Mini Reminds Us That a Brand’s Backstory Can be Just as Beautiful as the Product Itself – AdWeek
SOURCE: Shannon Miller | AdWeek Every day we interact, both consciously and unconsciously, with…
Advertising, Branding & Marketing News
The ‘Get a Mac’ campaign was instrumental in shaping Apple’s reputation with consumers – iMore
SOURCE: Luke Filipowicz | iMore Advertising is often seen these days as annoying. From…
Budweiser Plays It Politically Safe With Super Bowl Ad Supporting ‘Typical Americans’ – AdAge
SOURCE: E. J. Schultz | AdAge Budweiser is using its Super Bowl ad to…
These brands spend nearly $100 billion on ads. They want Facebook and Google to raise their game – CNN
SOURCE: Hadas Gold | CNN Some of the world’s biggest advertisers have joined forces…
Google changes ads to make them look less like ads – Input Magazine
SOURCE: Evan Rodgers | Input Magazine You may not have noticed, but on January 13th Google…
Five Simple Steps To Demonstrate The Full Value Of Marketing – Forbes
SOURCE: Forbes I have two daughters under the age of ten, and I am…
How the ad industry is coping with a cookie-less internet – Axios
SOURCE: Sara Fischer | Axios After years of operating with minimal oversight or concern…
The Biggest Growth Marketing Trend of 2020: Radically Inclusive Advertising – ReadWrite
SOURCE: Lucy Bartlett | ReadWrite It’s ironic, but brands — even the smallest advertisers…
Social media 2020: The top features, formats and trends to get familiar with this year – Marketing Land
SOURCE: Taylor Peterson | Marketing Land Last year saw continued growth and innovation in…
Brands have to mean something to be sustainable – Bizcommunity
SOURCE: Nathan Reddy | Bizcommunity In an increasingly competitive environment, brands that intend to…
UK spent a record £3bn on streaming music, films and TV in 2019 – The Guardian
SOURCE: Mark Sweney | The Guardian The rise in popularity of services such as…
Apple Pulled A Page From McDonald’s Playbook In 2019 – Gizmodo
SOURCE: Sam Rutherford | Gizmodo By almost every account, Apple has had an incredibly…
The story of Sony: from repair shop to revolution, how Walkman inventor changed music listening and, with PlayStation, home entertainment – South China Morning Post
SOURCE: Julian Ryall | South China Morning Post Malia Verniolle was almost eight years…
Australia’s biggest media companies team up for advertising growth campaign – 9NEWS
SOURCE: Stuart Marsh | 9NEWS The biggest media companies in Australia have joined forces…
Big brands troll Elon Musk’s Cybertruck with their own versions on Twitter – CNBC
SOURCE: Lucy Handley | CNBC Brands including Lego and Pepsi have taken to Twitter…
Elon Musk’s Net Worth Falls $770 Million After Tesla’s Botched Cybertruck Debut – Forbes
SOURCE: Haley C. Cuccinello | Forbes Time will tell if drivers buy into Elon Musk’s futuristic…
Cristiano Ronaldo and ‘Baby Shark’ helped a Singaporean e-commerce group triple its sales last quarter – Business Insider
SOURCE: Theron Mohamed | Business Insider Cristiano Ronaldo and “Baby Shark” drummed up business…
Brands Keep Sending Their Pointless Swag to the Space Station – Futurism
SOURCE: Victor Tangermann | Futurism For almost 20 years, the International Space Station has…
Uber wants to run your daily life from one super app – CNET
SOURCE: Katie Collins | CNET Can Uber be the one app to rule them all? With…
Are cigarettes responsible for modern marketing methods – BBC News
SOURCE: Tim Harford | BBC News “Terrible. [They] stick in one’s throat.” That was…
Amazon nibbles away at Google’s search advertising dollars – AdAge
SOURCE: Garett Sloane | AdAge Amazon is the only real threat to Google’s search…
Beyond air miles: Emirates Airlines rewards customers for engagement – Marketing Week
SOURCE: Ellen Hammett | Marketing Week Emirates Airlines believes it can do loyalty better…
How Honda shifted its content strategy from ‘attention-grabbing’ to storytelling – Marketing Week
SOURCE: Charlotte Rogers | Marketing Week Honda has evolved from the “short-form, attention-grabbing marketing…
The Spam story: how the luncheon meat became a hit in Asia and beyond with its ‘taste of America’ – South China Morning Post
SOURCE: Bernice Chan & Alkira Reinfrank | South China Morning Post Once in a…
Telling The Right Story In B2B: How Big Brands Connect Meaningfully With Customers – Forbes
SOURCE: Goldie Chan | Forbes How can you tell a truly engaging story in…
Superbrands Launched in Russia With SPN Communications License
Maxim Behar (Senior Superbrands Consultant) helps Superbrands and Andrey Barannikov (SPN CEO) with the launch…
Lego working with shops to avoid Brexit disruption – BBC
SOURCE: Daniel Thomas | BBC The boss of Lego has said the toymaker is…
The battle between Vegemite and Marmite thickens – AdNews
SOURCE: Paige Murphy | AdNews The battle between Australia’s Vegemite and England’s Marmite continues…
Ed Sheeran Got a Heinz Tattoo, So Heinz Gave Its Ketchup Bottle Ed Sheeran Tattoos – Adweek
SOURCE: David Griner | Adweek The love affair between Ed Sheeran and Heinz Ketchup…
Marmite Spreads The Banter With Response To Vegemite Sledge – 10 Daily
SOURCE: Jessica Dunne | 10 Daily The Australian cricket team is feeling pretty good…
