability.

In 2014, the company used up 244,000 tonnes of biomass for generating electricity, providing nearly half of Hungary’s renewable energy output, and becoming the largest green power supplier in the country.

In cooperation with the government’s employment programme, the Mátra power plant offers new jobs in three fields, simultaneously reinforcing the company’s profitability.

One such field is the initiative to expand the Mátra Power Plant Industrial Park. Areas adjacent to the plant, supplied with inexpensive steam, power and industrial water from the facility, create an outstanding environment for technologies involving high energy requirements.

Mátrai Erőmű has been devoted to match its social awareness to its economic significance, through measures to promote environmental protection and the welfare of the region’s inhabitants, to support the health and training of its employees, and to back education and research.

Mátrai Erőmű believes that lignite-based power production is sustainable in a profitable way, delivering benefits for the Hungarian State, shareholders and employees alike.

Business Superbrands: The most respected universal seal of enduring excellence.

Max Life Insurance is a Superbrand.

Founded in 2000, Max life insurance is one of the leading life insurers in India.

Max Life Insurance is a joint venture between Max India Limited and Mitsui Sumitomo Insurance, a global insurance company with a presence in 39 countries.

Max Life Insurance offers a comprehensive product range, including protection, savings, growth, child, retirement and group solutions, each tailored to suit different life stages.

Max Life Insurance operates on the belief of being an honest company committed to doing what is right for its customers. The companies' Aapke Sachche Advisor’ campaign captures this essence.

This belief is supported by the companies' actions – giving advice that is right, listening to customers and offering products that meet their different life-stage needs, giving professional and hassle-free customer service, and settling claims in a timely manner.

As a customer-centric company, Max Life Insurance has launched a claims guarantee and a service promise aimed at delivering outstanding service to customers.

Max Life Insurance was one of the first life insurers in India to adopt Treating Customers Fairly, a global framework developed to ensure that the company is transparent, equitable and fair in dealing with its customers.

Four values – caring, credibility, collaborative and excellence – define the brand’s culture, and inspire employees to act with compassion, build expertise, work honestly and create new benchmarks in service.

Superbrands: The most respected universal seal of enduring excellence.

MCI is a Superbrand. MCI is the world’s leading provider of strategic engagement and activation solutions. Every year MCI spends over 3.3 million hours inspiring audiences, engaging over 1.5 million people across 82 countries. With an understanding of the clients’ strategic objectives, MCI combines its global expertise to create powerful and innovative experiences through offline and online events, meetings and conferences. From the creation of a stunning concept, through impeccable production, to the seamless management of every logistical detail, MCI transforms conventional events into extraordinary experiences. MCI engages audiences and fortifies key messages, employing hybrid, live and digital experiences. MCI experts work closely with clients to deliver meetings and events that are memorable and impactful. Associations are under more competitive pressure than ever. MCI will work with an association to refine its mission, identify new opportunities, and set goals, then flawlessly execute on operations and logistics. This partnership can produce the resources and experiences that will make the association everything its members need: a thought leader, a standard setter, and a community of expertise. Managing a congress is its own specialised skill. MCI has spent decades honing customisable, state-of-the-art solutions, an extensive global network of contacts, and expertise across a number of industries, including life sciences and healthcare, empowering the creation of a world-class experience designed to increase revenues and reach new audiences. MCI’s vision, day-to-day operations and relationships with partners and suppliers are cemented by the core values of living by growth, promoting entrepreneurship, believing in people, and building fair relations. The power of human interactions is and will continue to be at the centre of MCI’s value proposition and is the main driver of how the company approaches existing and new customers from a variety of industries. MCI’s mission is to bring people together to build communities and create experiences, with the belief that when people come together, magic happens. Superbrands, the most respected universal seal of enduring excellence.

Mentavill is a Superbrand. Mentavill is one of the key players in the Hungarian electronic accessories market. Founded in 1991, Mentavill is a 100% Hungarian owned company, and a member of Imelco, which unites family-owned electrical product businesses from Europe, North America and Australia, enabling them retain their independence while remaining competitive with multinational companies. Mentavill offers a comprehensive range of electrical products for consumers, electricians and contractors. Light fixtures, light switches and other “visible” electrical parts are mainly sought by consumers, while “non-visible” accessories, typically requiring specialised installation– are generally purchased by professionals and building contractors. In addition to the Mentavill brand, the company offers a wide spectrum of high quality electrical items from European manufacturers, delivering products to nearly 500 electrical hardware stores throughout Hungary. Electrical fittings were first launched under the Mentavill brand name in 2005, with the initial goal of providing affordable, yet fine-quality products. Since then, the company has been continuously unveiling new types of items: office- and home light fixtures, heaters, bells, sensor. 2014 saw the launch of new LED light sources and LED light fixtures. As of today, some 3,000 Mentavill products are available. Mentavill has several energy-efficient solutions available for its clients, including light fixtures utilising LED technology, electrical fittings for passive houses, energy-efficient building surveillance networks, and the firm also markets solar cell systems through its partner companies. Through its continous commitment to reliable quality and excellent value, Mentavill offers an growing range of products, supplying clients in accordance with the highest standards. Family-like unity is one of the secrets behind Mentavill's success, together with its tight-knit team of highly-skilled experts, whose diligence and persistence make Mentavill a Superbrand. Superbrands: The most respected universal seal of enduring excellence.

MeTL Group is a Superbrand. MeTL Group is a leading economic force in Tanzania with major investments and successful operating companies in all key business sectors. MeTL was founded by Gulam Dewji in the 1970s, with a single truck transporting produce, and later the sale of second hand clothing. In 1998, Gulam’s eldest son Mohammed Dewji, oversaw the firm’s move into industrial processing in agri-business and manufacturing MeTL has since grown twelve fold and diversified into many sectors, including agriculture, finance, distribution and manufacturing with current revenues of over one billion dollars. MeTL’s remains one of Tanzania’s largest and most diverse exporters, commanding an impressive network consisting of people, infrastructure, technology, market intelligence, logistics and distribution. MeTL procures a wide range of agricultural commodities at the farm gate, with an extensive infrastructure of more than 100 retail outlets equipped with warehouses, vehicles and personnel to clean, process, sort and grade the goods. METL is known as “The people’s brand.” catering to the everyday needs of consumers. You brush your teeth with Fluordent toothpaste, shower with Ivy/Protector/Mo soap, wash clothes with Poa/Taifa detergent, drink tea grown on a MeTL plantations, using KK sugar or Mo sugar, and Maisha/Masafi water or Pride. Your breakfast is made with Safi Wheat Flour and Safi Cooking Oil, and you wear Khanga/Kitenge clothing while riding a Phoenix Bicycle. Always introducing new products, MeTL is now launching the Mo range of premium products, including Mo Oil, Mo Laundry Soap, Mo Toilet Soap and Mo Wheat Flour. MeTL recently introduced cooking oil packaged in 100 ml and 250 ml sachets. Small consumers now have the opportunity to buy in smaller quantities, and no longer have to spend their wages buying in bulk. MeTL is committed to providing the highest quality of products at an affordable price for consumers. MeTL is truly “The people’s brand” as it meets the needs of the average consumer from the time they wake up to the time they go to sleep. Superbrands: The most respected universal seal of enduring excellence.

Millennium BCP is a Superbrand. The Bank is committed to creating value through high quality banking products and services, with strict standards of corporate and social responsibility. For more than 3 decades, Millennium has been following the clients' projects and anticipating market trends. The strategy pursued and the innovative vision has enabled it to establish itself as a reference institution. In Portugal this institution focuses its activity on retail banking and has more than 2 million clients. The Millennium network also serves around 3 million customers abroad. In Poland, Switzerland, Mozambique, Angola and Macau where it operates through an on-shore branch that functions as an international business platform. The bank is also present in the Cayman Islands and has protocols of cooperation with about 100 international banks. Millennium BCP in 2016 launched a new campaign that reflects the bank's values: Be agile, modern, personal, simple and sustainable. All of them expressed in a new signature: Aqui Consigo. With the new signature the bank affirms that here in Millennium the client can carry out projects and also that here at Millennium our Customer Service is personal. Along with the new signature, the branches of the future are presented along with a set of differentiating solutions and products such as online credit and the Millennium 2020 App. It is a differentiating campaign that can transmit strategic messages based on technological and digital innovation that The bank has developed. Another milestone in commercial communication is the sponsorship of the Millennium Estoril Open with actions that mobilised clients for the largest tennis event held annually in Portugal. The Bank is also the exclusive sponsor of the Online Dance Company Project powered by Millennium that seeks on the digital platforms to give wings to the talent of young people in partnership with the dancer Cifrão. For the 3rd consecutive year, Millennium BCP also joined the Ao Largo festival, which took about 30,000 spectators off São Carlos National Theatre. Superbrands: The most respected universal seal of enduring excellence.

Mombasa Maize Millers is a Superbrand. Mombasa Maize Millers are the largest millers of maize and wheat in Kenya producing both maize flour and wheat flour under the Taifa brand and animal feeds under the brand name Faida Feeds. Founded by the brothers Islam Ali and Ahmed Ali in 1978, Mombasa Maize Millers is now managed by the second generation of the family, growing from a single small maize mill in Mombasa to become the largest miller of maize and wheat in Kenya. Mombasa Maize Millers have always taken pride in providing consumers with the quality, achieved by fine tuning the milling process and their stringent quality standards in selecting raw materials. Taifa is the primary brand name of Mombasa Maize Millers’ flour products and is the most well known brand in the coastal region of Kenya. All Purpose Home Baking Flour (also known as Ngano ya Taifa), is an all purpose home baking flour suitable for preparing Maandazi/Mahamri and Chapati. Self Raising Flour contains raising agents specifically used for making cakes. Taifa Maize Meal (also known as Taifa Sima) is maize flour used for making Ugali. Chenga ya Taifa is maize grits for making a dish commonly referred to “mchele wa mahindi”, common in Mombasa and the islands of Lamu. Chapati flour is specialy formulated for making chapattis Atta Mk 1 is a finely ground wholemeal flour for making Chapatis and Roti. Bakers’ Flour is specifically made for the production of bread in commercial bakeries. Mombasa Maize Miller’s Mission is to feed the nation with quality, nutritious, healthy and affordable food products, improving the livelihood of our staff, customers and the community. The company’s committed to Customer Service, means satisfying customers at all levels with variety, quality service and timely feedback. Mombasa Maize Miller is committed to exhibiting the highest level of Professionalism, and to “Do the right thing” at all times by displaying Integrity, Openness, transparency, and always keeping their word. Superbrands: The most respected universal seal of enduring excellence.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. Mombasa Maize Millers is a Superbrand. Mombasa Maize Millers are the largest millers of maize and wheat in Kenya, producing both maize and wheat flour under the Taifa and Ndovu brands, and animal feeds under the brand name Faida Feeds. Mombasa Maize Millers started with a single small maize mill in Mombasa and has since grown to become the largest miller of maize and wheat in Kenya, with mills located in various towns including Mombasa, Nairobi, Nakuru, Kisumu and Kitale. Mombasa Maize Millers produces maize flour under the Taifa and Ndovu brands, including: - Taifa Maize Meal, also known as Taifa Sima; - Ndovu Maize Meal, also known as Ndovu Sima; and - Chenga ya Taifa, which are maize grits for making a dish known as ʻmchele wa mahindiʼ. Taifa and Ndovu brand wheat flours include: - All-purpose home baking flour, also known as Ngano ya Taifa and Ndovu Ngano, which are both suitable for making most wheat flour products usually prepared at home; - Chapatti flour, especially for making Chapatti; - Self-rising Flour, used for making cakes; - Atta Mk 1, a finely ground wheat flour; and - Bakersʼ Flour, specifically made for bread production in commercial bakeries. Mombasa Maize Millers also produce a wide range of animal feeds under the brand name “Faida Feeds” that have grown in popularity in recent years. Since the inception of the business, Mombasa Maize Millers have won many accolades but the one they are most proud of is the fact that their customers are loyal to their brands and products. A major new development that has impacted the milling industry in Kenya is the requirement by the Ministry of Health that all maize flour, wheat flour and cooking oil should be fortified with vitamins and minerals. This is initiative will help to fight against malnutrition and improve the general health of the populace. Mombasa Maize Millerʼs mission is to feed the nation with quality, nutritious, healthy and affordable food products, providing the highest levels of Customer Service, and exhibiting the highest level of Professionalism, earning the trust and loyalty of consumers. Superbrands, the most respected universal seal of enduring excellence.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. Mombasa Maize Millers is a Superbrand. Mombasa Maize Millers are the largest millers of maize and wheat in Kenya, producing both maize and wheat flour under the Ndovu, Taifa, Swan, Cosmo, Bahari, Shibe and Tima brands. Mombasa Maize Millers was founded in 1978 by The Ali Brothers, whose legacy continues today with the second generation now working together to ensure the brandʼs continuing quality and integrity. Mombasa Maize Millers started with a single small maize mill in Mombasa, and has since grown to become the largest miller of maize and wheat in Kenya, with mills located in Mombasa, Nairobi, Nakuru, Kisumu and Kitale. The companyʼs vast portfolio of products includes maize and wheat flour under the Ndovu, Taifa, Swan, Cosmo, Bahari, Shibe and Tima brands, edible oils, animal feeds, salt, sweets and confectioneries. Taifa Maize Meal products include: Taifa Maize Meal (also known as Taifa Sima), Chenga ya Taifa, and Ndovu. Wheat flour products include: All-Purpose Home Baking Flour (also known as Ngano ya Taifa), Chapati flour, Self-rising Flour, Atta Mk 1, Bakersʼ Flour, and Alternative wheat and maize brands Tima, Ndovu, Cosmo, Swan, and Bahari. Faida Animal Feed Products include: Broiler Starter, Broiler Finisher, FastGrow Broiler Starter, FastGrow Broiler Finisher, Chick and Duck Mash, Growers Mash, Layers Mash, Hybrid Layers Mash, Kienyeji Mash, and Dairy Meal. Other products include: Sunsat Salt, Malindi Salt, Bora – for white cooking fat, Halisi – for cooking oil, and Patco Confectionery sweets, toffees and gums. Mombasa Maize Millersʼ mission is to feed the nation with high quality, healthy, nutritious and affordable food products; consistently provide high levels of responsiveness to customersʼ needs; and to improve livelihood of their staff, customers and community. As Kenyaʼs heritage flour brand, Mombasa Maize Millersʼ catchphrase “feeding the nation” is not just a slogan, but a promise. Superbrands, the most respected universal seal of enduring excellence.

Mondi (Hungary) Mondi Szada Ltd. is a Business Superbrand. Mondi Consumer Packaging is a globally operating manufacturer of consumer packaging and hygiene components. Core competencies include manufacturing, printing, coating, as well as refining and processing of high-quality films. A leader in innovation and technology, products manufactured by Mondi Consumer Packaging are used in a wide variety of areas, with the main focus being fast-moving consumer goods. Mondi Szada Ltd. was established in December 1993 and is part of Mondi Consumer Packaging, a business unit of Mondi’s Europe and International division. Many of Mondi Szada products are used by consumers during their daily activities without their even realizing it: at home, in the garden, and in products on the shelves throughout supermarket aisles. The numerous sectors served by Mondi’s products include food and beverage, pet food, detergent and cleaning agents, and hygiene, beauty, and health care products. Mondi Szada provides high-quality mono- and co-extruded polyethylene in printed or unprinted versions, with laminated structures and tailor-made wicketed bags. At Mondi’s plant in Kecskemét, a universal coating machine and solvent-based laminator produces coated aluminium films for numerous purposes, including various barrier films for gas, moisture, aroma, or light, with a yearly capacity of 3,000 tons. Mondi Szada listens to the expectations of customers in order to produce the ideal packaging to satisfy changing individual needs, and strives to offer products, processes, and services which exceed expectations. As cornerstones of the business strategy, Mondi Szada focuses on developing cost efficient, high performance, innovatively sustainable solutions in order to contribute to their customers’ success, and to build long lasting business relationships through excellent customer service. Business Superbrands: The most respected universal seal of enduring excellence.

Caixa Económica Montepio Geral (CEMG) is a Superbrand. Founded in 1844, CEMG is represented by the pelican, a symbol of altruism, selflessness and mutual aid. It is one of the oldest Portuguese brands and boasts a long history of trust and tradition with its clients. Created under unique principles – associated with mutualism, solidarity and social economy – this nearly two-century-old institution is a reality through a network of 324 bank branches, employing over 3,000 people. Since 2015, CEMG has been preparing and promoting new ideas and experiences with a view to embracing business trends, digital evolution and its client profile. As an outcome of this planning, 2017 stands out as the year of reinvention, the year in which the brand refreshed its image and communication based on the new signature “Only a Different Bank takes us Beyond”. In order to accomplish this promise, CEMG developed several anchor innovation projects that reposition it as a client-oriented institution offering an experience of excellence based on clients’ financial goals: Families, Companies and Social Economy. Highlight towards the renovation of the national branch network, now turned into cozy modern spaces that improve service quality and provide greater comfort to clients. Following this trend, the brand redesigned the institutional website with the purpose of making information access simpler and easier and launched the Montepio24 app, enriching the customer’s experience by allowing them to manage their day-to-day financials from the comfort of their smartphone. Lastly, CEMG presented a new real estate portal with a clear and fresh identity in order to support Bank’s business on this industry. Looking ahead, Caixa Económica Montepio Geral strengthens brand values while reinforcing its image as an innovative institutional bank adapted to new realities. Superbrands, the most respected universal seal of enduring excellence.

Moulinex is a Superbrand. Founded in 1957 in France, to facilitate domestic tasks and free women from these tasks, which were until then a women's exclusive, Moulinex has also won the Portuguese market for more than 50 years, through the quality, durability and innovation of its products. Times have changed, but making life easier remains a priority of the brand that is today a reference in the national market. For over five decades, Moulinex has brought to the Portuguese people dozens of innovative products that revolutionise everyday life in the kitchen. The well-known Picadora 1,2,3 that has crossed generations and is still a reference, is the best-selling brand equipment in Portugal in the last 10 years, with hundreds of thousands of units sold. By virtue of innovation, the Cuisine Companion robot launched in 2014 and already chosen ""Product of the Year 2016"" was considered by consumers as the most innovative, and has recently become the first robot connected to mobile devices, allowing direct control of the smartphone or tablet and access to hundreds of digital recipes. Attentive to trends, the brand is based on its three-pronged communication strategy: a growing focus on digital media, complemented by continued investment in traditional media, not to mention also the point of sale where specialised contact with the consumer is preferred. Moulinex occupies a prominent position in the Portuguese market with 19.8% market share in Food Preparation (according to GFK data, December 2016), maintaining reference positions in several categories. Superbrands: The most respected universal seal of enduring excellence.

In a world of global commerce and competition, excellence matters above all else. Outstanding brands distinguish themselves through collaborative enterprise creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand. Movistar is a Superbrand. The telecommunications market is constantly changing to incorporate new actors and significant regulatory changes implemented Number Portability (Fixed-Mobile). The high penetration of smartphones and broadband that exists in Chile and the importance of these in day to day with a hyper and more empowered consumer, companies have to adapt to what the consumer needs, increasing its product mix to meet these needs. In 2014 Movistar won the Grand Effie in advertising efficiency and Gold Effie the case "" Global Mode"" also was awarded a gold Effie ""Like a Boss"" and silver with case ""Firefox "". And with the same case "" Global Mode"" won the Grand Prix in 2014 ACHAP, plus other prizes. Movistar 2014 increased by 8 points in his TOM pay TV and 5 points into consideration in broadband, indicating that Movistar is perceived as a company with a complete portfolio of telecommunications services. Movistar focuses on promoting technological innovation for consumers, launching several products associated with it such as optical fiber, Interactive Television IPTV and a new generation of mobile communication ; 4G, 4G BAM, Satellite and Internet. In addition Broadband Satellite was launched to supply internet to those places where the practicalities of traditional service does not exist and Movistar takes the initiative. In 2014 Telefónica managed to be the fifth best company to work in Great Place to Work and first in the telecommunications sector. Being the first company to parents who work among corporations. In addition, Movistar promotes the growth of innovative ideas by Wayra, which is the accelerator Telefonica startups with presence in Europe and Latin America. All these achievements are framed in its brand promise based on Movistar brings you the best of technology so you can do more. So connects you to a world of possibility, without compromise, you can choose at any time all that you care and make the most of your life. Superbrands: The most respected universal seal of enduring excellence.

