Cien (Portugal) Superbrands TV Brand Video

Cien is a Superbrand.


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In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand.

Cien is a Superbrand.

Cien has been recognized as a brand of excellence in Portugal.

Cien is the first LIDL brand to be promoted independently and exclusively, not only for the quality of its products, but also for the recognition it has received from consumers and the media.

The more than 100 hygiene and beauty products that Cien offers are divided into various product lines, suitable for all tastes and needs, which always provide the highest-quality while maintaining a low price.

Cien believes that the definition of beauty has changed. Today, people do not only want to be judged by their face or image, but also by their choices.

Under the motto “Intelligent Beauty”, Cien is the brand for those who like to make smart choices and give preference to the quality and affordability of the products they consume, rather than names or brands alone.

Based upon this new positioning, Cien launched its first multimedia campaign in 2017, personified by brand ambassador Andreia Rodrigues, showing that nothing is more beautiful than intelligence.

To highlight its line of suncare products, brand ambassador Andreia Rodrigues returned in 2018 to be the face of the Cien brand. This multimedia campaign showed that the Cien Sun range, internationally award-winning but with affordable prices, can protect both your skin and your purse.

The name Cien is also synonymous with trend monitoring. It has placed products such as “Argan Oil” or the “Professional hair line” containing keratin within the reach of all consumers.

Cien also saw 15 of its products distinguished by consumers at the TOP Beauty Award 2018.

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