Advertising, Branding & Marketing News

These are the 10 highest-rated CEOs during the coronavirus crisis, according to employee reviews – CNBC

Brand Equity – History Matters – Forbes

3 Ways Brands and Marketers Will Be Forever Changed by 2020 – Adweek

Vintage Ads: Cadbury Crunchie – Exciting Biting (1959)

Purpose will be central to rebuilding brands, post-Covid – Marketing Week

Apple is now a $2 trillion company – The Verge

How Gymshark Became A $1.3 Billion Brand, And What We Can Learn – Forbes

Ben & Jerry’s Goes Political In ‘Unfudge Our Future’ Campaign – B&T Magazine

Postponed college football season would leave billions in ad revenue up for grabs – Fox Business

Apple’s Ad Network Gets ‘Preferential Access To Users’ Data’ vs Facebook, Google, Others – Forbes

TikTok prepares advertisers for possible app ban – Reuters

How Nike Used CV-19, Black Lives Matter & Marketing Nous To Become The World’s Top Fashion Brand – B&T Magazine

2020 UK Ad Spend To Drop To £21.4B Before Rebounding to £25B In 2021 – B&T Magazine

Clorox tops corporate reputation ranking as demand soars over COVID-19 – New York Post

Kellogg Co. Raises Annual Profit Forecast As Pandemic Boosts Demand – European Supermarket Magazine

Coronavirus: Camera firm Kodak turns to drugs to fight virus – BBC News

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These are the 10 highest-rated CEOs during the coronavirus crisis, according to employee reviews – CNBC

Brand Equity – History Matters – Forbes

3 Ways Brands and Marketers Will Be Forever Changed by 2020 – Adweek

Vintage Ads: Cadbury Crunchie – Exciting Biting (1959)

Purpose will be central to rebuilding brands, post-Covid – Marketing Week