Campari Surpasses Profit Expectations Amid Leadership Transition and Landmark Acquisition

In a year marked by transformative shifts and strategic acquisitions, Campari Group emerged as a beacon of resilience, surpassing profit expectations and fortifying its position as a global leader in the spirits industry. As the company prepares for a change in leadership and its largest acquisition to date, the stage is set for a new era of growth and innovation.

Last year, Campari demonstrated remarkable financial performance, with operating profit reaching €619 million (US$671 million), exceeding initial projections. Despite the challenges posed by a dynamic market landscape and the lingering effects of the global pandemic, the company exhibited unwavering resilience, buoyed by its diverse portfolio of iconic brands and strategic market presence.

Matteo Fantacchiotti, who assumed the role of deputy CEO last year, expressed optimism about Campari’s trajectory, stating, “I remain confident in the strong business momentum across key brands and markets.”

The company’s net sales rose organically by 10.6% in the fourth quarter, propelled by strong performances in the United States and Northern and Central Europe.

After nearly 17 years at the helm, Chief Executive Bob Kunze-Concewitz will step down in April, paving the way for Matteo Fantacchiotti to assume the role of CEO. This transition comes at a pivotal moment for the company, as it navigates evolving consumer preferences and emerging market trends.

Amidst this period of transition, Campari made headlines with its landmark acquisition of Courvoisier, the esteemed French cognac house, for US$1.2 billion. This strategic move represents Campari’s bold foray into the world of brandy, signaling its intent to diversify its product offerings and capture new market segments.

The deal, which was agreed upon in December, is poised to significantly bolster Campari’s position in the spirits market and enhance its competitive edge. With its rich heritage and unparalleled craftsmanship, Courvoisier embodies the essence of luxury and sophistication, making it a prized addition to Campari’s illustrious portfolio.

The acquisition is expected to finalize by the third quarter, ushering in a new chapter of growth and innovation for Campari. By leveraging Courvoisier’s heritage and expertise in the realm of cognac and brandy production, Campari aims to unlock new avenues for expansion and deliver unparalleled value to consumers across the globe.

Looking ahead, Campari is poised to capitalize on its strong foundation and strategic vision to drive sustained growth and innovation. With a dynamic leadership team at the helm and a portfolio of world-class brands, the company is well-positioned to navigate the complexities of the evolving market landscape and emerge as a trailblazer in the spirits industry.