Britam (East Africa) Superbrands TV Brand Video

Britam is a Superbrand.


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In a world of global commerce and
competition, outstanding brands distinguish themselves through collaborative enterprise,
creative marketing, and superior products elevating themselves to the prestigious
distinction of being named a Superbrand.

Britam is a Superbrand.

Britam is a leading diversified financial
services group with a presence in seven African
countries, namely Kenya, Uganda, Tanzania,
Rwanda, South Sudan, Mozambique and

Britam Holdings PLC was first incorporated
in Nassau in the Bahamas in 1920, as British
American Insurance Company mainly to
serve plantation workers. The Kenyan operation
was established in 1965 and has grown to
become the leading diversified financial services
provider in the region.

Britam is listed on the Nairobi Securities
Exchange, and offers a wide range of
financial products and services which include:
Life Assurance, General Insurance, Health
Insurance, Asset Management, Retirement
Planning, Property and Banking.

Britamʼs vision is to be the leading diversified
financial services company in its chosen
markets across Africa. The companyʼs values are
hinged on respect, integrity, customer focus and

Employing over 900 staff across the region,
with a network of over 2,000 financial advisors,
Britam works with its customers to create and
protect their wealth and lives every step of
the way.

Britamʼs mission, vision and values support the
achievements of its goals and objectives laid out
in its 2016-2020 “Go for Gold” strategy. The
“Go for Gold” strategy aims to propel the company
to the next level of growth.

The strategy is anchored on five thematic
pillars of enabling transformation, operational,
excellence, customer service, innovation and
profitable growth.

Due to its success in the region, Britam has
attracted international investors that include
International Finance Corporation (IFC),
AfriInvest and Swiss Re. These investments are a
demonstration of the confidence these
organizations have in Britamʼs long term future.

The partnership between Britam and the international
investors will also raise the companyʼs profile
internationally and at the same time provide support
in the areas of social impact, environmental
standards, technical skills and world-class

As a leading brand in its chosen markets, Britam
provides financial solutions that enables its clients to
create and protect their wealth and lives every step
of the way.

Superbrands, the most respected universal seal
of enduring excellence.

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