In a world of global commerce and competition, excellence matters above all else. Outstanding brands distinguish themselves through collaborative enterprise creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand. Movistar is a Superbrand. The telecommunications market is constantly changing to incorporate new actors and significant regulatory changes implemented Number Portability (Fixed-Mobile). The high penetration of smartphones and broadband that exists in Chile and the importance of these in day to day with a hyper and more empowered consumer, companies have to adapt to what the consumer needs, increasing its product mix to meet these needs. In 2014 Movistar won the Grand Effie in advertising efficiency and Gold Effie the case " Global Mode" also was awarded a gold Effie "Like a Boss" and silver with case "Firefox ". And with the same case "Global Mode" won the Grand Prix in 2014 ACHAP, plus other prizes. Movistar 2014 increased by 8 points in his TOM pay TV and 5 points into consideration in broadband, indicating that Movistar is perceived as a company with a complete portfolio of telecommunications services. Movistar focuses on promoting technological innovation for consumers, launching several products associated with it such as optical fiber, Interactive Television IPTV and a new generation of mobile communication ; 4G, 4G BAM, Satellite and Internet. In addition Broadband Satellite was launched to supply internet to those places where the practicalities of traditional service does not exist and Movistar takes the initiative. In 2014 Telefónica managed to be the fifth best company to work in Great Place to Work and first in the telecommunications sector. Being the first company to parents who work among corporations. In addition, Movistar promotes the growth of innovative ideas by Wayra, which is the accelerator Telefonica startups with presence in Europe and Latin America. All these achievements are framed in its brand promise based on Movistar brings you the best of technology so you can do more. So connects you to a world of possibility, without compromise, you can choose at any time all that you care and make the most of your life. Superbrands: The most respected universal seal of enduring excellence.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. Muar Ban Lee is a Superbrand. Muar Ban Lee was established in Malaysia in 1987, operating in a small rented factory located in Muar, Johor, Malaysia, producing oil seed crushing machineries. Today, MBL has grown rapidly to be one of the global renowned Engineering, Procurement, Construction and Commissioning or Turnkey manufacturers specializing in oil seed crushing machineries for the palm oil industry with about 70% global market share. MBL invests in advanced technology to produce Palm Kernel Crushing Machineries, Copra/coconut Oil Expellers, Oil Filters, Empty Fruit Bunch Treatment Machinery, Palm oil, waste treatment machineries, and the Jatropha Oil Seed Expeller, to meet the growing demands of the palm oil industry globally. MBLʼs products are designed and manufactured for the extraction of oil from raw material without pre-treatment. The raw material is loaded into the machineries without intermediary feeding devices, and through pressure adjusters, the optimum amount of oil is extracted from the raw material. The robust construction of MBLʼs machineries ensure low maintenance costs and less down time. A highly-specialist research and development team ensures that every machine meets strict technical standards. As such, every MBL product is safe, robust and performs to its maximum efficiency. MBL is the First oil seed crushing machineries manufacturer in Malaysia to be awarded ISO 9001. MBL is also an accomplished “design and build” and “one stop service” contractor, having successfully completed many turnkey projects for major plantations and oil mills in the local and international palm oil industries. MBL now undertakes palm oil waste management projects. Recently, it won several tenders and projects in design and build biogas plant and wastewater treatment plant. These projects include consultation design, supply, erection and installation. The MBL brand has grown to become synonymous with innovation, quality, loyalty and efficiency. MBLʼs success has been built on a solid reputation, through superior products and unfaltering customer care. Superbrands, the most respected universal seal of enduring excellence.

Multi Cable Limited is a Superbrand. Multi Cable Limited has fast become a market leader in the manufacture of quality products for the electrical industry and are importers of high quality electrical accessories. Multi Cable Limited manufactures wide range of products such as · Domestic Cables for Housing · Low Voltage Power Cables · Submersible Cables · Welding Cables · Overhead Aluminium Conductors · Auto Cables · PVC Pipes for Drainage · Heavy Duty Conduit Pipes for passing electrical wires · PPR Pipes for passing Hot & Cold water · HDPE Coils for passing through fresh water · Household Plastic Products. Multi Cable Limited’s philosophy is to grow increasingly responsive to its customers’ needs, with the commitment to remain a cost effective manufacturer and distributor of quality products and services that provide the best value for its customers. In recent years Multi Cable has experienced rapid business growth throughout the region and neighbouring countries, including Kenya, Uganda and Zambia, and is set to expand into Rwanda and Burundi. The most important brand value that Multi Cable Limited adheres to is guaranteeing quality and purity in its products, using 99.9% pure copper in the production of its cables. Multi Cable Limited has been named one of Tanzania’s Top Mid-Sized companies from 2011 to 2016, and was awarded Best Exhibitors in the manufacturing category in the annual Engineers’ day 2013. Multi Cable was awarded ISO 9001:2008 for their Quality Management System and ISO 14001:2004 for their Environmental Management System;” and was named a Superbrand in 2015. The Multi Cable Limited brand logo is the trademark that guarantees customer satisfaction with 100% assurance on all products under the brand’s logo. Superbrands: The most respected universal seal of enduring excellence.

Multimedia University is a Superbrand. Multimedia University (MMU) is one of Malaysiaʼs leading private universities, as a pioneer in the areas of information communication technology (ICT) and creative multimedia in the education industry. First established in July 1996, the name Multimedia University took hold in March 1997, when its parent corporation TM Berhad was given the enormous task of establishing a new campus in Cyberjaya that would supply the Multimedia Super Corridor (MSC) with superior quality knowledge workers. MMU currently has more than 15,000 students across its three campuses in Cyberjaya, Johor and Melaka with more than 1,000 international students from more than 60 countries. The university pioneers education that focuses on cutting edge technology, producing professional knowledge workers with an entrepreneurial, research-centric and innovative mindset in the areas of engineering, IT, creative multimedia and business studies through 67 programmes. MMU has developed several new programmes in the areas of Management, 3D Modelling and Animation, Digital Motion Graphic and Applied Communication. These new programmes are customised and tailored to suit industry demand. To empower its innovation in the education industry, MMU established its Digital Futures Research Hub to serve as a multi-disciplinary platform that connects researchers from various disciplines to share their knowledge, experience and research on issues regarding the digitalisation of society. Since its establishment, MMU has sealed countless agreements, collaborations and MoUs with industry players, particularly in the field of research and development. MMU has inked MoU with Huawei, IBM, Microsoft, ZTE, AIAC, ICAEW, Cyberview Sdn. Bhd, Agmo Studio, Maruwa, MARDI, and others. Due to the universityʼs consistent superlative performance and achievements, MMU has been accorded the status of a Premier Digital Tech Institution by the Malaysian government and the Malaysia Digital Economy Corporation (MDEC) and is now officially recognised as one of the best places in the country to pursue computer and technology-related programmes. MMU is committed to its core values of respect and care, uncompromising integrity, customer centricity and innovativeness. MMUʼs goal is to be the preferred university in this era of globalisation: pioneering research, outstanding teaching, and continuing to engage with campus constituents to expand the Universityʼs intellectual and creative horizons and to continue cultivating a vibrant campus community. Superbrands, the most respected universal seal of enduring excellence.

National Bank of Commerce (NBC) is a Superbrand. NBC is one of the oldest and largest commercial banks in Tanzania, with 52 branches in retail centres and major towns throughout the country, 250 ATM’s and over 500,000 clients. The NBC brand continued to grow as the bank expanded its footprint and branch network offering much needed financial services to its customers and Tanzanians at large. To complement the NBC branch network, NBC deployed over 240 EMV compliant ATMs and 150 Points of Sale, and now offers secured chip and pin VISA cards, allowing customers to access a much wider network of ATMs and POS worldwide. NBC Retail Business offers consumers the choice of Private, Privilege and Personal banking relationships. NBC’s payroll/salary program offers a comprehensive banking solution for employees designed to offer increased convenience, flexibility and a range of benefits that will makes employees experience with NBC even more exceptional. NBC Benki Nilipo provides consumers with a unique experience, together with convenience and security. Customers can now access banking services anytime, anywhere, within or outside the country through NBC digital products and became the first large bank to launch Smartphone and Tablet Banking in Tanzania. NBC Treasury provides foreign exchange solutions such as Spot and Forward Foreign exchange in all major currencies against the Tanzania Shilling (TZS) at competitive prices. Moreover, NBC Treasury provides investment solutions such as Call and fixed deposits in TZS, EUR, GBP and ZAR. NBC Corporate and Investment specialist teams cover major industries including Oil and Gas, Mining and Metals, Commodities, Telecoms, Infrastructure and Public Sector and Power and Energy, offering the experience and knowledge to support their clients’ diverse financial needs. NBC’s Global Relationship Model ensures the Group’s global capabilities are accessible through local relationship teams and product specialists, providing flexible financial services with stability, reliability and sophistication. NBC offers Islamic Financial Services in 31 regions, and first in the country to offer exclusive services to its Islamic Banking high net-worth individual customers through it’s Private Banking Suite. The Islamic Affluent Current Account offers privileges including priority service in the branch network, discounts, and personalised service. NBC is a market leader, committed to the needs of customers from all walks of life, appealing to mass consumers as well as local entrepreneurs and global companies doing business in Tanzania. NBC is truly the “National Bank”. Superbrands: The most respected universal seal of enduring excellence.

National Insurance Corporation Limited is a Superbrand.

With 50 years of unparalleled professional experience, National Insurance Corporation Limited has earned its reputation for excellence in customer satisfaction and product innovation.

Since being established by an act of Parliament in 1964, NIC has become a market leader in the Ugandan insurance market.

NIC offers a broad range of insurance products. NIC’s Life Group product offerings include:

Group Credit/Micro Finance Credit, Whole Life Assurances and Endowment Assurances, Term Assurance, Mortgage Protection, Children’s Endowment Assurance/School Fees Insurance, Death in service Benefits, and Group and Personal Pension products.

NIC’s Non-Life Insurance offering include:

Travel Health Plus, Marine and Aviation, Engineering and Contractors All Risks, Group Personal Accident, Worker’s Compensation, Fire and Allied Perils, Motor, Insurance and Theft Insurance.

With 17 Branches, 47 Outlets and 10 Area Offices, NIC brings insurance services to all Ugandans in both urban areas and upcountry locations.

NIC aligns economic development with social consciousness. As part of its social responsibility initiative, NIC sponsors Netball, where young participants learn the value of teamwork and develop leadership skills.

NIC is the official Insurer of the Uganda Cranes, providing funding and insurance coverage for the team.

NIC is a dynamic company, committed to providing the highest quality services, employing industry best practices, and promoting social responsibility.

Superbrands: The most respected universal seal of enduring excellence.

National Microfinance Bank is a Superbrand. National Microfinance Bank Plc (NMB) is the largest bank in Tanzania, both when ranked by customer base and branch network. With over 150 branches NMB are located in more than 90% of Tanzania’s districts. NMB was created in 1997, by an Act of Parliament, from the dissolution of the former National Bank of Commerce and privatized in 2005. NMB quickly grew into a full fledged retail bank offering a full product range and now serves more than 1.8 million customers. The bank’s retail operation includes three categories, Transactional accounts, Savings accounts and Credit facilities. Transactional accounts include NMB Personal Accounts, targeted to the mass market for day to day use, NMB Student Accounts for students under 18, and the NMB Wisdom account developed to service pensioners. NMB savings accounts include the Junior Account targeting children, .which automatically turns into a Bonus Account at age 18, offering a higher interest rate and bonus interest. NMB Wholesale Banking offers a solid track record in providing world-class, risk-managed wholesale banking services to large companies, the Government and the public sector including: • Cash Management • Institutional banking • Transactional banking • Trade Finance • and Letters of credit. Through experience, dedication, and a deep understanding of clients’ needs and the complex environments in which they operate, NMB’s team of experts offers sound solutions and globally relevant advice to meet each client’s unique situation. As part of NMB’s expansion, three more branches were opened in 2013: NMB Kurasini in Dar es Salaam, NMB Kariakoo in Dar es Salaam and NMB Himo in Moshi - Kilimanjaro. What drives NMB: Eagerness and Ownership What guides NMB: Compliance and Integrity What binds NMB: Customer Focus and Teamwork NMB promises a superior customer experience and to fulfill the vision of becoming the preferred financial partner in Tanzania. Superbrands: The most respected universal seal of enduring excellence.

Net One is a Superbrand. Established in 2010, Net One was born on the dream of connecting Angola to the world in a simple and accessible manner for everyone. Net One offers internet and fixed telephone services to over 60 thousand clients, in 13 provinces in the national territory, operating with the internet via WiMAX and making available YahClick, a high speed internet service via satellite. Committed to the development of Angola, Net One presents a flexible and segmented offer, allowing it to operate simultaneously in the corporate and residential markets, and offering hotspot Wi-Fi. Net One services are based on two different technologies: WiMAX, which offers broad band internet connection in regions with no cable infrastructures; and VSAT KA band, an innovative data transmission service via satellite allowing speeds of up to 15 Mbps at competitive prices in areas not yet covered by WiMAX. The communication strategy of Net One is based on three fundamental axis - internet, point of sale and traditional media. In 2013 its major investments were once again on the internet channel, a strategic bet with surprising outcomes. Partnerships with reference portals, social media, ""landing pages"", and a rigorous management of e-mail contacts lead to a reinforcement of notoriousness, better knowledge, affinity with the market segments and commercial results associated to on-line campaigns. During 2013 there were also several product and seasonal campaigns, including a promotion of YahClick; ""Cacimbo Month""; ""Valentine's Month""; and a multimedia campaign for the launch of MUVON, the landmark in terms of Brand communication. Innovation, Customer-focus, Transparency and Collaboration Spirit are the core values of the Brand Net One, which strengthen the company, foster partnerships and make Net One a market leader in Angola. Superbrands: The most respected universal seal of enduring excellence.

Nile Radio Productions is a Superbrand. After years of neglect, Egyptian Radio was reborn in 2003 by Nile Radio Productions, with the launch of 100.6 Nogoum FM and 104.2 Nile FM, ushering in a new era. The privately owned Nogoum and Nile FM took listeners by storm, offering innovative, fast-paced, entertainment/music/talk-show formats. NRP’s strategy was simple: deliver high quality programming that is fun and informative, while attracting advertisers with its massive reach and colourful and beloved radio personalities. Nile FM is “Egypt’s #1 for Hit Music” radio station, and the only station bringing English-speaking audiences the latest music hits, local shows and internationally syndicated programs. Nogoum FM is Egypt’s preferred choice for radio entertainment, with programming including music, sports and drive time shows, children’s programming and more. Each year brings new celebrity presenters, veteran hosts and fresh vocal talents who reach new audiences. In 2012, NRP launched two music record labels — Nogoum Records for A-list artists and NRP Music for up-and-coming artists. In just three years, both labels have released six albums to international acclaim for superstars like Sherine Abdel-Wahab, Mohamed Hamaki, Ramy Gamal, Hossam Habib and Abu El-Leef. NRP complemented these labels with the world-class NRP Recording Studios, fortified with one of the world’s best sound mixers — the SSL Duality. NRP Recording Studios also puts itself above the competition with a variety of services including recording, dubbing, mixing, and production services. In 2015, NRP expanded its portfolio with its launch of Nogoum FM TV, the region’s first Radio-on-TV experience, expanding its market share and penetration into new horizons. Digitally, NRP stands amongst the world’s biggest players with regional and international awards and accolades. On social media, NogoumFM is the #1 Arabic radio station page globally with more than 7 million users on Facebook, while NileFM is the #1 radio station account on Twitter with 850,000 followers, in addition to tens of millions of users and user sessions on its websites and award winning mobile applications. NRP’s vision is to grow to become a leading global media content corporation by providing both local and global audiences with premium radio, music and television programming that also promotes the core values of Egyptian entertainment and media. Superbrands: The most respected universal seal of enduring excellence.

Nile Radio Productions is a Superbrand. After years of neglect, Egyptian Radio was reborn in 2003 by Nile Radio Productions, with the launch of 100.6 Nogoum FM and 104.2 Nile FM, ushering in a new era. The privately owned Nogoum and Nile FM took listeners by storm, offering innovative, fast-paced, entertainment/music/talk-show formats. NRP’s strategy was simple: deliver high quality programming that is fun and informative, while attracting advertisers with its massive reach and colourful and beloved radio personalities. Nile FM is “Egypt’s #1 for Hit Music” radio station, and the only station bringing English-speaking audiences the latest music hits, local shows and internationally syndicated programs. Nogoum FM is Egypt’s preferred choice for radio entertainment, with programming including music, sports and drive time shows, children’s programming and more. Each year brings new celebrity presenters, veteran hosts and fresh vocal talents who reach new audiences. In 2012, NRP launched two music record labels — Nogoum Records for A-list artists and NRP Music for up-and-coming artists. In just three years, both labels have released six albums to international acclaim for superstars like Sherine Abdel-Wahab, Mohamed Hamaki, Ramy Gamal, Hossam Habib and Abu El-Leef. NRP complemented these labels with the world-class NRP Recording Studios, fortified with one of the world’s best sound mixers — the SSL Duality. NRP Recording Studios also puts itself above the competition with a variety of services including recording, dubbing, mixing, and production services. In 2015, NRP expanded its portfolio with its launch of Nogoum FM TV, the region’s first Radio-on-TV experience, expanding its market share and penetration into new horizons. Digitally, NRP stands amongst the world’s biggest players with regional and international awards and accolades. On social media, NogoumFM is the #1 Arabic radio station page globally with more than 7 million users on Facebook, while NileFM is the #1 radio station account on Twitter with 850,000 followers, in addition to tens of millions of users and user sessions on its websites and award winning mobile applications. NRP’s vision is to grow to become a leading global media content corporation by providing both local and global audiences with premium radio, music and television programming that also promotes the core values of Egyptian entertainment and media. Superbrands: The most respected universal seal of enduring excellence.

North South University is a Superbrand. North South University (NSU) offers a wide array of undergraduate and graduate programs for both national and international students. NSUʼs mission is to produce well-qualified graduates who will excel in their respective disciplines and have a productive career as ethically strong and responsible citizens committed to social justice and sustainability. North South University offers four academic schools, such as the School of Business & Economics, the School of Engineering & Physical Sciences, the School of Health & Life Sciences and the School of Humanities & Social Sciences. Each school provides both undergraduate and graduate degree programs. There are 15 graduate study programs at the masterʼs level conducted by the faculty members with doctoral degrees from reputed universities. NSU seeks to produce students with fine analytical skills, remarkable leadership qualities and proficient communication skills. Currently, more than 24,000 students are enjoying quality education at NSU. In 2017, NSU has granted approximately Tk. 85 crore worth of financial aid to more than 4,000 students. NSU has one of the biggest libraries in Bangladesh, and subscribes to some of the most notable foreign journals. Current research collaborations with prominent foreign universities include the Canadian IDRCNSU Research Project, the NASA Project, and the German Bangladesh Partnership Project. North South University aims to maintain its position as a center of excellence in years to come. The vision of this institution is to earn national, international and global recognition by providing the students with high-quality education through competent faculty members from all over the world. Superbrands, the most respected universal seal of enduring excellence.

NITI Technologies is a Superbrand. Under the name Niti Distribution Limited and Cursor Technologies FZCO, the NITI Group of Companies is a market leader in the sale of IT Products, including Laptops, Desktops, Printers and in the manufacturing of peripheral products and accessories. Founded in 1996 by Chairman Manoj Shroff and CEO Niti Shroff, the NITI Group began as a trading business in Kenya and the UAE, focusing on the sale of computers and laptops to distributors and consumers. Today, the Niti Group generates $200 million in annual revenue from resellers in eleven countries and sees 2,000 reseller customer interactions per day. The Niti Group’s CURSOR brand produces the highest quality IT Products and Accessories, Loud Speakers, Peripherals, Tablets, Life Style Products, Power Products and Cables. Now available in more than 25 countries, Cursor is one of the fastest growing IT manufacturing brands on the market. Cursor’s quality control team and engineers manage production in China and ensure the finest quality products. CURSOR newly designed 5.1 Channel Bluetooth Home Theatre System was recently launched, offering massive surround sound with deep bass tones, incorporating wireless connectivity to enjoy your music anytime, anywhere. The CURSOR Tablets, Cursor Pro-800 and Cursor Hawk 3G utilise Android 4.2.2 Jelly Bean and provide seamless calling without compromising on speed and performance during multi-tasking applications. Cursor’s most innovative product is the Android TV transformer, a mini device that converts your normal LED TV into 4.2.2 Jelly Bean Android interface, from which you can make a video calls, take HD videos and pictures, exchange files through Bluetooth, with SD card and dual USB slot for wireless connectivity. The Niti Group is committed to offering reliability and the highest quality products, bringing affordable, cutting edge design and technology to its customers, continually building their confidence and trust. Superbrands: The most respected universal seal of enduring excellence.

