Why Vans and North Face owner VF Corp. is paying $2.1 billion for Supreme – Fortune
SOURCE: Phil Wahba | Fortune VF Corp., a 121-year-old maker of apparel and footwear, announced a…
News Updates
Ketchup isn’t even American – The Language of Food explains how tomato sauce has origins in Vietnam, Cambodia and Indonesia dating back to the 17th century – South China Morning Post
SOURCE: Victoria Burrows | South China Morning Post Ketchup, that thick, sweet and tangy…
The Perfect Balance: How Luxury Brands Can Maintain Exclusivity And Still Be Relatable Online – Forbes
SOURCE: Joseph DeAcetis | Forbes It’s exquisite, it’s expensive and it’s exclusive. These values…
Coca-Cola will scrap around 200 drinks brands, half its portfolio, after falling sales during lockdowns – Business Insider
SOURCE: Grace Dean | Business Insider Coca-Cola will discontinue about 200 drinks brands, halving…
Hugh Jackman Goes Starkers In Riotous Spot For RM Williams – B&T
SOURCE: B&T With not much movie work happening thanks to COVID, Aussie actor Hugh…
The Adweek 50: Media, Marketing and Tech Leaders Who Delivered the Goods Despite Trying Times – Adweek
SOURCE: Adweek This year’s showcase of standout leaders in marketing, media and tech reveal…
Mars rebrands Uncle Ben’s after criticisms over racial stereotyping – Marketing Week
SOURCE: Sarah Vizard | Marketing Week Mars is rebranding its Uncle Ben’s rice range…
Brand Loyal vs. Price Loyal: How Customers Perceive Brand Value – Brandingmag
SOURCE: Aaron Leizerovici | Brandingmag Perception is not always reality — this is especially…
These are the 10 highest-rated CEOs during the coronavirus crisis, according to employee reviews – CNBC
SOURCE: Courtney Connley | CNBC The coronavirus pandemic has undoubtedly put the leadership of…
Brand Equity – History Matters – Forbes
SOURCE: Michael Stone | Forbes Every brand has equities that are widely associated with…
3 Ways Brands and Marketers Will Be Forever Changed by 2020 – Adweek
SOURCE: Lisa Lacy | Adweek We still have a little over three months to…
Vintage Ads: Cadbury Crunchie – Exciting Biting (1959)
SOURCE: Poppy De Souza | National Film and Sound Archive Australia This is…
Kellogg Co. Raises Annual Profit Forecast As Pandemic Boosts Demand – European Supermarket Magazine
SOURCE: Reuters, edited by European Supermarket Magazine Kellogg Co. raised its full year sales and…
Shrewsbury business boosted by ‘Superbrand’ status – Shropshire Live
Shrewsbury business boosted by ‘Superbrand’ status – Shropshire Live By Shopshire Live Hair salon…
Terrán wins Business Superbrands Award – Budapest Business Journal
Terrán wins Business Superbrands Award – Budapest Business Journal By Bence Gaál Hungarian roof tile…
Branding in the Golden Age of TV Matters More Now Than Ever – AdWeek
Branding in the Golden Age of TV Matters More Now Than Ever – AdWeek By…
Lessons from Avengers: use cinema and plan long-term campaigns – Campaign UK
Lessons from Avengers: use cinema and plan long-term campaigns – Campaign UK By Dan Cullen-Shute…
Netflix will eventually run ads, industry execs predict – AdAge
SOURCE: Ilyse Liffreing | AdAge Execs from Google and UM Worldwide believe the streaming…
Tactile Marketing In A Digital World – Forbes
Tactile Marketing In A Digital World – Forbes Written By: Paul Talbot It’s something…
How Will Branding Survive In A ‘World Without Ads’? – AdExchanger
How Will Branding Survive In A ‘World Without Ads’? – AdExchanger Written By: Gary Ellis…
British Airways voted as the number one British brand – Aircraft Interiors International
British Airways voted as the number one British brand – Aircraft Interiors International Written By:…
Aran has been awarded ‘Superbrands Status’ – Pambianco News
SOURCE: Di Redazione | Pambianco News [embedded content] Aran ha celebrato la settimana del…
Superbrands® Status for Shred-it | FM Industry | The Facilities Management Hub
In Focus / Company News, EMEA, Supplier News Superbrands® Status for Shred-it 08 April 2019…
CineEurope to Honor Blitz-CineStar as ‘International Exhibitor of the Year’ – Boxoffice
CineEurope to Honor Blitz-CineStar as ‘International Exhibitor of the Year’ – Boxoffice Written By: Boxoffice…
Marshalls retain Superbrand status for 10th consecutive year – Landscape & Amenity
Marshalls retain Superbrand status for 10th consecutive year – Landscape & Amenity Written By: Landscape…
Shred-it joins the ranks of UK business Superbrands® 2019 – Business Up North
Shred-it joins the ranks of UK business Superbrands® 2019 – Business Up North By Business…
