Yahoo to cut 20% of its workforce by the end of the year
Yahoo announced on Thursday it will restructure its advertising unit and cut 20% of its…
Advertising, Branding & Marketing News
More than half of Twitter’s top 1,000 advertisers stopped spending on platform, data show – CNN
SOURCE: Clare Duffy | CNN More than half of Twitter’s top 1,000 advertisers in September…
Adidas says dropping Kanye West could cost it more than $1 billion in sales – CNN
SOURCE: Jordan Valinsky | CNN Adidas’ breakup with Ye, formerly known as Kanye West,…
Google unveils Bard, its rival to ChatGPT
Google has unveiled a new chatbot tool named “Bard” in response to the recent success…
‘Hello Hong Kong’ campaign receives mixed reviews from advertising experts
The “Hello Hong Kong” campaign, launched by Hong Kong’s Chief Executive John Lee Ka-chiu, has…
A quarter of the world’s population used Facebook each day in December
In December, the daily number of Facebook users reached a record average of two billion,…
What is a B Corp (and Why Should Shoppers Care?) – Saveur
SOURCE: Megan Zhang | Saveur Rummage through your pantry right now and you might…
Meta fined €390m over use of data for targeted ads – BBC
SOURCE: Chris Vallance | BBC Meta has been fined €390m euros (£346m) for breaking…
Hershey sued in US over metal in dark chocolate claim – BBC
SOURCE: Annabelle Liang | BBC Chocolate manufacturer Hershey has been sued in the US…
Meta agrees to pay $725 million to settle Cambridge Analytica scandal case
Meta, owner of Facebook, has agreed to pay $725 million to settle a class action…
Meta threatens to remove US news content if new law passes – BBC
SOURCE: Ben Derico & James Clayton | BBC Meta has threatened to remove news…
TikTok says staff in China can access UK and EU user data – BBC
SOURCE: Annabelle Liang | BBC Chinese-owned video-sharing platform TikTok has told users that some…
Veja Built a Booming Sneaker Brand by Breaking Every Rule – Esquire
SOURCE: Mickey Rapkin | Esquire There’s a funny story about the rise of Veja…
Toyota shifts advertising into a new gear with expansive campaign – Marketing Dive
SOURCE: Sara Karlovitch | Marketing Dive Dive Brief: Toyota’s latest campaign moves the brand…
The poor potter who invented modern advertising – BBC
SOURCE: BBC Historian Jeremy Black unravels the advent of modern advertising by Josiah Wedgwood,…
Nike, Tim Hortons, Canadian Tire drop sponsorship of Hockey Canada amid sexual assault scandal – Toronto Star
SOURCE: Ana Pereira | Toronto Star A number of corporate partners and regional hockey…
Twitter shares surge 22% after Elon Musk revives deal to buy company at original price – CNBC
SOURCE: CNBC Elon Musk has reversed course and is again proposing to buy Twitter…
Patagonia: Billionaire boss gives fashion firm away to fight climate change – BBC
SOURCE: Daniel Thomas & Noor Nanji | BBC The billionaire founder of the outdoor…
Should billboard advertising be banned? – BBC
SOURCE: Suzanne Bearne | BBC Campaigner Charlotte Gage says that the outdoor adverts you…
Media firms introduce advertising blackouts to respect late Queen – The Guardian
SOURCE: Mark Sweney | The Guardian Broadcasters, newspaper publishers, radio stations and social media…
Death Of Bed Bath & Beyond CFO Creates New Crisis For Company – Forbes
SOURCE: Edward Segal | Forbes Friday’s death of Bed Bath & Beyond CFO Gustavo…
Snapchat firm cuts 1,300 staff in face of advertising downturn – The Guardian
SOURCE: Dan Milmo | The Guardian The company behind Snapchat is making about 1,300 staff redundant…
Instagram rolls back some product changes after user backlash – The New York Times
SOURCE: Kalley Huang & Mike Isaac | The New York Times Instagram said on…
Transmission Launches State Of B2B Brand Research And Makes First Appearance At Cannes Lions – Global Banking & Finance Review
SOURCE: Global Banking & Finance Review Transmission, the world’s largest global independent B2B marketing…
Pepsi Target Market Analysis – Audience Segmentation & Marketing Strategy for 2022 – Start.io
SOURCE: Start.io The Cola Wars. No, it’s not the latest blockbuster movie; it’s the…
Elon Musk pulls out of $44bn deal to buy Twitter – BBC
SOURCE: BBC Elon Musk is seeking to end his $44bn (£36bn) bid to buy…
Dick’s Sporting Goods will provide travel expense reimbursement for employees seeking abortions in another state
Following the US Supreme Court’s overturning of Roe v. Wade, Pennsylvania-based DICK’S Sporting Goods announced…
Nike latest brand to leave Russia permanently – BBC
SOURCE: BBC Nike has announced plans to leave Russia, becoming the latest Western brand…
Hong Kong’s Jumbo floating restaurant sinks at sea – CNN
SOURCE: Jessie Yeung | CNN An iconic Hong Kong floating restaurant has sunk, just…
Twitter board recommends shareholders vote in support of Musk acquisition – CNN Business
SOURCE: Clare Duffy | CNN Business Twitter’s board of directors has unanimously recommended that…