Here’s why travel brands should think twice before cutting their marketing spend – Travel Weekly
SOURCE: Huntley Mitchell | Travel Weekly With all the doom and gloom engulfing the…
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Majority of marketers delaying campaigns as coronavirus fears escalate – Marketing Week
SOURCE: Charlotte Rogers | Marketing Week More than half of marketers (55%) are delaying…
U.S. And China Could Face Steep Cuts To Advertising Spending In 2020, Analysts Say – Forbes
SOURCE: Ariel Shapiro | Forbes The coronavirus outbreak will take a toll on the…
A World Without Sports: TV Networks Brace for Billion-Dollar Losses During Coronavirus Pandemic – The Wrap
SOURCE: Tim Baysinger | The Wrap The coronavirus pandemic brought the sports world to…
KFC ‘Finger Lickin’ Good’ ad falls victim to coronavirus concern along with Coors’ ‘Beer of Working Remotely’ – The Washington Post
SOURCE: Antonia Noori Farzan | The Washington Post KFC couldn’t have chosen a worse…
Empty stadiums and online streaming: how coronavirus is affecting the media industry – World Economic Forum
SOURCE: Stefan Hall | World Economic Forum The global economic effects of the COVID-19 pandemic are already…
Coronavirus could cost U.S. advertising industry billions – Reuters
SOURCE: Sheila Dang & Helen Coster | Reuters The U.S. advertising industry could face…
Amid COVID-19 Concerns, Marketers Large And Small Are Trying To Think Ahead – Forbes
SOURCE: Marty Swant | Forbes As CMOs scramble to cancel or postpone events and…
Apple’s iconic iPod commercials changed the way we looked at portable music – iMore
SOURCE: Luke Filipowicz | iMore Although the iPod is hardly around anymore, the iPod…
Google and Facebook will bring in more ad revenue than TV this year – Input
SOURCE: Tom Maxwell | Input For the first time in history, advertising spend on…
Mini Reminds Us That a Brand’s Backstory Can be Just as Beautiful as the Product Itself – AdWeek
SOURCE: Shannon Miller | AdWeek Every day we interact, both consciously and unconsciously, with…
The ‘Get a Mac’ campaign was instrumental in shaping Apple’s reputation with consumers – iMore
SOURCE: Luke Filipowicz | iMore Advertising is often seen these days as annoying. From…
Budweiser Plays It Politically Safe With Super Bowl Ad Supporting ‘Typical Americans’ – AdAge
SOURCE: E. J. Schultz | AdAge Budweiser is using its Super Bowl ad to…
These brands spend nearly $100 billion on ads. They want Facebook and Google to raise their game – CNN
SOURCE: Hadas Gold | CNN Some of the world’s biggest advertisers have joined forces…
Google changes ads to make them look less like ads – Input Magazine
SOURCE: Evan Rodgers | Input Magazine You may not have noticed, but on January 13th Google…
Five Simple Steps To Demonstrate The Full Value Of Marketing – Forbes
SOURCE: Forbes I have two daughters under the age of ten, and I am…
How the ad industry is coping with a cookie-less internet – Axios
SOURCE: Sara Fischer | Axios After years of operating with minimal oversight or concern…
The Biggest Growth Marketing Trend of 2020: Radically Inclusive Advertising – ReadWrite
SOURCE: Lucy Bartlett | ReadWrite It’s ironic, but brands — even the smallest advertisers…
Social media 2020: The top features, formats and trends to get familiar with this year – Marketing Land
SOURCE: Taylor Peterson | Marketing Land Last year saw continued growth and innovation in…
Brands have to mean something to be sustainable – Bizcommunity
SOURCE: Nathan Reddy | Bizcommunity In an increasingly competitive environment, brands that intend to…
Superbrands Launched in Russia With SPN Communications License
Maxim Behar (Senior Superbrands Consultant) helps Superbrands and Andrey Barannikov (SPN CEO) with the launch…
