Advertising, Branding & Marketing News

Mini Reminds Us That a Brand’s Backstory Can be Just as Beautiful as the Product Itself – AdWeek

The ‘Get a Mac’ campaign was instrumental in shaping Apple’s reputation with consumers – iMore

Budweiser Plays It Politically Safe With Super Bowl Ad Supporting ‘Typical Americans’ – AdAge

These brands spend nearly $100 billion on ads. They want Facebook and Google to raise their game – CNN

Google changes ads to make them look less like ads – Input Magazine

Five Simple Steps To Demonstrate The Full Value Of Marketing – Forbes

How the ad industry is coping with a cookie-less internet – Axios

The Biggest Growth Marketing Trend of 2020: Radically Inclusive Advertising – ReadWrite

Social media 2020: The top features, formats and trends to get familiar with this year – Marketing Land

Brands have to mean something to be sustainable – Bizcommunity

UK spent a record £3bn on streaming music, films and TV in 2019 – The Guardian

Apple Pulled A Page From McDonald’s Playbook In 2019 – Gizmodo

The story of Sony: from repair shop to revolution, how Walkman inventor changed music listening and, with PlayStation, home entertainment – South China Morning Post

Australia’s biggest media companies team up for advertising growth campaign – 9NEWS

Big brands troll Elon Musk’s Cybertruck with their own versions on Twitter – CNBC

Elon Musk’s Net Worth Falls $770 Million After Tesla’s Botched Cybertruck Debut – Forbes

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Mini Reminds Us That a Brand’s Backstory Can be Just as Beautiful as the Product Itself – AdWeek

The ‘Get a Mac’ campaign was instrumental in shaping Apple’s reputation with consumers – iMore