Are cigarettes responsible for modern marketing methods – BBC News
SOURCE: Tim Harford | BBC News “Terrible. [They] stick in one’s throat.” That was…
Advertising, Branding & Marketing News
Amazon nibbles away at Google’s search advertising dollars – AdAge
SOURCE: Garett Sloane | AdAge Amazon is the only real threat to Google’s search…
Beyond air miles: Emirates Airlines rewards customers for engagement – Marketing Week
SOURCE: Ellen Hammett | Marketing Week Emirates Airlines believes it can do loyalty better…
How Honda shifted its content strategy from ‘attention-grabbing’ to storytelling – Marketing Week
SOURCE: Charlotte Rogers | Marketing Week Honda has evolved from the “short-form, attention-grabbing marketing…
The Spam story: how the luncheon meat became a hit in Asia and beyond with its ‘taste of America’ – South China Morning Post
SOURCE: Bernice Chan & Alkira Reinfrank | South China Morning Post Once in a…
Telling The Right Story In B2B: How Big Brands Connect Meaningfully With Customers – Forbes
SOURCE: Goldie Chan | Forbes How can you tell a truly engaging story in…
Superbrands Launched in Russia With SPN Communications License
Maxim Behar (Senior Superbrands Consultant) helps Superbrands and Andrey Barannikov (SPN CEO) with the launch…
Lego working with shops to avoid Brexit disruption – BBC
SOURCE: Daniel Thomas | BBC The boss of Lego has said the toymaker is…
The battle between Vegemite and Marmite thickens – AdNews
SOURCE: Paige Murphy | AdNews The battle between Australia’s Vegemite and England’s Marmite continues…
Ed Sheeran Got a Heinz Tattoo, So Heinz Gave Its Ketchup Bottle Ed Sheeran Tattoos – Adweek
SOURCE: David Griner | Adweek The love affair between Ed Sheeran and Heinz Ketchup…
Marmite Spreads The Banter With Response To Vegemite Sledge – 10 Daily
SOURCE: Jessica Dunne | 10 Daily The Australian cricket team is feeling pretty good…
Vegemite burns Poms in brutal Ashes sledge – News.com.au
SOURCE: News.com.au If Steve Smith is giving them nightmares, the English must be seeking…
Deliveroo Launches Helicopter Dining Experience in London – Metro
SOURCE: Hattie Gladwell | Metro Ever fancied having dinner way up in the sky?…
Apple’s Advertising Campaign Ramps Up To Tell You How Much It Cares About Your Privacy – Gizmodo Australia
SOURCE: Shabana Arif | Gizmodo Australia Apple’s latest campaign about how seriously it takes…
This AI Can Help Humans Spot AI-Generated Fake News – Futurism
SOURCE: Victor Tangermann | Futurism A team of researchers from Harvard and the MIT-IBM…
Diverse Hands Become the Golden Arches in McDonald’s National French Fry Day Campaign – FAB News
SOURCE: FAB News People love McDonald’s World Famous Fries and they love sharing them too, making…
Nike’s ‘Dream Crazy’ Takes Cannes Outdoor Grand Prix. Will It Kick Off a Winning Streak? – Adweek
SOURCE: David Griner | Adweek It was widely considered a front-runner heading into the…
What Advertisers Should Consider As U.K. Bans Harmful Gender Stereotypes in Adverts – Forbes
SOURCE: Bonnie Chiu | Forbes Last week, a ban came into force for adverts featuring…
Britain bans ads depicting harmful gender stereotypes – The Washington Post
SOURCE: Rachel Siegel | The Washington Post The question was plastered throughout London’s subway…
2 Years in the Making, LinkedIn’s Brand Refresh Aims to Make the Platform More Inviting – AdWeek
SOURCE: 2 Years in the Making, LinkedIn’s Brand Refresh Aims to Make the Platform More…
Amazon overtakes Google and Apple to become the world’s most valuable brand – Business Insider Australia
SOURCE: Amazon overtakes Google and Apple to become the world’s most valuable brand – Business…
Amazon’s New Delivery Drone Will Start Shipping Packages ‘In A Matter Of Months’ – Forbes
SOURCE: Amazon’s New Delivery Drone Will Start Shipping Packages ‘In A Matter Of Months’ –…
The CEO of the ‘Airbnb of retail’ reveals his plan to revolutionise stores and why Nike should be an inspiration for brands – Business Insider
SOURCE: The CEO of the ‘Airbnb of retail’ reveals his plan to revolutionise stores and…
These Coke Billboards Point You To The Nearest Recycling Bin – AdAge
These Coke Billboards Point You To The Nearest Recycling Bin – AdAge By Ann-Christine Diaz…
Logo inspiration: 10 examples of great logo design – InVision
Logo inspiration: 10 examples of great logo design – InVision By Andrew Wilshere Many…
Blockchain-based programmatic advertising test shows promising results for PepsiCo – CMO Australia
Blockchain-based programmatic advertising test shows promising results for PepsiCo – CMO Australia By Rosalyn Page…
Major League Baseball to host London fan experience – Campaign
Major League Baseball to host London fan experience – Campaign By Gurjit Degun Major…
Nearly Half of Americans Make Purchases Based on Influencer Recommendations. But 30.4% Don’t Trust Them – AdWeek
Nearly Half of Americans Make Purchases Based on Influencer Recommendations. But 30.4% Don’t Trust Them…
Spotify debuts voice-enabled audio ads with Unilever – AdAge
Spotify debuts voice-enabled audio ads With Unilever – AdAge By George P. Slefo Spotify…
Should brands have a voice on society’s big issues? – Marketing Week
Should brands have a voice on society’s big issues? – Marketing Week By YouGov via…
