Johnson’s (Portugal) Superbrands TV Brand Video

Johnsonʼs® is a Superbrand.


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In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand.

Johnsonʼs® is a Superbrand.

Johnson & Johnson was founded in 1886 and has more than 130 years of knowledge in healthcare.

By placing peopleʼs needs and welfare at the center of everything they do, Johnson & Johnson takes care of each other for a better tomorrow.

And it is in Johnsonʼs® products, with a particular emphasis on baby products, that the Company has global recognition and one of the most consolidated positions in the world.

Johnsonʼs®, famous for its iconic shampoo and “No More Tears” formula, is a brand with great knowledge about the babyʼs skin, which is reflected in its vast portfolio and unique safety credentials.

The brand is dedicated to studying how to protect the babyʼs delicate skin, and it continues to offer the highest quality hygienic care for babies and families.

In fact, Johnsonʼs® has contributed 90% of all publications on this topic in recent years.

Moreover, Johnsonʼs® Baby is used in more than 80% of Portuguese maternity hospitals — a credential praised countless times in communication campaigns.

But the brandʼs mission goes well beyond baby care, aspiring to be a brand for family consumption, offering consumers more developed, daily solutions for hygiene and skin care.

Every day, millions of people use and rely on Johnsonʼs® products.

And it is thanks to this contribution to the quality of life for everyone that Johnsonʼs® holds a unique place in the marketplace.

Superbrands, the most respected universal seal of enduring excellence.

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