Advertising, Branding & Marketing News

Programmatic Ad Market Proves Resilient, Analysts See Demand Shifting To CTV From Linear TV – Media Daily News

Could A Crisis Open Up A Brand Repositioning Door? – Forbes

Sports Brands Retain Value, While High Street Lags – WWD

250 CMOs On Coronavirus: Marketers ‘On The Front Line Of The Economy’ – Forbes

Burger King Shows Us How To Make A Quarantine Burger (And How To Act As A Brand In The Time Of Coronavirus) – Forbes

Events canceled due to coronavirus: How to get your money back – CreditCards.com

‘Acts not ads’: How firms should market themselves during the coronavirus crisis – CNBC

How Parsis shaped India’s taste for soft drinks – BBC News

Dettol’s TikTok Hand-Wash Challenge Gets Nearly 9 Billion Views In Four Days – AdAge

Designer Rebrands Famous Logos For The Age of Coronavirus – Branding in Asia

3 Signs Your Brand Isn’t Telling a Winning Story (and How to Fix Things) – Entrepreneur

Here’s why travel brands should think twice before cutting their marketing spend – Travel Weekly

Majority of marketers delaying campaigns as coronavirus fears escalate – Marketing Week

U.S. And China Could Face Steep Cuts To Advertising Spending In 2020, Analysts Say – Forbes

A World Without Sports: TV Networks Brace for Billion-Dollar Losses During Coronavirus Pandemic – The Wrap

KFC ‘Finger Lickin’ Good’ ad falls victim to coronavirus concern along with Coors’ ‘Beer of Working Remotely’ – The Washington Post

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