Sport Lisboa E Benfica (Portugal) Superbrands TV Brand Video

SL Benfica is a Superbrand.


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Benfica is the most successful Portuguese club of all time, having achieved a number of successes in recent years, winning several trophies in football as well as in other sports.

The BENFICA Brand has grown from these sporting achievements and has placed itself, increasingly, as a global brand.

For the 8th consecutive time, BENFICA has been the Club with the largest average attendance in the Portuguese National League. And currently, the Club has a community of more than 200,000 active members.

This season BENFICA achieved a new record in its annual seats sales – with more than 38,000 RED Passes.

Recently some important landmarks were also achieved, including the inauguration of the Airport store and the renovation of the Stadium’s official store.

Currently, BENFICA’s Merchandising is present all over the world through its physical stores in North America, Central Europe, and Africa and through its online channel, selling to the five continents.

The Club has also helped grow Youth Football through football schools in China, a crucial international market which has aided in contributing to the brand’s global recognition.

Benfica has made remarkable investments in communication mainly in the digital area, and today is fully aligned with international best practices.

In parallel, the Club has also launched the official BENFICA app which aims to build a strong connection to its club members and supporters.

The app is also specifically tailored to RED Pass holders, and provides them the possibility of using the virtual card available on the app to enter the Stadium, or even to share it.

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