Capwell Industries (East Africa) Superbrands TV Brand Video
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In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand.
Capwell Industries Limited is a Superbrand.
Capwell Industries (CIL) is an indigenous Kenyan FMCG manufacturer specializing in manufacturing and distribution of a variety of milled cereal products including flours, rice, pulses and spaghetti.
Also known as “The Home of Wholesome Brands” Capwell has been a trendsetter in Kenya, providing tasty high quality food products to Kenyan families for more than 20 years.
Capwell’s brands include Soko, Amaize, Pearl, Ranee, CIL and Yola. The company’s diversified portfolio of products ensures that every segment of the market can be reached, with a product to suit every budget and preference.
Capwell’s flagship maize meal, Soko, became an instant success when first introduced, and became a household name throughout Kenya.
Soko Maize Meal is fortified and pocket-friendly, providing energy to get through the day; Amaize
Premium Maize Flour is a softer, smoother ugali; Soko Home Baking Flour is a fortified all-purpose wheat flour; Soko Atta Mark.1 Flour is rich in fibre for the health conscious consumer.
Capwell’s Pearl brand includes Kenya Pishori Rice, Pearl Super Basmati extra-long grain rice, CIL Pishori long grain rice, Ranee Premium, Classic and Chef Special Parboiled Basmati, and Ranee Biryani Long Grain & Everyday Long Grain rice.
Other products include Pearl Pulses, Ranee Premium Spaghetti, and the exciting new cereal milk drink Yola. Soko’s tasty porridges include Pure Wimbi, Wimbi Mix and Baby Weaning, offering traditional flavour for the whole family.
Capwell’s focus on innovation is not only in terms of the product, but also in the people and processes as well. Their innovations have also enabled them to make their processes more efficient and to deliver better food safety.
Moving into the future, Capwell’s vision is to become the preferred Food and Beverage Company within East and Central Africa, with a mission to enhance wellness of their customers through quality products and continual innovation.
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