Nu Life is a Superbrand. Established in 1991, Nu Life was a pioneer in Asia’s Functional Nutrition industry and holds the distinction of  being the region’s first provider of Functional Food Concentrates (FFC), through a direct selling model. Immersed in a trillion dollar nutrition and wellness industry that continues to grow, Nu Life has been offering its high quality nutrition products for more than two decades, while giving its distributors the opportunity to build their own prosperous futures. Nu Life’s mission is to improve lives through a holistic approach to wellness, through high-quality nutrition products which include organic, concentrated and100% naturally occurring nutrients. The product-customer relationship is only half the equation in a direct selling model that provides knowledge-based products. The other half is the relationship the company has with its distributors. To recognise and reward distributor achievements, Nu Life offers an innovative and generous award and bonus system. In 2013, the company launched the Dream Housing Award which enables winners to buy, or even rent their dream home. Support offered to distributors includes comprehensive events, seminars and marketing campaigns”. As a responsible corporate citizen, the company also continues to pledge its service to the community by actively participating in charitable events including the Walks For Millions and the Joyful Foundation, to name just a few. Over the years, Nu Life has donated more than 30 million Hong Kong dollars. Through many years of dedication and hard work, Nu Life has received more than 50 prestigious awards, certificates and achievements worldwide, including recognition as a Superbrand for three consecutive years, and recognition as one of Hong Kong’s Most Valuable Companies in 2011. Nu Life has always placed customer satisfaction at the core of its decisions, and follows the motto “Products You Trust” by maintaining the philosophy of “only selling products that we, and our families, take.” Superbrands: The most respected universal seal of enduring excellence.

Nu Life is a Superbrand. Established in 1991, Nu Life was a pioneer in Asia's Functional Nutrition industry and holds the distinction of  being the region's first provider of Functional Food Concentrates (FFC), through a direct selling model. Immersed in a trillion dollar nutrition and wellness industry that continues to grow, Nu Life has been offering its high quality nutrition products for more than two decades, while giving its distributors the opportunity to build their own prosperous futures. Nu Life's mission is to improve lives through a holistic approach to wellness, through high-quality nutrition products which include organic, concentrated and 100% naturally occurring nutrients. The product-customer relationship is only half the equation in a direct selling model that provides knowledge-based products. The other half is the relationship the company has with its distributors. To recognise and reward distributor achievements, Nu Life offers an innovative and generous award and bonus system. In 2013, the company launched the Dream Housing Award which enables winners to buy, or even rent their dream home. Support offered to distributors includes comprehensive events, seminars and marketing campaigns"". As a responsible corporate citizen, the company also continues to pledge its service to the community by actively participating in charitable events including the Walks For Millions and the Joyful Foundation, to name just a few. Over the years, Nu Life has donated more than 30 million Hong Kong dollars. Through many years of dedication and hard work, Nu Life has received more than 50 prestigious awards, certificates and achievements worldwide, including recognition as a Superbrand for three consecutive years, and recognition as one of Hong Kong's Most Valuable Companies in 2011. Nu Life has always placed customer satisfaction at the core of its decisions, and follows the motto ""Products You Trust"" by maintaining the philosophy of ""only selling products that we, and our families, take."" Superbrands: The most respected universal seal of enduring excellence.

Nu Life is a Superbrand. Established in 1991, Nu Life was a pioneer in Asia's Functional Nutrition industry and holds the distinction of  being the region's first provider of Functional Food Concentrates (FFC), through a direct selling model. Immersed in a trillion dollar nutrition and wellness industry that continues to grow, Nu Life has been offering its high quality nutrition products for more than two decades, while giving its distributors the opportunity to build their own prosperous futures. Nu Life's mission is to improve lives through a holistic approach to wellness, through high-quality nutrition products which include organic, concentrated and 100% naturally occurring nutrients. The product-customer relationship is only half the equation in a direct selling model that provides knowledge-based products. The other half is the relationship the company has with its distributors. To recognise and reward distributor achievements, Nu Life offers an innovative and generous award and bonus system. In 2013, the company launched the Dream Housing Award which enables winners to buy, or even rent their dream home. Support offered to distributors includes comprehensive events, seminars and marketing campaigns"". As a responsible corporate citizen, the company also continues to pledge its service to the community by actively participating in charitable events including the Walks For Millions and the Joyful Foundation, to name just a few. Over the years, Nu Life has donated more than 30 million Hong Kong dollars. Through many years of dedication and hard work, Nu Life has received more than 50 prestigious awards, certificates and achievements worldwide, including recognition as a Superbrand for three consecutive years, and recognition as one of Hong Kong's Most Valuable Companies in 2011. Nu Life has always placed customer satisfaction at the core of its decisions, and follows the motto ""Products You Trust"" by maintaining the philosophy of ""only selling products that we, and our families, take."" Superbrands: The most respected universal seal of enduring excellence.

Nu Life is a Superbrand. Now celebrating it’s 25th Anniversary, Nu Life provides the finest quality health and nutrition products while empowering millions to realize their dreams through it’s programme of Five Strengths. Winner of more than 60 prestigious awards across the globe, Nu Life has been named a Superbrand for six consecutive years and has also been awarded the prestigious Outstanding Direct Selling Enterprise presented by Capital Magazine of the South China Group for it’s exceptional performance. Nu Life pioneered the concept of ""Functional Food Concentrates (FFC)"", which are derived from natural foods and phytonutrients to support optimal nutrition. Nu Life has also developed ""Green Your Body"", helping people strengthen body systems and enhance body functions, while avoiding external factors that negatively affect one's health. The ""Detoxification Combo"" campaign recently launched includes best selling products SupaDetox and LiverProtek. At its 25th anniversary, the company introduced the superb ""FFC Supreme"" line, demonstrating Nu Life’s commitment to go beyond excellence! Nu Life is committed to maximizing rewards for effort, supporting the premise that profits follow when people come first. The NuLifeStyle Award (NLA), enables winners to realize their dreams, awarding bonuses as large as HK$7 million. Nu Life organises free travel seminars for top-performing distributors every year which provide a platform for outstanding leaders to enjoy the benefits of their achievements, and share their experiences with each other and with top Nu Life executives. To help distributors achieve their life goals, Nu Life provides professional training through the Entrepreneur Leadership Professional Alliance (ELPA) which offers more than thirteen training programmes focused on creating opportunities; nurturing motivation; and harnessing the energy required to achieve their goals. Corporate Social Responsibility plays an ongoing role in Nu Life’s philosophy, which has been named a “Caring Company” since 2013. Nu Life continues to pledge its service to the community by actively participating in charitable events including Walks For Millions, ORBIS and through it’s ongoing program to support the Joyful (Mental Health) Foundation. Stepping into its 25th year, Nu Life has opened the Health Risk Assessment Centre, providing a comprehensive and highly accurate health risk assessment service through cutting edge technology which is non-traumatic, non-invasive, using no radio-contrast agent and is without side effects. In combination with the Green Your Body concept, FFC and PNO product lines, these holistic solutions provided to clients elevate Nu Life to the next horizon. Nu Life is a Superbrand. Superbrands: The most respected universal seal of enduring excellence.

Nu Life is a Superbrand. Now celebrating it’s 25th Anniversary, Nu Life provides the finest quality health and nutrition products while empowering millions to realize their dreams through it’s programme of Five Strengths. Winner of more than 60 prestigious awards across the globe, Nu Life has been named a Superbrand for six consecutive years and has also been awarded the prestigious Outstanding Direct Selling Enterprise presented by Capital Magazine of the South China Group for it’s exceptional performance. Nu Life pioneered the concept of ""Functional Food Concentrates (FFC)"", which are derived from natural foods and phytonutrients to support optimal nutrition. Nu Life has also developed ""Green Your Body"", helping people strengthen body systems and enhance body functions, while avoiding external factors that negatively affect one's health. The ""Detoxification Combo"" campaign recently launched includes best selling products SupaDetox and LiverProtek. At its 25th anniversary, the company introduced the superb ""FFC Supreme"" line, demonstrating Nu Life’s commitment to go beyond excellence! Nu Life is committed to maximizing rewards for effort, supporting the premise that profits follow when people come first. The NuLifeStyle Award (NLA), enables winners to realize their dreams, awarding bonuses as large as HK$7 million. Nu Life organises free travel seminars for top-performing distributors every year which provide a platform for outstanding leaders to enjoy the benefits of their achievements, and share their experiences with each other and with top Nu Life executives. To help distributors achieve their life goals, Nu Life provides professional training through the Entrepreneur Leadership Professional Alliance (ELPA) which offers more than thirteen training programmes focused on creating opportunities; nurturing motivation; and harnessing the energy required to achieve their goals. Corporate Social Responsibility plays an ongoing role in Nu Life’s philosophy, which has been named a “Caring Company” since 2013. Nu Life continues to pledge its service to the community by actively participating in charitable events including Walks For Millions, ORBIS and through it’s ongoing program to support the Joyful (Mental Health) Foundation. Stepping into its 25th year, Nu Life has opened the Health Risk Assessment Centre, providing a comprehensive and highly accurate health risk assessment service through cutting edge technology which is non-traumatic, non-invasive, using no radio-contrast agent and is without side effects. In combination with the Green Your Body concept, FFC and PNO product lines, these holistic solutions provided to clients elevate Nu Life to the next horizon. Nu Life is a Superbrand. Superbrands: The most respected universal seal of enduring excellence.

Nu Life is a Superbrand. Now celebrating it’s 25th Anniversary, Nu Life provides the finest quality health and nutrition products while empowering millions to realize their dreams through it’s programme of Five Strengths. Winner of more than 60 prestigious awards across the globe, Nu Life has been named a Superbrand for six consecutive years and has also been awarded the prestigious Outstanding Direct Selling Enterprise presented by Capital Magazine of the South China Group for it’s exceptional performance. Nu Life pioneered the concept of ""Functional Food Concentrates (FFC)"", which are derived from natural foods and phytonutrients to support optimal nutrition. Nu Life has also developed ""Green Your Body"", helping people strengthen body systems and enhance body functions, while avoiding external factors that negatively affect one's health. The ""Detoxification Combo"" campaign recently launched includes best selling products SupaDetox and LiverProtek. At its 25th anniversary, the company introduced the superb ""FFC Supreme"" line, demonstrating Nu Life’s commitment to go beyond excellence! Nu Life is committed to maximizing rewards for effort, supporting the premise that profits follow when people come first. The NuLifeStyle Award (NLA), enables winners to realize their dreams, awarding bonuses as large as HK$7 million. Nu Life organises free travel seminars for top-performing distributors every year which provide a platform for outstanding leaders to enjoy the benefits of their achievements, and share their experiences with each other and with top Nu Life executives. To help distributors achieve their life goals, Nu Life provides professional training through the Entrepreneur Leadership Professional Alliance (ELPA) which offers more than thirteen training programmes focused on creating opportunities; nurturing motivation; and harnessing the energy required to achieve their goals. Corporate Social Responsibility plays an ongoing role in Nu Life’s philosophy, which has been named a “Caring Company” since 2013. Nu Life continues to pledge its service to the community by actively participating in charitable events including Walks For Millions, ORBIS and through it’s ongoing program to support the Joyful (Mental Health) Foundation. Stepping into its 25th year, Nu Life has opened the Health Risk Assessment Centre, providing a comprehensive and highly accurate health risk assessment service through cutting edge technology which is non-traumatic, non-invasive, using no radio-contrast agent and is without side effects. In combination with the Green Your Body concept, FFC and PNO product lines, these holistic solutions provided to clients elevate Nu Life to the next horizon. Nu Life is a Superbrand. Superbrands: The most respected universal seal of enduring excellence.

Nzoia Sugar is a market leader in the sugar industry, contributing immensely to the economic livelihood of western Kenya. Nzoia Sugar was incorporated in 1976, initially planting cane, and later developing sugar production facilities. The Government is the majority shareholder, with Fives Cail Babcock (FCB) and Industrial Development Bank as minority shareholders. Nzoia Sugar is the largest producer of brown sugar in Kenya, with the largest company owned nucleus Estate farm 3,400 ha. Nzoia Sugar zone boasts of having very rich soils suitable for producing high quality cane, and hence the sweetest sugar available. A total of 27,800 hectares is under cane farming and, out of these, 3,400 hectares is from the Nucleus Estate owned by the Nzoia Sugar Company. The factory is rated at 3,000 TCD with annual sugar production of about 65,000 metric tonnes of brown sugar. A few years ago Nzoia Sugar took the path of brand rejuvenation through re-branding and by heavy investment in three sets of branded sugar packaging machines to boost output and raise quality standards. The new Branding was launched in March 2012 and is now available in 2 Kg, 1 Kg, ½ Kg and ¼ Kg packages. Nzoia have also maintained the higher packages of 50kg, 25 Kg and 10 Kg that are partially branded. Nzoia sugar is committed to the following values: Fulfillment – satisfying consumer needs. Value Proposition – to remain a market leader in quality and value. Consumer choice – offering a portfolio of conveniently sized packages for consumers diverse needs. Innovativeness – to continually evolve to meet changing consumer needs and through innovation. Sense of belonging – Nzoia sugar is a strong Kenyan brand that matches any brand in the same category. Nzoia sugar’s mission is to efficiently, innovatively and sustainably produce and market sugar and other products in a clean and safe environment.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. OLA Energy is a Superbrand. OLA Energy is a key player in the African energy industry. Founded in 1993 as Tamoil, the company extended its reach over the African continent, and in 2018 re-branded their combined mergers and acquisitions and mergers into OLA Energy. Today, OLA Energy offers a full range of automotive, industrial and special purpose oils for numerous applications, providing its products and services directly to customers in 17 African countries. With more than 1200 retail outlets, 47% of which are company owned, OLA Energy service stations serve more than 250,000 customers daily, with over 2.7 million in sales. The OLA Energy range of lubricants protect the most valuable equipment using a unique blend of high-performance virgin base oils and advanced additive systems. In addition, they also offer illuminating kerosene, liquified petroleum gas, and a broad range of lubricants, including passenger vehicle oils, transmission oils, industrial and marine oils in select stations. OLA Energy supports and works closely with professionals and business leaders in the various commercial and industrial sectors, including but not limited to: agriculture, manufacturing, construction, extractive industries: mining/cement, power generation, aviation, commercial / transport and marine. OLA Energy provides customers in these sectors with high quality products including: bulk fuels, lubricants and LP Gas. OLA Energy also provides technical support services to ensure the products supplied continue to meet customer requirements and focus on continued performance improvement and savings. OLA Energy mission is to invest in Africa’s future as the continent’s energy partner, with a commitment to Safety & Health, the Pursuit of Excellence, Providing the Highest Quality Service and Products, and a commitment to Social Responsibility. Superbrands, the most respected universal seal of enduring excellence.

Oserian (East Africa) Oserian is a Superbrand. The world of cut flowers has been active in Kenya since the 1980s, pioneered by Oserian Development Company Limited, the flagship brand of the Mavuno Investment Group. Oserian has it’s roots as a vegetable farm, established by Hans and June Zwager in the late 1960s. In 1982 the Zwager’s introduced floriculture to the farm, and today, Oserian has grown into one of the largest and most successful floriculture projects in the World. Oserian is a pioneer in sustainable technology and is committed to the continuing development of eco-friendly systems and processes, including geothermal energy, hydroponics, recycling and conservation, which increase productivity and quality in an environmentally responsible manner. The major flower varieties grown and exported by Oserian include Roses, Carnations, Cuttings, and Gypsophillia. In response to a growing demand for high quality and new varieties, Oserian has also developed innovative premium varieties, including Piano Roses, A1, Red June, Vuvuzela, Cool Water and Mimi Eden. Oserian has spread its foot print by engaging in strategic partnerships with the Dutch Flower Group and FloraHolland, enabling Oserian to explore opportunities presented by the evolution of the international floral business. In 2009 Oserian teamed up with European Supermarkets on a project supporting the neighbouring Maasai community, who make beautiful handcrafted bracelets with highly colourful beads, which are then attached to a bouquet of flowers. The Oserian brand defines itself by maintaining the highest ethical standards, and by a commitment to innovation, which is strengthened through its people. Oserian stands humbly at the forefront of the floral industry as the most diversified, innovative and sustainable floricultural company in East Africa. Superbrands: The most respected universal seal of enduring excellence.

OTTO is a Superbrand.

Since 1992 OTTO has made home-shopping in Austria for domestic households simple and convenient, offering one of the largest selections of contemporary fashions, brand leaders and the latest trends.

OTTO offers consumers 95 percent of the best known brands in Austria. “It is important to us that each new day, we can inspire our customers "", says Harald Gutschi, CEO of OTTO Austria.

Today e-commerce has become the growth engine of product sales globally. More and more consumers take advantage of convenient online shopping and appreciate the overview and comparison opportunities that provide them with the different electronic ordering options.

OTTO presents itself in this area as the online shopping source for the modern lifestyle, offering the largest textile supply in Austria, focusing young women's outwear and trendy brands for the target group of 18 to 45 year old women.

OTTO Austria offers the widest range of brands in Austria. As an innovative multichannel retailer, OTTO presents additional product ranges exclusive to the online store, which currently offers over one million articles.

OTTO’s sustainability initiative, including environmental awareness, the protection of natural resources, and a firm commitment to the development of long-term climate awareness strategies, is firmly entrenched as a corporate goal deep within the company’s culture.

Since 2012 OTTO has employed basic raw cotton and wood as part of it’s ambitious goal of 100% sustainability. Adapting this social program reflects even more on the needs of the partners in a globalized world. OTTO’s Sustainability Initiative is not a trend but a necessity, which is evident and important for OTTO.

OTTO’s slogan is “The Customer is King."" With over 800,000 customers, OTTO is Austria’s market leader in home-shopping, and remains committed to bringing consumers the finest quality and largest selection of exclusive, international brands.

Superbrands: The most respected universal seal of enduring excellence.

P&O Ferries is a Superbrand. With over 180 years of nautical heritage, P&O Ferries is now a pan-European operator with in excess of 20 ships. With 27,500 sailings yearly, P&O Ferries carries more than 8 million passengers and 2.2 million freight units. The company operates eight main routes between Britain, France, Northern Ireland, Republic of Ireland, the Netherlands and Belgium. The English Channel is the busiest route, running up to 46 sailings a day between Dover and Calais. Outbound, the company takes British passengers to Europe for their holidays. Inbound, it brings many EU passengers to Britain for holidays, especially from France, Germany and the Netherlands. Across the different P&O Ferries routes, passengers can enjoy a range of services from complimentary champagne in the Club Lounge to delicious meals in The Brasserie Restaurant, grabbing a bargain in the onboard shop, or cocktails in the live jazz Sunset Bar. P&O Ferries is very proud to have held Best Ferry Operator for the last 11 years running, from the respected and prestigious British Travel Awards. By choosing P&O Ferries, travellers experience the freedom of an unconstrained, more adventurous, car-based holiday, broadening their horizons in the true spirit of travel. Superbrands, the most respected universal seal of enduring excellence.

Paharpur is a Superbrand. A market leader for more than 50 years, 
Paharpur is India’s foremost cooling 
tower company. Facing growing water shortages and 
an increasing awareness of water 
pollution, Paharpur has grown from 
a small lumber saw mill to the second 
largest process cooling equipment 
manufacturer in the world. Not all cooling towers are massive 
structures, and can vary in size from 
small roof top units to giant edifices. 
Paharpur offers a broad range of 
technologies and solutions tailored 
to meet each client’s needs. Growing concern over environment 
compatibility, energy costs and the shifting 
availability of basic materials and water 
requires continual research and development,
 leading to the creation of mechanical draught 
towers in a variety of materials, including 
fibreglass, steel, wood, concrete combined 
with wood, plastic and concrete fill alternatives, 
as well as the development of hyperbolic 
natural draught towers. There are few problems related to the 
cooling of water or other liquids that 
Paharpur has not solved. Paharpur’s 
engineering and production standards 
always exceed basic requirements and 
the company’s objective always remains 
unchanged: to supply a prime, quality product that will provide low-cost, reliable 
service to clients. Paharpur’s integrated approach to it’s 
design philosophy recognizes that assembling 
a cooling tower from an agglomeration of 
available components was counterproductive 
to quality and dependability. All components of a Paharpur cooling 
tower, air-cooled heat exchanger or air-
cooled steam condenser, other than the 
motor, are uniquely designed and 
manufactured by Paharpur for each project, offering one-of-its-kind solutions. The Paharpur team consists of highly 
qualified engineers and professionals 
with over 3500 man-years of experience 
in the field. Paharpur is the complete 
cooling tower company – without ifs, 
without buts, without excuses. Superbrands: The most respected universal seal of enduring excellence.

