Supa Loaf (East Africa) V2 Superbrands TV Brand Video

Supa Loaf is a Superbrand.


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In a world of global commerce and
competition, outstanding brands distinguish themselves through collaborative enterprise,
creative marketing, and superior products elevating themselves to the prestigious
distinction of being named a Superbrand.

Supa Loaf is a Superbrand.

Supa Loaf is a market leader, supplying bread
and baked goods to over 75,000 shops and
kiosks in Kenya, and producing over two billion
slices of bread each year.

Supa Loafʼs parent company Mini Bakeries
was incorporated in 1983.

Supa Loaf products are known for their unique
taste, freshness, softness and long shelf life.

Supa Loaf produces a range of varieties that
include White Bread, Brown Bread, Milk Toast,
Butter Toast, Whole Meal, and Barrel Bread.

Supa Loaf breads can be consumed on their own,
without any accompaniment, making it convenient
and the preferred brand in many households.

Supa Loaf products are fortified with folic
acid, calcium and vitamins for added
nutritional value, thus increasing health
benefits to consumers.

Supa Loaf ʼs popular tagline, “Never say
bread, say Supa Loaf ” is at the tip of all its
consumersʼ tongues.

The Mini Bakeries group of companies participates
in numerous social responsibility initiatives,
making it part of their mandate to improve
peopleʼs lives. Supa Loaf donates more than 500
loaves of bread daily to help feed the hungry.

Supa Loaf is the most trusted and readily available
bread brand, promising consumers an enjoyable
taste, consistent quality and freshness, and is
committed to remain the bread of choice in every
household within the region.

Superbrands, the most respected universal seal
of enduring excellence.

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