Sport Zone (Portugal) Superbrands TV Brand Video

Sport Zone is a Superbrand.


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Sport Zone is a Superbrand.

With an important role in the promotion of sports practice, Sport Zone has experienced a remarkable growth since the first shop opened in 1997, and today has over 100 locations in Portugal and Spain.

Dynamic, active and always on the move, Sport Zone is the preferred destination for athletes as well as fans of the sports lifestyle.

Proximity to customers is based on a culture of continual renewal and on the conception of value propositions which ensure a full sports experience and improve the consumer’s quality of life.

Today, Sport Zone is the market leader and specialist in key sports such as football, fitness, running and cycling, among others, providing the footwear, clothing and accessories needed for any training.

Sport Zone has also developed a mobilising dimension, with initiatives such as “Meia Maratona do Porto” and “Marginal à Noite”, in which thousands of Portuguese participate every year.

The constant quest for modernisation is evident in the latest generation of shops, with innovative spacial organisation and a concept of furniture which combines functionality with the emotion of the sport, and also on the emphasis given to digital media, with the opening of the online store, the Zone Every app and the investment in new points of contact between the Customer and the Brand.

The goal of the brand’s communication is clear: to position the Sport Zone as the customer’s main point of reference.

With it’s impressive portfolio of big brands, offering the largest selection at the best prices, Sport Zone continually meets the growing needs of sportsmen.

Superbrands: The most respected universal seal of enduring excellence.