Cosmosdirekt (Germany) Superbrands TV Brand Video – Deutsch / German

CosmosDirekt is a Superbrand.


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In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand.

CosmosDirekt is a Superbrand.

At present 1.8 million customers place their trust in the “market leader for family protection”. This is due to the affordable premiums and also the high quality of the products and services, which have been continuously and independently certified. For example, CosmosDirekt 2016 was voted “Germany’s most popular car insurance company” for the third time in succession. The outstanding performance of the customer service has won several awards, with the best marks being achieved in the measurement of customer satisfaction by YouGov in 2016.

The origins of CosmosDirekt date back to the 1950s. However, the foundation stone for the success story was laid in 1981 with the decision for pure direct sales.

The product range of CosmosDirekt is broadly diversified, with the focus on safeguarding essential risks. In addition, the company is consistently oriented towards the needs of consumers with comprehensive services. This allows customers to easily manage their insurance needs online in the personal customer portal myCosmosDirekt, or for example. The current status of their old-age provision at any time.

Customers today expect that financial matters can be done like other things in their daily lives: everywhere, in real-time and as simply as possible. This development continues to drive the support of our customers’ lives – for example with our attractive telematics tariff in motor insurance for young people. Or apps that allow you to easily control your financial needs with your smartphone.

Since 2004, CosmosDirekt has bundled the countless tests and awards as “Wall of Fame”, which is now one of the best-known picture motifs in the insurance industry.

At the heart of the current communication are proud customers, who are so convinced that they design their car or their entire house as a “wall-of-fame” and enthusiastically recommend CosmosDirekt. This is combined with the slogan “Mach’s direct at CosmosDirekt” – a clear offer to deal with its insurance matters quickly, simply and cost-effectively online.

With intuitive, easy-to-use, flexible offers, an optimal price performance ratio and competent consulting around the clock, the leading online insurer is setting new standards in Germany.

Superbrands: the international award for sustainable excellence.