Matador Stationery (Bangladesh) Superbrands TV Brand Video
Contact Matador : https://matador.com.bd/stationery/
Read the complete Matador publication here: https://library.superbrands.com/online-ebook-html5/Bangladesh%20Volume%202/44/index.html
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In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand.
Matador Stationery is a Superbrand.
Since its inception in 1998, Matador Stationery has provided consumers with value-driven products. The brand’s commitment toward continuous innovation and consideration of customer’s experience has made Matador a market leader in Bangladesh.
Ballpen, Gel Pen, School Stationery, Office Stationery and File Folders – these are the five main categories of products Matador offers.
The Ball pen, Matador’s most popular and oldest category, is available as Direct fill and refill. Matador is the largest Direct fill pen manufacturer in South East Asia. Hi School, Pin Point, All Time, i-Teen, Rio, and Envoy are the most popular items, appreciated by consumers for their smooth and super fast writing in DF – RF categories. Recently, Matador has developed an innovative line of Gel pens, including Aqua Gel, i-Teen Gel and Sakura which have been met with enthusiasm by consumers.
The most popular brands in school stationery are i-Teen, Neon, Trio, and Twinkle, winning the hearts of the students with innovative shapes, colors and designs. Having 41 products in this category, Matador is serving it’s fan base proudly.
Matador’s most recent product line is Office Stationery, offering quality products at reasonable prices under the brand name Officemate. Apart from these categories, Matador has a variety of files and folders under file folder section. Ring Files, Clipboards, Court Files and Report Covers have been introduced to make life easier than ever before.
Considering customer demand and analyzing the market opportunity, Matador has introduced Notebook, Scissor, whiteboard and permanent marker recently.
To strengthen it’s bonding with consumers, Matador has recently developed a variety of customer engagement initiatives. Focusing on the concept “Back to school,” Matador launched a music video which was performed by the renowned band Chirkutt leading to a massive response from the audience. Also, a joint initiative by Matador and 10 Minute School was done to facilitate underprivileged children nationwide by providing writing instruments.
Matador’s award-winning products are known for its trendy design and perfection in writing instruments. When developing each product, the utmost care is to ensure aesthetic quality and flawless functionality.
Matador occupies a special place as one of Bangladesh’s most innovative brands, which has established itself as the unparalleled Superbrand of the industry.
Superbrands, the most respected universal seal of enduring excellence.
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