13 Life Lessons From Hungry Jack’s Billionaire Jack Cowin
1. If you lose your health, nothing else matters “How much money would Kerry Packer…
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Elon Musk offers to buy Twitter for $43 billion and take it private
Superbrands Tesla and SpaceX CEO Elon Musk has made a “best and final” offer…
Why Your Brand Equity Is Dying And How To Get It Back – CEO Today
SOURCE: Henric Larssen | CEO Today Somewhere in the relentless focus on sales data,…
Trump files class-action lawsuits against Facebook, Twitter and Google
Former U.S. President Donald Trump has filed three separate lawsuits against Facebook, Twitter and Google,…
Gap to close all stores in UK and Ireland to focus on online shopping
Superbrands Gap will close all 81 of its stores in the United Kingdom and…
Facebook and Instagram will now let all users hide likes on posts
Facebook and Instagram are giving all users the option to hide the number of “likes”…
Bitcoin plunges after Tesla suspends use of cryptocurrency to purchase vehicles, citing climate concerns
Tesla has suspended the use of bitcoin to purchase vehicles, chief executive officer Elon Musk…
Reddit’s 5-Second Ad Was an Unlikely Super Bowl Winner – The New York Times
SOURCE: Tiffany Hsu | The New York Times Anheuser-Busch, Frito-Lay and Huggies were among…
Google’s fight in Australia could change the future of media – CNET
SOURCE: David Van Boom & Richard Nieva | CNET Google is threatening to leave Australia…
Spotify Will Let Employees Work From Anywhere They Do Their Best ‘Thinking And Creating’ – Forbes
SOURCE: Forbes As we are hopefully nearing the beginning of the end of the…
Budweiser will sit out Super Bowl, funnelling marketing dollars to boost vaccine awareness – CNBC
SOURCE: Amelia Lucas | CNBC Budweiser will not be running a commercial during the Super…
Google threatens to withdraw search engine from Australia – BBC News
SOURCE: Katie Silver | BBC News Google has threatened to remove its search engine…
Brand Loyal vs. Price Loyal: How Customers Perceive Brand Value – Brandingmag
SOURCE: Aaron Leizerovici | Brandingmag Perception is not always reality — this is especially…
Brand Equity – History Matters – Forbes
SOURCE: Michael Stone | Forbes Every brand has equities that are widely associated with…
3 Ways Brands and Marketers Will Be Forever Changed by 2020 – Adweek
SOURCE: Lisa Lacy | Adweek We still have a little over three months to…
How Gymshark Became A $1.3 Billion Brand, And What We Can Learn – Forbes
SOURCE: Jodie Cook | Forbes Sports apparel brand Gymshark has just hit a $1.3 billion valuation…
How Nike Used CV-19, Black Lives Matter & Marketing Nous To Become The World’s Top Fashion Brand – B&T Magazine
SOURCE: B&T Magazine Nike’s attempts to pay in the streetwear space as much as…
2020 UK Ad Spend To Drop To £21.4B Before Rebounding to £25B In 2021 – B&T Magazine
SOURCE: B&T Magazine The latest Advertising Association/WARC Expenditure Report shows UK ad spend is…
Coronavirus: Camera firm Kodak turns to drugs to fight virus – BBC News
SOURCE: BBC News Better known for making cameras, Kodak has moved into drug making…
‘For Once, Don’t Do It’: Nike Once Again Dares to Take a Stand, Boldly Addressing Racism Head-On in New Ad – Forbes
SOURCE: Seth Cohen | Forbes On Friday night, as U.S. television screens burned with…
Could A Crisis Open Up A Brand Repositioning Door? – Forbes
SOURCE: Scott Davis | Forbes As we all absorb the constant swirl of changes…
The ‘Get a Mac’ campaign was instrumental in shaping Apple’s reputation with consumers – iMore
SOURCE: Luke Filipowicz | iMore Advertising is often seen these days as annoying. From…
Brands have to mean something to be sustainable – Bizcommunity
SOURCE: Nathan Reddy | Bizcommunity In an increasingly competitive environment, brands that intend to…
UK spent a record £3bn on streaming music, films and TV in 2019 – The Guardian
SOURCE: Mark Sweney | The Guardian The rise in popularity of services such as…
The story of Sony: from repair shop to revolution, how Walkman inventor changed music listening and, with PlayStation, home entertainment – South China Morning Post
SOURCE: Julian Ryall | South China Morning Post Malia Verniolle was almost eight years…
Big brands troll Elon Musk’s Cybertruck with their own versions on Twitter – CNBC
SOURCE: Lucy Handley | CNBC Brands including Lego and Pepsi have taken to Twitter…
Elon Musk’s Net Worth Falls $770 Million After Tesla’s Botched Cybertruck Debut – Forbes
SOURCE: Haley C. Cuccinello | Forbes Time will tell if drivers buy into Elon Musk’s futuristic…
Uber wants to run your daily life from one super app – CNET
SOURCE: Katie Collins | CNET Can Uber be the one app to rule them all? With…
Are cigarettes responsible for modern marketing methods – BBC News
SOURCE: Tim Harford | BBC News “Terrible. [They] stick in one’s throat.” That was…
Beyond air miles: Emirates Airlines rewards customers for engagement – Marketing Week
SOURCE: Ellen Hammett | Marketing Week Emirates Airlines believes it can do loyalty better…