LACY’S (Singapore) Superbrands TV Brand Video
LACY'S (Singapore) Superbrands TV Brand Video
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Superbrands : https://www.superbrands.com/
Superbrands Singapore : https://sg.superbrands.com/
Superbrands TV : https://www.superbrandstv.com/
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In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand.
LACYʼS® is a Superbrand.
LACYʼS® is an established brand in Singapore, with over 50 years in the local market as a reputable brand that can be trusted. The brandʼs extensive product portfolio includes cling film, aluminium foil, baking and cooking paper, ZIPBAG® resealable bags, kitchen gloves, disposable drinkware, tableware, food containers, and various other disposable items.
Launched in 1970 by Pacific Packaging (Far East) Pte Ltd, LACYʼS® introduced its premium brand with cling film as its pioneer product. Throughout the 1980s, LACYʼS® expanded to overseas markets in Brunei, East Malaysia, North Malaysia, Indonesia, and the wider Asia Pacific region. By the 1990s, LACYʼS® had diversified its product offerings to include aluminium trays, disposable cutlery, and sponges.
LACYʼS® Premium Quality Cling Film is a food-contact grade plastic wrap with superior strength that stretches without splitting, clings firmly and comes with an easy reusable “Tear-O” Slide Cutter.
LACYʼS® Premium Quality Aluminium Foil is a versatile food-contact grade aluminium foil for commercial use and use in home kitchens, crafted from high-quality aluminium, ensuring extra strength and durability, and comes with a smooth, safe and reusable plastic blade.
LACYʼS® Chef Bake Premium Quality Baking and Cooking Paper is a strong and durable food-contact grade parchment baking paper, sourced from FSC-certified sustainable Scandinavian forestry, which can be reused up to 5 times at a maximum of 230 degrees Celsius.
LACYʼS® ZIPBAG® Resealable Bags are constructed from food-contact grade polythene, and are robust, thick and durable. A uniquely designed zipper track makes it easier to open while being more tightly secured, making it perfect for food storage and other everyday use
With a renewed focus on sustainability, LACYʼS® has launched EcoLACYʼS®, a new sustainable product range, introducing biodegradable products, including PVC Cling Film, and Nitrile Gloves for medical, commercial, and household use.
LACYʼS® has enjoyed over 50 years of success, thriving as a well-established presence locally and in more than 20 countries across the Asia Pacific region and is a six-time Singapore Superbrands award recipient in the years 2018, 2020, 2022, 2023, 2024 and 2025.
LACYʼS® engages in traditional and social media marketing, including Television, Print Media, and Vehicle Ads, which bring attention to the LACYʼS brand and commitments. In collaboration with major retailers, the brand organises price promotions and block stack displays during festive periods.
LACYʼS® amplifies Pacific Packagingʼs philosophy to provide its customers with quality products, together with the added touch of excellent service and know-how of its products. Sharing knowledge of best practices and solutions enhances their customersʼ experience and emphasizes the brandʼs passion for giving the customer the experience of using high- quality products.
Superbrands, the most respected universal seal of enduring excellence.
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