LG Electronics (Singapore) Superbrands TV Brand Video
LG Electronics (Singapore) Superbrands TV Brand Video
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Superbrands : https://www.superbrands.com/
Superbrands Singapore : https://sg.superbrands.com/
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In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand.
LG Electronics is a Superbrand.
LG Electronics is a global market leader, and in Singapore, operates in a highly competitive and mature market for consumer electronics including home entertainment, home appliances, air solutions, and IT products.
LG got its name from a merger of two key companies – Lucky Chemical Company Ltd., established in 1947, and Goldstar, established in 1958. Together, Lucky Goldstar introduced many of Koreaʼs first consumer electronics, including automatic fans, transistor radios and televisions. In 1995, the brand shortened its name to the ʻLGʼ that we know today.
LGʼs products emphasize emotionally intelligent designs with an elegant and premium aesthetic. LG is well-known for its advanced TV technology for home entertainment, including OLED and NanoCell TVs, providing exceptional picture quality, colour accuracy, and design. LG also offers audio products, including soundbars, speakers, and home theatre systems which complement our TVs with high quality audio.
LGʼs kitchen solutions include refrigerators that offer multi-door, side-by-side, top-freezer, or bottom-freezer, with features like the InstaView™ Door-in-Door™ and smart connectivity. LGʼs laundry care solutions include front- and top-loading models and washer-dryer combos with features such as AI Direct Drive™, large drum capacity, and TurboWash™ technology.
LG ARTCOOL™ air conditioners feature Plasmaster™ Ionizer+ technology, protecting consumers from bad odours and reduces harmful particles, ensuring healthier indoor air and surfaces. The brandʼs ARTCOOL™ air conditioners are also equipped with several smart functions, including embedded WiFi, integrated home appliances control, and smart diagnosis, accessible through the LG ThinQ™ application for better control anytime anywhere.
LG offers a range of IT products, including the UltraGear™ Gaming Monitor designed for gamers, featuring high refresh and response rates, and gaming- focused technologies like NVIDIA® G-SYNC® and AMD FreeSyncTM; Dual Up™, Ultra Fine™, and UltraWide™ Ergo Monitors featuring a 21:9 aspect ratio, offering a broader workspace and providing ergonomics for user comfort and productivity.
LG Singapore is committed to eco-conscious products and practices, including energy-efficient appliances and effort to reduce carbon footprints in its operations. To celebrate World Environment Day, the brand planted 50 trees across seven native species at Camp Road on 4 June 2024.
In 2024, LG received over 200 awards and recognitions for their innovations and technologies across the home appliance, home entertainment, and B2B categories at CES 2024. From the Consumer Technology Associationʼs CES Innovation Award program alone, LG won 34 CES Innovation Awards, including two Best of Innovation Awards given to the LG 4K Transparent OLED TV and the 83-inch 4K OLED Zero Connect TV (M4).
LGʼs brand slogan, ʻLifeʼs Goodʼ, reflects the companyʼs belief that a good life is about enjoying all precious moments to the fullest. Through its three core values: “Uncompromising Customer Experience”, “Human-centered Innovation”, and “Warmth to Power a Smile”, LG aims to create a better life for people and a better future for the planet through smart life solutions.
Superbrands, the most respected universal seal of enduring excellence.
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