Advertising, Branding & Marketing News

TikTok prepares advertisers for possible app ban – Reuters

How Nike Used CV-19, Black Lives Matter & Marketing Nous To Become The World’s Top Fashion Brand – B&T Magazine

2020 UK Ad Spend To Drop To £21.4B Before Rebounding to £25B In 2021 – B&T Magazine

Clorox tops corporate reputation ranking as demand soars over COVID-19 – New York Post

Kellogg Raises Annual Profit Forecast As Pandemic Boosts Demand – European Supermarket Magazine

Coronavirus: Camera firm Kodak turns to drugs to fight virus – BBC News

Hertz must offload almost 200,000 cars by the end of 2020 as part of its bankruptcy deal – Business Insider Australia

Australia’s Coon cheese to change name in effort to help ‘eliminate racism’ – The Guardian

Academy of Chief Marketers acquires Superbrands UK licence – Bdaily

Africa’s Top 100 Brands in 2019 – Global brands dominate Africa – African Business Magazine

Brand reputation: why it matters now more than ever – Racountour

McDonald’s Joins Black Lives Matter Conversation With Powerful New Ad – B&T Magazine

Ben & Jerry’s Doesn’t Have Time for Platitudes – Marker

Lego Pulls Advertising for Police-Related Toys, Donates $4 Million to Fight Racism and Inequality – Vulture

‘For Once, Don’t Do It’: Nike Once Again Dares to Take a Stand, Boldly Addressing Racism Head-On in New Ad – Forbes

NESCAFE Pays Nod To CV-19 in New Global Campaign – B&T Magazine

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TikTok prepares advertisers for possible app ban – Reuters

How Nike Used CV-19, Black Lives Matter & Marketing Nous To Become The World’s Top Fashion Brand – B&T Magazine

2020 UK Ad Spend To Drop To £21.4B Before Rebounding to £25B In 2021 – B&T Magazine

Clorox tops corporate reputation ranking as demand soars over COVID-19 – New York Post

Kellogg Raises Annual Profit Forecast As Pandemic Boosts Demand – European Supermarket Magazine