UK traditional TV viewing sees record decline, Ofcom report says – BBC
SOURCE: BBC Traditional TV viewing in the UK has seen its sharpest ever decline…
Advertising News
Has social media killed the famous advert? – BBC
SOURCE: Douglas Shaw | BBC New ways of advertising on digital platforms like social…
More than half of Twitter’s top 1,000 advertisers stopped spending on platform, data show – CNN
SOURCE: Clare Duffy | CNN More than half of Twitter’s top 1,000 advertisers in September…
‘Hello Hong Kong’ campaign receives mixed reviews from advertising experts
The “Hello Hong Kong” campaign, launched by Hong Kong’s Chief Executive John Lee Ka-chiu, has…
Toyota shifts advertising into a new gear with expansive campaign – Marketing Dive
SOURCE: Sara Karlovitch | Marketing Dive Dive Brief: Toyota’s latest campaign moves the brand…
The poor potter who invented modern advertising – BBC
SOURCE: BBC Historian Jeremy Black unravels the advent of modern advertising by Josiah Wedgwood,…
Should billboard advertising be banned? – BBC
SOURCE: Suzanne Bearne | BBC Campaigner Charlotte Gage says that the outdoor adverts you…
Media firms introduce advertising blackouts to respect late Queen – The Guardian
SOURCE: Mark Sweney | The Guardian Broadcasters, newspaper publishers, radio stations and social media…
BBH’s debut campaign for Ribena interrupts awkward moments to say ‘Chin Up’ – The Drum
SOURCE: John Glenday | The Drum Ribena is looking on the bright side of…
Apple Slams Facebook And Google With Bold New Privacy Ad – Forbes
SOURCE: Kate O’Flaherty | Forbes One of Apple’s headline iPhone features is App Tracking Transparency,…
Why Marketers Are Returning to Traditional Advertising – Harvard Business Review
SOURCE: Christine Moorman, Megan Ryan and Nader Tavassoli | Harvard Business Review Digital marketing…
TikTok and Nielsen study reveals the tangible impact of advertising on the platform – Campaign Middle East
SOURCE: Sofia Serrano | Campaign Middle East Following a Marketing Mix Modeling (MMM) study…
Apple’s iconic iPod commercials changed the way we looked at portable music – iMore
SOURCE: Luke Filipowicz | iMore Although the iPod is hardly around anymore, the iPod…
Global ad spending will likely fall if spread of coronavirus continues – CNBC
SOURCE: Megan Graham | CNBC As coronavirus cases continue to sweep the globe, the…
Google and Facebook will bring in more ad revenue than TV this year – Input
SOURCE: Tom Maxwell | Input For the first time in history, advertising spend on…
Mini Reminds Us That a Brand’s Backstory Can be Just as Beautiful as the Product Itself – AdWeek
SOURCE: Shannon Miller | AdWeek Every day we interact, both consciously and unconsciously, with…
The ‘Get a Mac’ campaign was instrumental in shaping Apple’s reputation with consumers – iMore
SOURCE: Luke Filipowicz | iMore Advertising is often seen these days as annoying. From…
Budweiser Plays It Politically Safe With Super Bowl Ad Supporting ‘Typical Americans’ – AdAge
SOURCE: E. J. Schultz | AdAge Budweiser is using its Super Bowl ad to…
These brands spend nearly $100 billion on ads. They want Facebook and Google to raise their game – CNN
SOURCE: Hadas Gold | CNN Some of the world’s biggest advertisers have joined forces…
Google changes ads to make them look less like ads – Input Magazine
SOURCE: Evan Rodgers | Input Magazine You may not have noticed, but on January 13th Google…
How the ad industry is coping with a cookie-less internet – Axios
SOURCE: Sara Fischer | Axios After years of operating with minimal oversight or concern…
Australia’s biggest media companies team up for advertising growth campaign – 9NEWS
SOURCE: Stuart Marsh | 9NEWS The biggest media companies in Australia have joined forces…
Cristiano Ronaldo and ‘Baby Shark’ helped a Singaporean e-commerce group triple its sales last quarter – Business Insider
SOURCE: Theron Mohamed | Business Insider Cristiano Ronaldo and “Baby Shark” drummed up business…
Amazon nibbles away at Google’s search advertising dollars – AdAge
SOURCE: Garett Sloane | AdAge Amazon is the only real threat to Google’s search…
The battle between Vegemite and Marmite thickens – AdNews
SOURCE: Paige Murphy | AdNews The battle between Australia’s Vegemite and England’s Marmite continues…
Ed Sheeran Got a Heinz Tattoo, So Heinz Gave Its Ketchup Bottle Ed Sheeran Tattoos – Adweek
SOURCE: David Griner | Adweek The love affair between Ed Sheeran and Heinz Ketchup…
Marmite Spreads The Banter With Response To Vegemite Sledge – 10 Daily
SOURCE: Jessica Dunne | 10 Daily The Australian cricket team is feeling pretty good…
Vegemite burns Poms in brutal Ashes sledge – News.com.au
SOURCE: News.com.au If Steve Smith is giving them nightmares, the English must be seeking…
Diverse Hands Become the Golden Arches in McDonald’s National French Fry Day Campaign – FAB News
SOURCE: FAB News People love McDonald’s World Famous Fries and they love sharing them too, making…
Nike’s ‘Dream Crazy’ Takes Cannes Outdoor Grand Prix. Will It Kick Off a Winning Streak? – Adweek
SOURCE: David Griner | Adweek It was widely considered a front-runner heading into the…
