Shwapno (Bangladesh) Superbrands TV Brand Video

Shwapno is a Superbrand.


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In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand.

Shwapno is a Superbrand.

Shwapno sprung to life in 2008 when ACI, a conglomerate of Bangladesh, entered the service sector for the first time with a humble mission to connect consumers with producers.

The brand aspired to help people achieve a lifestyle valuing healthy and organised urban living, with the guarantee of the freshest edibles at the most affordable price possible. Today, the brand procures 65% of its fresh produce directly from farmers.

Shwapno has grown to become the largest retail chain in Bangladesh, with 600,000 registered customers, 2500 employees, and thousands of suppliers and growers, and maintains 71 outlets across Dhaka, Chittagong, Sylhet and Comilla.

To ensure the highest quality, Shwapno carries only the freshest fruits, vegetables, fi sh and meat, while cultivating a rigorous network of growers across the country. This “seed to shelf” mission ensures that Shwapno brings only the best to customers, bridging the gap between the producer and the consumer.

Shwapno has grown to be the market leader not only because of the exceptional quality, value, convenience and service offered, but also because Shwapno provides a truly world-class retail architecture and shopping experience, a first in Bangladesh.

Beyond ensuring the quality of its own products, Shwapno has been a major advocate of healthy living, carrying out numerous campaigns on nutrition and food safety. Shwapno is dedicated to making sure what you take back to your family is healthy and wholesome.

In 2014, SHWAPNO LIFE was launched to meet the growing fashion and aesthetic demands of customers and a new generation. Shwapno wanted to communicate that style and class is not limited to a privileged strata of society, but rather something everyone deserves, an ethos that has driven the brand to unparalleled success.

Shwapno promises a better lifestyle experience, beginning from the roots, caring for produce, and nurturing producers, while championing both patrons and investors. From buying live chicken or fish, to picking up fresh veggies, Shwapno takes customers back to the days of open air markets, a time dearly missed by people.

At Shwapno, a patron is not only a customer but a member of a family the brand looks after. A strong culture of treasuring its customers to ensure the best shopping experience is considered a crucial part of the relationship.

Superbrands, the most respected universal seal of enduring excellence.

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