FOGG (Bangladesh) Superbrands TV Brand Video
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In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand.
FOGG is a Superbrand.
FOGG is the flagship brand of VINI Cosmetics Limited. The company was incorporated in the year 2009 based in Ahmedabad, India and quickly gained recognition with the brand FOGG both locally and internationally.
VINI is a venture from the entrepreneur Darshan Patel, who has developed his reputation as a Brand Creator in the OTC market through brands like OSSUM, WhiteTone, Nufeel, MOOV, Krack, DermiCool, and many more.
FOGGʼs unique value proposition has made the brand the market leader in the fragrance industry. The brand now has its sights set towards launching a unique range of fragrances in the International market.
FOGG pioneered the concept “Perfumed Body spray with NO Gas”, creating a deodorant spray with minimal waste, which lasts for a significant longer period. This concept fulﬁlls the brandʼs 3 unique selling propositions: Strength, Long lasting, and Affordable.
To reach every potential customer, FOGG has invested extensively in TV Commercials which trigger strong brand awareness among the consumers all over the world. The brand name FOGG was derived from “Friends of Good Guys & Girls,” because this is what a brand should be, a friend of consumers. FOGGʼs products conform to the promise of quality, which means maximum efficiency and efficacy.
In 2013 FOGG began its journey in Bangladesh and has since experienced continual upward growth in all the segments of Bangladeshi market. Along with uniqueness and affordability, a strong distribution network has made itʼs products available in every corner of Bangladesh, making the brand extremely popular.
To increase customer awareness, FOGG has conducted a number of consumer engagement activities at many exclusive locations, in an effort to address the global market.
In an era of the internet, where an online presence is a necessity, FOGG is present on all social and commercial platforms. The brand has a very strong social media page named FOGG Bangladesh, which plays an important role by meeting customer queries and developing an E-commerce business in Bangladesh.
All these effective marketing activities have aided FOGG to reach customers globally. As a result FOGG now has a presence in more than 80 countries with over 150 varieties of products.
FOGG has been named the number one fragrance brand in India, and has also successfully achieved its place as the number one fragrance brand in SAARC. FOGG has also been awarded the Bangladesh Master Brand Award 2019 by the World Marketing Congress.
Superbrands, the most respected universal seal of enduring excellence.
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