Parachute Advansed is a Superbrand. Parachute Advansed started its journey in Bangladesh in 1999 and has become one of the leading brands in the country, transforming the hair oil market to branded hair oil, triggering a paradigm shift with consumers. Hair forms a vital part of a woman’s beauty. Nourishment keeps the hair healthy and beautiful. Hair oil is thus considered a quintessential favourite when it comes to hair nourishment. In Bangladesh, hair oil has a presence in almost 100% of households, for help growing hair long, and keeping hair smooth and healthy. Parachute Advansed is consumer-centric, and has expanded its portfolio to offer many innovative hair care solutions, offering a family of brands catering to varied and evolving consumer needs. Parachute Advansed Beliphool was developed for modern women who want non-sticky hair oil. With its Beli fragrance and enriched with methi, Beliphool is a consumer favourite and has grown to become the 3 largest brand of hair oil. Parachute Advansed Extra Care affects hair fall reduction within 45 days through regular use. Parachute Advansed Extra Care has also launched a root applier this year, delivering quick and easy application for busy consumers. Parachute Advansed offers 100% purity to those who won’t compromise on personal care, and therefore commands strong loyalty in both urban and rural markets. As one of the most popular products in the country, known for it’s consistent delivery of quality, Parachute Advansed has established itself as irreplaceable in Bangladeshi households. Parachute Advansed Hair Oil stands for Purity, Nourishment and Trust in the eye of the consumer. These three values account for the brand’s increasing popularity in Bangladesh and its growing global recognition. Superbrands, the most respected universal seal of enduring excellence.

Pertamina Enduro (Indonesia) Pertamina Enduro is a Superbrand. In 2003 Pertamina Enduro launched its new product, 'Enduro', a Hi Tiers lubricant intended for 4 stroke vehicles. Since then, Pertamina Enduro has has grown its market share to 60% of all motorbike lubricants in Indonesia, and is exported to many other countries. Pertamina Enduro has performed has performed every type of quality verification and testing for its products, and has broken the MURI record of “Sehidup Sematic” in 2012, where free oil changing is provided in the 5 largest cities in Indonesia. The line of Pertamina Enduro includes: • Enduro 4T 20W-50 API SJ / JASO MA: a lubricant for a 4 stroke motorbike with stabilized thickness in both high and low temperatures. • Enduro Matic 10W-40 API SL / JASO MB: a high quality automatic motorbike lubricant with moly additive to reduce friction in high temperatures and speeds with a low viscosity for better circulation and fuel economy. • Enduro Gear Matic: a synthetic lubricant which protects motor gear in extreme conditions, including heavy traffic and high speed acceleration. • Enduro 4T Racing 10W-40 API SL / JASO MA2: a four stroke lubricant with a synthetic base which has passed variable speed friction tests, with results that exceed the high friction reference oil. Enduro 4T Racing provides protection for engine that goes through high acceleration, especially in racing motorbikes. • Sport Enduro 4T SAE 5W-30 API SL / JASO MA2: an environmentally friendly lubricant formulated with fully synthetic base oil and PAO Ester technology for excellent acceleration and maximum wear protection. Activities carried out by Pertamina Enduro as a form of corporate social responsibility include the provision of insurance to Pertamina Enduro's outlet mechanics and also scholarships for their children, and reforestation in the Jawa Bali Vaganza Event. As a market leader in Indonesia, Pertamina Enduro continues to improve the quality of its products in pace with the rapid development of engineering technology. Superbrands: The most respected universal seal of enduring excellence.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. Petrofuel is a Superbrand. Petrofuel (Tanzania) Limited (PFTL) is the leading distributor of petroleum products across Tanzania, East Africa and Central Africa. The company’s focus is on imports, warehousing, distribution and marketing of premium quality petroleum products. Petrofuel was founded in 2007 by Satish Kumar, whose rich experience in customer relations and sales has been well known and whole heartedly appreciated throughout the East African region and was the first company in the region to initiate retail fuel distribution, a first-of-its-kind idea which was an instant success. The launch of the successful marketing campaign, “Fuel @ Your Doorstep,” helped the company grow to become the largest retail distributor in Tanzania, providing fuel to consumers as well as government institutions, financial and telecommunications companies, retail businesses, manufacturers, and not-for-profit institutions. Petrofuel believes that quality control will ensure customer loyalty, employing Quality Management systems conforming to International Standards. Each project and all PFTL vehicles are equipped with quality assessment tools, ensuring that quality is monitored at every step. Petrofuel is currently implementing the “Station per Region” programme, whereby PFTL will construct and operate at least one state-of-the-art fuel service station in each region in Tanzania. A mini depot at Arusha which is scheduled to be operational by the end of the year. Petrofuel has implemented the new “Plug and Play” mounted tank, a first-of-its-kind innovation in Tanzania. The tank and pump is mounted on a single frame, making it easier to transport and simple to use. Petrofuel promotes the empowerment of women in the workplace, with women making up 50% of senior management and 45% middle and lower management. PFTL also provides training to new employees who have little or no knowledge of the industry. The company strongly believes that ensuring equality within the workplace paves the way to a brighter future for all. The company recently donated water tanks to low-income communities across the nation where storage of clean water is a basic necessity. Ten percent of Petrofuel’s yearly earnings are donated to charitable and civic organizations through various CSR activities. Petrofuel’s main goals are to provide quality, efficiency and ensure customer satisfaction. The promise of “Fuel @ your doorstep” displays the company’s commitment to all of it’s customers in providing the highest level of quality and service available. Superbrands: The most respected universal seal of enduring excellence.

Philippine Prudential is a Superbrand. Philippine Prudential Life Insurance Company, Inc. is one of the most trusted and reputable life insurance companies in the Philippines. Established in 1963, the 100% Filipino-owned Company has grown steadily each year, expanding its reach nationwide. Philippine Prudential is committed to offering diverse and reliable insurance products that efficiently serve consumers, including group, healthcare and individual insurance plans in varying degrees of affordability and coverage, with attachable riders that enhance benefits. A market leader for more than 50 years, Philippine Prudential continually pursues opportunities to improve service and expand its reach across the Philippines. Philippine Prudential has seven strong distribution channels, all performing at optimal levels. The youngest — Medical Insurance — offers a comprehensive healthcare program and is affiliated with experienced medical practitioners in the most modern healthcare facilities in the country. To bring quality life insurance products closer to Filipinos outside of Metro Manila, Philippine Prudential continues to explore opportunities for expansion in key provinces across the country. In recent years Philippine Prudential has has been a sponsor of the Miss World Philippines Pageant, providing heightened media exposure and broadening its business network. In 2014, the Company continued its role as Official Life Insurer of the MWP for the fourth straight year. As part of Philippine Prudential’s social responsibility efforts, the Company, through its ties with Gawad Kalinga, remains consistent in its support to the families of the Philippine Prudential – AMPAPP GK Village in Camarin, Caloocan City. Philippine Prudential is motivated by the desire to provide policyholders and partners with the best financial advice and a diversified offering of high quality insurance products, supported by the company’s values of Integrity, Trustworthiness, Customer Delight, Prudence, Teamwork, Accountability and being God-Fearing. It is without a doubt that the consistent delivery of the company’s brand promise has made Philippine Prudential a certified Superbrand. Superbrands: The most respected universal seal of enduring excellence.

Pilot Pen (Singapore) Pilot Pen is a respected name with a reputation for designing and manufacturing world-class products, and is the leading brand of writing instruments in Singapore. Founded in 1918 as the Namiki Manufacturing Company, the firm was renamed Pilot Pen Co Ltd in 1938. Known today as the Pilot Corporation, the company currently has 18 subsidiaries, inclusive of Singapore, and five affiliates across the globe. For the everyday user, Pilot offers easy-to-use writing instruments with modern designs and a broad range of nib point sizes to suit all categories of handwriting. Showcasing Pilot Pen’s level of excellence is their world-class collection of fountain pens featuring hand-crafted maki-e, a centuries-old art that transforms gold, silver, colour pigments and lacquer into artistic expressions. As a sponsor of theYouth Olympic Games, Pilot Pen presented members of the Singapore organising committee with a Limited Commemorative Edition Pilot Blossoming Orchids Pen. The Pilot Acroball, featuring a new and unique oil-based ink, was launched in conjunction with the Youth Olympic Games, and 75,000 pens with the YOG logo were distributed to officials, volunteers, and staff. Pilot Pen also collaborated with the YOG in creating a Limited Edition Cufflinks and Pilot Capless Fountain Pen Set. As part of the BEGrEEN series launched in 2008, Pilot created the B2P, a pen made from 89.7% recycled content, including recycled PET bottles. The B2P’s retractable rollerball body is ‘waisted’ like a bottle with a contoured barrel and tinted with an unmistakeable blue hue. In 2012, the Pilot FriXion Clicker was introduced, utilizing thermo-reactive ink which vanishes cleanly when heat is applied, with the added convenience of a clicker mechanism. The outstanding growth in demand for the FriXion clicker has made it the most promising pen under the 'erasable pens' category thus far. Through the years, consumers have come to recognise the Pilot name for producing trusted, top-quality writing instruments. The company’s commitment to superior production, quality-driven innovations, and continuous creativity make Pilot Pen a Superbrand. Superbrands: The most respected universal seal of enduring excellence.

In a world of global commerce and competition, excellence matters above all else. Outstanding brands distinguish themselves through collaborative enterprise creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand. Poggenpohl is a Superbrand. For over 120 years, Poggenpohl has manufactured and designed innovative kitchens at their location Herford in North Rhine Westphalia, making Poggenpohl the eldest and most famous kitchen brand in the world. ""We want to improve the kitchen"",was the motto of the master carpenter Friedemir Poggenpohl, who founded the company in 1892. Innovation became the maxim of the kitchen manufacturer. In the following years poggenpohl developed new kitchen concepts, which remain unique today. Poggenpohl’s customized luxury kitchens are created within an area of 45,000m², to be shipped to more than 70 countries. A global network of 450 Poggenpohl studios staffed with expert designers implement the customers' dream of their ideal kitchen. Poggenpohl has continuously been setting milestones in the history of kitchen design. Through Poggenpohl’s innovations, the character of the kitchen in a home has evolved from a solely functional room to having become the heart of the home. Poggenpohl customers are inspired by the infinite possibilities provided by the company: a broad range of materials, innovative customizations and an infinite array of colours. Every Kitchen starts with a blank sheet of paper. In cooperation with the customer, a unique and customized luxury kitchen is designed, which exceeds a customer’s desires and expectations. Poggenpohl is proud to be represented in over 70 different countries, representing a tradition of the highest quality German kitchen manufacturing in the world. Superbrands: the international award for sustainable excellence.

Poggenpohl is a Superbrand. For over 120 years, Poggenpohl has manufactured and designed innovative kitchens at their location Herford in North Rhine Westphalia, making Poggenpohl the eldest and most famous kitchen brand in the world. ""We want to improve the kitchen"", was the motto of the master carpenter Friedemir Poggenpohl, who founded the company in 1892. Innovation became the maxim of the kitchen manufacturer. In the following years Poggenpohl developed new kitchen concepts, which remain unique today. Poggenpohl’s customized luxury kitchens are created within an area of 45,000m², to be shipped to more than 70 countries. A global network of 450 Poggenpohl studios staffed with expert designers implement the customers' dream of their ideal kitchen. Poggenpohl has continuously been setting milestones in the history of kitchen design. Through Poggenpohl’s innovations, the character of the kitchen in a home has evolved from a solely functional room to having become the heart of the home. Poggenpohl customers are inspired by the infinite possibilities provided by the company: a broad range of materials, innovative customizations and an infinite array of colours. Every Kitchen starts with a blank sheet of paper. In cooperation with the customer, a unique and customized luxury kitchen is designed, which exceeds a customer’s desires and expectations. Poggenpohl is proud to be represented in over 70 different countries, representing a tradition of the highest quality German kitchen manufacturing in the world. Superbrands: the international award for sustainable excellence.

PosLaju is a Superbrand.

PosLaju has garnered recognition as the leading courier company in Malaysia. Its unrivalled network covers more than 80% of populated areas, serviced by PosLaju’s D+1 next day delivery service.

PosLaju’s presence spans far and wide, with 65 dedicated PosLaju centres, more than 100 authorised agents, 8 service centres, a vast network of Post Offices and Pos Mini outlets, together which total more than 1,164 retail outlets and 24 units of Pos On Wheels offering PosLaju services.

In December 2012, PosLaju introduced the Authorised Agent business model which allows third parties to offer selected courier services, including the acceptance of courier items for delivery, and the sales of PosLaju Prepaid Boxes and Envelopes.

Two new services introduced are Al-Ajwa, servicing shipments to and from the Middle East, and Integrated Fulfillment Services (IFS), provided to Proton Berhad for handling the company’s parts vendor Network.

The PosLaju kiosk is a strategic initiative introduced to expand PosLaju’s retail presence with convenient locations, and the first of it’s kind in Malaysia.

PosLaju kiosks at LRT stations and shopping malls offer Domestic Next Day Delivery; International Delivery (via Expedited Mail Services (EMS); PosLaju Prepaid Envelopes and Boxes; as well as PosLaju Pack, Parcel, and PosEkspres.

PosLaju continues to put their customers first by offering services such as On Demand Pick-up where customers can simply call for pick-up and delivery without leaving their home or office, and also Pharmacy to Home that keeps patients in-check with their medicine subscriptions without having to go to the Hospital.

For PosLaju, speed is of the utmost importance. Customers who use PosLaju’s services can expect to have their items delivered on time, the very next day – that is PosLaju’s promise.

Superbrands: The most respected universal seal of enduring excellence.

Prestige is a Superbrand. A market leader in India, Prestige has grown by pioneering product launches, developing innovative retail initiatives and introducing brand extension. A pioneer in the industry, the TTK Group began importing pressure cookers in 1928, and today offers a full range of products and services for the home kitchen. The Prestige brand’s success is built on the four pillars of safety, innovation, durability and trust. With the support of market research, Prestige continually modifies its product offerings, introducing brand extensions and innovative new models regularly. Prestige is unique in offering both outer and inner lid pressure cookers. Prestige has also developed the country’s widest range of non-stick cookware, and is now also rolling out products in allied segments. Following its mission to be the total kitchen solutions provider, Prestige has developed a full range of cooking and grinding appliances, kitchen tools and electro-domestics. In response to the rapid developments which take place in consumer’s kitchens, Prestige strives to meet those demands with new products, while refreshing those already under manufacture. Their latest product innovation is the induction cooker – a completely safe, highly efficient tool no kitchen should be without. Prestige is an industry pioneer in the creation of their signature retail outlets, Prestige Smart Kitchen showrooms, strengthening bonds with consumers. In a highly competitive market, one of the greatest challenges is maintaining consumer loyalty. The success of Prestige is built upon the exceptional trust of millions of people who have purchased in excess of 200 million products carrying on the proud legacy of Prestige. Prestige has always stood by the brand’s values ingrained over time, which state unambiguously that providing innovative and the highest quality products and services at affordable prices is at the heart of the brand. These are values that the company assiduously guards – and treasures. Superbrands: The most respected universal seal of enduring excellence.

PT Wika Realty (Indonesia)   PT Wika Realty is a Superbrand. PT Wijaya Karya Realty, commonly known as PT Wika Realty, was established in January 2000 as a continuation of the Property Division of PT Wijaya Karya. After its numerous success of building properties across Jabodetabek, PT Wika Realty has expanded its presence/reach to Bogor, Bandung, Bekasi, Depok Tangerang, Sukabumi, Medan, Balikpapan, Samarinda, Semarang, Surabaya, Manado, Kendari and Bali. These developments in different regions of Indonesia are testaments to the PT Wika Realty’s determination to build a better life, not only in the country’s capital, Jakarta, but also to other parts of Indonesia. PT Wika Realty’s speciality is in developing properties with fenceless houses that are adorned with beautiful gardens and pleasant surroundings, commonly known under the TAMANSARI brand. TAMANSARI itself means a garden where a king in the old days would come to relax with his queen and his children, and the name Tamansari would symbolize a comfortable property where its residence could do the same. By acknowledging the public’s demand for a quality and affordable housing development, PT Wika Realty has formulated a healthy and environmentally conscious housing concept. This in turn has won PT Wika Realty a number of awards. Grand Tamansari Samarinda Residential Area, won the Award for Effort in Environmental Management, Housing Sub-Sector from the Samarinda City Government in conjunction with Environment Day in 2012 PT Wika Realty won the achievement of the Developer with Highest Realization for BNI Griya in 2011 from PT Bank Negara Indonesia (Persero) Tbk. Tamansari Bukit Mutiara Residential Area, won the award for Best Developer with Highest Disbursement in two Mandiri KPRs in Balikpapan area in 2011 from PT Bank Mandiri (Persero) Tbk – Balikpapan Area. Grand Tamansari Samarinda Residential Area, won the award for Best Developer with Highest Disbursement in three Mandiri KPRs in Samarinda area in 2011 from PT Bank Mandiri (Persero) Tbk – Samarinda Area. Since 1995, PT Wika Realty has applied the internationally acclaimed ISO-9001:1994 Quality Management System. In August 1995 PT Wika Realty acquired the ISO-9000 Series Certification for its realty business logic from the international quality assurance institution Lloyds Register Quality Assurance. In 2008, the company has also acquired the ISO-9000:2008 Quality System Management Certification which includes Design, Project Development and Management for Buildings, Housing, and Property. Superbrands: The most respected universal seal of enduring excellence.

ratiopharm is a Superbrand. ratiopharm is the best-known drug brand in Germany. With over 750 formulations, the Superbrand has the largest product range in the industry: From ratiopharm there is something for headache and back pain as well as colds of all kinds, but also numerous vitamins, minerals and much more. ratiopharm was founded in Ulm in 1973 as the first German generic manufacturer. Since 2010, ratiopharm has been part of Teva, one of the largest pharmaceutical companies in the world. From the beginning, the brand set itself the goal of offering high-quality medicines at a low price. Something as valuable as health should be affordable for everyone. Thus, ratiopharm also contributes significantly to the reduction of costs in the German health system. The success of the brand is based on its long-term strategic orientation. For many years, the names of these drugs have consisted of a combination of the respective active substance with the brand name. This greatly facilitates recognition for doctors, pharmacists and patients. Rarely has a pharmaceutical brand succeeded in anchoring its advertising so firmly in the minds of consumers. "There's something from ratiopharm" has now become a catchphrase. Since 1999, this sentence has been strongly connected with the twins who are advertising icons. The twins symbolize generics. Because like one twin to the other, generics are also similar to other drugs with the same active ingredient. Finally, the slogan "Good prices. Get well" has made this point for over 20 years. With unmistakably recognisable features, ratiopharm advertising has long since become a classic. Today, every second spontaneously remembers the commercials. And many consumers have even asked in the pharmacy: "Is there also something from ratiopharm?". Demonstrating proof of ratiopharm’s sustainable brand management. Superbrands - the most internationally recognized seal of excellence.

RAK Hospital is a Superbrand. RAK Hospital, a premier name in the Healthcare and wellness industry, is nestled in the foot-hills of the Jebel Jais mountain range in Ras Al Khaimah, providing world class, state of the art medical care in the lap of the nature. RAK Hospital has a pivotal role in promoting the RAS Al Khaimah emirate and UAE as a centre for premium Healthcare and wellness serving patients across the world. Combining the best of hospitality with outstanding medical services and care, RAK Hospital ranks among the few luxury hospitals in the world that seamlessly blends premium hospitality with premium healthcare, extending an excellent opportunity to tourists to combine their holiday with the finest medical care. RAK Hospital has built its reputation through the selection of the best doctors, paramedical and support staff, and a world-class medical facility providing a tranquil atmosphere. Some of the key services RAK Hospital provides include: • Interventional Cardiology and Cardiac Surgery; • Laparoscopic and Bariatric Surgery; • Orthopedics and Joint Replacement; • State-of-the-art Eye Care Centre; and • Neurosurgery and Neurology services, and • Diabetes Services The RAK EYE Centre is a state of the art facility, focusing on the management of complex medical and surgical eye diseases including complex Vitro Retinal surgery, Laser for Diabetic retinopathy, Glaucoma, Cataract & Refractive surgery, While serving as a key provider of Routine eye care. The centre is first in the region to offer exceptionally versatile VICTUS Femtosecond Cataract Surgery platform for High end Cataract & Lasik Surgery and the TECHNOLAS Excimer Laser 317 for true precision, High quality and maximum speed for refractive surgery. RAK hospital has been accredited by Joint Commission International (JCI) and by The Swiss Leading Hospitals. RAK has received numerous awards, including The MRM Business Excellence Award for 2015; the Asia Healthcare Excellence Awards - Brand Builder Award and Best Design in Healthcare for 2016; and the Health Magazine Awards 2017: - Distinguished Hospital Infrastructure Development & Distinguished Corporate Fitness Initiative. RAK has also been awarded Superbrands status in 2014, 2015, and 2016. RAK Hospital has a holistic approach to healthcare, with hospitality ingrained as a core value within the team; providing the finest quality treatment with highest standards of hospitality at an affordable price. Living up to their slogan: “Premium Healthcare, Premium Hospitality,” the highly qualified and skilled medical staff make RAK Hospital a premium quality healthcare destination. Superbrands: The most respected universal seal of enduring excellence.

