Cristiano Ronaldo and ‘Baby Shark’ helped a Singaporean e-commerce group triple its sales last quarter – Business Insider
SOURCE: Theron Mohamed | Business Insider Cristiano Ronaldo and “Baby Shark” drummed up business…
Advertising News
Amazon nibbles away at Google’s search advertising dollars – AdAge
SOURCE: Garett Sloane | AdAge Amazon is the only real threat to Google’s search…
The battle between Vegemite and Marmite thickens – AdNews
SOURCE: Paige Murphy | AdNews The battle between Australia’s Vegemite and England’s Marmite continues…
Ed Sheeran Got a Heinz Tattoo, So Heinz Gave Its Ketchup Bottle Ed Sheeran Tattoos – Adweek
SOURCE: David Griner | Adweek The love affair between Ed Sheeran and Heinz Ketchup…
Marmite Spreads The Banter With Response To Vegemite Sledge – 10 Daily
SOURCE: Jessica Dunne | 10 Daily The Australian cricket team is feeling pretty good…
Vegemite burns Poms in brutal Ashes sledge – News.com.au
SOURCE: News.com.au If Steve Smith is giving them nightmares, the English must be seeking…
Diverse Hands Become the Golden Arches in McDonald’s National French Fry Day Campaign – FAB News
SOURCE: FAB News People love McDonald’s World Famous Fries and they love sharing them too, making…
Nike’s ‘Dream Crazy’ Takes Cannes Outdoor Grand Prix. Will It Kick Off a Winning Streak? – Adweek
SOURCE: David Griner | Adweek It was widely considered a front-runner heading into the…
What Advertisers Should Consider As U.K. Bans Harmful Gender Stereotypes in Adverts – Forbes
SOURCE: Bonnie Chiu | Forbes Last week, a ban came into force for adverts featuring…
Britain bans ads depicting harmful gender stereotypes – The Washington Post
SOURCE: Rachel Siegel | The Washington Post The question was plastered throughout London’s subway…
Blockchain-based programmatic advertising test shows promising results for PepsiCo – CMO Australia
Blockchain-based programmatic advertising test shows promising results for PepsiCo – CMO Australia By Rosalyn Page…
Spotify debuts voice-enabled audio ads with Unilever – AdAge
Spotify debuts voice-enabled audio ads With Unilever – AdAge By George P. Slefo Spotify…
Netflix will eventually run ads, industry execs predict – AdAge
Netflix will eventually run ads, industry execs predict – AdAge By Ilyse Liffreing Execs…
Japanese Taxis Are Using Facial Recognition to Target Ads to Riders – Futurism
Japanese Taxis Are Using Facial Recognition to Target Ads to Riders – Futurism Written By:…
How the power of persuasion goes way beyond mere advertising – The Conversation
How the power of persuasion goes way beyond mere advertising – The Conversation Written By:…
Carlsberg admits it probably isn’t the best beer in the world as it overhauls the brand and the brew – Marketing Week
Carlsberg admits it probably isn’t the best beer in the world as it overhauls the…
Pepsi Plans to Project a Giant Ad in the Night Sky Using Cubesats – Futurism
Pepsi Plans to Project a Giant Ad in the Night Sky Using Cubesats – Futurism…
Ad saturation and over-targeting damaging people’s trust in brands – Marketing Week
Ad saturation and over-targeting damaging people’s trust in brands – Marketing Week By: Ellen Hammett…
These Recently Unearthed Designs from 1973 Show What McDonald’s Almost Looked Like – Adweek
These Recently Unearthed Designs from 1973 Show What McDonald’s Almost Looked Like – Adweek Written…
What Companies Need to Know When Building Millennial Brand Relevance
By Giuseppe Leone Millennials (also called Generation Y) represent the generation of users born…
How Brands Can Succeed In Today’s ‘Expectation Age’
By Andy Arnold Customers expect outstanding experiences with brands at every interaction. Whether a…
