Advertising, Branding & Marketing News

Amazon nibbles away at Google’s search advertising dollars – AdAge

Beyond air miles: Emirates Airlines rewards customers for engagement – Marketing Week

How Honda shifted its content strategy from ‘attention-grabbing’ to storytelling – Marketing Week

The Spam story: how the luncheon meat became a hit in Asia and beyond with its ‘taste of America’ – South China Morning Post

Telling The Right Story In B2B: How Big Brands Connect Meaningfully With Customers – Forbes

Superbrands Launched in Russia With SPN Communications License

Lego working with shops to avoid Brexit disruption – BBC

The battle between Vegemite and Marmite thickens – AdNews

Ed Sheeran Got a Heinz Tattoo, So Heinz Gave Its Ketchup Bottle Ed Sheeran Tattoos – Adweek

Marmite Spreads The Banter With Response To Vegemite Sledge – 10 Daily

Vegemite burns Poms in brutal Ashes sledge – News.com.au

Deliveroo Launches Helicopter Dining Experience in London – Metro

Apple’s Advertising Campaign Ramps Up To Tell You How Much It Cares About Your Privacy – Gizmodo Australia

This AI Can Help Humans Spot AI-Generated Fake News – Futurism

Diverse Hands Become the Golden Arches in McDonald’s National French Fry Day Campaign – FAB News

Nike’s ‘Dream Crazy’ Takes Cannes Outdoor Grand Prix. Will It Kick Off a Winning Streak? – Adweek

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Amazon nibbles away at Google’s search advertising dollars – AdAge

Beyond air miles: Emirates Airlines rewards customers for engagement – Marketing Week

How Honda shifted its content strategy from ‘attention-grabbing’ to storytelling – Marketing Week

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The Spam story: how the luncheon meat became a hit in Asia and beyond with its ‘taste of America’ – South China Morning Post