Programmatic Ad Market Proves Resilient, Analysts See Demand Shifting To CTV From Linear TV – Media Daily News
SOURCE: Joe Mandese | Media Daily News Heading into one of the worst periods…
Advertising, Branding & Marketing News
Could A Crisis Open Up A Brand Repositioning Door? – Forbes
SOURCE: Scott Davis | Forbes As we all absorb the constant swirl of changes…
Sports Brands Retain Value, While High Street Lags – WWD
SOURCE: Natalie Theodosi | WWD The loss of brand value during the coronavirus pandemic…
250 CMOs On Coronavirus: Marketers ‘On The Front Line Of The Economy’ – Forbes
SOURCE: John Koetsier | Forbes There are two wars being fought right now. One…
Burger King Shows Us How To Make A Quarantine Burger (And How To Act As A Brand In The Time Of Coronavirus) – Forbes
SOURCE: Rebecca Vogels | Forbes The coronavirus has turned all of our lives upside…
Events canceled due to coronavirus: How to get your money back – CreditCards.com
SOURCE: Ted Rossman | CreditCards.com The spread of the novel coronavirus (COVID-19) has forced…
‘Acts not ads’: How firms should market themselves during the coronavirus crisis – CNBC
SOURCE: Lucy Handley | CNBC Information or irritation? Brand promotion might not seem like…
How Parsis shaped India’s taste for soft drinks – BBC News
SOURCE: Dinyar Patel | BBC News A bottle of Pallonji’s raspberry soda comes with…
Dettol’s TikTok Hand-Wash Challenge Gets Nearly 9 Billion Views In Four Days – AdAge
SOURCE: Ilyse Liffreing | AdAge As the coronavirus pandemic continues to wreak havoc around…
Designer Rebrands Famous Logos For The Age of Coronavirus – Branding in Asia
SOURCE: Bobby McGill | Branding in Asia The times they are a changin’, my…
3 Signs Your Brand Isn’t Telling a Winning Story (and How to Fix Things) – Entrepreneur
SOURCE: Lucas DiPietrantonio | Entrepreneur In our modern marketing landscape, brands cannot afford to…
Here’s why travel brands should think twice before cutting their marketing spend – Travel Weekly
SOURCE: Huntley Mitchell | Travel Weekly With all the doom and gloom engulfing the…
Majority of marketers delaying campaigns as coronavirus fears escalate – Marketing Week
SOURCE: Charlotte Rogers | Marketing Week More than half of marketers (55%) are delaying…
U.S. And China Could Face Steep Cuts To Advertising Spending In 2020, Analysts Say – Forbes
SOURCE: Ariel Shapiro | Forbes The coronavirus outbreak will take a toll on the…
A World Without Sports: TV Networks Brace for Billion-Dollar Losses During Coronavirus Pandemic – The Wrap
SOURCE: Tim Baysinger | The Wrap The coronavirus pandemic brought the sports world to…
KFC ‘Finger Lickin’ Good’ ad falls victim to coronavirus concern along with Coors’ ‘Beer of Working Remotely’ – The Washington Post
SOURCE: Antonia Noori Farzan | The Washington Post KFC couldn’t have chosen a worse…
Empty stadiums and online streaming: how coronavirus is affecting the media industry – World Economic Forum
SOURCE: Stefan Hall | World Economic Forum The global economic effects of the COVID-19 pandemic are already…
Coronavirus could cost U.S. advertising industry billions – Reuters
SOURCE: Sheila Dang & Helen Coster | Reuters The U.S. advertising industry could face…
Amid COVID-19 Concerns, Marketers Large And Small Are Trying To Think Ahead – Forbes
SOURCE: Marty Swant | Forbes As CMOs scramble to cancel or postpone events and…
Apple’s iconic iPod commercials changed the way we looked at portable music – iMore
SOURCE: Luke Filipowicz | iMore Although the iPod is hardly around anymore, the iPod…
Global ad spending will likely fall if spread of coronavirus continues – CNBC
SOURCE: Megan Graham | CNBC As coronavirus cases continue to sweep the globe, the…
Google and Facebook will bring in more ad revenue than TV this year – Input
SOURCE: Tom Maxwell | Input For the first time in history, advertising spend on…
Mini Reminds Us That a Brand’s Backstory Can be Just as Beautiful as the Product Itself – AdWeek
SOURCE: Shannon Miller | AdWeek Every day we interact, both consciously and unconsciously, with…
The ‘Get a Mac’ campaign was instrumental in shaping Apple’s reputation with consumers – iMore
SOURCE: Luke Filipowicz | iMore Advertising is often seen these days as annoying. From…
Budweiser Plays It Politically Safe With Super Bowl Ad Supporting ‘Typical Americans’ – AdAge
SOURCE: E. J. Schultz | AdAge Budweiser is using its Super Bowl ad to…
These brands spend nearly $100 billion on ads. They want Facebook and Google to raise their game – CNN
SOURCE: Hadas Gold | CNN Some of the world’s biggest advertisers have joined forces…
Google changes ads to make them look less like ads – Input Magazine
SOURCE: Evan Rodgers | Input Magazine You may not have noticed, but on January 13th Google…
Five Simple Steps To Demonstrate The Full Value Of Marketing – Forbes
SOURCE: Forbes I have two daughters under the age of ten, and I am…
How the ad industry is coping with a cookie-less internet – Axios
SOURCE: Sara Fischer | Axios After years of operating with minimal oversight or concern…
The Biggest Growth Marketing Trend of 2020: Radically Inclusive Advertising – ReadWrite
SOURCE: Lucy Bartlett | ReadWrite It’s ironic, but brands — even the smallest advertisers…
