Kaldewei (Germany) Superbrands TV Brand Video

Kaldewei is a Superbrand.


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Kaldewei is a Superbrand.

The name Kaldewei is known worldwide for high-quality bathroom solutions made of precious Kaldewei steel enamel. Kaldewei products rank among the top 50 German luxury brands, and are exclusively made in Germany.

Founded in 1918 by Franz Kaldewei, Kaldewei is now a fourth generation family business, and celebrates its 100th anniversary in 2018.

German products represent an unqualified passion for perfection. The unique material Kaldewei steel enamel is the core of the brand and its decades of lasting success making Kaldewei a synonym for high-quality and shapely bathroom products.

With the development of Washbasins made of steel enamel, baths can now be equipped from the shower area to the bathtub to the washbasin in a uniform Kaldewei material, harmonious design language and coordinated color.

With the portfolio of over 500 enamelled shower areas, bathtubs and wash basins, Kaldewei offers perfectly coordinated solutions for consumers and trade professionals. Kaldewei collaborates with renowned design offices, including Sottsass Associati, Phoenix Design, Arik Levy and Anke Salomon, and has begun a new collaboration with Werner Aisslinger.

Kaldewei has won over 120 national and International design awards, including the German Brand Award in the royal class “Excellence in Branding”, and “Corporate Brand of the Year”.

Kaldewei has recognised the value of strict customer orientation, consistent brand management and unmistakable communication from very early on, fuelling the brand’s success over the decades. Kaldewei also goes digital in a new way, developing innovative mobile and digital communications.

On the basis of an integrated brand strategy, the Kaldewei brand rests on strong brand pillar, is clearly positioned as a market leader, and has systematically developed into a profiled premium brand.

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