Social media 2020: The top features, formats and trends to get familiar with this year – Marketing Land
SOURCE: Taylor Peterson | Marketing Land Last year saw continued growth and innovation in…
Latest News
Brands have to mean something to be sustainable – Bizcommunity
SOURCE: Nathan Reddy | Bizcommunity In an increasingly competitive environment, brands that intend to…
UK spent a record £3bn on streaming music, films and TV in 2019 – The Guardian
SOURCE: Mark Sweney | The Guardian The rise in popularity of services such as…
Apple Pulled A Page From McDonald’s Playbook In 2019 – Gizmodo
SOURCE: Sam Rutherford | Gizmodo By almost every account, Apple has had an incredibly…
The story of Sony: from repair shop to revolution, how Walkman inventor changed music listening and, with PlayStation, home entertainment – South China Morning Post
SOURCE: Julian Ryall | South China Morning Post Malia Verniolle was almost eight years…
Australia’s biggest media companies team up for advertising growth campaign – 9NEWS
SOURCE: Stuart Marsh | 9NEWS The biggest media companies in Australia have joined forces…
Big brands troll Elon Musk’s Cybertruck with their own versions on Twitter – CNBC
SOURCE: Lucy Handley | CNBC Brands including Lego and Pepsi have taken to Twitter…
Elon Musk’s Net Worth Falls $770 Million After Tesla’s Botched Cybertruck Debut – Forbes
SOURCE: Haley C. Cuccinello | Forbes Time will tell if drivers buy into Elon Musk’s futuristic…
Cristiano Ronaldo and ‘Baby Shark’ helped a Singaporean e-commerce group triple its sales last quarter – Business Insider
SOURCE: Theron Mohamed | Business Insider Cristiano Ronaldo and “Baby Shark” drummed up business…
Brands Keep Sending Their Pointless Swag to the Space Station – Futurism
SOURCE: Victor Tangermann | Futurism For almost 20 years, the International Space Station has…
Uber wants to run your daily life from one super app – CNET
SOURCE: Katie Collins | CNET Can Uber be the one app to rule them all? With…
Are cigarettes responsible for modern marketing methods – BBC News
SOURCE: Tim Harford | BBC News “Terrible. [They] stick in one’s throat.” That was…
Amazon nibbles away at Google’s search advertising dollars – AdAge
SOURCE: Garett Sloane | AdAge Amazon is the only real threat to Google’s search…
Beyond air miles: Emirates Airlines rewards customers for engagement – Marketing Week
SOURCE: Ellen Hammett | Marketing Week Emirates Airlines believes it can do loyalty better…
How Honda shifted its content strategy from ‘attention-grabbing’ to storytelling – Marketing Week
SOURCE: Charlotte Rogers | Marketing Week Honda has evolved from the “short-form, attention-grabbing marketing…
Catalina Rousseau from Superbrands Romania awarded “Women who change Romania” by the prominent financial/business media group Finmedia Group in Romania
Catalina Rousseau from Superbrands Romania awarded “Women who change Romania” by the prominent financial/business media…
The Spam story: how the luncheon meat became a hit in Asia and beyond with its ‘taste of America’ – South China Morning Post
SOURCE: Bernice Chan & Alkira Reinfrank | South China Morning Post Once in a…
Telling The Right Story In B2B: How Big Brands Connect Meaningfully With Customers – Forbes
SOURCE: Goldie Chan | Forbes How can you tell a truly engaging story in…
Superbrands Launched in Russia With SPN Communications License
Maxim Behar (Senior Superbrands Consultant) helps Superbrands and Andrey Barannikov (SPN CEO) with the launch…
Lego working with shops to avoid Brexit disruption – BBC
SOURCE: Daniel Thomas | BBC The boss of Lego has said the toymaker is…
The battle between Vegemite and Marmite thickens – AdNews
SOURCE: Paige Murphy | AdNews The battle between Australia’s Vegemite and England’s Marmite continues…
Ed Sheeran Got a Heinz Tattoo, So Heinz Gave Its Ketchup Bottle Ed Sheeran Tattoos – Adweek
SOURCE: David Griner | Adweek The love affair between Ed Sheeran and Heinz Ketchup…
Marmite Spreads The Banter With Response To Vegemite Sledge – 10 Daily
SOURCE: Jessica Dunne | 10 Daily The Australian cricket team is feeling pretty good…
Vegemite burns Poms in brutal Ashes sledge – News.com.au
SOURCE: News.com.au If Steve Smith is giving them nightmares, the English must be seeking…
Deliveroo Launches Helicopter Dining Experience in London – Metro
SOURCE: Hattie Gladwell | Metro Ever fancied having dinner way up in the sky?…
Apple’s Advertising Campaign Ramps Up To Tell You How Much It Cares About Your Privacy – Gizmodo Australia
SOURCE: Shabana Arif | Gizmodo Australia Apple’s latest campaign about how seriously it takes…
This AI Can Help Humans Spot AI-Generated Fake News – Futurism
SOURCE: Victor Tangermann | Futurism A team of researchers from Harvard and the MIT-IBM…
Diverse Hands Become the Golden Arches in McDonald’s National French Fry Day Campaign – FAB News
SOURCE: FAB News People love McDonald’s World Famous Fries and they love sharing them too, making…
Nike’s ‘Dream Crazy’ Takes Cannes Outdoor Grand Prix. Will It Kick Off a Winning Streak? – Adweek
SOURCE: David Griner | Adweek It was widely considered a front-runner heading into the…
What Advertisers Should Consider As U.K. Bans Harmful Gender Stereotypes in Adverts – Forbes
SOURCE: Bonnie Chiu | Forbes Last week, a ban came into force for adverts featuring…
