Supa Loaf (East Africa) V3 Superbrands TV Brand Video
Supa Loaf (East Africa) V3 Superbrands TV Brand Video
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In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand.
Supa Loaf is a Superbrand.
Supa Loaf is a leading player in the Kenyan food market, and is found on all supermarket shelves, in shops and kiosks across East Africa. Supa Loaf products are known for their unique flavor, freshness, and long shelf life, making it the preferred brand in many households.
Founded by the legendary baker “Mama Kubwa,”Mini Bakeries was incorporated in 1983 and is the parent company behind Supa Loaf. Mini Bakeries was the first company with manufacturing facilities in most major towns in Kenya, and has expanded to Tanzania and Uganda — the only bread brand that distributes to three East African countries.
Supa Loaf’s product range includes a variety of fresh breads, including White Bread, Brown Bread, Multigrain Bread, Whole Meal, Barrel Bread Toast, Crunchy Cookies & Biscuits, Delicious Cakes Flavours & Muffins Quality Bread Crumbs, Crusty Pizza Base, and the Best Burger Buns.
Supa Loaf products are fortified with folic acid, calcium and vitamins for added nutritional value, increasing health benefits to consumers, and packaged in multi-layer polythene/polypropylene bags, to preserve freshness and quality, and increase the shelf life their products.
Mini Bakeries Ltd strives to meet consumer demands through top of the line technology and by staying up-to-date with new trends and innovations. New product development is one of the driving forces of the company, with the aim of keeping their customers engaged.
Supa Loaf engages in all forms of promotion, and was the first bakery in Kenya to brand its vehicles, and advertise with branded bus shelters and billboards. Supa Loaf ‘s popular tagline, “Never say bread, say Supa Loaf “ is at the tip of all its consumers’ tongues.
The Mini Bakeries group of companies participates in numerous corporate social responsibilities initiatives, making it part of their mandate to improve the lives of fellow human beings around the world. One of the groups’ initiatives is to provide food for the less fortunate.
Supa Loaf strives to produce consistent quality, provide the best value with a wide range of products, and to meet customer’s needs through innovative new products. Supa Loaf is committed to remaining the bread of choice in every household within the region, providing consumers an enjoyable taste, with the highest quality and freshness.
Superbrands, the most respected universal seal of enduring excellence.
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