Why Vans and North Face owner VF Corp. is paying $2.1 billion for Supreme – Fortune
SOURCE: Phil Wahba | Fortune VF Corp., a 121-year-old maker of apparel and footwear, announced a…
News Updates
Ketchup isn’t even American – The Language of Food explains how tomato sauce has origins in Vietnam, Cambodia and Indonesia dating back to the 17th century – South China Morning Post
SOURCE: Victoria Burrows | South China Morning Post Ketchup, that thick, sweet and tangy…
The Perfect Balance: How Luxury Brands Can Maintain Exclusivity And Still Be Relatable Online – Forbes
SOURCE: Joseph DeAcetis | Forbes It’s exquisite, it’s expensive and it’s exclusive. These values…
Coca-Cola will scrap around 200 drinks brands, half its portfolio, after falling sales during lockdowns – Business Insider
SOURCE: Grace Dean | Business Insider Coca-Cola will discontinue about 200 drinks brands, halving…
Hugh Jackman Goes Starkers In Riotous Spot For RM Williams – B&T
SOURCE: B&T With not much movie work happening thanks to COVID, Aussie actor Hugh…
The Adweek 50: Media, Marketing and Tech Leaders Who Delivered the Goods Despite Trying Times – Adweek
SOURCE: Adweek This year’s showcase of standout leaders in marketing, media and tech reveal…
Mars rebrands Uncle Ben’s after criticisms over racial stereotyping – Marketing Week
SOURCE: Sarah Vizard | Marketing Week Mars is rebranding its Uncle Ben’s rice range…
Brand Loyal vs. Price Loyal: How Customers Perceive Brand Value – Brandingmag
SOURCE: Aaron Leizerovici | Brandingmag Perception is not always reality — this is especially…
These are the 10 highest-rated CEOs during the coronavirus crisis, according to employee reviews – CNBC
SOURCE: Courtney Connley | CNBC The coronavirus pandemic has undoubtedly put the leadership of…
Brand Equity – History Matters – Forbes
SOURCE: Michael Stone | Forbes Every brand has equities that are widely associated with…
3 Ways Brands and Marketers Will Be Forever Changed by 2020 – Adweek
SOURCE: Lisa Lacy | Adweek We still have a little over three months to…
Vintage Ads: Cadbury Crunchie – Exciting Biting (1959)
SOURCE: Poppy De Souza | National Film and Sound Archive Australia This is…
Purpose will be central to rebuilding brands, post-Covid – Marketing Week
SOURCE: Tanya Joseph | Marketing Week I have over the last few weeks been…
Apple is now a $2 trillion company – The Verge
SOURCE: James Vincent | The Verge Apple has become the first US company to…
How Gymshark Became A $1.3 Billion Brand, And What We Can Learn – Forbes
SOURCE: Jodie Cook | Forbes Sports apparel brand Gymshark has just hit a $1.3 billion valuation…
Ben & Jerry’s Goes Political In ‘Unfudge Our Future’ Campaign – B&T Magazine
SOURCE: B&T Magazine Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to…
Postponed college football season would leave billions in ad revenue up for grabs – Fox Business
SOURCE: Ryan Gaydos | Fox Business The college football season is on the brink and that…
Apple’s Ad Network Gets ‘Preferential Access To Users’ Data’ vs Facebook, Google, Others – Forbes
SOURCE: John Koetsier | Forbes Is Apple playing fair? Apple looks to be giving…
TikTok prepares advertisers for possible app ban – Reuters
SOURCE: Sheila Dang | Reuters TikTok is preparing advertisers for a possible ban of…
How Nike Used CV-19, Black Lives Matter & Marketing Nous To Become The World’s Top Fashion Brand – B&T Magazine
SOURCE: B&T Magazine Nike’s attempts to pay in the streetwear space as much as…
2020 UK Ad Spend To Drop To £21.4B Before Rebounding to £25B In 2021 – B&T Magazine
SOURCE: B&T Magazine The latest Advertising Association/WARC Expenditure Report shows UK ad spend is…
Clorox tops corporate reputation ranking as demand soars over COVID-19 – New York Post
SOURCE: Noah Manskar | New York Post The coronavirus has Americans growing misty-eyed over…
Kellogg Co. Raises Annual Profit Forecast As Pandemic Boosts Demand – European Supermarket Magazine
SOURCE: Reuters, edited by European Supermarket Magazine Kellogg Co. raised its full year sales and…
Coronavirus: Camera firm Kodak turns to drugs to fight virus – BBC News
SOURCE: BBC News Better known for making cameras, Kodak has moved into drug making…
Hertz must offload almost 200,000 cars by the end of 2020 as part of its bankruptcy deal – Business Insider Australia
SOURCE: Kristen Lee | Business Insider Australia As part of its bankruptcy proceedings, rental…
Australia’s Coon cheese to change name in effort to help ‘eliminate racism’ – The Guardian
SOURCE: Elias Visontay | The Guardian The Australian cheese brand Coon will change its…
Academy of Chief Marketers acquires Superbrands UK licence – Bdaily
SOURCE: Bdaily News The Academy of Chief Marketers is excited to announce its acquisition…
Africa’s Top 100 Brands in 2019 – Global brands dominate Africa – African Business Magazine
SOURCE: African Business Magazine Our 2020 survey is out now – read Africa’s Top 100…
Brand reputation: why it matters now more than ever – Racountour
SOURCE: Joe McGrath | Racountour How many times have we heard the word “unprecedented”…
McDonald’s Joins Black Lives Matter Conversation With Powerful New Ad – B&T Magazine
SOURCE: Ally Burnie | B&T Magazine McDonalds’s, one of the world’s biggest brands, has…