Kenya Red Cross Society is a Superbrand.   The International Red Cross and Red Crescent movements were born of a desire to bring assistance without discrimination to the wounded on the battlefield, and endeavor to prevent and alleviate human suffering wherever it may be found. Their mission is to protect life and health and ensure respect for the human beings, promoting mutual understanding, friendship, co-operation and lasting peace amongst all people. Since its inception in 1965, Kenya Red Cross Society has been a voluntary relief Movement committed to the improvement of health, the prevention of disease and the mitigation of suffering in Kenya. KRCS acts in times of armed conflict, and in peace acts within all fields covered by the Geneva Conventions and their Additional Protocols, on behalf of all victims of war, both civilian and military. KRCS organises,within the scope of the National plan, emergency relief services for the victims of disasters and educates the population on being prepared and how to respond. In May, 2013, KRCS initiated the reconstruction of livelihoods, Non-Food and food distributions, as well as setting up of medical outreach services in several parts of Kenya that were affected by recent flooding. Following conflicts in Rhamu-Mandera in 2013 that led to the displacement of more than 6600 people and a number of deaths, KRCS distributed food to affected civilians. After discovering many were afraid of visiting hospitals in fear of continuing attacks, KRCS conducted medical outreaches. The Kenya Red Cross Society over the years has been granted many accolades. In 2011, KRCS received three awards from the Millennium Development Goals Trust Fund: MDG1 for Eradication of Extreme Poverty; MDG7 for Control and Management of Malaria, and Champion of the Year Award for the Kenya Drought Initiative. More recently in 2012, KRCS was also awarded the Champions Awards MDG1 for its contribution in Eradicating Extreme Poverty and Hunger, MDG3 for Reducing child mortality rates, and the Champions Award MDG7 for Ensuring Environmental Sustainability through its Watsan Project in Isiolo incorporating green energy. KRCS is commited to being the most effective, most trusted and self-sustaining humanitarian organisation in Kenya, and is dedicated to protecting the well-being of the most vulnerable citizens of Kenya. Superbrands: The most respected universal seal of enduring excellence.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. Kenya Red Cross is a Superbrand. The Kenya Red Cross Society (KRCS) is a humanitarian relief organization established in 1965, which serves as an auxiliary to both the national and county governments of Kenya. KRCSʼs mission is to facilitate communities in response to humanitarian emergencies to alleviate human suffering, and work with partners to implement innovative community-driven programmes that transform lives and enhance community resilience. A membership-based organization, KRCS has over 217,000 volunteers and members throughout Kenya, providing services to communities who are its first and foremost priority. Disaster Risk Management is KRCSʼs flagship service for building resilience within communities, focusing on Disaster Risk Reduction, Food Security and Livelihood, and Environmental Management and Climate Change Adaptation. KRCSʼs Disaster Management Operations provide immediate relief to affected populations, saving lives, protecting livelihoods, and strengthening recovery from disasters and crises. KRCSʼs focus on Water, Sanitation and Hygiene improves access to environmentally safe water and sanitation facilities for the most vulnerable communities. KRCSʼs Health, Nutrition and Social Services (HSS) Department embraces the integration approach to ensure affordable, accessible and equitable community based health care. KRCS has also created training programs for volunteers and community members, including Emergency Management Programmes, Disaster Management programmes, Medical courses, and Leadership and Management programmes. Emergency Plus Medical Services (E-Plus) is fully owned by KRCS, providing pre-hospital care services and emergency ambulance services on a commercial basis, which include a 24-hour emergency ambulance service. Guided by The Red Cross Red Crescent movement fundamental principles: humanity, impartiality, neutrality, independence, voluntary service, unity and universality, KRCS is committed to sustainably promoting the well-being, health and resilience of communities in Kenya. Superbrands, the most respected universal seal of enduring excellence.

In a world of global commerce and competition, excellence matters above all else. Outstanding brands distinguish themselves through collaborative enterprise creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand. In a saturated market of incentives and information, magazines have unique characteristics in the media industry. CAPITAL Magazine is a Superbrand. CAPITAL Magazine was founded in 1996 with the purpose of establishing contact bridges between the worlds of business, politics, culture and entertainment. Throughout its history, it has constantly innovated to stay year after year as the most widely read magazine for executives in Chile. CAPITAL Magazine has received several Mags awards, recognition given by the National Press Association for editorial excellence. Furthermore, it has been positioned in the business world as a reliable reward main companies through awards such as being: ""Executive of the Year"", ""Top 100 Award "" and ""Best Business Services”. Their products are known for giving her readers a sophisticated and exclusive content publishing proposal, with exacting standards of style and careful drafting. The product looks itself to be an enjoyable experience, providing information and connecting their audience with the characters, events and trends that give life to the world today. In an effort to adapt to changing times and readers, Capital magazine renewed its corporate image and implemented a new design in its print magazine and its digital platform. Changes that allow them to remain the leading business magazine in the country. Here's how CAPITAL has pioneered the development of new platforms to deliver content when and how they want their readers. Visitors to the website can reach 100,000 unique monthly visitors and was named best magazine website in 2013. In the interest of putting the issues relevant to the future, in 2013 CAPITAL launched “The Note”, the first digital publication of sustainability and innovation in Chile. The Note is read by 8,000 people per issue. In addition, the event area has been developed and positioned strongly in the last decade with seminars and conferences as emblematic Investor Summit, the Forum Capital , the Sustainability Summit and Summit Southern Company among others. CAPITAL Magazine is a good conversation, a news item of the highest level that has translated into a multimedia brand that promotes and shares their values and ideas with your community that grows every day. Superbrands: The most respected universal seal of enduring excellence.

RMA Motors Kenya is a Superbrand. RMA Motors Kenya (RMA K) Limited is the only official representative of Jaguar Land Rover in Kenya (JLR) vehicles and the market leader in Kenya. RMA provides customer-driven, tailored solutions in automotive, infrastructure, engineering, hospitality and financial services sectors for customers in emerging markets through to fully developed markets. For 30 years, RMA has provided unequalled service in these areas, bringing innovation, integrity and enduring partnership to support the needs of its clients worldwide. Jaguar Land Rover products are designed to deliver the ultimate driving experience for its customers. Manufactured in the United Kingdom, the JLR team work tirelessly to ensure the design, mechanics, electronics and body of these machines are incomparable in their respective segments. It is a British brand that has proved itself timeless. RMA K’s newest products are the Discovery Sport, launched in April 2015, and Jaguar XE unveiled at the KMI Motor Show in September 2015. The Jaguar F-Pace and new Jaguar XF were also launched most recently. The Discovery Sport is a mid-size versatile SUV and offers an exceptional all-terrain drive with Terrain Response and optional Active Driveline. Jaguar’s first ever SUV — the Jaguar F- Pace. It takes the pure Jaguar DNA of legendary performance, handling and luxury. It’s the latest in the bloodline of beautiful exciting cars. F-Pace is a Jaguar for you, a Jaguar for your family. Sanjiv Shah CEO of RMA Motors Kenya became involved in the motor industry 30 years ago due to his love for cars, leading to his current position and involvement with the Jaguar and Land Rover brands. With it’s core values of INNOVATION, INTEGRITY AND ENDURANCE, RMA Kenya aspires to also deliver the ultimate customer experience. Staff are regularly trained to ensure they are well equipped to help achieve the brand and customer objectives and, most importantly, for the team to be in sync so that each department works together to ensure customer loyalty in order to win more customers for the brand. Superbrands: The most respected universal seal of enduring excellence.

Rolls-Royce is a Business Superbrand. Rolls-Royce is recognised around the world for pioneering cutting-edge technology that meets the planetʼs vital power needs. Its systems deliver safe, reliable power solutions that are predominantly used in the Civil Aerospace, Defence, and Power Systems markets. As the second largest manufacturer of widebody aircraft engines in the world, Rolls-Royce is best known for its jet engines. In Civil Aerospace, with a fleet of over 13,600 engines in service, it is the leading supplier for large passenger aircraft and high-end corporate jets. In Defence, Rolls-Royce is a market leader in aero engines for military transport and patrol aircraft with strong positions in combat and helicopter applications. In total there are more than 16,000 Rolls-Royce aero engines in service with more than 160 military customers. The global business provides nuclear power for the Royal Navyʼs submarine fleet, and has developed small modular reactors for the civil nuclear market. Since 2016, Rolls-Royce has also had full ownership of German high-speed diesel engine manufacturing brand MTU, whose engines are used across a wide range of applications from trains, super-yachts and ferries to mining trucks, tractors and for power generation. The company is continuing its pioneering tradition with a focus on ʻchampioning electrificationʼ. In addition to developing micro-grids and hybrid electric power technologies, Rolls-Royce is developing the worlds fastest all-electric small aircraft and last year unveiled an electric vertical take-off and landing (EVTOL) concept. Digitalisation is another major element of Rolls-Royceʼs strategy, with the company already deploying the latest digital technologies to enable its own transformation and deliver improved performance for customers. Rolls-Royce has been at the forefront of performance data analytics for nearly 30 years, providing equipment for health monitoring as part of its TotalCare aircraft engine maintenance programme. Now, using the latest digital technologies, Rolls-Royce is developing new opportunities to improve its capability and services. Most recently, Rolls-Royce launched IntelligentEngine, its vision for the future of aircraft power. In addition to designing, testing and maintaining engines in the digital realm, this vision sets out a future where an engine will be increasingly connected, contextually aware and comprehending, helping to deliver even greater reliability and efficiency. Rolls-Royce exists to be the ʻPioneers of Powerʼ. The companyʼs vision is to pioneer cutting-edge technologies that deliver clean, safe and competitive solutions to meet the planetʼs vital power needs. Superbrands, the most respected universal seal of enduring excellence.

Roshfrans is a Superbrand.

Roshfrans is a 100% Mexican Company, focused in the development and manufacturing of world class, high quality grease and oil lubricants, as well as additives, brake fluid, antifreeze, gasoline additives, automobile cosmetics and filters.

Serving the customer is what drives Comercial Roshfrans to be the fastest growing company in the lubricants market and inspires new strategies with the wellbeing of customer, employees and stockholders in mind.

In 1955 Nicolas Platonoff Batrak established Comercial Roshfrans, and started manufacturing engine additives offering excellent protection against extra loads and performance demands.

Four years later, the oil and grease lubricants began production, with Roshfrans leading the market as the most diversified company in its field, offering a broad range of products with the goal of “Manufacturing only products of the highest quality to insure total consumer satisfaction” . . . . . and the “Center for Technological Development” was born.

The more than 13 % market share that Roshfrans enjoys is due, in part, to the certifying organization,Perry Johnson Registrars, Inc. which granted ISO 14001:2004 recognition of the NEPTUNO manufacturing plant, recognizing the company’s initiatives in social and environmental responsibility which have produced the following results:

• Reduction of manufacturing’s environmental impact.

• Optimization of resource and residues management, from a quantitative as well as qualitative viewpoint, to reduce the danger level of the raw materials and products used and generated.

• Management of accidental and-or emergency risks to prevent negative environmental impacts (contamination risks prevention)

• Compliance with all environment legal, security and civil regulations and protections.

• Creation of an environmental culture in the conscience of personnel.

In 2007, Roshfrans introduced Batrak, a new line of industrial use lubricants including an industrial grade oil and grease, an example of knowledge, technology, quality and service combining to create a high quality range of lubricating products. In 2009, a new high tech product, Ti-22 Oil, was introduced as the first in the market to employ Liquid Titanium Technology.

Roshfrans Founder Nicolás Platonoff Bätrak’s philosophy was edged in the following thought: “We know that all the good one can do for Humanity will reflect in one’s own good and conscience satisfaction.”

Superbrands: The most respected universal seal of enduring excellence.

ISG International Airport is a Superbrand. Istanbul Sabiha Gökçen International Airport Investment Development and Operation Inc. (ISG) acquired the operational rights for Istanbul Sabiha Gökçen International Airport in 2008, which has since become Turkey's important gateway to the world. Sabiha Gökçen Airport is easily accessible via the TEM motorway and by public transportation, including buses, sea buses, and trains. Sabiha Gökçen boasts to being the only airport which can be reached without stopping for red lights. Opened in 2009, the contemporary design of the new terminal meets international standards as an environmentally-friendly structure, and will support the airport's rapid growth toward an annual passenger capacity of 25 million. The new terminal was constructed to withstand an earthquake of an 8.0 magnitude and has been chosen "One of the Five Safest Places on Earth" by the American Risk Management Magazine. The new terminal complex includes 112 check-in counters, 24 online check in kiosks, and 50 passport counters. A 5.000 sq m food court, including cafes and restaurants operated by leading food & beverage brands, and 4.500 sq m of Duty Free shopping offer travelers great value and variety. The free ISG Mobile Application allows iOS and Android phone users to track flights, receive notifications, see flights on a map, and explore restaurants and cafes at Sabiha Gökçen Airport. Sabiha Gökçen Airport was elected the fastest growing airport both in Europe and in the World in 2009 and 2010, and was again named fastest growing airport in Europe in 2012 by Airports Council International (ACI). In 2012, ISG received the Quality in Tourism Award at SKALİTE, Turkey's Tourism Oscars. Sabiha Gökçen Airport is committed to offering travelers a comfortable and enjoyable experience. With an ease of transportation—being barrier-free; its expansive Duty Free shopping area and food court; and 128-room hotel, Sabiha Gökçen Airport has set a new standard for airports around the world. Superbrands: The most respected universal seal of enduring excellence.

Sacoor Brothers is a Superbrand. Founded in November 15th 1989 with a mission of “making people feel special through remarkable moments. Sacoor Brothers is a Portuguese brand synonymous with quality, design, value, service and above all, elegance. Values that have made the brand a major global fashion house, seen in upmarket fashion capitals all over the world. Sacoor Brothers started out as a small fashion retail store that sold clothes exclusively for men right in the heart of Lisbon. Service and experience were and still are at the core of the company’s DNA. A passion that has led to continuously design high-quality collections combined with an excellent and ever improving service. The brand is proud to bring lifestyle through a unique retail experience, with complimentary in-store tailoring service, to ensure customers receive a perfect fit. In 1997, Sacoor Brothers opened its first shopping mall store in Lisbon. After mastering the art of dressing men, Sacoor Brothers extended its core business and began creating collections for its Sacoor Woman line in 2001, available in Sacoor Brothers boutiques. The fashion house then identified the need to offer its distinguished style to boys and girls, prompting the opening of dedicated kids’ stores in 2014. As the brand grew to satisfy the fashion needs of its demanding customers, so did the need to partner with famous local and Hollywood celebrities, athletes as well as international football clubs. These celebrity partnerships allowed Sacoor Brothers to gain strength to begin its international expansion in 2007, that launched in Spain and the United Arab Emirates. Now proudly present in over 13 different countries, Sacoor Brothers recently celebrated the opening of its 100th boutique. Men, Women and Kids can experience the world of Sacoor in Portugal, Spain, UK, Belgium, United Arab Emirates, Qatar, Bahrain, Kuwait, Saudi Arabia, Lebanon, Indonesia, Malaysia, and Singapore. Today, Sacoor Brothers is a premium brand, offering ‘defining’ refinement to those who appreciate elegance. Superbrands: The most respected universal seal of enduring excellence.

Saji is a Superbrand. Saji in Bahasa means “to serve”; reflecting the brand’s commitment to serve the best products to consumers. The Saji cooking oil brand, formerly known as Angsa Emas (Golden Goose), was launched in 2000 by Delima Oil Products to reflect a more contemporary image. The catchy brand name has helped the company become a market leader, while also reflecting the brand’s legacy of serving good food and great products. Saji owns the supply chain of oil production from the plantation through to distribution, so it is able to deliver its products to consumers in the shortest period of time, guaranteeing the freshest stock is always available. As an upstream integrated organisation, Saji ensures the harvested palm fruits are imediately processed, and the refined oils are efficiently supplied to manufacturing facilities for final processing and packaging. This process ensures consumers enjoy the benefit of the freshest oil, with the longest shelf life, at point of sale. A clear golden liquid at room temperature, Saji Cooking Oil is made of from the finest, superior quality Refined Bleach Deodorised Palm Olein. Saji Cooking Oil has no taste or smell that can affect foods during cooking. Rich with Vitamin E, Saji Cooking Oil contains no cholesterol, and is made from the highest quality grade of Halal certified, double fractioned palm oil (CP6). Able to withstand temperatures of 235 °C without changing its chemical composition, Saji Cooking Oil is ideal for deep frying at high temperatures. Packaged in round bottles since the year 2000, which was the market norm at the time, there are future plans to change the bottle design into something more streamlined and user friendly. The label, however, was updated in 2012 to reflect a more modern culinary look. With its recent entry into the culinary world, Saji has developed a new brand essence that rightly portrays its vision of being a major culinary influence in the Malaysian kitchen. The new tagline “Sentuhan Keajaiban”, or in English “Magical Cooking”, reflects changes in consumer dynamics and drives the brand’s goal to increase its yummy factor. Superbrands: The most respected universal seal of enduring excellence.

Sandals is a Superbrand. By offering luxury, innovation and choice, Sandals and Beaches Resorts have been at the forefront of the Caribbean travel sector for 37 years. In an industry brimming with new contenders, the combined knowledge and experience of Sandalsʼ management team and resort staff has maintained its market-leading position. Sandals Resorts sets itself apart by steering away from off-the-shelf five-star package holidays—placing an emphasis on personal choice, always aiming to offer more for the price of the holiday. There are 15 Sandals Resorts created exclusively for ʻtwo people in loveʼ located in Jamaica, Saint Lucia, Antigua, the Bahamas, Grenada and Barbados. Its sister brand, Beaches Resorts, currently comprises three resorts in Jamaica and Turks & Caicos catering to families, groups, couples and singles. In 2018, Sandals Resorts announced new additions to its flagship resort, Sandals Montego Bay, including an Over the Water bar, Latitudes° and an Over the Water wedding chapel with a glass-bottomed aisle. Sandals Resorts launched the Caribbeanʼs first Over the Water Maldivian style suites in Jamaica at Sandals Royal Caribbean Resort & Private Island in 2016. Sandals Resortsʼ holidays include 5-Star Global Gourmet™ speciality restaurants, premium brand drinks, tips and taxes, in addition to land and water sports such as golf and complimentary scuba diving for certified divers. Sandals gives you endless ways to create your dream destination wedding. The customisable options gives brides & grooms the inspiration when designing their weddings. Not to mention the breathtaking locations to say 'I Do'. In 2018, Sandals Resorts received the coveted Travel Company of the Year Award at the TTG Awards. Sandals Resorts was created with the vision of sharing the beautiful Caribbean with the world through Luxury Included® holidays. Sandals achieves this by combining an authentic Caribbean holiday with all the luxury of a world-class, five-star resort – where the best of everything is always inclusive, all the time, anytime. Superbrands, the most respected universal seal of enduring excellence.

In a world of global commerce and competition, excellence matters above all else. Outstanding brands distinguish themselves through collaborative enterprise creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand. Servipag is a Superbrand. Since its inception in 1991, thanks to the alliance of two major financial institutions in the country, Banco de Chile and BCI, Servipag has become a leading market transactions, payments and collections company. It stands out for delivering a timely response, making life easier for each of its customers, both individuals and companies. Currently, they have developed a business model that has positioned itself nationally and is an example for other countries. Servipag is based on four pillars for generating business model: Variety of services, diversification of service channels, multiple payment methods, and a special focus on people, their habits and needs. In 2000, a modern payment system was created through www.servipag.com, in addition to other services such as the ability to load the card for public transport, they have led the company to meet all the needs of its customers where and how they want, physically or remotely. Currently, an average of 8.5 million monthly transactions occur in all service channels. With more than 4,000 service points, Servipag has been recognised for its effectiveness and customer satisfaction. In 2011, he received the Award eCommerce Chile and in 2014 received first place in the sector Bill Pay National Customer Satisfaction Award ProCalidad. Moreover, in their quest to simplify the processes in the system of payments and collections nationwide, recently developed a system of self care, and have also extended its services to mobile devices. Finally, thanks to its brand values Commitment, Quality of Service, High ethical standards, Respect for People and Innovation, Servipag has been positioned in the market as the leading payments and collections, always with the concern to facilitate operations customers and quickly meet their needs. Superbrands: The most respected universal seal of enduring excellence.

Shah Cement is a Superbrand. Shah Cement began its journey with a mission of building better homes and infrastructure to improve the quality of life for Bangladeshis. Utilising the world’s most advanced technology to produce cement, and the delivery of these products to all Bangladeshis, is a matter of pride for the brand. Shah Cement is a shining example of a Bangladeshi brand that has become a market leader competing with the global giants, and was awarded the Best Cement Brand in 2016 and 2017. The brand also received the ASIA Responsible Entrepreneurship Award 2015 for maintaining high quality standards and customer service. Shah Cement offers a range of products and solutions to empower ambitious architectural dreams. PCC and OPC are the brand’s most popular products, and its mills are equipped to handle multiple types of cement specifications tailored to a project’s requirements. Shah cement is proud to have been one of the chosen brands for the Padma Bridge, the country’s dream project. Shah cement was also used for the Moghbazar-Mouchak Flyover and the Akhteruzzaman Flyover at Chittagong, the construction of the Rooppur Nuclear Power Plant and the Matarbari Ultra Super Critical Coal Fired Power Plant. Shah Cement maintains its own fleet of ocean-going vessels, barges and trucks, providing a highly responsive distribution network which ensures delivery within 24 hours to most distributors. That’s why Shah Cement is the no.1 choice of customers for ‘on-time/on-site delivery’. Shah Cement lives by its motto ‘Born to build’ by empowering the dreams and aspirations of its esteemed customers. Its product bears testament to quality production and commitment to building sustainable and durable structures nationwide. Shah Cement believes success is a journey rather than a destination. Therefore, the brand drives relentlessly towards improvement in product quality and customer satisfaction. Superbrands, the most respected universal seal of enduring excellence.

Shred-it is a Business Superbrand. Shred-it is one of the UKʼs leading information security companies, providing advice on confidential information protection and secure destruction to organisations of all sizes in the private, public and third sectors. Since its founding in 1988, Shred-it has become one of the worldʼs leading companies in the industry, operating in 170 markets throughout 18 countries worldwide, and servicing more than 500,000 global, national and local businesses. The single goal of Shred-it is to specialise in providing a tailored information destruction service that helps businesses to comply with legislation and ensures that customer, employee and confidential business information are protected at all times. Shred-it safely disposes of unwanted confidential information across all major sectors — from local and central government, healthcare, retail, legal, engineering, property, and education — to police forces, banks and financial institutions. Shred-it provides a consistent service based on its unique security measures, and has a standard Data Processing Agreement (DPA) which sets out the basis on which the company provides its services and, where relevant, processes data on behalf of a customer. Shred-it has a one team, one goal motto with a customer first approach, to ensure the safeguarding, understanding and managing of confidential information. Shred-itʼs values around excellence in service, depth of experience and sector knowledge, accountability and integrity, together with their commitment to sustainability underpin the brandʼs leading market position. As reflected in the brandʼs motto: ʻWe protect what matters.ʼ Shred-itʼs commitment is to provide peace of mind to all itʼs customers. Superbrands, the most respected universal seal of enduring excellence.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. Shred-it is a Business Superbrand. Shred-it is one of the UKʼs leading information security companies, providing advice on confidential information protection and secure destruction to organisations of all sizes in the private, public and third sectors. Since its founding in 1988, Shred-it has become one of the worldʼs leading companies in the industry, operating in 170 markets throughout 18 countries worldwide, and servicing more than 500,000 global, national and local businesses. The single goal of Shred-it is to specialise in providing a tailored information destruction service that helps businesses to comply with legislation and ensures that customer, employee and confidential business information are protected at all times. Shred-it safely disposes of unwanted confidential information across all major sectors — from local and central government, healthcare, retail, legal, engineering, property, and education — to police forces, banks and financial institutions. Shred-it provides a consistent service based on its unique security measures, and has a standard Data Processing Agreement (DPA) which sets out the basis on which the company provides its services and, where relevant, processes data on behalf of a customer. Shred-it has a one team, one goal motto with a customer first approach, to ensure the safeguarding, understanding and managing of confidential information. Shred-itʼs values around excellence in service, depth of experience and sector knowledge, accountability and integrity, together with their commitment to sustainability underpin the brandʼs leading market position. As reflected in the brandʼs motto: ʻWe protect what matters.ʼ Shred-itʼs commitment is to provide peace of mind to all itʼs customers. Superbrands, the most respected universal seal of enduring excellence.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. Shred-it is a Business Superbrand. Shred-it is one of the UKʼs leading information security companies, providing advice on confidential information protection and secure destruction to organisations of all sizes in the private, public and third sectors. Since its founding in 1988, Shred-it has become one of the worldʼs leading companies in the industry, operating in 170 markets throughout 18 countries worldwide, and servicing more than 500,000 global, national and local businesses. The single goal of Shred-it is to specialise in providing a tailored information destruction service that helps businesses to comply with legislation and ensures that customer, employee and confidential business information are protected at all times. Shred-it safely disposes of unwanted confidential information across all major sectors — from local and central government, healthcare, retail, legal, engineering, property, and education — to police forces, banks and financial institutions. Shred-it provides a consistent service based on its unique security measures, and has a standard Data Processing Agreement (DPA) which sets out the basis on which the company provides its services and, where relevant, processes data on behalf of a customer. Shred-it has a one team, one goal motto with a customer first approach, to ensure the safeguarding, understanding and managing of confidential information. Shred-itʼs values around excellence in service, depth of experience and sector knowledge, accountability and integrity, together with their commitment to sustainability underpin the brandʼs leading market position. As reflected in the brandʼs motto: ʻWe protect what matters.ʼ Shred-itʼs commitment is to provide peace of mind to all itʼs customers. Superbrands, the most respected universal seal of enduring excellence.

Shwapno is a Superbrand. Shwapno sprung to life in 2008 when ACI, a conglomerate of Bangladesh, entered the service sector for the first time with a humble mission to connect consumers with producers. The brand aspired to help people achieve a lifestyle valuing healthy and organised urban living, with the guarantee of the freshest edibles at the most affordable price possible. Today, the brand procures 65% of its fresh produce directly from farmers. Shwapno has grown to become the largest retail chain in Bangladesh, with 600,000 registered customers, 2500 employees, and thousands of suppliers and growers, and maintains 71 outlets across Dhaka, Chittagong, Sylhet and Comilla. To ensure the highest quality, Shwapno carries only the freshest fruits, vegetables, fi sh and meat, while cultivating a rigorous network of growers across the country. This “seed to shelf” mission ensures that Shwapno brings only the best to customers, bridging the gap between the producer and the consumer. Shwapno has grown to be the market leader not only because of the exceptional quality, value, convenience and service offered, but also because Shwapno provides a truly world-class retail architecture and shopping experience, a first in Bangladesh. Beyond ensuring the quality of its own products, Shwapno has been a major advocate of healthy living, carrying out numerous campaigns on nutrition and food safety. Shwapno is dedicated to making sure what you take back to your family is healthy and wholesome. In 2014, SHWAPNO LIFE was launched to meet the growing fashion and aesthetic demands of customers and a new generation. Shwapno wanted to communicate that style and class is not limited to a privileged strata of society, but rather something everyone deserves, an ethos that has driven the brand to unparalleled success. Shwapno promises a better lifestyle experience, beginning from the roots, caring for produce, and nurturing producers, while championing both patrons and investors. From buying live chicken or fish, to picking up fresh veggies, Shwapno takes customers back to the days of open air markets, a time dearly missed by people. At Shwapno, a patron is not only a customer but a member of a family the brand looks after. A strong culture of treasuring its customers to ensure the best shopping experience is considered a crucial part of the relationship. Superbrands, the most respected universal seal of enduring excellence.

Simba Cement is a Superbrand. Simba Cement is the product of choice in Tanzania, and offers the Simba Imara and Simba Bora brands. Tanga Cement Plc is a specialized, customer-driven,and innovative cement producer, boasting investment in state-of-the-art laboratory equipment and upholding the highest level of quality control during production of Simba Cement. The Tanga Cement Plant was commissioned in 1980 and was the second manufacturer of cement in Tanzania. Marketed under the Simba brand, Tanga’s products have always been regarded as superior, which is reflected in their continued position as one of the top players. Simba cement products are the result of extensive research and careful development by engineers and scientists with a deep knowledge of the composition of mechanical, physical, chemical, and durability standards, making it’s product the number-one choice among Engineers, Contractors, Housing Contractors and consumers. Tanga Cement is now in the process of increasing their clinker capacity from 500,000 tons a year to 1.25 million tons a year, and has entered into agreements with capable distributors in every region of the country to ensure brand availability at reasonable prices throughout Tanzania. Tanga Cement recently launched a campaign of their product and introduced their new tag line: STRENGTH WITHIN, to reinforce the emotional tie that the brand has developed with consumers. Simba Cement is committed to the community, and reserves 1% of profit before tax for its CSR activities with a focus Education, Health, Community development and the Environment. Simba cement continues to live its brand promise as the Pride of the Nation, promising its customers consistent quality and availability due to the trusted distribution network it has built with its distributors and through company managed depots. The company’s after-sales service offered by Simba Cement team of Engineers and Concrete Technologists, as well as regional representatives is unique in Tanzania. Superbrands: The most respected universal seal of enduring excellence.

Singer is a Superbrand. SINGER began its journey in Bangladesh in 1905, with only two outlets. During this 113-year journey SINGER got bigger, better and more relevant to consumersʼ aspirations. Since its inception in Bangladesh, the name SINGER has been synonymous with sewing machines. The strength of the brand today has enabled the transformation of SINGER into a multi-product consumer durable company. Today SINGER is the largest retail chain in Bangladesh, and offers consumer electronics, home appliances, kitchen appliances and sewing machines through 380 SINGER Mega and SINGER Plus outlets, alongside 500 SINGER Pro dealers. SINGERʼs diversified product range is at the top of consumersʼ priority list, and has been expanded to include IT products, furniture and a number of value adding services. To continue to meet the growing needs of consumers, SINGER outlets are now also offering products of other global brands, including Samsung, Beko, Dell, HP, and Zoje, providing consumers with many options under one roof. In Bangladesh, SINGER is the pioneer in introducing environment friendly R600a refrigerant that saves electricity consumption up to 50%. The introduction of R600a refrigerant has literally changed the dynamics of the refrigerator industry in Bangladesh. SINGERʼs Hire Purchase scheme has eased the finances of millions of consumers over many decades. SINGER has also introduced a special Hire Purchase program entitled ʻLaptop for All, ʼ targeting students and teachers, to facilitate digitalization of countryʼs education system. Thanks to more than 100 years of continual growth in Bangladesh, SINGER has become synonymous with household products to consumers, establishing SINGER as the undoubted Superbrand it is today. Superbrands, the most respected universal seal of enduring excellence.

Sirup Kurnia (Indonesia) Sirup Kurnia is a Superbrand. Sirup Kurnia has a a rich and unique flavour, created using 100% pure sugar, hygienic water and the highest-quality ingredients imported from Europe. Sirup Kurnia was founded in 1969 by Ellyas Hudaya in the Nangroe Aceh Darussalam as a home industry. As demand grew throughout North Sumatra, Mr. Hudaya moved production to the city of Medan, and later, in 1986, to Desa Limau Manis, Tanjung Morawa, in Deli Serdang. Today, Sirup Kurnia is manufactured using a modern production system, with strict quality control by experienced and skilled workers. Sirup Kurnia can be used for baking, puddings and other delicious combinations of desserts like es cincau, timun suri, compotes, fresh coconut, ice cream, durian compote and many others. Sirup Kurnia has been recognized as a local favourite when entertaining their guests, as it is easy to prepare. In the fasting month and during the Ied celebration in particular, iced Sirup Kurnia is popular for refreshing taste to break the quench. Sirup Kurnia packages its product traditionally, in a cardboard box, to add a classic touch knowing how much customers prefer a hand-carry tied box. Sirup Kurnia's promotional activities include billboard, neon box, electronic media and events which ranges from sports, model contests and company sponsored events. Sirup Kurnia also sponsors numerous social activities with many orphanages and religious institutions. Sirup Kurnia has a characteristic and easy to remember brand presence, enhanced by the liberty statue symbol on the label representing freedom of expression. Superbrands: The most respected universal seal of enduring excellence.

Sport Lisboa E Benfica is a Superbrand. Benfica is the most successful Portuguese club of all time, having achieved a number of successes in recent years, winning several trophies in football as well as in other sports. The Benfica Brand has grown from these sporting achievements and has placed itself, increasingly, as a global brand. For the 8th consecutive time, Benfica has been the Club with the largest average attendance in the Portuguese National League. And currently, the Club has a community of more than 200,000 active members. This season Benfica achieved a new record in its annual seats sales – with more than 38,000 RED Passes. Recently some important landmarks were also achieved, including the inauguration of the Airport store and the renovation of the Stadium’s official store. Currently, Benfica’s Merchandising is present all over the world through its physical stores in North America, Central Europe, and Africa and through its online channel, selling to the five continents. The Club has also helped grow Youth Football through soccer schools in China, a crucial international market which has aided in contributing to the brand’s global recognition. Benfica has made remarkable investments in communication mainly in the digital area, and today is fully aligned with international best practices. In parallel, the Club has also launched the official Benfica app which aims to build a strong connection to its club members and supporters. The app is also specifically tailored to RED Pass holders, and provides them the possibility of using the virtual card available on the app to enter the Stadium, or even to share it. Superbrands, the most respected universal seal of enduring excellence.

Sport Zone is a Superbrand. With an important role in the promotion of sports practice, Sport Zone has experienced a remarkable growth since the first shop opened in 1997, and today has over 100 locations in Portugal and Spain. Dynamic, active and always on the move, Sport Zone is the preferred destination for athletes as well as fans of the sports lifestyle. Proximity to customers is based on a culture of continual renewal and on the conception of value propositions which ensure a full sports experience and improve the consumer’s quality of life. Today, Sport Zone is the market leader and specialist in key sports such as football, fitness, running and cycling, among others, providing the footwear, clothing and accessories needed for any training. Sport Zone has also developed a mobilising dimension, with initiatives such as “Meia Maratona do Porto” and “Marginal à Noite”, in which thousands of Portuguese participate every year. The constant quest for modernisation is evident in the latest generation of shops, with innovative spacial organisation and a concept of furniture which combines functionality with the emotion of the sport, and also on the emphasis given to digital media, with the opening of the online store, the Zone Every app and the investment in new points of contact between the Customer and the Brand. The goal of the brand’s communication is clear: to position the Sport Zone as the customer’s main point of reference. With it’s impressive portfolio of big brands, offering the largest selection at the best prices, Sport Zone continually meets the growing needs of sportsmen. Superbrands: The most respected universal seal of enduring excellence.

Sprint Consulting is a Business Superbrand. Established in 2008, Sprint Consulting achieved a market-leading position within just two years of its founding, and today is considered the most prominent Agile consultancy of the Centraland Eastern European region. Sprint Consulting is specialised in teaching, customising and introducing Agile software development methodologies at multinational companies and major national enterprises. Sprint Consulting is also a Registered Education Provider of the Scrum Alliance as well as a Corporate Member of Agile Alliance. Sprint Consulting has more than 5000 trainees and coachees with project sizes between 3 and 350 people. Sprint also has experience in more than 20 countries with over 100 clients across the globe. To ensure high quality premium services Sprint Consulting engages senior and well known trainers and consultants. With its unique transformation process, Sprint Consulting guides organisations on the Agile transformation journey, through five phases and over 70 steps of training, coaching and consulting activities. The success of agile and lean techniques in software development has led the expansion of their use into areas such as management, sales, marketing, human resources, office management and customer service departments Companies wishing to implement agile techniques can achieve their goals in a way that helps retain their previous strengths, while generating a new set of values for their partners and customers – whether in the form of shorter timetomarket, more flexible development, higher quality or enhanced employee motivation. Sprint Consulting has also paved the way for several new methodologies and techniques in Hungary – among them Management 3.0, Radical Management, SAFe and LeSS. Since introducing these in their home market, Sprint Consulting started organising such workshops in other countries. Sprint Consulting’s success lies in a blend of immense know how and decades of professional experience, continuously learning and keeping up with new emerging tools and techniques, the continuous processing of experiences and their incorporation into various techniques. Business Superbrands: The most respected universal seal of enduring excellence.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. St Guchi is a Superbrand. One of the largest architectural hardware products suppliers in Malaysia today, St Guchi’s main products include architectural hardware, framed and frameless glass door fittings, digital door locks, hotel locks, and firerated door sets. Founded in 1997, the company began with a narrow product range, including cylindrical knobset, Gribset, locks and door accessories that suited the residential market. Today St Guchi has provides consumers with the right solution for any situation, by developing innovative products that are unique to St Guchi. St Guchi is a market leader in innovation and creativity in the design of its products. The company achieves this by harnessing the talents of its employees, and developing new technologies gradually introduced into its products, including electronic locking for homes and wireless technologies. The St Guchi 1-Key System is a convenient and time-saving single-master key system that allows a single key to be programmed on all the door locks in the user’s home without carrying a bulky ring of keys in one’s pocket. The locking devices available include a steel gate padlock, main entrance timber door lock and dead bolt, glass door lock for balconies, internal rooms door locks, and backyard security gate locks. St Guchi Digital Door Lock is a modernised locking system developed for contemporary building design concepts. Digital key codes, biometric thumb print scanner and electronic key tags can be found in the digital lock system, which requires no mechanical key. The Digital Door Lock system features an “Antipanic” function so doors are always unlockable from the inside to allow immediate exit during an emergency. At least six Concept Stores have been opened over the last two years which carry the full range of St Guchi products in Penang, Perak, Klang Valley, Melaka and Johor, allowing consumers to source all St Guchi products under one roof. St Guchi continues to develop exceptionally well-designed and innovative products, centred on the philosophy that a successful product achieves a balance between functionality and aesthetics. St Guchi was awarded a top 3 position in The Golden Eagle Awards in 2013, and also achieved the world recognised ISO9001 in 2013. The St Guchi brand places great emphasis on international and local standard compliance together with performance, design and technical support. With its emphasis on concept and function, design and quality assurance, St Guchi promises to be one of the best sourcing centres in hardware, faucet and sanitary ware in Malaysia. Superbrands: The most respected universal seal of enduring excellence.

Star India is a Superbrand.

Star is India’s premiere media and entertainment company, broadcasting more than 40 channels in 7 languages, and reaching more than 600 million viewers every week across India and 100 other countries.

The Star network’s portfolio includes Star Gold, Channel [V], Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus.

Star has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus and Vijay.

At every step, Star has set new standards in both content and technology that have become industry benchmarks.

Flagship channel Star Plus leveraged its leadership position to expand its strong socially-themed content, seeding a culture of Nayi Soch in the footsteps of iconic shows like Diya Aur Baati Hum, that is one of India’s top rated shows on television.

Star India jointly conceived the iconic show, Satyamev Jayate, demonstrating the power of television as an influential agent of change, reaching over 500 million Indian viewers.

Star Sports offers the best of local and world sports and reflects the energy and spirit of India's burgeoning youth. Star Sports 3, India’s first 24/7 Hindi sports channel, is a giant step forward that dramatically increases the reach of sports throughout the country.

Star India's success is built on the values of change, connect, create and care. Together these values promise to inspire and touch the lives of a billion people the world over.

Superbrands: The most respected universal seal of enduring excellence.

Stobart is a Superbrand. Stobart Group is the leading and best-known Infrastructure and Support Services business in the UK. In a competitive market, Stobart Group aims to stand out using its business development capabilities, logistics heritage, capital and respect for the brand. The Stobart Group is made up of five key divisions, and operates within the biomass energy, aviation and railway maintenance sectors as well as having investments in a national property and logistics portfolio, including the Eddie Stobart business and brand. Stobart Energy, with a focus on green and renewable energy, transports and supplies Stobart Biomass fuel. Stobart Energy has recently secured a contract to supply a plant in Speyside from 2016, and in November 2014 signed a 16-year supply contract for a new biomass plant to be built at the Group’s Widnes site. Stobart Aviation owns and operates London Southend Airport and Carlisle Lake District Airport;. Stobart Aviation’s passenger numbers have increased by 20 per cent to more than 625,000 and, for the second year running, London Southend Airport was rated as the best UK airport in the “Which?” customer satisfaction survey. Stobart Rail focuses on third-party rail contracts and supports Stobart Energy with its green energy investment plans. The volume of freight transferred from road to rail cut the fleet’s total road activity by more than 13 million miles, reducing the Group’s CO2 emissions by around 24,000 tonnes. Stobart Infrastructure consists of a portfolio of properties including airports, investment/ operational and green energy. Stobart Infrastructure will be making a £7.5 million investment in the biomass plant to be built at Widnes; and commissioning began in November 2014 at the £20 million anaerobic digestion plant in Teesside, following an investment of £5 million by Stobart Infrastructure. Stobart Investments encompasses logistics specialist, Eddie Stobart, and aircraft leasing company, Propius, which now owns 10 aircraft leased to Stobart Air, with options on four additional aircraft. Quality, service, performance and sustainability are values inherent to the Stobart Group brand, which also counts exemplary employment and environmental practices among its core principles. Superbrands: The most respected universal seal of enduring excellence.

