Brand Loyal vs. Price Loyal: How Customers Perceive Brand Value – Brandingmag
SOURCE: Aaron Leizerovici | Brandingmag Perception is not always reality — this is especially…
Editor’s Picks
Brand Equity – History Matters – Forbes
SOURCE: Michael Stone | Forbes Every brand has equities that are widely associated with…
3 Ways Brands and Marketers Will Be Forever Changed by 2020 – Adweek
SOURCE: Lisa Lacy | Adweek We still have a little over three months to…
How Gymshark Became A $1.3 Billion Brand, And What We Can Learn – Forbes
SOURCE: Jodie Cook | Forbes Sports apparel brand Gymshark has just hit a $1.3 billion valuation…
How Nike Used CV-19, Black Lives Matter & Marketing Nous To Become The World’s Top Fashion Brand – B&T Magazine
SOURCE: B&T Magazine Nike’s attempts to pay in the streetwear space as much as…
2020 UK Ad Spend To Drop To £21.4B Before Rebounding to £25B In 2021 – B&T Magazine
SOURCE: B&T Magazine The latest Advertising Association/WARC Expenditure Report shows UK ad spend is…
Coronavirus: Camera firm Kodak turns to drugs to fight virus – BBC News
SOURCE: BBC News Better known for making cameras, Kodak has moved into drug making…
‘For Once, Don’t Do It’: Nike Once Again Dares to Take a Stand, Boldly Addressing Racism Head-On in New Ad – Forbes
SOURCE: Seth Cohen | Forbes On Friday night, as U.S. television screens burned with…
Could A Crisis Open Up A Brand Repositioning Door? – Forbes
SOURCE: Scott Davis | Forbes As we all absorb the constant swirl of changes…
Empty stadiums and online streaming: how coronavirus is affecting the media industry – World Economic Forum
SOURCE: Stefan Hall | World Economic Forum The global economic effects of the COVID-19 pandemic are already…
Apple’s iconic iPod commercials changed the way we looked at portable music – iMore
SOURCE: Luke Filipowicz | iMore Although the iPod is hardly around anymore, the iPod…
Google and Facebook will bring in more ad revenue than TV this year – Input
SOURCE: Tom Maxwell | Input For the first time in history, advertising spend on…
The ‘Get a Mac’ campaign was instrumental in shaping Apple’s reputation with consumers – iMore
SOURCE: Luke Filipowicz | iMore Advertising is often seen these days as annoying. From…
Brands have to mean something to be sustainable – Bizcommunity
SOURCE: Nathan Reddy | Bizcommunity In an increasingly competitive environment, brands that intend to…
UK spent a record £3bn on streaming music, films and TV in 2019 – The Guardian
SOURCE: Mark Sweney | The Guardian The rise in popularity of services such as…
The story of Sony: from repair shop to revolution, how Walkman inventor changed music listening and, with PlayStation, home entertainment – South China Morning Post
SOURCE: Julian Ryall | South China Morning Post Malia Verniolle was almost eight years…
Big brands troll Elon Musk’s Cybertruck with their own versions on Twitter – CNBC
SOURCE: Lucy Handley | CNBC Brands including Lego and Pepsi have taken to Twitter…
Elon Musk’s Net Worth Falls $770 Million After Tesla’s Botched Cybertruck Debut – Forbes
SOURCE: Haley C. Cuccinello | Forbes Time will tell if drivers buy into Elon Musk’s futuristic…
Uber wants to run your daily life from one super app – CNET
SOURCE: Katie Collins | CNET Can Uber be the one app to rule them all? With…
Are cigarettes responsible for modern marketing methods – BBC News
SOURCE: Tim Harford | BBC News “Terrible. [They] stick in one’s throat.” That was…
Beyond air miles: Emirates Airlines rewards customers for engagement – Marketing Week
SOURCE: Ellen Hammett | Marketing Week Emirates Airlines believes it can do loyalty better…
Marmite Spreads The Banter With Response To Vegemite Sledge – 10 Daily
SOURCE: Jessica Dunne | 10 Daily The Australian cricket team is feeling pretty good…
Vegemite burns Poms in brutal Ashes sledge – News.com.au
SOURCE: News.com.au If Steve Smith is giving them nightmares, the English must be seeking…
Deliveroo Launches Helicopter Dining Experience in London – Metro
SOURCE: Hattie Gladwell | Metro Ever fancied having dinner way up in the sky?…
Diverse Hands Become the Golden Arches in McDonald’s National French Fry Day Campaign – FAB News
SOURCE: FAB News People love McDonald’s World Famous Fries and they love sharing them too, making…
Nike’s ‘Dream Crazy’ Takes Cannes Outdoor Grand Prix. Will It Kick Off a Winning Streak? – Adweek
SOURCE: David Griner | Adweek It was widely considered a front-runner heading into the…
Britain bans ads depicting harmful gender stereotypes – The Washington Post
SOURCE: Rachel Siegel | The Washington Post The question was plastered throughout London’s subway…
Amazon’s New Delivery Drone Will Start Shipping Packages ‘In A Matter Of Months’ – Forbes
SOURCE: Jillian D’Onfro | Forbes Amazon debuted a new, fully electric version of its package…
Logo inspiration: 10 examples of great logo design – InVision
Logo inspiration: 10 examples of great logo design – InVision By Andrew Wilshere Many…
Branding in the Golden Age of TV Matters More Now Than Ever – AdWeek
Branding in the Golden Age of TV Matters More Now Than Ever – AdWeek By…
