Haier (Thailand) Superbrands TV Brand Video
Haier (Thailand) Superbrands TV Brand Video
—–
Superbrands : https://www.superbrands.com/
Superbrands Thailand : https://th.superbrands.com/
Superbrands TV : https://www.superbrandstv.com/
Subscribe to Superbrands TV today:
YouTube: https://goo.gl/U6IfvF
Facebook: https://goo.gl/wrBqkk
Facebook (Superbrands Limited): https://goo.gl/twsdui
Instagram: https://goo.gl/DZmRw1
——
In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand.
Haier is a Superbrand.
Founded in 1984, Haier has been a world leader of innovation and creativity in creating products for a more fulfilling life through technological development, and business operations based on the principle of “Rendanheyi or Human Value Maximization.”
Haier first entered the market in Thailand in 2002, and in 2007 acquired Sanyo Universal Electric Public Company Limited, rebranding the company as Haier Electric (Thailand) Public Company Limited, producing refrigerators and washing machines for domestic distribution and export to Southeast Asia. The plant can produce 2.4 million refrigerators and 200,000 washing machines annually and is the largest in the region.
Haier is inspired through careful study of the life-style of Thai consumers, based on the principle of “Inspired Living”, whose goal is to help customers live a Smart Life with more convenience. Haier has created the brand ecosystem by developing IoT smart home products which can be connected and operated through Haier’s application.
Haier’s line of air conditioners includes residential air conditioners; home air conditioners with inverter or fixed speed air conditioning system; wall-mounted or floor-standing installation; as well as commercial air conditioners. Haier offers more than 65 models of refrigerators and freezers, built to provide functionality and design for every lifestyle.
A selection of Haier washing machines and dryers are available to consumers, including top-loading, front-loading, and washer dryer, with a variety of capacities available to meet users’ needs. In the kitchen, in addition to rice cookers, microwave ovens, blenders and food processors, Haier has added new products, including coffee makers.
Through Dolby Vision technology, Haier’s line of Smart TVs provide more vivid, sharp and realistic 4K pictures. Haier TVs employ the Android operating system, and provides functions including Voice command; Miracast, which connects to a smartphone without a cable and router; Google Home, enabling the user’s TV remote to control home smart devices, and the Google Assistant application.
Haier launched the first Haier Flagship Store in Southeast Asia as a centre for various innovations of electrical appliances. This year, Haier aims to expand many distribution channels, both dealers and modern trade, to reach all customer groups, and after-sales service centers to support customers all over the country.
Haier has been ranked the world’s number one appliance brand for the fourteenth consecutive year since 2009 by Euromonitor International, the world’s leading provider of strategic market research, and in 2023, Haier Thailand received the Superbrands Award for the fourth consecutive year.
Haier promotes Brand Awareness through campaigns on Roadshow, Facebook, YouTube Live, and TikTok challenge, as well as traditional media including TVC and billboards. Haier also sponsors Marathon races, with over 5,000 participants, and has sponsored the Haier Nationwide Youth Badminton Championships 2023, providing the opportunity for student athletes to be selected for the Thailand National Badminton team.
“Inspired Living” is Haier’s brand philosophy, which looks to it’s customers’ lifestyle for inspiration. With innovation as it’s core value, the company’s goal is to create a brand ecosystem providing smart home solutions which make customers’ lives more convenient and comfortable, enabling consumers to live a “Smart Life”.
Superbrands, the most respected universal seal of enduring excellence.
#Superbrands #SuperbrandsTV #SuperbrandsThailand #brandhistory #businesseducation #companyhistory #companyprofile #haier #haierthailand #haierelectronics
