Lanidor (Portugal) Superbrands TV Brand Video

Lanidor is a Superbrand.


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Lanidor is a Superbrand.

Founded in the 1960’s, Lanidor recently celebrated its 50th anniversary and proudly continues to be a fully Portuguese brand.

The production of “Made in Portugal” knitted garments is one of the strategic priorities of Lanidor, demonstrating how the brand simultaneously plans for the future; and honours the past and its traditions.

When consumers refer to Lanidor, they associate elements of high quality, sophistication, and modern design.

The LANIDOR WOMAN and LANIDOR KIDS collections are the focus of the brand and between them, they span 146 stores across 11 countries.

Lanidor’s contribution to Portuguese national production is also a priority, with increased investments in the Lanidor Woman Black Label and Lanidor Kids Royal Label lines, both of which are ‘100% Made in Portugal’.

Together with strong and competitive collections, Lanidor invests in the quality of its customer service, whether this is provided through the vast network of shops; or through, an increasingly comprehensive online store.

The LA CARD is currently held by nearly half a million customers, who have a strong, lasting and close relationship with the brand. This brings to life the brand’s vision, “Making people happier”.

Lanidor’s investment in a strong and innovative brand image has resulted in it being awarded ‘Best Fashion Brand’ at the TV Fashion Awards several years running, and receiving ‘Superbrands Status’ for a second time.

Lanidor honours its history and its place in the community with a solid, well-founded social responsibility policy which fosters the well-being and social and cultural development of the local population.

Superbrands, the most respected universal seal of enduring excellence.

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