Why Marketers Are Returning to Traditional Advertising – Harvard Business Review
SOURCE: Christine Moorman, Megan Ryan and Nader Tavassoli | Harvard Business Review Digital marketing…
Advertising News
TikTok and Nielsen study reveals the tangible impact of advertising on the platform – Campaign Middle East
SOURCE: Sofia Serrano | Campaign Middle East Following a Marketing Mix Modeling (MMM) study…
Apple’s iconic iPod commercials changed the way we looked at portable music – iMore
SOURCE: Luke Filipowicz | iMore Although the iPod is hardly around anymore, the iPod…
Global ad spending will likely fall if spread of coronavirus continues – CNBC
SOURCE: Megan Graham | CNBC As coronavirus cases continue to sweep the globe, the…
Google and Facebook will bring in more ad revenue than TV this year – Input
SOURCE: Tom Maxwell | Input For the first time in history, advertising spend on…
Mini Reminds Us That a Brand’s Backstory Can be Just as Beautiful as the Product Itself – AdWeek
SOURCE: Shannon Miller | AdWeek Every day we interact, both consciously and unconsciously, with…
The ‘Get a Mac’ campaign was instrumental in shaping Apple’s reputation with consumers – iMore
SOURCE: Luke Filipowicz | iMore Advertising is often seen these days as annoying. From…
Budweiser Plays It Politically Safe With Super Bowl Ad Supporting ‘Typical Americans’ – AdAge
SOURCE: E. J. Schultz | AdAge Budweiser is using its Super Bowl ad to…
These brands spend nearly $100 billion on ads. They want Facebook and Google to raise their game – CNN
SOURCE: Hadas Gold | CNN Some of the world’s biggest advertisers have joined forces…
Google changes ads to make them look less like ads – Input Magazine
SOURCE: Evan Rodgers | Input Magazine You may not have noticed, but on January 13th Google…
How the ad industry is coping with a cookie-less internet – Axios
SOURCE: Sara Fischer | Axios After years of operating with minimal oversight or concern…
Australia’s biggest media companies team up for advertising growth campaign – 9NEWS
SOURCE: Stuart Marsh | 9NEWS The biggest media companies in Australia have joined forces…
Cristiano Ronaldo and ‘Baby Shark’ helped a Singaporean e-commerce group triple its sales last quarter – Business Insider
SOURCE: Theron Mohamed | Business Insider Cristiano Ronaldo and “Baby Shark” drummed up business…
Amazon nibbles away at Google’s search advertising dollars – AdAge
SOURCE: Garett Sloane | AdAge Amazon is the only real threat to Google’s search…
The battle between Vegemite and Marmite thickens – AdNews
SOURCE: Paige Murphy | AdNews The battle between Australia’s Vegemite and England’s Marmite continues…
Ed Sheeran Got a Heinz Tattoo, So Heinz Gave Its Ketchup Bottle Ed Sheeran Tattoos – Adweek
SOURCE: David Griner | Adweek The love affair between Ed Sheeran and Heinz Ketchup…
Marmite Spreads The Banter With Response To Vegemite Sledge – 10 Daily
SOURCE: Jessica Dunne | 10 Daily The Australian cricket team is feeling pretty good…
Vegemite burns Poms in brutal Ashes sledge – News.com.au
SOURCE: News.com.au If Steve Smith is giving them nightmares, the English must be seeking…
Diverse Hands Become the Golden Arches in McDonald’s National French Fry Day Campaign – FAB News
SOURCE: FAB News People love McDonald’s World Famous Fries and they love sharing them too, making…
Nike’s ‘Dream Crazy’ Takes Cannes Outdoor Grand Prix. Will It Kick Off a Winning Streak? – Adweek
SOURCE: David Griner | Adweek It was widely considered a front-runner heading into the…
What Advertisers Should Consider As U.K. Bans Harmful Gender Stereotypes in Adverts – Forbes
SOURCE: Bonnie Chiu | Forbes Last week, a ban came into force for adverts featuring…
Britain bans ads depicting harmful gender stereotypes – The Washington Post
SOURCE: Rachel Siegel | The Washington Post The question was plastered throughout London’s subway…
Blockchain-based programmatic advertising test shows promising results for PepsiCo – CMO Australia
Blockchain-based programmatic advertising test shows promising results for PepsiCo – CMO Australia By Rosalyn Page…
Spotify debuts voice-enabled audio ads with Unilever – AdAge
Spotify debuts voice-enabled audio ads With Unilever – AdAge By George P. Slefo Spotify…
Netflix will eventually run ads, industry execs predict – AdAge
SOURCE: Ilyse Liffreing | AdAge Execs from Google and UM Worldwide believe the streaming…
Japanese Taxis Are Using Facial Recognition to Target Ads to Riders – Futurism
SOURCE: Dan Robitzski | Futurism First Impressions If you took a cab in Japan this…
How the power of persuasion goes way beyond mere advertising – The Conversation
How the power of persuasion goes way beyond mere advertising – The Conversation Written By:…
Carlsberg admits it probably isn’t the best beer in the world as it overhauls the brand and the brew – Marketing Week
SOURCE: Molly Fleming | Marketing Week Carlsberg is tackling accusations of poor taste head on…
Pepsi Plans to Project a Giant Ad in the Night Sky Using Cubesats – Futurism
Pepsi Plans to Project a Giant Ad in the Night Sky Using Cubesats – Futurism…
Ad saturation and over-targeting damaging people’s trust in brands – Marketing Week
Ad saturation and over-targeting damaging people’s trust in brands – Marketing Week By: Ellen Hammett…
