Equity Bank (East Africa) V2 Superbrands TV Brand Video

Equity Bank is a Superbrand.


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In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand. 

Equity is a Superbrand. 

Equity Bank has been on a remarkable journey of transformation since its founding 35 years ago; evolving from a small rural building society to the Pan African Bank it is today. 

With operations in 6 countries and a representative office in Ethiopia, Equity Bank serves over 14 million customers and continues to grow, making it on of the largest banks in Sub Saharan Africa in terms of customer base. 

Equity Bank has transformed the lives of people in communities through strategic innovations improving access, convenience and daily relevance of financial services to all. 

Equity Bank now has over 300 branches, over 620 ATMs, over 30,000 Point of Sale Terminals and over 50,000 Agents across the six countries of operation. Customers opting to use self-service channels are able to bank from anywhere and at any time. 

With the adoption of digital channels such as Equitel, Eazzy Banking App and the Eazzy Banking suite of products like EazzyBiz ,EazzyFx, EazzyNet, EazzyLoan, 97% of all transactions are on digital channels. Bank branches have become advisory centres to supportSMEs and Corporates and wealth management. 

Equityʼs digital/online solutions continue to be enhanced to meet the dynamic changing needs of customers. With Multi-factor authentication, an additional layer of security has been added by confirming your identity. One of the most common types is the two- factor authentication code sent to your cell phone when logging in to online banking or the EazzyBanking App. 

Equityʼs new look brand speaks to todayʼs rapidly changing financial services environment. The bankʼs agile business model anchored on customer centricity and seamless delivery of service, enabling a sustainable growth path, while offering integrated financial services that socially and economically empower consumers, businesses and communities. This also serves to attract new and dynamic customers and partners. 

Equity has received many accolades and awards, among them the 2018 & 2019 African SME Bank of the Year Award in the Platinum Category at the IFC Global SME Finance Awards, and the 2019 Financial Times Bankerʼs Bank of the Year Awards in Kenya, Uganda and South Sudan. In 2020, Equity Bank was ranked 20th globally for Return on Assets and 55th globally for Profits on Capital by the publication “The Bankerʼs Top 1000 WorldBanks.” The Bank was also awarded Best Bank in Africa; Best Digital Bank inAfrica- 2 years in a row and Excellence in Leadership in Africa at the 2020 Euromoney Awards. 

Through the Equity Group Foundation(EGF), Equity Bank and itʼs partners have invested over 445 million dollars in social impact programs focused on education, health, agriculture, entrepreneurship, clean energy, environment and innovation. 

Equityʼs vision is to be the champion of the social-economic prosperity of the people of Africa by offering them integrated financial services that empower them, thus transforming lives, giving dignity, and expanding opportunities for wealth creation. 

Superbrands, the most respected universal seal of enduring excellence.

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