Singer (Bangladesh) Superbrands TV Brand Video

Singer is a Superbrand.


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In a world of global commerce and competition,
outstanding brands distinguish
themselves through collaborative enterprise,
creative marketing, and superior products elevating themselves to the prestigious
distinction of being named a Superbrand.

Singer is a Superbrand.

SINGER began its journey in Bangladesh in 1905,
with only two outlets. During this 113-year journey
SINGER got bigger, better and more relevant to
consumersʼ aspirations.

Since its inception in Bangladesh, the name SINGER
has been synonymous with sewing machines. The
strength of the brand today has enabled the
transformation of SINGER into a multi-product consumer
durable company.

Today SINGER is the largest retail chain in
Bangladesh, and offers consumer electronics, home
appliances, kitchen appliances and sewing machines
through 380 SINGER Mega and SINGER Plus outlets,
alongside 500 SINGER Pro dealers.

SINGERʼs diversified product range is at the top of consumersʼ priority list, and has been expanded to include IT
products, furniture and a number of value adding services. To continue to meet the growing needs of consumers,
SINGER outlets are now also offering products of other global brands, including Samsung, Beko, Dell, HP, and
Zoje, providing consumers with many options under one roof.

In Bangladesh, SINGER is the pioneer in introducing
environment friendly R600a refrigerant that saves
electricity consumption up to 50%. The introduction
of R600a refrigerant has literally changed the
dynamics of the refrigerator industry in Bangladesh.

SINGERʼs Hire Purchase scheme has eased the
finances of millions of consumers over many decades.

SINGER has also introduced a special Hire
Purchase program entitled ʻLaptop for All, ʼ
targeting students and teachers, to facilitate
digitalization of countryʼs education system.

Thanks to more than 100 years of continual growth
in Bangladesh, SINGER has become synonymous
with household products to consumers, establishing
SINGER as the undoubted Superbrand it is today.

Superbrands, the most respected universal seal of enduring

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