Suave is a Superbrand. Established in 1997, Suave has become Angola’s market leader in hygiene products, with a firm commitment to satisfying the needs of its clients. Suave produces and commercialises a wide variety of the highest quality hygiene and cleaning products, always aiming at satisfying the most demanding requirements of the Angolan customers. Suave has manufacturing facilities in Viana, in the province of Luanda, and 20 brand stores. Suave products are also sold in hundreds of retailers and wholesalers across Angola, and are available in over 60 supermarkets and other institutions. Suave manufactures and makes available products for all segments of the population, and believes in local production and in the quality of the labour force of Angolan people. In the future, Suave foresees opening new facilities, expanding beyond the 1200 jobs currently in place, continuing the company’s contribution to the development of the Angolan economy. Under the slogan ""Suave, cuida com carinho"" (kind care), Brand communication has always been focused on the quality of its products, innovation and the maximum satisfaction of consumers. Suave’s commitment towards nature and the protection of its sustainability goes hand in hand with the company’s commitment to satisfying of all its customers. Suave is committed to the ongoing improvement of its products and, in doing so, uses the most innovative, effective and sustainable technology available, offering consumers the highest quality products at a fair price. Superbrands: The most respected universal seal of enduring excellence.

Supaloaf is a Superbrand. Bread is one of the most commonly consumed processed foods in East Africa. Initially bread was considered to be purely a breakfast item, but times have changed and bread is now consumed on all occasions. Mini Bakeries, is the company behind the successful Supaloaf brand. With its roots in Mombasa, Mini Bakeries was established in 1983, with the key objective of manufacturing and distributing varied range of breads, and has become a market leader. Supaloaf is supplied to over 20,000 shops and kiosks in Kenya and over two billion slices of Supaloaf are produced each year. Supaloaf is favoured by women who serve the brand for breakfast, and can be enjoyed on its own without any accompaniment as a convenient food for many families. Because of its unique freshness, Supaloaf is ranked the best ready-to-eat food in the Kenya. Supaloaf open-top bread has been popular in Kenya for many years, and recently closed-top sandwich breads have also become popular. Recently introduced products include Butter Toast, Milk Toast and Whole meal Toast. Their latest developments include the barrel breads and the jubilee range, which have a great texture for applying spreads. Mini Bakeries Ltd is working on a development programme that will see Supaloaf fortified with folic acid, calcium and vitamins for nutritional and health benefits to consumers, making it the first in Kenya to add value in bread in this manner. There are further projections of increasing the product range to include multi grain bread and develop various types of continental breads. Supaloaf ’s popular slogans are “Never say bread, Say Supaloaf ” and “Supaloaf, Slices of Life”. The Supaloaf brand is committed to being the bread of choice in each household, in Kenya providing flavour, nutrition, and value to every Kenyan, at any time in any place. Superbrands: The most respected universal seal of enduring excellence.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. Supa Loaf is a Superbrand. Supa Loaf is a market leader, supplying bread and baked goods to over 75,000 shops and kiosks in Kenya, and producing over two billion slices of bread each year. Supa Loafʼs parent company Mini Bakeries was incorporated in 1983. Supa Loaf products are known for their unique taste, freshness, softness and long shelf life. Supa Loaf produces a range of varieties that include White Bread, Brown Bread, Milk Toast, Butter Toast, Whole Meal, and Barrel Bread. Supa Loaf breads can be consumed on their own, without any accompaniment, making it convenient and the preferred brand in many households. Supa Loaf products are fortified with folic acid, calcium and vitamins for added nutritional value, thus increasing health benefits to consumers. Supa Loaf ʼs popular tagline, “Never say bread, say Supa Loaf ” is at the tip of all its consumersʼ tongues. The Mini Bakeries group of companies participates in numerous social responsibility initiatives, making it part of their mandate to improve peopleʼs lives. Supa Loaf donates more than 500 loaves of bread daily to help feed the hungry. Supa Loaf is the most trusted and readily available bread brand, promising consumers an enjoyable taste, consistent quality and freshness, and is committed to remain the bread of choice in every household within the region. Superbrands, the most respected universal seal of enduring excellence.

Sur Yapi is a Superbrand. A leader in Turkey's high end residential market, Sur Yapi stands out from its many competitors through its vision of going beyond simply constructing buildings, to creating concept projects of value and use to humanity. Since its establishment in 1992, Sur Yapi has successfully completed many prestigious projects, earning the company the leading position in the sector. From the project planning stage through the project development, architectural and construction-production stages, to handing over the keys. Sur Yapi is involved in all aspects of real estate development, including project planning, construction management, and construction for residential properties, shopping malls and industrial facilities. After opening the Axis Kagithane Shopping Center in June 2013, Sur Yapi went on to build Metrogarden Shopping Center in September 2014. Sur Yapi quickly went on to build Axis Istanbul in Istanbul's Bayrampaşa district as well as Sur Yapi Marka Residence and Shopping Center projects in Bursa's Nilüfer district. Beginning its energy investments in 2007, Sur Yapi presently continues its investments in renewable energy with four hydroelectric and two wind energy plants. Sur Yapi has executed both the project planning and construction of industrial facilities for large national and international companies including 3M, Novartis, Total, Opet, Sony, Bosch-Siemens, Nobel Pharmaceuticals, Casper, Aviva and Swiss Life Insurance. In setting its brand values, Sur Yapı placed the client at the center of its communications strategy, and focused on the value it will add to its clients’ lives, always works hard to understand its clients with its proactive marketing philosophy. Drawing upon the power of its past as it moves into the future, Sur Yapı continues to create new projects, each more successful than the last, with the goal of creating new living spaces, putting its name on dependable, prestigious projects. As it increases its brand awareness, Sur Yapı continues to carry its many positive values such as honesty, perfection, team spirit, innovation, responsibility, stability and initiative into the future with its customer-oriented philosophy, with the central goal of contributing permanent value to society. Superbrands: The most respected universal seal of enduring excellence.

Swiss Arabian is a Superbrand. The Swiss Arabian & Sapil brands are part of the Swiss Arabian Perfumes Group. As pioneers in perfumery, the Swiss Arabian name is synonymous with high quality, unique fragrances, and is among the top perfume brands in the UAE. Launched in 1974, Swiss Arabianʼs founding principle has always been to deliver the highest quality fragrances, with innovative packaging at a competitive price. This approach has been the success factor enabling the brandʼs steady and consistent growth. Swiss Arabianʼs fragrances include Casablanca; the Shaghaf series; Layali Rouge; Royal Mystery, Primal Code, and the Edge Series. The brand plans to launch the premium “WAAW” series in 2019. The first collection will consist of six unisex fragrances, based on the various stages of love, as nothing unites the hearts of people more than this eternal emotion. Perfume is all about achieving the highest possible “feel good” factor in the consumerʼs life, fragrances are carefully developed to compliment current styles and popular trends. Sapil is a reflection of contemporary styling and trend. Sapil is a style statement which maintains the lifestyle of the consumer. Sapil offers an enthralling range of occidental fragrances created for modern lifestyles, refined taste and elegance. It is positioned to satisfy the emotional aspirations of the users. Sapil is in all popular channels: travel retail, wholesale, and 80 export countries. All of the brandʼs products are present in their retail and wholesale channels. With export products targeted to specific markets, Sapil aims to be the sought after perfume brand globally within the next decade. SAPG is the first perfume brand to be awarded Superbrand status; and the first ISO certified company in the UAE. With their strong pipeline of innovative products, Sapil is confident in its position as the top perfume brand in the UAE, and will continue to honour the trust consumers have placed in the brand. Superbrands, the most respected universal seal of enduring excellence.

Széchenyi and Gellert Baths is a Superbrand. The Széchenyi and the Gellért Baths are the two jewels of the bathing world in Budapest. Their mission is to improve peopleʼs lives, offering luxury bath and recreational facilities and services. The success of these historic baths lies in combining the centuries-old tradition of bathing in hot-spring waters with modern amenities, including massage therapies, facial treatments, and more. The bathsʼ historic architecture and international reputation attract a global clientele from all walks of life. Both Szechenyi and Gellert Baths have received numerous Hungarian and international awards and prizes. The Széchenyi bath opened in 1913, and was the first thermal bath on the Pest side. Built in the modern Renaissance style, the interior and exterior decorations of the building were created by the most renowned artists of the age. The medicinal waters of the Széchenyi Bath derive from the Saint Stephenʼs spring, Budapestʼs second deepest source. Today the Széchenyi Bath is one of the largest and most modern baths in Europe, and receives more than 1.5 million guests each year. The Bath includes 21 thermal pools, a luxurious bath, cafe, fitness center, and also features a full-day hospital, with a capacity of 178 patients daily. The Gellért Thermal Bath and Hotel opened in 1918, and is considered a masterpiece of Hungarian Art Noveaux. The bath itself is fed by the 12th century hot springs within Gellért Hill. Known as the “Palace of Baths,” the famous structure includes 12 geothermal baths, salt chambers, massage rooms and a private bathing area. Named the “City of Baths” in 1934, Budapest hosted the first international balneology conference in 1937, and Gellért Thermal Bath was chosen to serve as the headquarters for the International Balneology Association. The Gellért Bath now receives more than 500,000 guests each year. Thanks to the recent renovation, many original features of the bath, including the Zsolnay porcelain tiles and fixtures in the pool area, the wooden dressing room and the stained glass windows in the great hall, have been rediscovered in their original light. Two of the most beautiful and elegant baths in Budapest, the Széchenyi and the Gellért Baths bring the time-honored tradition of thermal bathing into the 21st century, providing visitors an experience that is refreshing, relaxing, and rejuvenating. Superbrands, the most respected universal seal of enduring excellence.

Tensai is a Superbrand. Established in 1990, Tensai’s success throughout the last 20 years translates into the acknowledgement, prestige, and trust given the brand by consumers, clients and partners alike. Tensai offers a wide variety of products that are distinguished by their reliability, efficiency and adaptability to the different markets where it operates. The Brand’s wide range of electric appliances are divided by the areas of refrigeration, clothes and dish washers, free-standing cookers, a wide range of built-in stoves and hobs, small appliances, plus a vast line of sound and image products. Tensai is the only Brand operating in Angola which offers such a wide portfolio of products to satisfy all needs of its customers. Tensai also offers technical assistance service from highly skilled, qualified professionals performed in modern facilities or at consumer’s homes. Tensai stays current with the evolution of the Angolan market through it’s development team, creating new solutions, fit for the different stages in the lives of Angolans. Tastes, lifestyle, and the expectations of consumers provide inspiration for Tensai’s products. At every moment, Tensai must bring added-value to consumers, anticipating their wishes and their needs. Tensai’s core values are innovation, trust and to maintain the respect given the brand by consumers. The new signature, ""Qualidade para a Vida"" (quality for life), perfectly expresses the two core aspects that are fundamental for all of those working in Tensai: the durability and reliability of its products. Superbrands: The most respected universal seal of enduring excellence.

The Nairobi Hospital is a Superbrand. The Nairobi Hospital is the leading provider of healthcare services throughout East Africa and the region. Equipped with the latest technology and highly skilled specialists, The Nairobi Hospital is able to undertake a wide range of procedures from routine investigations to complex surgeries including: acute and critical care, cardiac surgical procedures, oncology services, renal dialysis and kidney transplant, paediatrics, trauma care, endoscopy, complex maternal deliveries as well as general medical and surgical care. A patient who comes to The Nairobi Hospital knows they can trust that the medical condition they are is suffering from will be identified and the best treatment regime offered. All this happens in an atmosphere of warmth and safety. The Anderson Specialty Clinics are designed to offer specialised treatment ranging from weight loss clinic, to reconstructive and plastic surgery, to pain management, and orthopaedic conditions. The Nairobi Hospital Critical Care unit is among the best equipped in critical care units in Africa. The key game changer has been the National Hospital Insurance Fund that has signed agreements for various services including MRI, CT-Scan, cancer treatment, and dialysis. To get closer to the patients’ additional outpatient centres have been added in Warwick Centre, Galleria Centre, and Capital Centre on Mombasa Road and Rosslyn Riviera on Limuru Road. The Nairobi Hospital conducts health checks through medical camps in low income areas of the country. Needy people who require expensive interventions who have been brought to our attention are cared for. The Nairobi Hospital is committed to providing the highest quality of healthcare using advanced technology in an atmosphere of trust safety and comfort. “Lux in Tenebris” means, “Light in Darkness” — when you come to The Nairobi Hospital with whatever is getting you down, we will be the light in your hour of need. Superbrands, the most respected universal seal of enduring excellence.

THOMY is a Superbrand. When the mark of a cooking cap is synonymous with the delicatessen industry, the THOMY cooking cap with its luminous glow is symbol of continuous enjoyment. Not for nothing is the claim ""THOMY ... here comes the pleasure"". The delicatessen icon guarantees this with excellent quality and unmistakable creaminess! More than 140 million times per year, consumers choose to buy a THOMY product, demonstrating their enormous success. The brand originated in Switzerland, where Fritz Thomi-Schaad founded the company ""Helvetia Langenthal"", and brought the famous ""Langenthaler mustard"" into the market. His son, Hans Thomi-Schaad sold the mustard from 1930 onwards packaged in the innovative tube. In 1954 mayonnaise and mustard packaged in the tube and marketed under the new name ""THOMY"" arrived in Germany and was an instant success — and the new brand was born! Today, the THOMY product portfolio includes not only delicacy mayonnaise and mustard but also a wide range of other products - from popular Les Sauces products to hot horseradish and fine cooking oils to ketchup and grilling sauces in the practical squeeze bottle. In total, more than 70 different products are now being shipped from eleven production plants in Neuss in the Rhineland. Leading the way in terms of quality, THOMY also follows social change in nutrition and continuously questions and improves the recipes, because remarkable enjoyment, requires trust in the brand. A special role is also given to current dietary trends with products such as Ketchup with less sugar, lactose-free Hollandaise and Vegan Salad Mayonnaise. ""THOMY ... here comes the pleasure"", with this slogan and the bright yellow THOMY cooking cap over the connoisseur’s head, THOMY has been a beacon in advertising history for 20 years. Communicating continuity is a strength of THOMY, but the brand does not stand still on its past successes and in recent years the THOMY brand has transformed. The slogan and cooking cap are still unmistakable brands. These are now combined with the current branding of THOMY's typical creaminess, passionate enjoyment experience and it's devoted connoisseurs! Above all, THOMY manages to remain faithful to itself like no another brand, and still keeps evolving. THOMY is, and remains, a real delicatessen icon. Superbrands: the international award for sustainable excellence.

TOKi is a Superbrand. TOKI, Turkey’s Housing Development Administration, was established in 1984 to address the country’s public housing issues. Operating under the Office of the Prime Minister, TOKI provides low- and middle income groups with quality, safe and affordable housing and social facilities. TOKI also conducts urban renewal projects in partnership with local administrations to rehabilitate low-quality and unlicensed housing and address urban transformation in residential areas with high earthquake risk. TOKI’s Social housing program targets low and middle income people who cannot own a housing unit under the existing market conditions. TOKİ’s housing production is divided into several project categories: • low- and poverty-level income groups • slum transformation projects, • disaster housing applications, and • agriculture and village projects Beneficiaries of TOKI’s social housing projects make down-payments at the start of the construction or at a stage determined by the Administration, and continue monthly payments according to a single-indexed reimbursement plan. Since the property right is owned by TOKİ until the debt is over, the repayments of the projects are under guarantee. TOKİ finalises the construction of housing units within 2 years. With the models it develops, TOKİ serves as a virtual umbrella for Turkey’s housing sector, serving as guide, monitor and educator, prioritising its target groups’ needs. In addition to its public housing program, TOKİ carries out public facility and infrastructure projects as well. As of September 2017, TOKİ had completed the construction of 266 hospitals and 1,040 schools containing 23,000 classrooms. TOKİ’s ongoing commitment is to the design of projects that respond to the social needs of Turkey’s citizens, and the development of projects that provide comfortable living spaces with consideration for social facilities, environmental regulations and aesthetics. Superbrands, the most respected universal seal of enduring excellence.

In a world of global commerce and competition, excellence matters above all else. Outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand. Tucapel is a Superbrand. Since it’s founding in 1940, Tucapel has been a familiar presence on the table of Chileans. In 2009 the brand became part of the Camil group, one of the largest food producers in Latin America. Today Tucapel is among the top brands in the Chilean market according to the Brand Asset Valuator and the GFK Adimark Ranking 2013. Rice is one of the most widely consumed and healthiest foods in the world. Tucapel honors this food by delivering the best taste, highest levels of nutrition and a broad variety to meets consumer’s needs. Tucapel pays close attention to all details of the production process of this cereal, from the seedling on the farm, to the tables of Chilean households, offering the highest quality rice for consumers. Recently Tucapel has introduce two new lines of rice illustrating the many possibilities rice has to offer for a healthy and 100% natural food without any additives. During the last five years, under the slogan “Lo Rico de la Vida” (“The Richness of Life”), Tucapel has focused upon children and their declaration of love to their mothers. In the social networks Tucapel has built the community known as “Fanatics of Rice” which continues to grow at very fast pace. Tucapel has always been a central ingredient for mothers of Chilean households when planning meals to care for their families. The values held by Tucapel are commitment to people, with the attitude of service, trust and leadership embedded within the DnA of it’s employees, giving the brand an emotional connection with consumers. Superbrands: The most respected universal seal of enduring excellence.

Tuskys is a Superbrand. Tuskys is one of Kenya’s leading retail chains and is the largest supermarket chain in Sub-Saharan Africa, with 64 outlets in Kenya and Uganda, serving over 10 million customers every month. Tuskys offers a variety of affordable products to low and middle-income households. Tuskys outlets are well stocked with the general products such as foodstuffs, beverages, cosmetics, fresh fruits, vegetables and household goods. Tuskys also offers a variety of in-store convenience outlets and solutions. To-go Delis serve a variety of local and international dishes, as well as guaranteed freshly baked goods. Tuskys “Milk-on-Tap” hygienic in-store milk dispensers offers full cream milk sourced from carefully selected local dairy farmers. Tuskys also stocks furniture, clothing, electronics and hardware, providing a one stop shopping destination. Tuskys’ Mavazi Lifestyle fashion outlets offer consumers a broad range of clothing and footwear that is both stylish and affordable. Tuskys main priority is to ensure that the customers’ needs come first. Tuskys’ centralised purchasing model makes certain that the producst customers are shopping for are available at the store where they shop. Tuskys was named the Kenya Supermarket Brand of the Year 2017, reflecting the company’s superior standards, and was also acknowledged by Samsung as the Best Electronics Partner in East and Central Africa for their Deals Poa, a promotional campaign in 2017. Launched in June 2015, the Tuskys internship program was created to equip fresh college graduates with employable and practical entrepreneurial skills. The program also gave a chance or Tuskys to give back to the society. A total of 3,500 youths have completed training, from which more than half have received jobs from Tuskys. The remaining enter the job market with newly developed skills, giving them a competitive advantage. Tuskys endeavours to continue growing and serving its loyal customers. The company has adopted world-class retail benchmarks in tune with changing customer needs and the availability of the right goods, at the right time, and at the right price. Tuskys was founded on three basic principles of service, respect, and excellence. These core values are followed by each employee and are what make Tuskys so much more than just a store. Superbrands, the most respected universal seal of enduring excellence.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. Tuskys is a Superbrand. Tuskys is one of Kenyaʼs leading retail chains and one of the strongest brands in the region, with 64 outlets — 57 in Kenya and 7 in Uganda. Founded in the 1980s by Joram Kamau, Tuskys started out as a family owned business and has remained so over the years. Today, Tuskys proudly serves over 10 million customers every month from its 62 retail stores and online platforms, employing over 6,000 people. Tuskys offers a variety of affordable products to low and middle-income households. Tuskys outlets are well stocked with the general products such as foods, beverages, cosmetics, fresh fruits, vegetables and household goods. In an effort to offer a one stop shopping destination, Tuskys also stocks furniture, clothing, electronics and hardware. Mavazi Lifestyle fashion outlets provide fashionable clothing forthe entire family at affordable prices. In-store bakeries and To-go Delis are a major feature in most outlets, in addition to milk and water dispensing units that allow customers to choose how much they purchase. Tuskys brand is constantly evolving to keep up with the current trends, and has developed a variety of promotional campaigns to engage all demographics and age groups, while staying loyal to their tag-line “Pay less, get more Everyday.” Tuskys was founded on the three basic principles of service, respect, and excellence. These core values are followed by each employee and are what makes Tuskys so much more than just a store. Superbrands, the most respected universal seal of enduring excellence.

