Bashundhara Tissue (Bangladesh) Superbrands TV Brand Video

Bashundhara Tissue is a Superbrand.


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In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand.

Bashundhara Tissue is a Superbrand.

Bashundhara Tissue is known as a name of trust, care and happiness by millions of people in Bangladesh.

The leading brand of tissue in Bangladesh, Bashundhara Tissue was introduced in May, 2000. With its superior absorbent and soft texture, affordability, and availability, the brand’s message to consumers is “Think Hygiene, Live Safe.”

Bashundhara Tissue initially launched with a range of products, including 2 ply Facial Tissue, Toilet Tissue, Pocket Tissue, and Kitchen Towels, with few competitors in the Bangladeshi market.

Bashundhara Tissue gradually developed other products, including Paper Napkins, Pocket Tissue Wallet, Restaurant Napkins, Classic Napkins, Cocktail Napkins, Paper Towels, Hand Towels, and Clinical Bed Sheets, all of which have received a tremendous response from consumers. To appeal to the trendy customers, the brand has introduced the Fruits Combo Facial Tissue Box series, and Kids Facial, Toilet and Pocket Tissue products.

To cater the rural and semi-urban areas, economical grade tissue papers have been developed, including Bashundhara Comfort Toilet Tissue, Mini Toilet Tissue, and Recycled Blue Hand Towels. Latest additions include the Facial Tissue Soft Pack, Jumbo Roll Tissue, and Maxi roll.

Bashundhara Paper Mills Ltd. is a pioneer in producing eco-friendly products in line with its commitment to ʻFSC-CoC Mixʼ certification. This is the only tissue manufacturing company in Bangladesh with certifications ISO 9001:2015 for process excellence and 14001:2015 for sturdy environmental commitments.

Bashundhara Tissue’s core values are: Community, Hygienic Life Style, Sustainability, and Socially Responsibility. From the beginning, the brand’s mission has been to provide better living through better hygiene.

The brand’s motto – “Think hygiene, Live safe” aligns with the slogan of the Bashundhara Group: “For the people, For the country.”

Superbrands, the most respected universal seal of enduring excellence.

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