Rolls-Royce (UK) Superbrands TV Brand Video

Rolls-Royce is a Superbrand.


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In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand.

Rolls-Royce is a Business Superbrand.

Rolls-Royce is recognised around the world for pioneering cutting-edge technology that meets the planetʼs vital power needs. Its systems deliver safe, reliable power solutions that are predominantly used in the Civil Aerospace, Defence, and Power Systems markets.

As the second largest manufacturer of widebody aircraft engines in the world, Rolls-Royce is best known for its jet engines. In Civil Aerospace, with a fleet of over 13,600 engines in service, it is the leading supplier for large passenger aircraft and high-end corporate jets.

In Defence, Rolls-Royce is a market leader in aero engines for military transport and patrol aircraft with strong positions in combat and helicopter applications. In total there are more than 16,000 Rolls-Royce aero engines in service with more than 160 military customers.

The global business provides nuclear power for the Royal Navyʼs submarine fleet, and has developed small modular reactors for the civil nuclear market.

Since 2016, Rolls-Royce has also had full ownership of German high-speed diesel engine manufacturing brand MTU, whose engines are used across a wide range of applications from trains, super-yachts and ferries to mining trucks, tractors and for power generation.

The company is continuing its pioneering tradition with a focus on ʻchampioning electrificationʼ. In addition to developing micro-grids and hybrid electric power technologies, Rolls-Royce is developing the worlds fastest all-electric small aircraft and last year unveiled an electric vertical take-off and landing (EVTOL) concept.

Digitalisation is another major element of Rolls-Royceʼs strategy, with the company already deploying the latest digital technologies to enable its own transformation and deliver improved performance for customers.

Rolls-Royce has been at the forefront of performance data analytics for nearly 30 years, providing equipment for health monitoring as part of its TotalCare aircraft engine maintenance programme. Now, using the latest digital technologies, Rolls-Royce is developing new opportunities to improve its capability and services.

Most recently, Rolls-Royce launched IntelligentEngine, its vision for the future of aircraft power. In addition to designing, testing and maintaining engines in the digital realm, this vision sets out a future where an engine will be increasingly connected, contextually aware and comprehending, helping to deliver even greater reliability and efficiency.

Rolls-Royce exists to be the ʻPioneers of Powerʼ. The companyʼs vision is to pioneer cutting-edge technologies that deliver clean, safe and competitive solutions to meet the planetʼs vital power needs.

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