GSM Group (East Africa) Superbrands TV Brand Video

The GSM Group is a Superbrand.

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In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand.

The GSM Group is a Superbrand.

The GSM Group is a multi-facetted conglomerate providing trading, manufacturing, logistics, retail and real-estate within Tanzania and in Central, Eastern and Southern Africa.

From a simple, family-run cashew nut farm, founder Mr. Mohamed Senior expanded his business as a merchandiser of small goods in 1955. With his sons taking over the business in 1996, the company moved to Dar Es Salaam, and has since grown into a diverse conglomerate, reaching across the entire African continent to China and Dubai.

In 2023, GSM’s Retail sector expanded by 23 new stores across Kenya and Tanzania, bringing the total to 45 apparel and homeware stores.

GSM is the exclusive franchise retailer of Splash, Babyshop, Max, Shoexpress, HomeBox, Haier Electronics, GSM Sports — which includes Puma, Anta and Adidas — and it’s private brand, GSM Home.

GSM is the exclusive distributor of Haier electronics, a leading manufacturer of home appliances and consumer electronics, which are energy efficient, economical and affordable.

GSM is also a distributor of high-quality food products, including coconut cream and yeast. Offerings will soon expand to include cooking oil and rice from the best manufacturers, to supply consumers with delicious and nutritious food products.

GSM Spares offers quality spare parts, tires, and lubricants. GSM is also the exclusive importer of Tiger Head batteries from China; Marco batteries from China; and Everstart batteries from Korea.

GSM has partnered with experts from China to establish it’s steel manufacturing company, providing an end-to-end solution on steel construction materials. GSM has also expanded its product range to furniture solutions, tailored to meet the needs of its customers.

GALCO Ltd is GSM’s trusted third-party logistics provider (3PL), playing a crucial role in efficiently distributing goods across Eastern, Southern, and Central Africa, providing Clearing and Forwarding Services, Import/Export services, Inland Container Depot (ICD), Container Freight Stations, Cargo transportation and Storage.

GSM is developing a line of innovative, value-driven and delicious beverages. From water, carbonated soft drinks and juice, GSM’s goal is to craft beverages that delight the senses, and provide delightful sips for every occasion.

GSM’s promotions include billboards, radio and television advertisements, social media campaigns, and roadshows. GSM’s sponsorship of the Young Africans Sports Club provides massive exposure to consumers. GSM’s branded malls, industrial parks and office towers also promote the company’s presence.

The GSM Group is committed to expanding globally, while always striving to work for the benefit of the communities served. GSM envisions a world where enterprise, teamwork, honesty, and mutual respect are fostered, improving the lives of its employees and it’s customers.

Superbrands, the most respected universal seal of enduring excellence.

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