Moulinex (Portugal) Superbrands TV Brand Video

Moulinex is a Superbrand.


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Moulinex is a Superbrand.

Founded in 1957 in France, to facilitate domestic tasks and free women from these tasks, which were until then a women’s exclusive, Moulinex has also won the Portuguese market for more than 50 years, through the quality, durability and innovation of its products.

Times have changed, but making life easier remains a priority of the brand that is today a reference in the national market.

For over five decades, Moulinex has brought to the Portuguese people dozens of innovative products that revolutionise everyday life in the kitchen.

The well-known Picadora 1,2,3 that has crossed generations and is still a reference, is the best-selling brand equipment in Portugal in the last 10 years, with hundreds of thousands of units sold.

By virtue of innovation, the Cuisine Companion robot launched in 2014 and already chosen “Product of the Year 2016” was considered by consumers as the most innovative, and has recently become the first robot connected to mobile devices, allowing direct control of the smartphone or tablet and access to hundreds of digital recipes.

Attentive to trends, the brand is based on its three-pronged communication strategy: a growing focus on digital media, complemented by continued investment in traditional media, not to mention also the point of sale where specialised contact with the consumer is preferred.

Moulinex occupies a prominent position in the Portuguese market with 19.8% market share in Food Preparation (according to GFK data, December 2016), maintaining reference positions in several categories.

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