NESCAFÉ Dolce Gusto (Portugal) Superbrands TV Brand Video
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NESCAFÉ Dolce Gusto is a Superbrand.
In 2010, NESCAFÉ Dolce Gusto revolutionised coffee consumption at home.
The brand was the first to launch coffee machines with an innovative design and high-pressure technology that allows the preparation of both hot and cold beverages.
NESCAFÉ Dolce Gusto is an irreverent, energetic brand, introducing the first capsule system in Portugal to be widely available at several price points.
NESCAFÉ Dolce Gusto offers a wide range of options in coffee beverages to consumers. Currently consumers can select from a selection of ten espresso coffees of varying intensities, coffee specialties, hot chocolates and teas.
In 2017 NESCAFÉ Dolce Gusto was the preferred brand of single serve coffee machines, as well as single serve coffee capsules.
And, according to the latest market data, NESCAFÉ Dolce Gusto has achieved market leadership in both the capsule and machine markets.
The Brand communication always reflected an irreverent spirit, with a very clear attitude in itʼs signature — Coffee is not just black. This statement aims to reinforce the brandʼs positioning as a multi-beverage system, which challenges consumers to reinvent the way they consume coffee at home through new and creative combinations of beverages.
NESCAFÉ Dolce Gusto is a creative coffee brand and over the years has reinforced this philosophy in its communication campaigns. The most recent international campaign, “Creativity Reinvents Classics,” took place in 2016 in partnership with the musician Will.i.am. NESCAFÉ Dolce Gusto invited Will.i.am to make an exclusive version of Otis Reddingʼs iconic hit “Sittin ʻOn The Dock of the Bay”.
In 2017, for the 10th Anniversary of NESCAFÉ Dolce Gusto in Portugal, the brand produced a national campaign under the concept “10 years of great stories”. The campaign aimed to thank consumerʼs preference and confidence over these 10 years, and therefore reinforce its future of success in Portugal.
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