Advertising, Branding & Marketing News

Why Vans and North Face owner VF Corp. is paying $2.1 billion for Supreme – Fortune

Ketchup isn’t even American – The Language of Food explains how tomato sauce has origins in Vietnam, Cambodia and Indonesia dating back to the 17th century – South China Morning Post

The Perfect Balance: How Luxury Brands Can Maintain Exclusivity And Still Be Relatable Online – Forbes

Coca-Cola will scrap around 200 drinks brands, half its portfolio, after falling sales during lockdowns – Business Insider

Hugh Jackman Goes Starkers In Riotous Spot For RM Williams – B&T

The Adweek 50: Media, Marketing and Tech Leaders Who Delivered the Goods Despite Trying Times – Adweek

Mars rebrands Uncle Ben’s after criticisms over racial stereotyping – Marketing Week

Brand Loyal vs. Price Loyal: How Customers Perceive Brand Value – Brandingmag

These are the 10 highest-rated CEOs during the coronavirus crisis, according to employee reviews – CNBC

Brand Equity – History Matters – Forbes

3 Ways Brands and Marketers Will Be Forever Changed by 2020 – Adweek

Vintage Ads: Cadbury Crunchie – Exciting Biting (1959)

Purpose will be central to rebuilding brands, post-Covid – Marketing Week

Apple is now a $2 trillion company – The Verge

How Gymshark Became A $1.3 Billion Brand, And What We Can Learn – Forbes

Ben & Jerry’s Goes Political In ‘Unfudge Our Future’ Campaign – B&T Magazine

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Why Vans and North Face owner VF Corp. is paying $2.1 billion for Supreme – Fortune

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