UltraTech Cement is a Superbrand.

As India’s largest cement manufacturer, UltraTech has consistently maintained a high degree of excellence, which has made it one of the world’s most respected cement brands.

UltraTech has a diverse range of products, which includes numerous grades of grey cement, a wide range of speciality concretes, a distinctive selection of new age building products, a host of finishing products, white cement, and top-end building solutions.

With this exceptional pedigree, UltraTech has developed specialist standalone brands that are able to command respect and authority in the market.

With dedicated products under its Speciality Concrete umbrella, the company aims to provide cutting edge solutions with UltraTech Plus, UltraTech Lite, UltraTech Duracon, UltraTech Fibrecon and UltraTech Thermocon,

Added to this are its new age building products, which offer a wide range of cement-based value added solutions which include Xtralite, Seal & Dry, Fixoblock, Readiplast, Stucco and Powergrout

UltraTech Building Solutions have created stores that offer a comprehensive range of primary construction materials under one roof. From paints, construction chemicals, PVC Pipes, to steel, fittings, tiles and putty, it has ensured that the highest standards are constantly matched.

The company's Technical Services Cell is just a call away. A fleet of Mobile Concrete Labs and experienced engineers, provide assistance from preconstruction to the post-construction stage.

Enhancing homes while offering long term protection is ensured with WallCare Putty, GRC, Textura and Levelplast, all exceptional products under its Birla White brand.

The brand embodies the core values of trust and respect associated with the parent organisation -The Aditya Birla Group raising the bar for excellence by promoting modernity, quality, and technological superiority - all part of a slogan that defines UltraTech as, “The Engineer’s Choice"".

Superbrands: The most respected universal seal of enduring excellence.

Ulusoy (Turkey) Ulusoy is a Superbrand. Operating with a special fleet and a well trained staff for the past 75 years, the Ulusoy Travel and Transportation Company defines the “Premium Segment” of scheduled transportation services in Turkey, offering passengers great comfort and many amenities. The Ulusoy bus company was established in the 1930s by Hacı Mehmet Bahattin Ulusoy. The slogan “Everything On Time,” was created during those years of political and economic uncertainty, and has carried the company into a bright future. In the 1950s, the company was passed on to a new generation as the Ulusoy Collectif Company. The company expanded as a major bus and truck dealership, and entered the construction and contracting businesses. A significant breakthrough came in the 1960s, when the company introduced the concept of “tourism” to Turkey for the first time. In the 1970s, the company changed its name to the Ulusoy Tourism and Travel Company. In the 1980s and 1990s, the company developed new facilities for international services, offering and developing international service in air and container transportation. In 2012 the Ulusoy Group celebrated its 75th anniversary. Today, the Ulusoy Bus Group has expanded its service network for more than 60 points in Turkey, and carries more than 6 million passengers a year. Future plans include offering A buffet breakfast on all routes; and the introduction of a bus fleet that facilitates travel for the handicapped. Offering reliablility and comfortable premium services, Ulusoy continues to be the leading travel company in the Turkish passenger road transport sector. Superbrands: The most respected universal seal of enduring excellence.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. Unga Limited is a Superbrand. Unga Limited is a seasoned brand in East Africa, with over 100 years of providing quality products for human nutrition, with a specialisation in wheat, maize, millet and sorghum. Produced with the consumersʼ nutritional needs in mind, every ingredient in Ungaʼs products is tested for quality and blended to provide just the right amount nutritional benefit for the consumer. EXE All Purpose home baking flour is Unga Limitedʼs leading brand in the wheat category, milled from a blend of the finest wheat for making pastries, pancakes, chapatis, mandazis and other confectionary products. Other popular EXE flour brands include Chapati, Mandazi, Self Raising, Brown Bread, and the nutritious Atta Mark 1, for health conscious consumers. Ungaʼs Familia is the perfect comfort food. Thousands of Kenyan households rely on Famila for a healthy, delicious start to the day, with 8 variants to suit every taste. The most recent addition to Ungaʼs broad product range is Amana Rice and Pulses, which has steadily grown in popularity since its introduction with new variants in the pulses category, taking the total Amana product count to seven. Ungaʼs flagship brand Jogoo is a household name in Kenyan homes. Milled from the finest maize, it is undeniably tasty and nutritious for the whole family. Also popular, Ungaʼs Hostess brand maize meal flour is fortified with vitamins and minerals to suit all your health and nutritional needs. Unga Limited pride themselves on being a pioneer in flour fortification, supporting Kenyaʼs Vision 2030 for development aiming to reduce the prevalence of vitamin and mineral deficiencies, particularly among vulnerable groups such as children and mothers. Unga Limitedʼs values are tied to their people. The people embody the quality of the products. They are committed to the continual improvement of products and service provision. At the core of the brandʼs beliefs are integrity, respect, trust, self responsibility and teamwork. Superbrands, the most respected universal seal of enduring excellence.

Unique Gas Solution (UGS) is a Superbrand. UGS is an energy solutions partner providing liquefied petroleum gas supply (LPG), installation, consultation, and equipment to a wide spectrum of customers in the industrial and food & beverage sectors With clients ranging from coffee shops to renowned restaurants in chic enclaves and the industrial sector, UGS responds capably and efficiently to the diversified needs of all its customers. In addition to LPG supply and installation, UGS offers a range of services, including turnkey services such as piping maintenance, design and installation; and contractor consultation to manage quality and workmanship. UGS also provides a variety of products, such as stoves and other LPG related equipment. As one of the biggest players in the LPG market, UGS takes pride in its commitment to ensure that all staff are well equipped with the safety knowledge necessary to best serve customers. Its 24 hour emergency service guarantee and accident-free record is an added assurance of UGS’s reliability. UGS strives to provide unique and bespoke options to help commercial owners grow their business through various custom-designed sponsored programmes. UGS’s new brand identity aims at strengthening the brand’s position as an energy solutions partner with more tangible attributes by emphasising the brand’s personality through its new mascot, Mr. UGS, who is featured amidst different clientele categories designed as gas cylinders. To increase the security of its LPG gas tanks, a barcoded tag is now affixed to every cylinder tank, guaranteeing every tank supplied by UGS is original and un-tampered, and ensuring that illegal decanters cannot replace LPG cylinders with non-approved cylinders that may be unsafe. UGS believes in elevating and instilling pride amongst its people with respect to their work, promoting the values of happiness, diversity, knowledge, thinking small, and integrity. These values together with UGS’s ongoing persistence in providing efficient and innovative energy solutions and its reputation for going the extra mile to serve its customers has made UGS a leader in Singapore’s LPG market. Superbrands: The most respected universal seal of enduring excellence.

V-Guard is a Superbrand. V-Guard Industries Ltd began in 1977 as one manʼs passion to build and market quality voltage stabilizers in uncertain voltage conditions that were prevalent then. V-Guard is a pioneer in the manufacturing of voltage stabilizers, and today is recognized as Indiaʼs largest and most respected stabilizer brand. V-Guard stabilizers have maintained a reputation for unmatched quality and reliability over 40 years. Today it is recognized as a premium brand that has established itself as a superior market leader. V-Guardʼs innovative spirit has led to the development of stabilizers for ACs, LCD and LED TVs, Refrigerators, Washing machine, Music systems, etc and together with a host of other products, catering to the home. V-Guard challenged the available products in the market, developing stabilizers that were significantly sleeker and better designed. Innovative solutions, such as the jelly bean design & pathbreaking AC Stabilizer design set new benchmarks in the industry. In less than four decades, V-Guard has earned itself both respect and reputation in the market for designing products that are built to last. V-Guard stabilizers have become legendary for spanning generations of users within a household. V-Guard turned over a new leaf with the repositioning exercise of the brand reflecting the companyʼs commitment to understanding consumers, and translating this knowledge into innovations that will have a meaningful impact in consumer’s lives —A thoughtful brand that will delight consumers with its products and experiences. Products that embody the new age values of thoughtful, inspiring, and dynamic will drive the brand’s promise to ʻBring Home A Better Tomorrowʼ. The trust of over 60 million discerning consumers reinforces the belief that V-Guard stabilizers is a Superbrand. Superbrands, the most respected universal seal of enduring excellence.

Vaillant (Austria) In a world of global commerce and competition, excellence matters above all else. Outstanding brands distinguish themselves through collaborative enterprise creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand. Vaillant is a Superbrand in Austria. Vaillant – is an active family-company with over 140 years of tradition. Again and again, the company has pioneering innovations the heating technology market significantly affected. Since 1899, the hatching bunny from the egg in the Vaillant logo. Vaillant has adopted market changes and the challenges of the future and turned into the last two decades for energy-neutral provider of efficient systems for domestic comfort. Vaillant offers their customers complete and efficient systems, energy-saving, healthy and easy-to-use Solutions for heating, cooling and hot water production and electricity generation own. 140 years responsibility. For the world of today and tomorrow. The Vaillant Group Austria GmbH is with more than 410 employees, the Austrian market leader in heating systems. Impressive is the level of awareness: 77% of the domestic involved know the heating systems from Vaillant. Behind the strong brand but is also a corresponding class service. Speed, competence and excellent price-performance make the Vaillant factory customer service with more than 275 employees one of the most powerful in the industry Vaillant Austria is constantly expanding its service and range of services for partners and customers. Example: installers for the professional hotline, 365 days a year, or the pre-sales center for system planning and after sales center for fault diagnosis and counseling. For more than 140 years Vaillant learns. For over 40 years, are Vaillant Austria gives this knowledge successfully to others. The rapid technological development requires regular training for the trades. These trainings are offered at 4 locations in Austria. For Market partners and their customers Vaillant sales offices are available in Vienna, Traun, Graz, Salzburg and Innsbruck . There you can Vaillant see at a and consult live about the products. The focus of the daily actions of Austria Vaillant always satisfied the customer is. Agility and leadership mean to commit themselves to the needs of the customer to act quickly and flexibly, To be successful in future markets, to maintain the high standard of products and services and further expand. The recognition by Superbrands gives us the good feeling of doing the right thing. Superbrands: The most respected universal seal of enduring excellence.

Vaillant is a Superbrand. Few brands dominate the international heating market - and one of them is Vaillant. Over the past 145 years, the family-owned company from the Bergisches Land region has developed into one of the global technology leaders in the industry and brings comfort to the customerʼs home. The heating sector has an important role to play in the wake of climate change. More than 13,000 Vaillant Group employees worldwide work on energy efficient heating, cooling and ventilation solutions — with a special focus on renewable energies. Vaillant was founded in 1874 by Johann Vaillant, a copper beater and pump maker. As early as 1894, the founder Johann Vaillant succeeded in creating a groundbreaking innovation with the worldʼs first gas bath furnace. In 1899, while leafing through the Easter edition of a magazine, Johann Vaillant discovered the illustration of a rabbit in an egg — and immediately decided to make this rabbit his trademark. With the rabbit, Johann Vaillant created an unmistakable brand profile: it is not without reason that 72 percent of all Germans know the Vaillant logo. It has been continuously developed and adapted to the times. 1924 saw the birth of central heating: a boiler heats several radiators simultaneously via a distributor. In 1961, the worldʼs first wall-mounted heater made its debut. This year also saw the founding of the first international subsidiary. In the nineties, the company played a major role in developing condensing boiler technology and relied on renewable energies with the first solar thermal system. This product segment is still being consistently expanded today. Since 2006, Vaillant has also been producing its own heat pumps — a technology that is regarded as the growth driver of the industry. They, like all other Vaillant products, meet the highest standards of workmanship, environmental friendliness and design. In addition to condensing boilers, heat pumps and systems for controlled domestic ventilation, the product portfolio also includes solar thermal and photovoltaic systems as well as intelligent control technology. In combination, this results in systems from a single source in which the individual components are perfectly matched to each other. The company is just as consistent in exploiting the opportunities and possibilities offered by digitisation: intelligent control solutions for mobile control of the entire heating system with one app are created for end customers. And for the specialist partners, digital service offers that considerably simplify the work from the first customer acquisition to the last maintenance. The uncompromising focus on the needs and expectations of customers will continue to be the focus in the future. When the world becomes more complex, you just want to relax at home. To find convincing solutions for this is Vaillantʼs claim. Superbrands, the international award for sustainable excellence.

Vitafoam (East Africa) Vitafoam is a Superbrand. Vitafoam products are individually crafted to the consumer’s specifications for a perfect fit, and are the ultimate in style, comfort, durability and quality. Vitafoam has combined over 45 years of experience and authority with technological innovation to offer the most comprehensive solutions to a multitude of technical problems across variety of markets. Orignally established in 1967 by British Vita, Mr. Chandrakant Premchand Shah took control of the firm as Chairman in 1989. Working together with his wife, the late Mrs Ramilaben Chandrakant Shah, the company was renamed Vitafoam Products Limited and reestablished at its present 100,000 sq ft facility on Mombasa Road under a new investment plan, with new equipment and machinery. Vitafoam understands that everyone has unique mattress requirements so all their mattresses are completely customisable. Vitafoam’s top priority is to help each consumer acheive the highest level of comfort possible. Polyurethane foam products include mattresses, foam sheets, bolsters, rebounded foam, carpet underlay, foam cushions and baby cots. The Vitality range of products include Memory foam mattresses, pillows and mattress toppers. Latex products include mattresses, pillows and mattress toppers. Vitafoam’s commitment to the highest quality has led the company to earn many awards and accolades. Vitafoam was first in the industry to receive the prestigious “Diamond Mark of Quality” from the Kenya Bureau of Standards., and was awarded ISO 9001:2008 certification in 2011 by QAS International. From 2008 through 2010, Vitafoam was named a KPMG Top 100 Mid-Size Company, and achieved KPMG Club 101 status in 2011. Vitafoam delivers total satisfaction to its valuable customers by ensuring their products consistently exceed expectations, helping consumers to “Sleep Well…Feel Better….Live Longer.” Superbrands: The most respected universal seal of enduring excellence.

In a world of global commerce and competition, excellence matters above all else. Outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand. Wernesgrüner is a Superbrand. The Wernesgrüner brewery is one of the most important and most successful breweries in the eastern states of Germany. The Saxon brewery is ranked among the best 30 of the German beer exporters. All in all Wernesgrüner exports its products into more than 20 different countries on 4 different continents. With the expansion of their range through ""Wernesgrüner Alkoholfrei"" and ""Wernesgrüner Radler"", the Saxon Company exploited its great potential and successfully positioned both of this products in the market. The brewers of the ""Vogtland"" truly believe that their latest product introduction of ""Wernesgrüner 1436"" will carry on, on writing the successful Pils Legend. As a company with a long tradition, Wernesgrüner places its value on sport and culture in Middle Germany. The brewery – with a 20 year partner of sports and culture – supports both small and big events and numerous associations. So that everything beyond is ""im grünen Bereich"" for the people of Saxony, Wernesgrüner has promoted cultural and music events for over 2 decades. The Wernesgrüner Pils Legend counts to the most admired Pils brands of Germany. Superbrands: the international award for sustainable excellence.

In a world of global commerce and competition, excellence matters above all else. Outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products. These are exceptional, brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand. Wiener Wohnen is a Superbrand. The company- “Wiener Wohnen” is a 100 % subsidiary of the City of Vienna. It is the leading service provider in all aspects of a modern house & exterior care for all under the administration of the government of Vienna. The “Wiener Wohnen House & Outdoor Services” was founded in response to the abolition of the house-law from 2002 and ensures that residential systems in which the caretaker will not be present will be comprehensively supported. Each year, new housing developments are taken on to provide automatic support. The company currently has 31 checkpoints in 17 municipal districts. At fixed opening times competent contact person are there accessible for customers. At six locations administrative activities are coordinated, stored materials and equipment maintenance. The power spectrum of the Wiener Wohnen House & Outdoor Services includes, in addition, cleaning, care and maintenance of many other services in the field of facility management: office cleaning, pest control, clearing, special cleaning Affliction remedy and emergency services are just a few. It's service is based on customers proximity, quality, flexibility, punctuality and great value, targeting avid customers. It maintains environmentally friendly, ethical, socially responsible practices whilst simultaneously being economically successful. The Wiener Wohnen House & Outdoor Services is a multicultural company, with wide diversity and is seen as an opportunity for further growth. This makes it a model for practice of integration. As an employer of employees from over 30 different nations and as an important service provider for the Viennese public housing, Wiener Wohnen is aware of their social responsibility. In 2010 the mission statement for employees at all hierarchical levels of the company was developed. There are supporting decisions. Strength through diversity, openness, fairness, clarity and confidence are just some of the values that are lived by our mission statement. Young people are offered a practice-oriented education and the opportunity for a career in business. For the House & Outdoor Services received the quality seal for its exemplary apprenticeship. Wiener Wohnen House & Outdoor Services - Your Home in good hands! Superbrands: the international award for sustainable excellence.

In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. XES is a Superbrand. XES is a market leader in footwear across Malaysia, producing top quality footwear that is both stylish and affordable, and has quickly grown to be a household name in the region. The companyʼs rapid growth, with more than 118 retail outlets nationwide, along with online purchase and delivery services, position XES to become a global market player in the years to come. XESʼ brand slogan is Expressive, Elegant, Shoes which encapsulates the essence of XES brand. The XES slogan: “Comfortable, Trendy, Affordable,” best describes the essence of the brand. The brandʼs aim is to produce top quality footwear that goes beyond their customerʼs expectations. XES believes in offering footwear with comfortable elements that enhance the wearerʼs experience, coupled with a modern contemporary look that fits all occasions. XES Shoes, the companyʼs flagship brand, carries a diverse range of footwear to the market, from elegant work, dress and casual shoes, in addition to kids shoes and sporty sneakers, providing customers a wide spectrum of quality shoes at an affordable price. In recent months XES have developed a new and unique material used in the manufacture of insoles which is designed to make insoles extremely long lasting and comfortable. The newly launched XES App can be download from Google Play and the Apple Store, making it most convenient for customers to shop using their mobile devices. Over the years XES have been recognized by many industry bodies, winning more than 25 industry awards since 2011, such as the BrandLaureate SMEs Bestbrands Award, the ASEAN Outstanding Business Award, and the Golden Eagle Award. XES views Corporate Social Responsibility activities, such as donations and visiting people who need the help of society, as being of the utmost importance in developing their brand, and positioning it as a caring entity. XES has made it their mission to provide consumers with footwear that offers comfort, provides endurance while remaining stylish, and believes every Malaysian deserves top quality shoes at affordable prices. Superbrands, the most respected universal seal of enduring excellence.

Yakult is a Superbrand. He who has health has hope and he who has hope, has everything. Delivering on this proverb, Yakult has promoted a healthy lifestyle in Japan since the 1930s, and was introduced in the Philippines in 1978. The key phrase here is healthy lifestyle. Yakult works on the tenet of Prevention Above Cure, promoting the principles of preventive medicine rather than treating symptoms only after someone becomes ill. Yakult Cultured Milk is based on Dr. Shirota’s discovery of the Lactobacilis Casei Shirota Strain. This live lactic acid bacteria can survive in the intestinal tract, where it’s presence promotes well-being and good health. Available in individual bottles and in fivepacks, Yakult Cultured Milk maintains intestinal health and helps to prevent disorders. Containing beneficial bacteria that aids in proper digestion. Yakult Cultured Milk is favored by the young and old alike. Yakult Cultured Milk is distributed and sold throughout the Philippines by the company itself and through 30 exclusive provincial distributors. The successful Yakult Lady System is a primary selling strategy to closely promote the product’s healthful features directly to consumers. A tactical campaign was conceived to respond to the common belief that Yakult was a drink meant only for children. Advertisements Throw Back Thursday “TBT” helped explain to adults how they would benefit from the inclusion of Yakult as a regular part of their diet. In keeping with the slogan “Bringing good health to everyone who longs for it, at an affordable cost comparable to the price of a postcard,” the company also focuses on public and private schools to reach out directly to students. For more than 35 years in the Philippines, the Yakult Brand has been synonymous with good health at an affordable price. To maintain this hard won image, Yakult strives to increase public awareness and understanding of Probiotic and preventive medicine, leading to the changes in lifestyle that promote better health. Yakult will continue to strengthen the health of the entire nation, one Filipino at a time. Superbrands: The most respected universal seal of enduring excellence.