Toyota shifts advertising into a new gear with expansive campaign – Marketing Dive
SOURCE: Sara Karlovitch | Marketing Dive Dive Brief: Toyota’s latest campaign moves the brand…
Advertising, Branding & Marketing News
The poor potter who invented modern advertising – BBC
SOURCE: BBC Historian Jeremy Black unravels the advent of modern advertising by Josiah Wedgwood,…
Nike, Tim Hortons, Canadian Tire drop sponsorship of Hockey Canada amid sexual assault scandal – Toronto Star
SOURCE: Ana Pereira | Toronto Star A number of corporate partners and regional hockey…
Twitter shares surge 22% after Elon Musk revives deal to buy company at original price – CNBC
SOURCE: CNBC Elon Musk has reversed course and is again proposing to buy Twitter…
Patagonia: Billionaire boss gives fashion firm away to fight climate change – BBC
SOURCE: Daniel Thomas & Noor Nanji | BBC The billionaire founder of the outdoor…
Should billboard advertising be banned? – BBC
SOURCE: Suzanne Bearne | BBC Campaigner Charlotte Gage says that the outdoor adverts you…
Media firms introduce advertising blackouts to respect late Queen – The Guardian
SOURCE: Mark Sweney | The Guardian Broadcasters, newspaper publishers, radio stations and social media…
Death Of Bed Bath & Beyond CFO Creates New Crisis For Company – Forbes
SOURCE: Edward Segal | Forbes Friday’s death of Bed Bath & Beyond CFO Gustavo…
Snapchat firm cuts 1,300 staff in face of advertising downturn – The Guardian
SOURCE: Dan Milmo | The Guardian The company behind Snapchat is making about 1,300 staff redundant…
Instagram rolls back some product changes after user backlash – The New York Times
SOURCE: Kalley Huang & Mike Isaac | The New York Times Instagram said on…
Transmission Launches State Of B2B Brand Research And Makes First Appearance At Cannes Lions – Global Banking & Finance Review
SOURCE: Global Banking & Finance Review Transmission, the world’s largest global independent B2B marketing…
Pepsi Target Market Analysis – Audience Segmentation & Marketing Strategy for 2022 – Start.io
SOURCE: Start.io The Cola Wars. No, it’s not the latest blockbuster movie; it’s the…
Elon Musk pulls out of $44bn deal to buy Twitter – BBC
SOURCE: BBC Elon Musk is seeking to end his $44bn (£36bn) bid to buy…
Dick’s Sporting Goods will provide travel expense reimbursement for employees seeking abortions in another state
Following the US Supreme Court’s overturning of Roe v. Wade, Pennsylvania-based DICK’S Sporting Goods announced…
Nike latest brand to leave Russia permanently – BBC
SOURCE: BBC Nike has announced plans to leave Russia, becoming the latest Western brand…
Hong Kong’s Jumbo floating restaurant sinks at sea – CNN
SOURCE: Jessie Yeung | CNN An iconic Hong Kong floating restaurant has sunk, just…
Twitter board recommends shareholders vote in support of Musk acquisition – CNN Business
SOURCE: Clare Duffy | CNN Business Twitter’s board of directors has unanimously recommended that…
McDonald’s reopens its doors in Russia under new name ‘Tasty and that’s it’ – Sky News
SOURCE: Sky News McDonald’s has reopened its doors under a new name in Russia…
Jawad Jaffer’s take on brands – The East African
SOURCE: Vincent Owino | The East African Jawad Jaffer is the project director of…
Eleiko Plates and Barbells: What Makes the Swedish Brand So Good? – Gear Patrol
SOURCE: Ben Emminger | Gear Patrol Few brands truly live up to the term…
BBH’s debut campaign for Ribena interrupts awkward moments to say ‘Chin Up’ – The Drum
SOURCE: John Glenday | The Drum Ribena is looking on the bright side of…
Coca-Cola unveils new bottles with attached caps in the UK – ABC News
SOURCE: Kelly McCarthy | ABC News New Coke bottles have started appearing in the…
Apple Slams Facebook And Google With Bold New Privacy Ad – Forbes
SOURCE: Kate O’Flaherty | Forbes One of Apple’s headline iPhone features is App Tracking Transparency,…
Facebook parent Meta erases $53 billion in market value after Snap warning rips social media stocks – Markets Insider
SOURCE: Matthew Fox | Markets Insider Facebook parent Meta Platforms fell 10% on Tuesday,…
McDonald’s to leave Russia for good after 30 years – BBC
SOURCE: Becky Morton | BBC McDonald’s has said it will permanently leave Russia after…
Apple Is No Longer World’s Most Valuable Company – The Wall Street Journal
SOURCE: Hardika Singh | The Wall Street Journal Earlier this year, Apple Inc. AAPL 2.32% looked like it was…
Airbnb CEO Brian Chesky, who recently announced that employees could work from home forever, calls the office an ‘anachronistic form’ and ‘from a pre-digital age’ – Business Insider
SOURCE: Sarah Jackson | Business Insider For Brian Chesky, Airbnb’s CEO, working at the…
Why Marketers Are Returning to Traditional Advertising – Harvard Business Review
SOURCE: Christine Moorman, Megan Ryan and Nader Tavassoli | Harvard Business Review Digital marketing…
Netflix Stock Price Drops 35%, Posting Biggest Fall Since 2004 – The Wall Street Journal
SOURCE: Caitlin Ostroff and Gunjan Banerji | The Wall Street Journal Netflix Inc. shares fell 35.1% on…
TikTok and Nielsen study reveals the tangible impact of advertising on the platform – Campaign Middle East
SOURCE: Sofia Serrano | Campaign Middle East Following a Marketing Mix Modeling (MMM) study…
