Nu Life (Hong Kong) V3 Superbrands TV Brand Video

Nu Life is a Superbrand.


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In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand.

Nu Life is a Superbrand.

Established in 1991, with the inspiration of Dr. Jeffrey Bland, Nu Life was a pioneer in Asiaʼs Functional Nutrition industry, and holds the distinction of being the regionʼs first provider of Functional Food Concentrates (FFC), providing healthy and high quality nutrition products.

Today, the company has helped hundreds of thousands of people around the world attain their dreams of health and wealth. The spirit and philosophy they adhere to have become necessary elements amongst professionals within the network marketing industry.

Nu Life only sells products that they and their families consume, and has been awarded the quality stamp “STC Tested” Mark since 2012, affirming the consistency of the productsʼ quality. In 2021, Nu Life was the first company to receive the Quality Product Seal from the Hong Kong Health Food Association, and in 2022 Nu Lifeʼs SupaGut also won the Q-Mark certificate.

In 2020, the pandemic created a new opportunity for Nu Lifeʼs FFC products. The companyʼs Health Gut Mabo, SupaC and ProtekU have now become the most popular combination for consumers.

In addition to providing high quality FFC, NU LIFE offers the Personalized Health Risk Management (PHRM) concept together with their Health Risk Assessment Centre (HRA Centre). Under this all-in-one concept, the company uses a combination of advanced assessment technology, DNA testing and expert advice, to provide tailor-made total solutions for its customers.

As a responsible corporate citizen, Nu Lifeʼs many charitable donations include Walk for Millions, Joyful Foundation, Lifeline Express, and Orbis Eye Hospital. Founder Mr. Nasser Khan was also named president of the Hong Kong Health Food Association from 2020 to 2021, during the pandemic period, where he contributed greatly to moving the industry forward during a challenging economy.

Established in 2014, The Health Risk Assessment Centre provides Personalized Health Risk Management (PHRM) programs to the general public. The programs have achieved great success, which the company aims to replicate in Greater China. Itʼs unique business model is complementary to Nu Lifeʼs strategic development.

In 2017, Nu Life obtained its China direct selling license, which has accelerated Nu Lifeʼs business and extended the coverage of its FFC products in the Greater China market. With Chinaʼs progressive approach toward the health industry, this achievement provides a platform for Nu Life distributors to reach a market of 1.4 billion consumers, and to attain the goal of 100 billion dollars in gross sales.

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