Why Marketers Are Returning to Traditional Advertising – Harvard Business Review
SOURCE: Christine Moorman, Megan Ryan and Nader Tavassoli | Harvard Business Review Digital marketing…
Advertising, Branding & Marketing News
How Seaweed Can Keep Plastics Out of the Ocean – Architectural Digest
SOURCE: Jessica Cherner | Architectural Digest Consider the fact that plastic, in all of its…
Netflix Stock Price Drops 35%, Posting Biggest Fall Since 2004 – The Wall Street Journal
SOURCE: Caitlin Ostroff and Gunjan Banerji | The Wall Street Journal Netflix Inc. shares fell 35.1% on…
TikTok and Nielsen study reveals the tangible impact of advertising on the platform – Campaign Middle East
SOURCE: Sofia Serrano | Campaign Middle East Following a Marketing Mix Modeling (MMM) study…
Meta plans to take a nearly 50% cut of virtual asset sales in its metaverse – Fortune
SOURCE: Chris Morris | Fortune Vendors hoping to capitalize on Meta’s virtual world could be…
Apple’s anti-tracking protections to cost Facebook $10 billion in 2022 – iMore
SOURCE: Joe Wituschek | iMore What you need to know Latome is out with…
Marketing Growth Will Accelerate In The Post-Pandemic Era – Forrester
SOURCE: Brandon Verblow | Forrester During the depths of the pandemic, Forrester advised companies…
Elon Musk buys 9.2% stake in Twitter, making him the largest shareholder
Superbrands Tesla and SpaceX founder Elon Musk has acquired a 9.2% stake in Twitter,…
Burger King Russia partner ‘refuses’ to shut shops – BBC
SOURCE: Annabelle Liang | BBC The owner of Burger King said the operator of…
Pepsi sparks outrage over a deal worth almost $800,000 to export Scottish seed potatoes to Russia – Business Insider
SOURCE: Zahra Tayeb | Business Insider PepsiCo has drawn criticism after signing a deal…
McDonald’s closes all 847 Russian restaurants in response to Ukraine invasion
Superbrands McDonald’s announced on Tuesday it would temporarily close all 847 of its restaurants in…
Why Your Brand Equity Is Dying And How To Get It Back – CEO Today
SOURCE: Henric Larssen | CEO Today Somewhere in the relentless focus on sales data,…
Tennis star Emma Raducanu becomes global brand ambassador of British Airways
Superbrands Teenage tennis star Emma Raducanu has signed a lucrative deal to become the…
As Events and Meetings Go Hybrid, Can Real-Time Sentiment Analysis Help ‘Read’ the Room? – ADWEEK
SOURCE: David Kaplan | ADWEEK Even as concert venues and business conferences have tentatively…
CNN will no longer publish content on Facebook in Australia – CNN Business
SOURCE: Jill Disis | CNN Business CNN says it will no longer publish content…
How Sweden Delivered The World’s First Fossil Fuel-Free Steel – Forbes
SOURCE: David Vetter | Forbes Sweden has delivered the world’s first shipment of steel…
Australia’s Lorna Jane fined $5 million for claiming clothes could stop COVID-19
Superbrands Australian activewear brand Lorna Jane was fined AUD$5 million by a court on…
Twitter reports strongest revenue growth since 2014
Superbrands Twitter on Thursday reported strong revenue growth for the second quarter, citing “revenue…
Unilever CEO says company ‘fully committed’ to Israel amid Ben & Jerry’s backlash
Unilever on Thursday sought to distance itself from the controversial decision of its subsidiary Ben…
Ben & Jerry’s to stop selling its ice-cream in occupied Palestinian territories
After months of silence on social media, Ben & Jerry’s – a company famous for…
Toyota has pulled Olympics TV ads in Japan – here’s why it’s a smart move – The Drum
SOURCE: Imogen Watson | The Drum Just days away from the starting line, Toyota has…
Apple’s Stunning New iPhone Feature Is A Triumphant Success – Forbes
SOURCE: Kate O’Flaherty | Forbes Apple’s recently-launched iPhone privacy feature, App Tracking Transparency (ATT)…
The Force and Importance of Good Governance – Niranjan Gidwani
SOURCE: Niranjan Gidwani, Consultant Director | Member UAE Superbrands Council | Former CEO Eros Group…
As UK Prepares for Reopening, Advertising Spend Looks Set to Soar – ADWEEK
SOURCE: Brittaney Kiefer | ADWEEK The U.K. is poised to see a boom in…
Trump files class-action lawsuits against Facebook, Twitter and Google
Former U.S. President Donald Trump has filed three separate lawsuits against Facebook, Twitter and Google,…
Influencers in Norway will soon have to disclose when paid posts include edited or manipulated body photos – Insider
SOURCE: Kieran Press-Reynolds | Insider A new law in Norway makes it illegal for…
Gap to close all stores in UK and Ireland to focus on online shopping
Superbrands Gap will close all 81 of its stores in the United Kingdom and…
Lego plans to sell bricks from recycled bottles in two years – BBC
SOURCE: Tom Espiner | BBC Toy giant Lego is aiming to put bricks made…
Cristiano Ronaldo wipes billions off Coca-Cola’s market value after removing bottles from press conference table
Cristiano Ronaldo has wiped billions of dollars off Coca-Cola’s market value after he removed two…
US Ad Sales Growth Projected to Be Strongest in 40 Years Amid Covid Recovery – ADWEEK
SOURCE: Mollie Cahillane | ADWEEK As the U.S. continues to recover from the Covid-19…
