SOURCE: B&T Magazine
NESCAFE and Publicis Worldwide have introduced a new campaign with a meaningful statement, as most markets gradually get out of confinement.
With the help of Publicis Worldwide (Paris and Milan offices), the instant coffee brand has launched a new ‘Good morning’ campaign, with the idea of bringing an optimistic ‘Good’ back into ‘Good morning’.
This campaign was produced by Prodigious almost exclusively from existing NESCAFE footage anchored in morning moments intertwined with the song First Day of my Life.
There’s even some repackaged bits from a recent local Australian campaign.
Check out the work below: