Tao Kae Noi (Thailand) Superbrands TV Brand Video
Tao Kae Noi (Thailand) Superbrands TV Brand Video
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In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand.
Tao Kae Noi a Superbrand.
Tao Kae Noi is the Number One rated seaweed brand in Thailand. With ambitions to become a global brand, Tao Kae Noi exports to more than 37 countries, and is the largest producer of Seaweed globally in a rapidly growing market.
Tao Kae Noi has been dominating the Seaweed Snack market since the brand emerged twenty years ago. Founder and CEO ltthipat Peeradechapan discovered an original and tasty idea for seaweed, utilizing an innovative cooking method and flavouring. Distributing his new product through the popular 7-Eleven franchise, his successfully placed Tao Kae Noi Seaweed on 3,000 7-Eleven shelves.
Tao Kae Noi Seaweed’s product range includes Crispy Seaweed, Grilled Seaweed, Roasted Seaweed, Tempura Seaweed and Topping Seaweed.
Crispy Seaweed is a processed seaweed fried with oil and seasoned with TKN’s unique spice, offering over 10 varieties. Tao Kae Noi BigRoll and BigBag Grilled Seaweeds are designed for portable snacking that fits your lifestyle, and are made by dipping seaweed in Tao Kae Noi’s proprietary sauce and meticulously grilled on a uniquely designed stove.
Roasted Seaweed is roasted with a variety of TKN’s special spice flavorings. Tao Kae Noi brand and Nora Tempura Seaweed provide an authentic Japanese approach. In addition to seaweed snacks, TKN offers many new seaweed products for consumers promoting the concept “Tasty, Easy and Healthy,” including Topping Seaweed, to enhance the flavour of your favorite dishes.
Tao Kae Noi brand strives to set trends, and has implemented Idol marketing as a tool to bring experience to consumers. The brand has also targeted consumer’s lifestyles, such as gaming, sports and music.
The brand has also focused on Digital Marketing to align with its core target group, ages 15–30. The brand has exploited several social media platforms to generate enthusiasm among consumers and fans.
Today, Tao Kae Noi is a soft power brand in Thailand, and currently commands a strong 64% of the Total Seaweed Market Share in the country. In June 2023 the company achieved sales growth of over 45%. Tao Kae Noi received the winning prize at “Thailand Social Awards 2022” for its success in highest performance on social media platform for foods and snacks category.
Tao Kae Noi’s mission it to provide nutritious products for consumers that meet their needs, and continue to develop innovative products while building brand awareness. TKN’s brand essence, “Live Deliciously,” represents the core essence of the brand, to bring experience and help consumer’s live delicious lives.
Superbrands, the most respected universal seal of enduring excellence.
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